DateTime Object ( [date] => 2022-06-29 01:13:19.380779 [timezone_type] => 3 [timezone] => UTC )
  • 89 Reaching People Through Your Books - Doug Lawrence & Pat Iyer

    Doug Lawrence, former member of the Royal Canadian Mounted Police, now works as a mentor. He describes the rewards of that work as “seeing somebody grow as a person, first and foremost, growing as a person having that belief in themselves and, sometimes, even being comfortable enough to want to share that experience with somebody else.”

    He says that he wrote his two books, first, The Gift of Mentoring, and next You Are Not Alone, because people felt that many could benefit from his experiences. With both books, he has included a lot of his personal experience, and he reports that people have said that reading it feels like having a conversation with him. He feels that in order to reach an audience, they must be able to hear your unique voice.

    In writing You Are Not Alone, he realized that he was still suffering the effects of traumatic events he had experienced. With the help of his wife and children, he worked his way through them. He emphasizes that it’s critical for a person experiencing any degree of PTSD to reach out for help and for friends and family to respond.

    If you wonder how much of yourself to put into a book, Doug’s podcast offers a clear-headed and candid perspective.

    ·       How do self-esteem issues affect the quality of a résumé?

    ·       What is the difference between mentoring and coaching?

    ·       Why is it important to bring your voice into a book?

    ·       Why do you sometimes have to make yourself vulnerable in telling your personal story in a book?

    ·       How does a clear and urgent purpose facilitate writing a book?

    Learn more about your ad choices. Visit megaphone.fm/adchoices

    DateTime Object ( [date] => 2022-06-29 01:13:22.575215 [timezone_type] => 3 [timezone] => UTC )
    Array ( [id] => 364ac436-64e6-11ec-a9fa-ffc04f24c8ec [createdAt] => 2021-12-24T13:20:45.679-05:00 [updatedAt] => 2022-03-25T10:22:51.827-04:00 [title] => 89 Reaching People Through Your Books - Doug Lawrence & Pat Iyer [pubdate] => 2021-12-24T13:17:41.000-05:00 [link] => https://patiyer.com/category/podcast/ [author] => Patricia Iyer [imageFile] => https://megaphone.imgix.net/podcasts/364ac436-64e6-11ec-a9fa-ffc04f24c8ec/image/Doug_Lawrence.jpg?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 2 [episodeNumber] => 89 [subtitle] => [summary] =>

    Doug Lawrence, former member of the Royal Canadian Mounted Police, now works as a mentor. He describes the rewards of that work as “seeing somebody grow as a person, first and foremost, growing as a person having that belief in themselves and, sometimes, even being comfortable enough to want to share that experience with somebody else.”

    He says that he wrote his two books, first, The Gift of Mentoring, and next You Are Not Alone, because people felt that many could benefit from his experiences. With both books, he has included a lot of his personal experience, and he reports that people have said that reading it feels like having a conversation with him. He feels that in order to reach an audience, they must be able to hear your unique voice.

    In writing You Are Not Alone, he realized that he was still suffering the effects of traumatic events he had experienced. With the help of his wife and children, he worked his way through them. He emphasizes that it’s critical for a person experiencing any degree of PTSD to reach out for help and for friends and family to respond.

    If you wonder how much of yourself to put into a book, Doug’s podcast offers a clear-headed and candid perspective.

    ·       How do self-esteem issues affect the quality of a résumé?

    ·       What is the difference between mentoring and coaching?

    ·       Why is it important to bring your voice into a book?

    ·       Why do you sometimes have to make yourself vulnerable in telling your personal story in a book?

    ·       How does a clear and urgent purpose facilitate writing a book?

    [audioFile] => https://megaphone-prod.s3.amazonaws.com/podcasts/8c9fe45a-3334-11ea-8101-73b74acd13d2/episodes/364ac436-64e6-11ec-a9fa-ffc04f24c8ec/stripped_6967676a8e819289b0b9fb6baf96f5c7.mp3 [downloadUrl] => https://traffic.megaphone.fm/CSN1684246630.mp3 [size] => 26285453 [duration] => 2628.55 [uid] => CSN1684246630 [originalUrl] => [bitrate] => 80 [samplerate] => 44100 [channelMode] => stereo [vbr] => [audioFileProcessing] => [podcastId] => 8c9fe45a-3334-11ea-8101-73b74acd13d2 [preCount] => 1 [postCount] => 1 [insertionPoints] => Array ( ) [id3File] => https://megaphone-prod.s3.amazonaws.com/podcasts/8c9fe45a-3334-11ea-8101-73b74acd13d2/episodes/364ac436-64e6-11ec-a9fa-ffc04f24c8ec/id3/7e3ccc6b402fadccedf9a87dc7eead3a.mp3 [id3FileProcessing] => [id3FileSize] => 247206 [parentId] => [guid] => [pubdateTimezone] => [originalFilename] => 89 Reaching People Through Your Books - Doug Lawrence - AUDIO.m4a [preOffset] => 0.0 [postOffset] => 0.0 [spotifyIdentifier] => [expectedAdhash] => [audioFileUpdatedAt] => 2021-12-24T13:20:46.208-05:00 [draft] => [externalId] => [cleanTitle] => 89 Reaching People Through Your Books - Doug Lawrence & Pat Iyer [customFields] => [podcastTitle] => Writing To Get Business [networkId] => 350149ba-8137-11e8-b024-4351158a124b [podcastAuthor] => Patricia Iyer [podcastItunesCategories] => Array ( [0] => Education [1] => How To [2] => Business ) [advertisingTags] => Array ( ) [mainFeed] => 1 [adFree] => [audioFileStatus] => success [status] => published )
  • Doug Lawrence, former member of the Royal Canadian Mounted Police,...
  • Array ( [id] => d0244bf2-6033-11ec-928b-c7b65c757931 [createdAt] => 2021-12-18T13:53:39.207-05:00 [updatedAt] => 2022-03-22T12:41:19.364-04:00 [title] => 88 Spin Off Business from a Book – MJ Callaway & Pat Iyer [pubdate] => 2021-12-18T13:47:00.000-05:00 [link] => https://patiyer.com/category/podcast/ [author] => Patricia Iyer [imageFile] => https://megaphone.imgix.net/podcasts/d0244bf2-6033-11ec-928b-c7b65c757931/image/MJ_Callaway.jpg?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 2 [episodeNumber] => 88 [subtitle] => [summary] =>

    We all know people who are habitually negative and who use their life experiences to prove that life is unfair to them. The highly successful business and publishing history of Mj Callaway provides a powerful antidote to these “naysayers.”

    MJ, motivational speaker, corporate trainer, and author of over 2,000 articles and 11 books, learned resilience as a child whose family moved six times before she entered eighth grade. Although she didn’t name the practice “bouncing up” then, she developed the habit of viewing each new day as an opportunity.

    This doesn’t mean she had a tragedy-free life. Her alcoholic husband tried to run her over with his truck, and she left that marriage with only $500. In 2016, she turned a cancer diagnosis into a positive experience.

    And while these life-changing experiences were occurring, she developed her professional and writing careers, focusing on the importance of mindset and always bouncing up into new opportunities. Many of her articles became part of her books. Her philosophy of life provided the groundwork for additional books, the latest of which is Bounce-Up. She also incorporates this philosophy into her motivational speaking. The book has led to the development of a digital course that teaches its principles.

    We all need inspiration during difficult times, and MJ's story can give you the inspiration you need to bounce up into the opportunities of every day.

    ·       How do our personal attitudes impact our professional lives and provide rich material for writing?

    ·       Why is article writing and publishing a good pathway to book writing?

    ·       What’s the value of writing books that reflect your business values and practices?

    ·       Why is using stories so powerful in writing and presentations?

    ·       What is a Power Team?

    [audioFile] => https://megaphone-prod.s3.amazonaws.com/podcasts/8c9fe45a-3334-11ea-8101-73b74acd13d2/episodes/d0244bf2-6033-11ec-928b-c7b65c757931/stripped_e6a2eb534f18e22e9538fc0d52af6e8a.mp3 [downloadUrl] => https://traffic.megaphone.fm/CSN3881495893.mp3 [size] => 20215380 [duration] => 2021.54 [uid] => CSN3881495893 [originalUrl] => [bitrate] => 80 [samplerate] => 44100 [channelMode] => stereo [vbr] => [audioFileProcessing] => [podcastId] => 8c9fe45a-3334-11ea-8101-73b74acd13d2 [preCount] => 1 [postCount] => 1 [insertionPoints] => Array ( ) [id3File] => https://megaphone-prod.s3.amazonaws.com/podcasts/8c9fe45a-3334-11ea-8101-73b74acd13d2/episodes/d0244bf2-6033-11ec-928b-c7b65c757931/id3/553639bde054b16f9e156b390d2c30d8.mp3 [id3FileProcessing] => [id3FileSize] => 247624 [parentId] => [guid] => [pubdateTimezone] => Eastern Time (US & Canada) [originalFilename] => 88 MJ Calloway - AUDIO ONLY.m4a [preOffset] => 0.0 [postOffset] => 0.0 [spotifyIdentifier] => [expectedAdhash] => [audioFileUpdatedAt] => 2021-12-18T13:56:02.534-05:00 [draft] => [externalId] => [cleanTitle] => 86 Spin Off Business from a Book – MJ Callaway & Pat Iyer [customFields] => [podcastTitle] => Writing To Get Business [networkId] => 350149ba-8137-11e8-b024-4351158a124b [podcastAuthor] => Patricia Iyer [podcastItunesCategories] => Array ( [0] => Education [1] => How To [2] => Business ) [advertisingTags] => Array ( ) [mainFeed] => 1 [adFree] => [audioFileStatus] => success [status] => published )
  • We all know people who are habitually negative and who...
  • Array ( [id] => 33190f52-59dd-11ec-90f4-eb56b4377632 [createdAt] => 2021-12-10T12:18:32.024-05:00 [updatedAt] => 2022-03-25T10:22:51.146-04:00 [title] => 87 The Great Resignation and Why That's Happening - Steve Cadigan and Pat Iyer [pubdate] => 2021-12-10T12:14:00.000-05:00 [link] => https://patiyer.com/category/podcast/ [author] => Patricia Iyer [imageFile] => https://megaphone.imgix.net/podcasts/33190f52-59dd-11ec-90f4-eb56b4377632/image/Steve_Cadigan.jpg?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 2 [episodeNumber] => 87 [subtitle] => [summary] =>


    The U. S. job market has never experienced a greater degree of upheaval. Companies and retail businesses are desperate for employees, but workers are far from desperate to return to dead-end positions.

