A Look Behind the Velvet Rope: Mark Shearer, SVP/Chief Revenue Officer, Las Vegas Raiders (NFL)
Mark Shearer has been with the "silver and black" for 22 years, and is in charge of sponsorship revenue, tickets, suites, merchandise, revenue planning and analytics for the team as they start their new legacy at brand-new Allegiant Stadium in Las Vegas. In this insightful session recorded LIVE from the floor of the ALSD trade show, Mark shares his insights on how they were able to sell out the Raiders’ PSL inventory and season tickets 8 months earlier than projected, the Raiders’ relationships with ticket brokers as they made the move to Vegas, the roundtable conversations he had with the major casino executives prior to coming to town, the meaning of “the velvet rope behind the velvet rope”, and an audio tour of what people are most excited about when they first walk into Allegiant Stadium.
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