Group Sales in 2021, NBA-Style: Mike Taylor, Senior Director of Team Marketing & Business Operations, NBA
How are teams and leagues looking at structuring Group Sales in the post-COVID era? Mike Taylor's success in leading group sales teams has led him to a Senior Director position within the elite TMBO corps of the NBA, having led the Detroit Pistons from #29 in group sales to #5 in the NBA in just 3 years. You'll hear the options the NBA is exploring right now to "re-invent" the group experience, how Mike's experience playing pro basketball in Europe helped him in his journey to the business side of sports; why details matter on the road to success; and how new graduates should best position themselves for a career without the benefit of a live internship.
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