    Steve Cadigan who has spent 35 years in the human resources field, including a four-year stint at LinkedIn, expresses in his new book, Workquake, a clear and detailed analysis of how the roots of the current turmoil have been growing for a long time. Companies worldwide have failed to innovate. Many have developed employment systems that encouraged longevity but not creative contributions from employees. Many corporate executives are resistant to change.

    The pandemic has made countless people look at their pre-Covid lives and recognize that they were dissatisfied with their work. Many of them decided that the security promised them from a “steady” job was an illusion. They felt that they wanted to be working on their own and moved into the gig economy—where, Steve notes, they are off the radar in terms of employment statistics.

    Steve is far from a doomsayer. He believes that the employment crisis triggered by the pandemic is forcing corporate leaders and smaller business owners to take hard looks at the way they run their businesses and treat their employees.

    “This busy world that we're creating for ourselves, we're just not spending the time affirming and recognizing and valuing one another. And if we lose sight of that, we're missing something really important.“

    Don’t miss this inspiring podcast.

    ·       Why are we all entrepreneurs?

    ·       How do some people get the entrepreneurial impulse drained out of them?

    ·       Who are some of the key innovators in transforming the structure of their companies or industries?

    ·       How has the pandemic influenced the nature of employment?

    ·       Why do many people think that making a change provides more security than staying put in a job?

    [audioFile] => https://megaphone-prod.s3.amazonaws.com/podcasts/8c9fe45a-3334-11ea-8101-73b74acd13d2/episodes/33190f52-59dd-11ec-90f4-eb56b4377632/stripped_7f2f6192fcf1d15c793c2fa23e086b7f.mp3 [downloadUrl] => https://traffic.megaphone.fm/CSN1588113698.mp3 [size] => 35166563 [duration] => 2930.55 [uid] => CSN1588113698 [originalUrl] => [bitrate] => 96 [samplerate] => 44100 [channelMode] => stereo [vbr] => [audioFileProcessing] => [podcastId] => 8c9fe45a-3334-11ea-8101-73b74acd13d2 [preCount] => 1 [postCount] => 1 [insertionPoints] => Array ( ) [id3File] => https://megaphone-prod.s3.amazonaws.com/podcasts/8c9fe45a-3334-11ea-8101-73b74acd13d2/episodes/33190f52-59dd-11ec-90f4-eb56b4377632/id3/2a3e21e4d10319a091b098363c95eb62.mp3 [id3FileProcessing] => [id3FileSize] => 247944 [parentId] => [guid] => [pubdateTimezone] => Eastern Time (US & Canada) [originalFilename] => 87 The Great Resignation and Why That's Happening - Steve Cadigan - Audio.m4a [preOffset] => 0.0 [postOffset] => 0.0 [spotifyIdentifier] => [expectedAdhash] => [audioFileUpdatedAt] => 2021-12-10T12:18:33.205-05:00 [draft] => [externalId] => [cleanTitle] => 87 The Great Resignation and Why That's Happening - Steve Cadigan and Pat Iyer [customFields] => [podcastTitle] => Writing To Get Business [networkId] => 350149ba-8137-11e8-b024-4351158a124b [podcastAuthor] => Patricia Iyer [podcastItunesCategories] => Array ( [0] => Education [1] => How To [2] => Business ) [advertisingTags] => Array ( ) [mainFeed] => 1 [adFree] => [audioFileStatus] => success [status] => published )
  • The U. S. job market has never experienced a greater...
  • Array ( [id] => 04f442a6-517f-11ec-9679-bfc80c420109 [createdAt] => 2021-11-29T20:44:12.633-05:00 [updatedAt] => 2022-03-25T10:22:48.267-04:00 [title] => 86 Selling Your Business – Michelle Seiler Tucker & Pat Iyer [pubdate] => 2021-11-29T20:30:05.000-05:00 [link] => https://patiyer.com/category/podcast/ [author] => Patricia Iyer [imageFile] => https://megaphone.imgix.net/podcasts/04f442a6-517f-11ec-9679-bfc80c420109/image/Untitled_design__2_.jpg?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 2 [episodeNumber] => 86 [subtitle] => [summary] =>

    When you’re about to go on a trip, you key your destination into your GPS. Many people who start businesses, though, don’t think about their ultimate destination.

    Michelle Seiler Tucker, mergers and acquisitions (M&A) specialist, and author of Sell Your Business for More Than It's Worth and Exit Rich explains in this podcast why, even as you fully commit to the growth of your business, you must keep in mind that at some point, you will likely want to sell it. Those who use this destination to guide their business decisions join the 80% of business owners who end up with unsellable businesses.

    The process of preparing a business for sale is far more complex than you might imagine. A skilled M&A person needs to know what considerations govern an owner’s view of who they want as a buyer. Owners must have visions of a life after business.

    Many businesses fail to sell because they are based on an individual and are glorified jobs rather than companies. During the pandemic, we are seeing established businesses fail. Michelle points out that the most alarming statistic during this period is the failure of small businesses, the heart of the economy.

    Regardless of your business’s size, you will find great value in this information-packed podcast. It could make millions of dollars of difference in your financial life.

    • ·       What aspect of building and running a business do owners rarely consider?
    • ·       How do you sell a business for more than it’s worth?
    • ·       What’s the difference between a business broker and a mergers and acquisitions advisor?
    • ·       Why must the seller be able to envision a post-business life?
    • ·       What factors make a business unsellable?
    [audioFile] => https://megaphone-prod.s3.amazonaws.com/podcasts/8c9fe45a-3334-11ea-8101-73b74acd13d2/episodes/04f442a6-517f-11ec-9679-bfc80c420109/stripped_30242a4e1a1bb93c6c9ed7aeff5ae323.mp3 [downloadUrl] => https://traffic.megaphone.fm/CSN9659487433.mp3 [size] => 22803070 [duration] => 2280.31 [uid] => CSN9659487433 [originalUrl] => [bitrate] => 80 [samplerate] => 44100 [channelMode] => stereo [vbr] => [audioFileProcessing] => [podcastId] => 8c9fe45a-3334-11ea-8101-73b74acd13d2 [preCount] => 1 [postCount] => 1 [insertionPoints] => Array ( ) [id3File] => https://megaphone-prod.s3.amazonaws.com/podcasts/8c9fe45a-3334-11ea-8101-73b74acd13d2/episodes/04f442a6-517f-11ec-9679-bfc80c420109/id3/a9a8a03fe5dedbff0d3dc01722a3e004.mp3 [id3FileProcessing] => [id3FileSize] => 247500 [parentId] => [guid] => [pubdateTimezone] => [originalFilename] => 86 SELLING YOUR BUSINESS - MICHELLE SEILER TUCKER.m4a [preOffset] => 0.0 [postOffset] => 0.0 [spotifyIdentifier] => [expectedAdhash] => [audioFileUpdatedAt] => 2021-11-29T20:44:13.131-05:00 [draft] => [externalId] => [cleanTitle] => [customFields] => [podcastTitle] => Writing To Get Business [networkId] => 350149ba-8137-11e8-b024-4351158a124b [podcastAuthor] => Patricia Iyer [podcastItunesCategories] => Array ( [0] => Education [1] => How To [2] => Business ) [advertisingTags] => Array ( ) [mainFeed] => 1 [adFree] => [audioFileStatus] => success [status] => published )
  • When you’re about to go on a trip, you key...
  • Array ( [id] => 2d9152b8-4b93-11ec-b75c-7ba43b81b075 [createdAt] => 2021-11-22T07:53:23.743-05:00 [updatedAt] => 2022-03-25T10:22:50.419-04:00 [title] => 85 Driving Book Sales – Chris Cheetham-West & Pat Iyer [pubdate] => 2021-11-22T07:49:00.000-05:00 [link] => https://patiyer.com/category/podcast/ [author] => Patricia Iyer [imageFile] => https://megaphone.imgix.net/podcasts/2d9152b8-4b93-11ec-b75c-7ba43b81b075/image/Chris_west.jpg?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 2 [episodeNumber] => 85 [subtitle] => [summary] =>

    Although the Internet has been around for a while now, those in charge of advertising and marketing continue to face challenges in terms of adapting their approaches to a new medium.

    Some of these challenges come from the huge difference between, for example, print and digital media. Other challenges have emerged from what can best be described as the fickle nature of online platforms.

     

    Chris Cheetham-West, a digital marketing expert and author of Digital Marketing for Results: How to Focus on What Matters, describes some of the pitfalls of digital marketing. He emphasizes the importance of distributing your marketing efforts among a number of platforms. Too many people have lost their businesses because Facebook changes its rules. You may not know that YouTube may piggyback a competitor’s ad onto your video.

    His choice to self-publish his book was also based both on being in charge of the process and the ability to get it published quickly. Those of you who wonder how someone finds the discipline to start and finish a book will find guidance in his description of his approach to writing.

    • What primary challenge do marketers face?

    • What role do influencers play in marketing?

    • How many followers does an influencer need in order to have an impact?

    • How can having videos on YouTube actually defeat your promotion goals?

    • Why is it important to use a range of platforms for your promotion and advertising?

