Live Nation: 'A Business of Relationships" - Bryan Dockett, SVP/Premium Seat Sales, Live Nation Entertainment
What is Live Nation discussing in their Zoom boardrooms? The concert and live event industry is, at its core, "a business of relationships", says SVP of Premium Seat Sales Bryan Dockett. In this candid interview, Bryan brings you behind the scenes of their "Drive-Thru" Concert Series featuring Brad Paisley, the valuable lessons they learned, and how Live Nation is re-inventing the premium seat buyer's experience during the pandemic with their "Banding At Home" initiative. You'll also learn how Live Nation is planning to recharge their service initiative through the 30,000+ part-time day-of-event staff using techniques inspired by Bryan's background at Disney.
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