    [audioFile] => https://megaphone-prod.s3.amazonaws.com/podcasts/8c9fe45a-3334-11ea-8101-73b74acd13d2/episodes/2d9152b8-4b93-11ec-b75c-7ba43b81b075/stripped_49cac984f2aae6ad32e9ab3575b9ec0e.mp3 [downloadUrl] => https://traffic.megaphone.fm/CSN6058807448.mp3 [size] => 21043461 [duration] => 2104.35 [uid] => CSN6058807448 [originalUrl] => [bitrate] => 80 [samplerate] => 44100 [channelMode] => stereo [vbr] => [audioFileProcessing] => [podcastId] => 8c9fe45a-3334-11ea-8101-73b74acd13d2 [preCount] => 1 [postCount] => 1 [insertionPoints] => Array ( ) [id3File] => https://megaphone-prod.s3.amazonaws.com/podcasts/8c9fe45a-3334-11ea-8101-73b74acd13d2/episodes/2d9152b8-4b93-11ec-b75c-7ba43b81b075/id3/5503dec93aac09f56180449bcb098c55.mp3 [id3FileProcessing] => [id3FileSize] => 246868 [parentId] => [guid] => [pubdateTimezone] => Eastern Time (US & Canada) [originalFilename] => 85+-+Driving+Book+Sales+-+Chris+Cheetham-West_AUDIO+ONLY.m4a [preOffset] => 0.0 [postOffset] => 0.0 [spotifyIdentifier] => [expectedAdhash] => [audioFileUpdatedAt] => 2021-11-22T07:53:24.815-05:00 [draft] => [externalId] => [cleanTitle] => [customFields] => [podcastTitle] => Writing To Get Business [networkId] => 350149ba-8137-11e8-b024-4351158a124b [podcastAuthor] => Patricia Iyer [podcastItunesCategories] => Array ( [0] => Education [1] => How To [2] => Business ) [advertisingTags] => Array ( ) [mainFeed] => 1 [adFree] => [audioFileStatus] => success [status] => published )
  • Although the Internet has been around for a while now,...
  • Array ( [id] => 458d08f0-43da-11ec-817e-532f5732c2e9 [createdAt] => 2021-11-12T12:02:08.944-05:00 [updatedAt] => 2022-03-25T10:22:52.389-04:00 [title] => 84 How to Promote a Business with a Book - Trish Jenkins and Pat Iyer [pubdate] => 2021-11-12T11:32:00.000-05:00 [link] => https://patiyer.com/category/podcast/ [author] => Patricia Iyer [imageFile] => https://megaphone.imgix.net/podcasts/458d08f0-43da-11ec-817e-532f5732c2e9/image/Pat-with-red-bush-931x1024.jpg?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 2 [episodeNumber] => 82 [subtitle] => [summary] =>

    All of us, at some points in our lives, feel that life is unfair, and we can find plenty of evidence to back up those feelings. We can feel so victimized that we can’t move beyond them. It takes resilience to climb out of the rubble and begin anew.

    Pat Iyer’s life demonstrates this kind of resilience. When she was a young married woman who had just gotten her master’s degree in nursing, she and her husband took out a high-interest million-dollar loan so that he could start his own business. The business failed, and Pat, six months pregnant, faced the possible loss of their home and everything they owned.

    She briefly imagined being homeless, caring for her child in a cardboard box. But Pat had an immigrant Irish mother who taught her not to expect life to be fair but to take responsibility for making the life she wanted.

    Armed with this deeply-instilled lesson, she and her husband avoided bankruptcy. She went on to build a million-dollar legal nurse consulting business. While running the business, she also wrote 49 books, mostly on subjects related to nursing and legal nursing consulting.

    She sold that business and continues to consult on legal cases, and she also focuses primarily on helping others realize their dreams of becoming authors.

    Listen to Pat’s story to learn how, even if life isn’t fair, the right attitude can make it good. Join us for this edition of Legal Nurse Podcast.

    • How does thinking life isn’t fair make it worse?

    • Why is self-reliance a necessary personal quality?

    • Why is it especially for a woman to rely on her own abilities?

    • What is the value of writing a book to promote your business?

    • What elements should be in a book about your business?

    [audioFile] => https://megaphone-prod.s3.amazonaws.com/podcasts/8c9fe45a-3334-11ea-8101-73b74acd13d2/episodes/458d08f0-43da-11ec-817e-532f5732c2e9/stripped_24a89d584efacd679134345993a1ff7f.mp3 [downloadUrl] => https://traffic.megaphone.fm/CSN3400225615.mp3 [size] => 49128802 [duration] => 2047.03 [uid] => CSN3400225615 [originalUrl] => [bitrate] => 192 [samplerate] => 44100 [channelMode] => stereo [vbr] => [audioFileProcessing] => [podcastId] => 8c9fe45a-3334-11ea-8101-73b74acd13d2 [preCount] => 1 [postCount] => 1 [insertionPoints] => Array ( ) [id3File] => https://megaphone-prod.s3.amazonaws.com/podcasts/8c9fe45a-3334-11ea-8101-73b74acd13d2/episodes/458d08f0-43da-11ec-817e-532f5732c2e9/id3/8b784b536ee703bcfa771cd04d6c5e97.mp3 [id3FileProcessing] => [id3FileSize] => 247450 [parentId] => [guid] => [pubdateTimezone] => [originalFilename] => 84 How To Promote A Business With A Book Trish Jenkins And Pat Iyer.mp3 [preOffset] => 0.0 [postOffset] => 0.0 [spotifyIdentifier] => [expectedAdhash] => [audioFileUpdatedAt] => 2021-11-12T12:02:10.483-05:00 [draft] => [externalId] => [cleanTitle] => 84 How to Promote a Business with a Book - Trish Jenkins and Pat Iyer [customFields] => [podcastTitle] => Writing To Get Business [networkId] => 350149ba-8137-11e8-b024-4351158a124b [podcastAuthor] => Patricia Iyer [podcastItunesCategories] => Array ( [0] => Education [1] => How To [2] => Business ) [advertisingTags] => Array ( ) [mainFeed] => 1 [adFree] => [audioFileStatus] => success [status] => published )
  • All of us, at some points in our lives, feel...
  • Array ( [id] => 23cd3902-3f1a-11ec-be34-97199df4dd5a [createdAt] => 2021-11-06T11:56:44.288-04:00 [updatedAt] => 2022-03-25T10:22:49.285-04:00 [title] => 83 Bullet Proof Your Marriage - Regina Bergman and Pat Iyer [pubdate] => 2021-11-06T11:51:35.000-04:00 [link] => https://patiyer.com/category/podcast/ [author] => Patricia Iyer [imageFile] => https://megaphone.imgix.net/podcasts/23cd3902-3f1a-11ec-be34-97199df4dd5a/image/Regina_Bergman.jpg?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 2 [episodeNumber] => 83 [subtitle] => [summary] =>

    With this podcast, I step out of my traditional role as objective interviewer and become fully immersed in the author’s passion for emotional healing. I can think of no greater tribute to Regina Bergman, a woman, who has transcended her work description of profit acceleration and exit strategy specialist.


    Regina’s writing career took her along a very different path. When she heard about a woman whose husband, without warning, said they were getting a divorce, she felt a powerful urge to write a book that could help save marriage, especially those in the “empty nest” stage. She interviewed many couples all over the world and from their answers, developed strategies based on the essential nature of communication for couples.


    Her second book developed after she became widowed after 44 years of marriage. Struggling to work through what she calls the “widow’s fog,” she again turned to interviewing, this time to those who were going through grief. Realizing that she wanted to offer more than a book, she has partnered with grief experts to create an online membership platform to guide people through the grief process.


    Regina’s passion is contagious. I wasn’t prepared to have an old grief reawakened, so this podcast comes with a warning: Get out your tissues.


    • How can identifying a problem you want to solve create a book?

    • In what ways can an author who uses an interview format protect the privacy of interviewees?

    • How can an author interviewing people about an issue that’s personal and painful for her maintain the needed distance for the interviews?

    • In what ways can an author maximize a book’s potential outreach by creating an online platform that offers practical ways for readers to work with the book’s principles?

    • Why can it be valuable to partner with experts in the field about which an author writes?

    [audioFile] => https://megaphone-prod.s3.amazonaws.com/podcasts/8c9fe45a-3334-11ea-8101-73b74acd13d2/episodes/23cd3902-3f1a-11ec-be34-97199df4dd5a/stripped_d87618e17e299b573843072a016a047a.mp3 [downloadUrl] => https://traffic.megaphone.fm/CSN4956865623.mp3 [size] => 49219082 [duration] => 2050.8 [uid] => CSN4956865623 [originalUrl] => [bitrate] => 192 [samplerate] => 44100 [channelMode] => stereo [vbr] => [audioFileProcessing] => [podcastId] => 8c9fe45a-3334-11ea-8101-73b74acd13d2 [preCount] => 1 [postCount] => 1 [insertionPoints] => Array ( ) [id3File] => https://megaphone-prod.s3.amazonaws.com/podcasts/8c9fe45a-3334-11ea-8101-73b74acd13d2/episodes/23cd3902-3f1a-11ec-be34-97199df4dd5a/id3/8958a295c60ccc5fc982d9827fd5505f.mp3 [id3FileProcessing] => [id3FileSize] => 247770 [parentId] => [guid] => [pubdateTimezone] => [originalFilename] => 83 Bullet Proof Your Marriage Regina Bergman (1).mp3 [preOffset] => 0.0 [postOffset] => 0.0 [spotifyIdentifier] => [expectedAdhash] => [audioFileUpdatedAt] => 2021-11-06T11:56:44.911-04:00 [draft] => [externalId] => [cleanTitle] => [customFields] => [podcastTitle] => Writing To Get Business [networkId] => 350149ba-8137-11e8-b024-4351158a124b [podcastAuthor] => Patricia Iyer [podcastItunesCategories] => Array ( [0] => Education [1] => How To [2] => Business ) [advertisingTags] => Array ( ) [mainFeed] => 1 [adFree] => [audioFileStatus] => success [status] => published )
  • With this podcast, I step out of my traditional role...
  • Array ( [id] => 9eb1fac0-3f17-11ec-8918-b7e8df4a1457 [createdAt] => 2021-11-06T11:38:41.990-04:00 [updatedAt] => 2022-03-23T11:59:16.647-04:00 [title] => 82 Spiritual Writing - Writing from Beyond- Anneli Driessen with Pat Iyer [pubdate] => 2021-11-06T11:05:13.000-04:00 [link] => https://patiyer.com/category/podcast/ [author] => Patricia Iyer [imageFile] => https://megaphone.imgix.net/podcasts/9eb1fac0-3f17-11ec-8918-b7e8df4a1457/image/Anneli_Driessen.png?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 2 [episodeNumber] => 82 [subtitle] => [summary] =>

    When you envision a C-level executive coach, you probably don’t imagine one who is also a metaphysical minister, teacher, spiritual healer, and the CEO of a metaphysical academy. This, however, is Anneli Driessen’s job description.

    Her fascination with metaphysics began when she was the only child in a religion class who engaged in discussion with the teacher. Later in life, she was skeptical of those who called themselves spiritual mediums and warned people against getting involved with them.

    Ironically, she then met a woman who, far from being an exalted spiritual leader, was a cook in a German restaurant. Anneli realized that this woman was an authentic medium, and she decided to make her life purpose the distribution of material she considered invaluable.

    To fulfill this purpose, she has translated the material from German to English and simplified it so that it can reach the largest possible audience. She has broken it down into distinct modules with a logical progression for students to advance in their learning. She also amplifies the knowledge with findings from scientists like Rupert Sheldrake that confirm many of the material’s premises.

    Anneli has found a life purpose that brings much joy and comfort to her. She is deeply committed to sharing this with others. Whether or not you agree with the information she teaches, you are sure to find the concepts in this podcast fascinating and provocative.

    [audioFile] => https://megaphone-prod.s3.amazonaws.com/podcasts/8c9fe45a-3334-11ea-8101-73b74acd13d2/episodes/9eb1fac0-3f17-11ec-8918-b7e8df4a1457/stripped_99d7cb9bb511e943e1139b1ad73409fd.mp3 [downloadUrl] => https://traffic.megaphone.fm/CSN2268471647.mp3 [size] => 54312332 [duration] => 2263.01 [uid] => CSN2268471647 [originalUrl] => [bitrate] => 192 [samplerate] => 44100 [channelMode] => stereo [vbr] => [audioFileProcessing] => [podcastId] => 8c9fe45a-3334-11ea-8101-73b74acd13d2 [preCount] => 1 [postCount] => 1 [insertionPoints] => Array ( ) [id3File] => https://megaphone-prod.s3.amazonaws.com/podcasts/8c9fe45a-3334-11ea-8101-73b74acd13d2/episodes/9eb1fac0-3f17-11ec-8918-b7e8df4a1457/id3/2e46675bb2c62800aeaee54680b6f453.mp3 [id3FileProcessing] => [id3FileSize] => 246850 [parentId] => [guid] => [pubdateTimezone] => [originalFilename] => 82 Spiritual Writing Writing From Beyond Anneli Driessen.mp3 [preOffset] => 0.0 [postOffset] => 0.0 [spotifyIdentifier] => [expectedAdhash] => [audioFileUpdatedAt] => 2021-11-06T11:38:42.880-04:00 [draft] => [externalId] => [cleanTitle] => 82 Spiritual Writing - Writing from Beyond- Anneli Driessen with Pat Iyer [customFields] => [podcastTitle] => Writing To Get Business [networkId] => 350149ba-8137-11e8-b024-4351158a124b [podcastAuthor] => Patricia Iyer [podcastItunesCategories] => Array ( [0] => Education [1] => How To [2] => Business ) [advertisingTags] => Array ( ) [mainFeed] => 1 [adFree] => [audioFileStatus] => success [status] => published )
  • When you envision a C-level executive coach, you probably don’t...
  • Array ( [id] => 2cd225a4-30e6-11ec-9741-5f983ff2253e [createdAt] => 2021-10-19T10:09:29.319-04:00 [updatedAt] => 2022-03-25T10:22:49.774-04:00 [title] => 81 Hybrid Publishing – Tips from a Publisher – Linda Stirling [pubdate] => 2021-10-19T09:58:49.000-04:00 [link] => https://patiyer.com/category/podcast/ [author] => Patricia Iyer [imageFile] => https://megaphone.imgix.net/podcasts/2cd225a4-30e6-11ec-9741-5f983ff2253e/image/Linda_Stirling.png?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 2 [episodeNumber] => 81 [subtitle] => [summary] =>

    Are you an author bewildered by the array of publishing opportunities? Should you submit to a big or medium-sized publisher? Self-publish? Or consider a hybrid publisher?

    Linda Stirling, founder and publisher at the Publishing Circle, as well as an author, answers these questions, and, more importantly, the ones you don’t know to ask: How often will you get paid, will your work get edited, what are your legal rights to your manuscript?

    She describes seven important questions you must ask a potential publisher. She also warns strongly against vanity publishers, whose biggest talent is taking your money, and describes what you need to do to get your manuscript accepted by the publisher you want.

    You’ve probably heard that hiring an editor is important. Linda goes into detail about this, explaining why the quality of your manuscript can make or break a deal.

    As an author, you’ll need to do a lot of marketing, and she describes how you can bring your entrepreneurial skills to that work.

    The world of publishing has changed dramatically over the last few decades. You need to understand the nature of these changes. This podcast will give you a rare opportunity to get an inside view of the world of publishing from the viewpoint of a publisher.

    Join me for this episode for Writing to Get Business.

    • How much marketing do publishers do for authors?

    • What size following do you need?

    • Are libraries important in terms of book sales?

    • Why must you have an editor for your book?

    • What is the difference between a hybrid and a vanity publisher?

    [audioFile] => https://megaphone-prod.s3.amazonaws.com/podcasts/8c9fe45a-3334-11ea-8101-73b74acd13d2/episodes/2cd225a4-30e6-11ec-9741-5f983ff2253e/stripped_ad0b149f10d7fb98b24482bc73c4f2ed.mp3 [downloadUrl] => https://traffic.megaphone.fm/CSN8028639031.mp3 [size] => 47719444 [duration] => 1988.31 [uid] => CSN8028639031 [originalUrl] => [bitrate] => 192 [samplerate] => 44100 [channelMode] => stereo [vbr] => [audioFileProcessing] => [podcastId] => 8c9fe45a-3334-11ea-8101-73b74acd13d2 [preCount] => 1 [postCount] => 1 [insertionPoints] => Array ( ) [id3File] => https://megaphone-prod.s3.amazonaws.com/podcasts/8c9fe45a-3334-11ea-8101-73b74acd13d2/episodes/2cd225a4-30e6-11ec-9741-5f983ff2253e/id3/5e5af615d2b54b6e48708e911f4a954c.mp3 [id3FileProcessing] => [id3FileSize] => 247166 [parentId] => [guid] => [pubdateTimezone] => [originalFilename] => 81 Hybrid Publishing Tips From A Publisher Linda Stirling.mp3 [preOffset] => 0.0 [postOffset] => 0.0 [spotifyIdentifier] => [expectedAdhash] => [audioFileUpdatedAt] => 2021-10-19T10:09:29.969-04:00 [draft] => [externalId] => [cleanTitle] => 81 Hybrid Publishing – Tips from a Publisher – Linda Stirling [customFields] => [podcastTitle] => Writing To Get Business [networkId] => 350149ba-8137-11e8-b024-4351158a124b [podcastAuthor] => Patricia Iyer [podcastItunesCategories] => Array ( [0] => Education [1] => How To [2] => Business ) [advertisingTags] => Array ( ) [mainFeed] => 1 [adFree] => [audioFileStatus] => success [status] => published )
  • Are you an author bewildered by the array of publishing...
  • Array ( [id] => d52e743a-30e3-11ec-b0e8-4f2cc5100338 [createdAt] => 2021-10-19T09:52:43.289-04:00 [updatedAt] => 2022-03-22T12:41:19.976-04:00 [title] => 80 Creating Cook Books -Felicia Slattery [pubdate] => 2021-10-19T09:05:01.000-04:00 [link] => https://patiyer.com/category/podcast/ [author] => Patricia Iyer [imageFile] => https://megaphone.imgix.net/podcasts/d52e743a-30e3-11ec-b0e8-4f2cc5100338/image/Felicia_Slattery.JPG?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 2 [episodeNumber] => 80 [subtitle] => [summary] =>

    Are you thinking about writing your first book? Do you want to switch your teaching and writing focus? Do you wonder how you can turn your passion into profit? This podcast is for you.


    From compilation books to cookbooks, with titles ranging from Kill the Elevator Speech to Daily Business Meeting with God, Felicia Slattery’s writing experience is widely diversified. As an educator and public speaker, she has a gift for sharing what she’s learned. This podcast is a virtual mini-course in how to write that first book and how to turn life experiences, hobbies, and even chance remarks into books.


    If one phrase characterizes Felicia’s approach, it’s her ability to seize opportunities. When a publisher asked her to act as an advance reader for a new book, she agreed and asked the publisher if he’d be interested in hearing about an idea she had for a book. He responded positively, and before long; she had a book contract.


    Initially, the pandemic flattened Felicia’s business, which was largely based on public speaking and teaching and coaching others to do the same. She switched gears and began teaching online. Seeing that the platform from which she was teaching also featured cooking classes, she used her love of cooking to break out into a new area of teaching, writing, and publishing. To promote her new passion, she also launched a successful YouTube channel.


    If you have a question, Felicia has an answer. You’ll want to experience this Writing to get Business podcast more than once.


    • How can you turn a teaching program into a book?

    • What is the easiest way to write a first book?

    • What do publishers look for in a book?

    • Why should authors with a strong platform NOT have to pay a publisher to get their book published?

    • What is the benefit for a first-time author of doing a compilation book?

    [audioFile] => https://megaphone-prod.s3.amazonaws.com/podcasts/8c9fe45a-3334-11ea-8101-73b74acd13d2/episodes/d52e743a-30e3-11ec-b0e8-4f2cc5100338/stripped_f95655b3f37432e3a7849ed49a174b0b.mp3 [downloadUrl] => https://traffic.megaphone.fm/CSN1127372456.mp3 [size] => 81540284 [duration] => 3397.51 [uid] => CSN1127372456 [originalUrl] => [bitrate] => 192 [samplerate] => 44100 [channelMode] => stereo [vbr] => [audioFileProcessing] => [podcastId] => 8c9fe45a-3334-11ea-8101-73b74acd13d2 [preCount] => 1 [postCount] => 1 [insertionPoints] => Array ( ) [id3File] => https://megaphone-prod.s3.amazonaws.com/podcasts/8c9fe45a-3334-11ea-8101-73b74acd13d2/episodes/d52e743a-30e3-11ec-b0e8-4f2cc5100338/id3/338c9ed19cc85490f10413c2052615fc.mp3 [id3FileProcessing] => [id3FileSize] => 247732 [parentId] => [guid] => [pubdateTimezone] => [originalFilename] => 80 Cooking The Books Felicia Flattery.mp3 [preOffset] => 0.0 [postOffset] => 0.0 [spotifyIdentifier] => [expectedAdhash] => [audioFileUpdatedAt] => 2021-10-19T09:52:44.317-04:00 [draft] => [externalId] => [cleanTitle] => 80 Creating Cook Books -Felicia Slattery [customFields] => [podcastTitle] => Writing To Get Business [networkId] => 350149ba-8137-11e8-b024-4351158a124b [podcastAuthor] => Patricia Iyer [podcastItunesCategories] => Array ( [0] => Education [1] => How To [2] => Business ) [advertisingTags] => Array ( ) [mainFeed] => 1 [adFree] => [audioFileStatus] => success [status] => published )
  • Are you thinking about writing your first book? Do you...
  • Array ( [id] => fc9e7a0c-22cd-11ec-b5be-87897c3fe060 [createdAt] => 2021-10-01T11:41:04.247-04:00 [updatedAt] => 2022-03-19T14:07:39.483-04:00 [title] => 79 How to Turn Articles into Books - Donna Blevins [pubdate] => 2021-10-01T11:19:00.000-04:00 [link] => https://patiyer.com/category/podcast/ [author] => Patricia Iyer [imageFile] => https://megaphone.imgix.net/podcasts/fc9e7a0c-22cd-11ec-b5be-87897c3fe060/image/Donna_Blevins.png?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 2 [episodeNumber] => 79 [subtitle] => [summary] =>

    Donna is 6’5” tall and a woman who both literally and figuratively stands out. Her height gave her the confidence to succeed in the male-dominated world of real estate, and her intuitive gifts enabled her to become a master player and teacher of poker.


    Poker helped her to develop the belief that one’s life is created by one’s perceptions, a mindset perspective that enabled her to recover her speaking ability three days after having a massive stroke.


    A few weeks later, when she was waiting to have a heart procedure, staff members, having heard that she was a master poker coach, asked her about it. When she explained her mindset principles and exercises, she influenced not only more than a dozen people but also the doctor who had performed her procedure.


    She has published these principles and exercises in MindShift On Demand: QUICK Life-Changing Tools, her second published book. Donna, who recognizes that exposure to the Internet and related technology has created a need for information presented in a simple way, plans to create several smaller books on this subject and card decks.


    “Keep it simple” and “Keep on repurposing it” are her guiding principles in writing and publishing. These principles can serve any authors who want to get the maximum value from their work.


    Join me for this episode of Writing to Get Business to discover

    • How does extensive experience in writing articles help you write a book?

    • What question must you ask yourself when you plan to write an article or book?

    • How can your customers’ and clients’ questions tell you what to put in a book?

    • Why must you consider how the modern demand for instant gratification has changed what people want in an informational book?

    • Why is “Repurpose” the magic word of publishing?

    [audioFile] => https://megaphone-prod.s3.amazonaws.com/podcasts/8c9fe45a-3334-11ea-8101-73b74acd13d2/episodes/fc9e7a0c-22cd-11ec-b5be-87897c3fe060/stripped_7c3fa574bfc28b3c900a4a54dbc46d5d.mp3 [downloadUrl] => https://traffic.megaphone.fm/CSN8851776454.mp3 [size] => 53918615 [duration] => 2246.61 [uid] => CSN8851776454 [originalUrl] => [bitrate] => 192 [samplerate] => 44100 [channelMode] => stereo [vbr] => [audioFileProcessing] => [podcastId] => 8c9fe45a-3334-11ea-8101-73b74acd13d2 [preCount] => 1 [postCount] => 1 [insertionPoints] => Array ( ) [id3File] => https://megaphone-prod.s3.amazonaws.com/podcasts/8c9fe45a-3334-11ea-8101-73b74acd13d2/episodes/fc9e7a0c-22cd-11ec-b5be-87897c3fe060/id3/a90c9e470f2380012b00de74d2ed3d3f.mp3 [id3FileProcessing] => [id3FileSize] => 247656 [parentId] => [guid] => [pubdateTimezone] => Eastern Time (US & Canada) [originalFilename] => 79 How To Turn Articles Into Books Donna Blevins.mp3 [preOffset] => 0.0 [postOffset] => 0.0 [spotifyIdentifier] => [expectedAdhash] => [audioFileUpdatedAt] => 2021-10-01T11:49:34.506-04:00 [draft] => [externalId] => [cleanTitle] => 79 How to Turn Articles into Books - Donna Blevins [customFields] => [podcastTitle] => Writing To Get Business [networkId] => 350149ba-8137-11e8-b024-4351158a124b [podcastAuthor] => Patricia Iyer [podcastItunesCategories] => Array ( [0] => Education [1] => How To [2] => Business ) [advertisingTags] => Array ( ) [mainFeed] => 1 [adFree] => [audioFileStatus] => success [status] => published )
  • Donna is 6’5” tall and a woman who both literally...
  • Array ( [id] => 0ad89b3c-1a15-11ec-87d1-5bccf7493780 [createdAt] => 2021-09-20T09:17:01.915-04:00 [updatedAt] => 2022-03-25T10:22:48.759-04:00 [title] => 78 How to Pick Book Topics: Divot, not Pivot - Stephen Shapiro [pubdate] => 2021-09-20T09:17:40.000-04:00 [link] => https://patiyer.com/category/podcast/ [author] => Patricia Iyer [imageFile] => https://megaphone.imgix.net/podcasts/0ad89b3c-1a15-11ec-87d1-5bccf7493780/image/Stephen_Shapiro.jpg?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 2 [episodeNumber] => 78 [subtitle] => [summary] =>

    If you’re a consultant or member of a C-suite, you take a different approach to writing a book than an academic or fiction writer. Your primary goals are to increase your business and to help your clients increase theirs. That means you need to see your book not as an end product but as one aspect of your overall business strategy. You want to implement a holistic approach that integrates innovative business tools with a book’s content.

    Traditional and hybrid publishers published Steven Shapiro’s books. He also published independently and is an expert on leading from a holistic perspective. He’s a generalist in the best sense, for he brings what he’s learned from a range of businesses to each new consulting position.

    Unlike some authors, who move from subject to subject in each new book, Stephen advises going deeper in a way that creates more value for the reader. He also feels strongly that a book's purpose is not about royalties; it is about impact. A book’s impact has a ripple effect on all the other services and products one offers.

    If you want to explore the possibility of getting the maximum impact from a book and build your business, study this podcast carefully.

    Listen in to this episode of Writing to Get Business to discover

    • How can an author best choose between traditional, independent, and hybrid publishing?

    • What are the advantages of writing and publishing books for particular clients?

    • Why can a brand color be a powerful marketing tool?

    • What are the three basic realms of products and services?

    • When is it better to create a new product instead of a new book?

    [audioFile] => https://megaphone-prod.s3.amazonaws.com/podcasts/8c9fe45a-3334-11ea-8101-73b74acd13d2/episodes/0ad89b3c-1a15-11ec-87d1-5bccf7493780/stripped_2fcca16451bd4bef1656259f86390a85.mp3 [downloadUrl] => https://traffic.megaphone.fm/CSN8112450703.mp3 [size] => 50661041 [duration] => 2110.88 [uid] => CSN8112450703 [originalUrl] => [bitrate] => 192 [samplerate] => 44100 [channelMode] => stereo [vbr] => [audioFileProcessing] => [podcastId] => 8c9fe45a-3334-11ea-8101-73b74acd13d2 [preCount] => 1 [postCount] => 1 [insertionPoints] => Array ( ) [id3File] => https://megaphone-prod.s3.amazonaws.com/podcasts/8c9fe45a-3334-11ea-8101-73b74acd13d2/episodes/0ad89b3c-1a15-11ec-87d1-5bccf7493780/id3/221fa125e00cab0f309950c639611e15.mp3 [id3FileProcessing] => [id3FileSize] => 247238 [parentId] => [guid] => [pubdateTimezone] => Eastern Time (US & Canada) [originalFilename] => 78 How To Pick Book Topics Stephen Shapiro.mp3 [preOffset] => 0.0 [postOffset] => 0.0 [spotifyIdentifier] => [expectedAdhash] => [audioFileUpdatedAt] => 2021-09-20T09:17:53.362-04:00 [draft] => [externalId] => [cleanTitle] => 78 How to Pick Book Topics: Divot, not Pivot - Stephen Shapiro [customFields] => [podcastTitle] => Writing To Get Business [networkId] => 350149ba-8137-11e8-b024-4351158a124b [podcastAuthor] => Patricia Iyer [podcastItunesCategories] => Array ( [0] => Education [1] => How To [2] => Business ) [advertisingTags] => Array ( ) [mainFeed] => 1 [adFree] => [audioFileStatus] => success [status] => published )
  • If you’re a consultant or member of a C-suite, you...
  • Array ( [id] => a0dc2da4-1265-11ec-b8f4-7743d80e2c42 [createdAt] => 2021-09-10T14:33:44.035-04:00 [updatedAt] => 2022-03-23T11:59:17.232-04:00 [title] => 77 Step by Step Process for Writing a book - David Avrin [pubdate] => 2021-09-10T14:22:27.000-04:00 [link] => https://patiyer.com/category/podcast/ [author] => Patricia Iyer [imageFile] => https://megaphone.imgix.net/podcasts/a0dc2da4-1265-11ec-b8f4-7743d80e2c42/image/David_Arvin.jpg?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 2 [episodeNumber] => 77 [subtitle] => [summary] =>

    Perhaps the biggest challenge for someone who wants to write a book is how to begin. How do you choose a subject, and how do you manage to write the 40,000 or 50,000 words, which, even in these streamlined times, are needed?


    Here to break this down for you in easy, understandable steps, is David Avrin, author of several books, and a business consultant who focuses on customer service.


    In terms of choosing a topic, David focuses on relevance. This word has a twofold meaning. The subject should be relevant to current challenges. Because these challenges change, an author, in order to continue to be relevant, especially to his actual and potential clients, needs to publish every two to three years.


    David has learned that if you think, “I have to write an entire book,” you can be stopped before you start. Instead, he takes one task at a time.


    Anyone who hesitates about taking on the work of writing a book will find encouragement in this podcast. Get more pearls of wisdom from David here.

    • What is the number-one rule in writing?

    • Why should you abandon perfectionism when writing your first draft?

    • How does writing and publishing a book help your business?

    • What is the most important quality for someone who writes about business?

    • What are the advantages of writing in the program Scrivener?

    [audioFile] => https://megaphone-prod.s3.amazonaws.com/podcasts/8c9fe45a-3334-11ea-8101-73b74acd13d2/episodes/a0dc2da4-1265-11ec-b8f4-7743d80e2c42/stripped_5df7d3c4f51d7f783bfbb4c4e8115902.mp3 [downloadUrl] => https://traffic.megaphone.fm/CSN7312834871.mp3 [size] => 48582737 [duration] => 2024.28 [uid] => CSN7312834871 [originalUrl] => [bitrate] => 192 [samplerate] => 44100 [channelMode] => stereo [vbr] => [audioFileProcessing] => [podcastId] => 8c9fe45a-3334-11ea-8101-73b74acd13d2 [preCount] => 1 [postCount] => 1 [insertionPoints] => Array ( ) [id3File] => https://megaphone-prod.s3.amazonaws.com/podcasts/8c9fe45a-3334-11ea-8101-73b74acd13d2/episodes/a0dc2da4-1265-11ec-b8f4-7743d80e2c42/id3/fd89bb263e9723c91bc2c884628687e1.mp3 [id3FileProcessing] => [id3FileSize] => 246726 [parentId] => [guid] => [pubdateTimezone] => [originalFilename] => Step By Step Process For Writing A Book David Avrin.mp3 [preOffset] => 0.0 [postOffset] => 0.0 [spotifyIdentifier] => [expectedAdhash] => [audioFileUpdatedAt] => 2021-09-10T14:33:45.464-04:00 [draft] => [externalId] => [cleanTitle] => 77 Step by Step Process for Writing a book - David Avrin [customFields] => [podcastTitle] => Writing To Get Business [networkId] => 350149ba-8137-11e8-b024-4351158a124b [podcastAuthor] => Patricia Iyer [podcastItunesCategories] => Array ( [0] => Education [1] => How To [2] => Business ) [advertisingTags] => Array ( ) [mainFeed] => 1 [adFree] => [audioFileStatus] => success [status] => published )
  • Perhaps the biggest challenge for someone who wants to write...
  • Array ( [id] => 97dda6a0-0e65-11ec-83b5-1f72d8321346 [createdAt] => 2021-09-05T12:23:24.357-04:00 [updatedAt] => 2022-03-23T11:59:15.145-04:00 [title] => 76 Are you guilty of business blather? Jerry McTigue-Writing to Get Business Podcast [pubdate] => 2021-09-05T12:18:12.000-04:00 [link] => https://patiyer.com/category/podcast/ [author] => Patricia Iyer [imageFile] => https://megaphone.imgix.net/podcasts/97dda6a0-0e65-11ec-83b5-1f72d8321346/image/Jerry-McTigue.jpeg?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 2 [episodeNumber] => 76 [subtitle] => [summary] =>

    Has your business gotten trapped in its own innerspeak? Are your communications with clients verbose and full of vague and confusing language? Do your website stats show that visitors are bailing out after 15 seconds?


    Your company may be suffering from Business Blather. That’s the title of a new book by Jerry McTigue, author, copywriter, screenwriter, and a master of writing simply and clearly. In this podcast, he identifies several issues that limit a company’s ability to reach its audience.


    Jerry says that businesses fail to recognize how drastically people’s attention spans have shrunk. You need to get your message out immediately or at least get your audience sufficiently intrigued to want to know the message.


    He has also observed that during the pandemic, many advertisers switched from the “pain point” approach to a more positive mode of expression. His viewpoint is that both approaches are valid and that copywriters should use the one that best fits the product.


    Consider this important takeaway: Companies should always test-market their major messages and change them based on this feedback.


    Overall, he recommends following your intuition. If you have any feeling that your copy isn’t communicating, you’re probably right. Don’t be afraid to change it. Don’t be afraid to communicate directly. You have a narrow window of opportunity to communicate with your client or customer. Make the most of it.


    Join Jerry and I for this episode of Writing to Get Business.

    • How do business communications become pretentious, verbose, and incomprehensible?

    • Why must your website message attract interest immediately?

    • What’s the difference between copywriting and content writing?

    • Why are stories so important in all forms of advertising and promotion?

    • What’s the importance of being specific in resumes and LinkedIn Profiles?

    [audioFile] => https://megaphone-prod.s3.amazonaws.com/podcasts/8c9fe45a-3334-11ea-8101-73b74acd13d2/episodes/97dda6a0-0e65-11ec-83b5-1f72d8321346/stripped_21fe2e4261b6b5b60f52563246f27870.mp3 [downloadUrl] => https://traffic.megaphone.fm/CSN2247469996.mp3 [size] => 47646092 [duration] => 1985.25 [uid] => CSN2247469996 [originalUrl] => [bitrate] => 192 [samplerate] => 44100 [channelMode] => stereo [vbr] => [audioFileProcessing] => [podcastId] => 8c9fe45a-3334-11ea-8101-73b74acd13d2 [preCount] => 1 [postCount] => 1 [insertionPoints] => Array ( ) [id3File] => https://megaphone-prod.s3.amazonaws.com/podcasts/8c9fe45a-3334-11ea-8101-73b74acd13d2/episodes/97dda6a0-0e65-11ec-83b5-1f72d8321346/id3/c9004839565c27df7200a08f2f97eede.mp3 [id3FileProcessing] => [id3FileSize] => 247918 [parentId] => [guid] => [pubdateTimezone] => [originalFilename] => 76 Are You Guilty Of Business Blather Jerry McTigue.mp3 [preOffset] => 0.0 [postOffset] => 0.0 [spotifyIdentifier] => [expectedAdhash] => [audioFileUpdatedAt] => 2021-09-05T12:23:25.881-04:00 [draft] => [externalId] => [cleanTitle] => 76 Are you guilty of business blather? Jerry McTigue-Writing to Get Business Podcast [customFields] => [podcastTitle] => Writing To Get Business [networkId] => 350149ba-8137-11e8-b024-4351158a124b [podcastAuthor] => Patricia Iyer [podcastItunesCategories] => Array ( [0] => Education [1] => How To [2] => Business ) [advertisingTags] => Array ( ) [mainFeed] => 1 [adFree] => [audioFileStatus] => success [status] => published )
  • Has your business gotten trapped in its own innerspeak? Are...
  • Array ( [id] => c33a0a8e-0909-11ec-a4a2-0b059a0a4bed [createdAt] => 2021-08-29T16:43:27.585-04:00 [updatedAt] => 2022-03-22T12:41:18.785-04:00 [title] => 75 How to Avoid the High Cost of Burial - Al Kushner [pubdate] => 2021-08-29T16:17:43.000-04:00 [link] => https://patiyer.com/category/podcast/ [author] => Patricia Iyer [imageFile] => https://megaphone.imgix.net/podcasts/c33a0a8e-0909-11ec-a4a2-0b059a0a4bed/image/Al_Kushner.jpg?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 2 [episodeNumber] => 75 [subtitle] => [summary] =>

    Al Kushner, financial educational specialist, knows about the pain and suffering being financially unprepared for the cost of a funeral causes at a time when people already feel overwhelmed with grief and sorrow. He has seen people have to take out loans, max out their credit cards, and start ill-fated GoFundMe campaigns.

    He wanted to help people stay clear of these economic quagmires. This desire inspired him to write The Savvy Guide to Burial Insurance.

    Al understood the importance of timing and knew that people would, unfortunately, have a particularly great need for the kind of specialized information he could provide. He researched a wide variety of options and compiled them in his book. He provides information about various ways to prepay for a funeral and explains in detail the relationship of age and health to the cost of insurance plans.

    Al’s choice of subject material can teach any authors who may feel reluctant to tackle difficult and sensitive issues—even if it’s their area of expertise. If you are such a person, let Al’s story help you realize the necessity and immeasurable value of airing these subjects. If you give one person the tools to solve a huge problem, you will have made a difference.

    Here's what Al has to say in this episode of Writing to Get Business Podcast.

    • Why is caring about people’s needs such a powerful inspiration for writing?

    • Why is timing everything?

    • How do you evaluate the need for a book about your area of expertise?

    • How important is your personal knowledge and experience?

    • How does the information you share in your book leverage your ability to increase your customer base?

    [audioFile] => https://megaphone-prod.s3.amazonaws.com/podcasts/8c9fe45a-3334-11ea-8101-73b74acd13d2/episodes/c33a0a8e-0909-11ec-a4a2-0b059a0a4bed/stripped_95a217ea03ddaf29201e34f8fb8e98fe.mp3 [downloadUrl] => https://traffic.megaphone.fm/CSN1523041058.mp3 [size] => 30241645 [duration] => 1260.07 [uid] => CSN1523041058 [originalUrl] => [bitrate] => 192 [samplerate] => 44100 [channelMode] => stereo [vbr] => [audioFileProcessing] => [podcastId] => 8c9fe45a-3334-11ea-8101-73b74acd13d2 [preCount] => 1 [postCount] => 1 [insertionPoints] => Array ( ) [id3File] => https://megaphone-prod.s3.amazonaws.com/podcasts/8c9fe45a-3334-11ea-8101-73b74acd13d2/episodes/c33a0a8e-0909-11ec-a4a2-0b059a0a4bed/id3/81db44f653b240af9f052338f1c5b75e.mp3 [id3FileProcessing] => [id3FileSize] => 247298 [parentId] => [guid] => [pubdateTimezone] => [originalFilename] => 75 How To Avoid The High Cost Of Burial Al Kushner.mp3 [preOffset] => 0.0 [postOffset] => 0.0 [spotifyIdentifier] => [expectedAdhash] => [audioFileUpdatedAt] => 2021-08-29T16:43:28.457-04:00 [draft] => [externalId] => [cleanTitle] => 75 How to Avoid the High Cost of Burial - Al Kushner [customFields] => [podcastTitle] => Writing To Get Business [networkId] => 350149ba-8137-11e8-b024-4351158a124b [podcastAuthor] => Patricia Iyer [podcastItunesCategories] => Array ( [0] => Education [1] => How To [2] => Business ) [advertisingTags] => Array ( ) [mainFeed] => 1 [adFree] => [audioFileStatus] => success [status] => published )
  • Al Kushner, financial educational specialist, knows about the pain and...
  • Array ( [id] => fc3f80a2-01ca-11ec-ae5a-af8f161e3119 [createdAt] => 2021-08-20T11:26:26.827-04:00 [updatedAt] => 2022-03-19T14:18:56.864-04:00 [title] => 74 Empathic, Empaths and Highly Sensitive People - Amy Wilson [pubdate] => 2021-08-20T10:53:44.000-04:00 [link] => https://patiyer.com/category/podcast/ [author] => Patricia Iyer [imageFile] => https://megaphone.imgix.net/podcasts/fc3f80a2-01ca-11ec-ae5a-af8f161e3119/image/Amy_Wilson.jpg?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 2 [episodeNumber] => 74 [subtitle] => [summary] =>

    She started in the Obama administration and was appointed as an entrepreneur in residence for them. She eventually became the Director of innovation.gov, and created a movement of change called the Better Government Movement in the federal government.


    Combined with her being an empath and highly sensitive person (HSP), she has written a book that blends empathy and innovation to take change to the next level.


    Sympathy is the feeling that makes you feel like you're lesser than the person for whom sympathy is felt. Empathy brings connection. Empathy builds this belief that I'm here with you rather than for you. Empathy is essentially this feeling that you are feeling a feeling with somebody as if you're feeling it yourself. They find that people who are empaths have this thing they call a mirror neuron system. So, they have these neurons that, as humans, we want to connect with other people.


    People who are empaths have a more enhanced mirror neuron system. They want to connect, and they actually can't stop connecting. They're very present with them.


    Being a highly sensitive person is like having a world of technicolor. It's like when you walk out when you're in The Wizard of Oz, you go from being black and white, and everything is bright around you.


    That has been Amy’s experience in a lot of ways. She feels things differently, and she feel things very deeply, sometimes. But that is something that she’s had to learn to harness and understand herself a lot more as she’s done this work and her own internal work, too.


    Enjoy this episode of Writing to Get Business and see


    • How can you turn your life’s difficulties into a vision for social change?

    • What does innovation really mean?

    • How can empathy initiate change?

    • How can reaching out on your social network help you find people to interview for a book?

    • How can writing a book become a journey of self-discovery?



    [audioFile] => https://megaphone-prod.s3.amazonaws.com/podcasts/8c9fe45a-3334-11ea-8101-73b74acd13d2/episodes/fc3f80a2-01ca-11ec-ae5a-af8f161e3119/stripped_01f45a9159edc68fda832a0321fbee53.mp3 [downloadUrl] => https://traffic.megaphone.fm/CSN9550712182.mp3 [size] => 53864071 [duration] => 2244.34 [uid] => CSN9550712182 [originalUrl] => [bitrate] => 192 [samplerate] => 44100 [channelMode] => stereo [vbr] => [audioFileProcessing] => [podcastId] => 8c9fe45a-3334-11ea-8101-73b74acd13d2 [preCount] => 1 [postCount] => 1 [insertionPoints] => Array ( ) [id3File] => https://megaphone-prod.s3.amazonaws.com/podcasts/8c9fe45a-3334-11ea-8101-73b74acd13d2/episodes/fc3f80a2-01ca-11ec-ae5a-af8f161e3119/id3/35d9dac6a5de20fec0a0842d0ae835b6.mp3 [id3FileProcessing] => [id3FileSize] => 248040 [parentId] => [guid] => [pubdateTimezone] => [originalFilename] => 47 Empathetic, Empathy And Highly Sensitive People Any Wilson.mp3 [preOffset] => 0.0 [postOffset] => 0.0 [spotifyIdentifier] => [expectedAdhash] => [audioFileUpdatedAt] => 2021-08-20T11:26:27.786-04:00 [draft] => [externalId] => [cleanTitle] => 74 Empathic, Empaths and Highly Sensitive People - Amy Wilson [customFields] => [podcastTitle] => Writing To Get Business [networkId] => 350149ba-8137-11e8-b024-4351158a124b [podcastAuthor] => Patricia Iyer [podcastItunesCategories] => Array ( [0] => Education [1] => How To [2] => Business ) [advertisingTags] => Array ( ) [mainFeed] => 1 [adFree] => [audioFileStatus] => success [status] => published )
  • She started in the Obama administration and was appointed as...
  • Array ( [id] => 57c06362-f6d4-11eb-9702-7f9cc5335d16 [createdAt] => 2021-08-06T12:35:43.009-04:00 [updatedAt] => 2021-08-06T12:36:12.444-04:00 [title] => 73 Mastering Multiple Consulting Roles - Dave Dragon [pubdate] => 2021-08-06T11:58:47.000-04:00 [link] => https://patiyer.com/category/podcast/ [author] => Patricia Iyer [imageFile] => https://megaphone.imgix.net/podcasts/57c06362-f6d4-11eb-9702-7f9cc5335d16/image/Dave_Dragon.jpg?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 2 [episodeNumber] => 73 [subtitle] => [summary] =>

    Did you know that a consultant has to be an archaeologist, anthropologist, detective, psychologist, and serve in multiple additional roles? Dave Dragon, an experienced consultant shares both in this podcast and in his book, I Solve Mysteries, the complex and fascinating world of consulting.

    Learn how you can accept a consultant’s evaluation of your business with less pain.

    Many companies are looking for answers on how they can optimize their processes, and be more productive, compete more fully in the market, and tackle business challenges. Dave Dragon is an expert in the area of larger companies dealing with some of those challenges.

    Dave works on large transformation projects for companies. And, typically, it has to do with their business processes being broken. And when you go into one of these projects, they may have opinions about what they think is wrong, but 90% of the time, they really don't know what's wrong. So, when Dave is going in to run a project, he’s really trying to understand what is the root cause of their issue. And that's what the mystery is.

    One of the first things that Dave leads people through is what we call a current state analysis, and that's documenting their business processes. And through that, he starts seeing where their issues are, and he starts identifying and understanding some of the cultural issues that they have, because people may be in conflict. He starts to get information back from his analysis.

    Join me for this episode of Writing to Get Business Podcast.

    • Why is an outside consultant’s work sometimes like that of a medical doctor?

    • Why is the method of handling returns one of a company’s biggest challenges?

    • How can “test marketing” your ideas for a book make it a more useful one?

    • What is people’s first reaction to change?

    • What do the five stages of grief have to do with the consultation process?

    [audioFile] => https://megaphone-prod.s3.amazonaws.com/podcasts/8c9fe45a-3334-11ea-8101-73b74acd13d2/episodes/57c06362-f6d4-11eb-9702-7f9cc5335d16/stripped_7060f3bde421ca7fbf7f29ca1b484e5a.mp3 [downloadUrl] => https://traffic.megaphone.fm/CSN7634566953.mp3 [size] => 52206445 [duration] => 2175.27 [uid] => CSN7634566953 [originalUrl] => [bitrate] => 192 [samplerate] => 44100 [channelMode] => stereo [vbr] => [audioFileProcessing] => [podcastId] => 8c9fe45a-3334-11ea-8101-73b74acd13d2 [preCount] => 1 [postCount] => 1 [insertionPoints] => Array ( ) [id3File] => https://megaphone-prod.s3.amazonaws.com/podcasts/8c9fe45a-3334-11ea-8101-73b74acd13d2/episodes/57c06362-f6d4-11eb-9702-7f9cc5335d16/id3/69ecd55b46dddf1b9da203e2ce3d9709.mp3 [id3FileProcessing] => [id3FileSize] => 247776 [parentId] => [guid] => [pubdateTimezone] => [originalFilename] => 73 Mastering Multiple Consulting Roles Dave Dragon.mp3 [preOffset] => 0.0 [postOffset] => 0.0 [spotifyIdentifier] => [expectedAdhash] => [audioFileUpdatedAt] => 2021-08-06T12:35:43.304-04:00 [draft] => [externalId] => [cleanTitle] => 73 Mastering Multiple Consulting Roles - Dave Dragon [customFields] => [podcastTitle] => Writing To Get Business [networkId] => 350149ba-8137-11e8-b024-4351158a124b [podcastAuthor] => Patricia Iyer [podcastItunesCategories] => Array ( [0] => Education [1] => How To [2] => Business ) [advertisingTags] => Array ( ) [mainFeed] => 1 [adFree] => [audioFileStatus] => success [status] => published )
  • Did you know that a consultant has to be an...
  • Array ( [id] => ac9b6d16-f14b-11eb-833e-eb51d23fc8b6 [createdAt] => 2021-07-30T11:34:48.514-04:00 [updatedAt] => 2021-07-30T11:35:19.596-04:00 [title] => 72 Overcoming Perfectionism when Writing-DJ Eshelman [pubdate] => 2021-07-30T11:05:23.000-04:00 [link] => https://patiyer.com/category/podcast/ [author] => Patricia Iyer [imageFile] => https://megaphone.imgix.net/podcasts/ac9b6d16-f14b-11eb-833e-eb51d23fc8b6/image/DJ_Eshelman.jpg?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 2 [episodeNumber] => 72 [subtitle] => [summary] =>

    As a writer, do you struggle with how much to assume your readers know? Are you a stubbornly independent person who doesn’t want help? Does perfectionism plague your attempts to write and publish? If any of these challenges ring true, you’ve come to the right place. DJ Eshelman has experienced all of these issues and, in an engaging and informative way, shares how he triumphed over them.

    DJ published his first book, Be A Citrix Hero, in March of 2020 amid the time we weren’t supposed to be doing anything, right? We were supposed to be cowering in our homes in fear of what was going to happen. And he said, “No, I'm going to go ahead and publish this book.” And so that was the first book. It was born out of that notion of “Let's do it, see what happens.”

    His reception was pretty good in that regard, of people being astounded that somebody in the line of work that he did was able to write a book. There's a whole host of perceptions that people have about what a book means. That opened up all sorts of doors.

    As part of being an author, DJ had to deal with the curse of knowledge as he planned his content.


    Join me for this podcast episode for Writing to Get Business to get to know DJ better.

    Learn how you can feel good all the time

    Ways you can fully embrace your Zone of Genius - what you are uniquely qualified and gifted for in this world

    Tips on spending more time with those you care about, less time "working"

    How to live your own unique life and learn how that will create wealth in every aspect of your life

    [audioFile] => https://megaphone-prod.s3.amazonaws.com/podcasts/8c9fe45a-3334-11ea-8101-73b74acd13d2/episodes/ac9b6d16-f14b-11eb-833e-eb51d23fc8b6/stripped_4c2314e0cc87bb556861d58370c71abe.mp3 [downloadUrl] => https://traffic.megaphone.fm/CSN6065960623.mp3 [size] => 65769639 [duration] => 2740.4 [uid] => CSN6065960623 [originalUrl] => [bitrate] => 192 [samplerate] => 44100 [channelMode] => stereo [vbr] => [audioFileProcessing] => [podcastId] => 8c9fe45a-3334-11ea-8101-73b74acd13d2 [preCount] => 1 [postCount] => 1 [insertionPoints] => Array ( ) [id3File] => https://megaphone-prod.s3.amazonaws.com/podcasts/8c9fe45a-3334-11ea-8101-73b74acd13d2/episodes/ac9b6d16-f14b-11eb-833e-eb51d23fc8b6/id3/939ae3fcd7b9711df529b59f7966dbac.mp3 [id3FileProcessing] => [id3FileSize] => 247082 [parentId] => [guid] => [pubdateTimezone] => [originalFilename] => 72 Overcoming Perfectionism When Writing DJ Eshelman.mp3 [preOffset] => 0.0 [postOffset] => 0.0 [spotifyIdentifier] => [expectedAdhash] => [audioFileUpdatedAt] => 2021-07-30T11:34:49.243-04:00 [draft] => [externalId] => [cleanTitle] => 72 Overcoming Perfectionism when Writing-DJ Eshelman [customFields] => [podcastTitle] => Writing To Get Business [networkId] => 350149ba-8137-11e8-b024-4351158a124b [podcastAuthor] => Patricia Iyer [podcastItunesCategories] => Array ( [0] => Education [1] => How To [2] => Business ) [advertisingTags] => Array ( ) [mainFeed] => 1 [adFree] => [audioFileStatus] => success [status] => published )
  • As a writer, do you struggle with how much to...
  • Array ( [id] => 3874ceda-ebc1-11eb-8924-132ec5ffd3b7 [createdAt] => 2021-07-23T10:21:07.290-04:00 [updatedAt] => 2021-07-23T10:23:25.476-04:00 [title] => What Does it Mean to be Infertile? Pam Rasheed [pubdate] => 2021-07-23T08:54:10.000-04:00 [link] => https://patiyer.com/category/podcast/ [author] => Patricia Iyer [imageFile] => https://megaphone.imgix.net/podcasts/3874ceda-ebc1-11eb-8924-132ec5ffd3b7/image/Pamela-Rasheed.jpg?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 2 [episodeNumber] => 71 [subtitle] => [summary] =>

    While a common recommendation for would-be authors is, “Write what you know about,” the writing journey of Pamela Rasheed, MSN, RN, who specializes in infertility counseling demonstrates that you should also write what you care about. A friend’s advice to choose to write about women’s and couples’ struggles to have children resulted in Barren: The Inside World of Infertility.

    Pam came from Guyana as an immigrant, in her very early twenties, alone, and having to navigate the complexities of living in a big city. Pam arrived needing to get established, find a place to live, get a job, all on her own with a couple of children. We met through a course that I taught on teaching people how to write books.

    Pam thought about this book morning, noon, and night, about how to shape this book. She had the clinical background that added credibility to the book.

    Nurses can be very effective if they would incorporate a holistic approach into the care of patients with infertility. And that was a reason why she thought, she needed to shed light on these hidden costs that these patients carry as a bigger burden, sometimes. How are we going to pay the mortgage but then afford the medications, which are very expensive?

    How did the women in the book dealt with their difficulties? How did they get through? And Pam realized this book is not only for the medical professionals, it's also for patients who are going through this.

    • When is it a sound idea to give up one book idea and take on another?

    • How can you closely define the audience for your book?

    • In deciding to interview people, how do you select them?

    • How can asking the right questions to yourself about your subject lead to useful organization of the material?

    • Why is passion for your subject so vital?

    [audioFile] => https://megaphone-prod.s3.amazonaws.com/podcasts/8c9fe45a-3334-11ea-8101-73b74acd13d2/episodes/3874ceda-ebc1-11eb-8924-132ec5ffd3b7/stripped_64a16c463e82d13b602ecc28cb774fbc.mp3 [downloadUrl] => https://traffic.megaphone.fm/CSN4408107042.mp3 [size] => 53803885 [duration] => 2241.83 [uid] => CSN4408107042 [originalUrl] => [bitrate] => 192 [samplerate] => 44100 [channelMode] => stereo [vbr] => [audioFileProcessing] => [podcastId] => 8c9fe45a-3334-11ea-8101-73b74acd13d2 [preCount] => 1 [postCount] => 1 [insertionPoints] => Array ( ) [id3File] => https://megaphone-prod.s3.amazonaws.com/podcasts/8c9fe45a-3334-11ea-8101-73b74acd13d2/episodes/3874ceda-ebc1-11eb-8924-132ec5ffd3b7/id3/457b207c21587e5e761bc36f8c84aec1.mp3 [id3FileProcessing] => [id3FileSize] => 247542 [parentId] => [guid] => [pubdateTimezone] => [originalFilename] => 71 What Does It Mean To Be Infertile- Pam Rasheed.mp3 [preOffset] => 0.0 [postOffset] => 0.0 [spotifyIdentifier] => [expectedAdhash] => [audioFileUpdatedAt] => 2021-07-23T10:21:08.110-04:00 [draft] => [externalId] => [cleanTitle] => What Does it Mean to be Infertile? Pam Rasheed [customFields] => [podcastTitle] => Writing To Get Business [networkId] => 350149ba-8137-11e8-b024-4351158a124b [podcastAuthor] => Patricia Iyer [podcastItunesCategories] => Array ( [0] => Education [1] => How To [2] => Business ) [advertisingTags] => Array ( ) [mainFeed] => 1 [adFree] => [audioFileStatus] => success [status] => published )
  • While a common recommendation for would-be authors is, “Write what...
  • Array ( [id] => d98b86e2-e64e-11eb-bca6-c76678532556 [createdAt] => 2021-07-16T11:59:49.610-04:00 [updatedAt] => 2021-07-16T12:00:17.477-04:00 [title] => 70 Open Up Your Root Chakra - Sheri Kaplan and Pat Iyer [pubdate] => 2021-07-16T11:08:19.000-04:00 [link] => https://patiyer.com/category/podcast/ [author] => Patricia Iyer [imageFile] => https://megaphone.imgix.net/podcasts/d98b86e2-e64e-11eb-bca6-c76678532556/image/Sheri_Kaplan.jpg?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 2 [episodeNumber] => 70 [subtitle] => [summary] =>

    Self-promotion presents special challenges to those in the healing arts, but Sheri Kaplan, healer and spiritual transformational coach, has put together an integrated package of a short (20-page) book and a 20-minute consultation for a price that attracts potential clients to ask for more of her services.


    She shares how she compiled the book, the importance of having an audio version, and the necessity of a backup copy of everything. Her lessons learned apply to anyone writing, producing, and marketing a book. Sheri’s book focuses on chakras, the energy centers in your body. They're like vortexes that need to be spinning in a clockwise direction, pretty much at a nice speed. You don't want one to be too fast or closed.


    Look at it as like tires on a car, and you want them to be going in the same direction with the right amount of air, the right amount of pressure, and the car is going to go. We are the car, and our chakras are the tires.


    Sheri’s goal is to get all the tires in alignment, nothing out of whack, no holes, no treads, no squares, so that way the car is going to move. When people chakras are not in alignment and things are holding them back, that's the body's hesitancy about being able to move forward. It's like you’ve got the brake on.


    Maybe, you have one foot on the gas and one foot on the brake, and you're being pulled, and you can't understand why. So sometimes the chakras are the cause of the imbalance in the body.


    Watch or listen to this episode of Writing to Get Business to see how Sheri answers these questions:

    • How can the desire to help people turn into a book?

    • What social media techniques help promote one’s business or book?

    • Why is it important to listen to what people are asking for?

    • How do you decide what to include in your book?

    • Why is having an audio version of your book important?



    [audioFile] => https://megaphone-prod.s3.amazonaws.com/podcasts/8c9fe45a-3334-11ea-8101-73b74acd13d2/episodes/d98b86e2-e64e-11eb-bca6-c76678532556/stripped_b441c652e094f0906c75e5ffd5487c79.mp3 [downloadUrl] => https://traffic.megaphone.fm/CSN6273729176.mp3 [size] => 54348694 [duration] => 2264.53 [uid] => CSN6273729176 [originalUrl] => [bitrate] => 192 [samplerate] => 44100 [channelMode] => stereo [vbr] => [audioFileProcessing] => [podcastId] => 8c9fe45a-3334-11ea-8101-73b74acd13d2 [preCount] => 1 [postCount] => 1 [insertionPoints] => Array ( ) [id3File] => https://megaphone-prod.s3.amazonaws.com/podcasts/8c9fe45a-3334-11ea-8101-73b74acd13d2/episodes/d98b86e2-e64e-11eb-bca6-c76678532556/id3/abe1c7ed41e7eb96e5ecf72b2aeded8c.mp3 [id3FileProcessing] => [id3FileSize] => 247892 [parentId] => [guid] => [pubdateTimezone] => [originalFilename] => 70 Open Up Your Book Chakra Sheri Kaplan.mp3 [preOffset] => 0.0 [postOffset] => 0.0 [spotifyIdentifier] => [expectedAdhash] => [audioFileUpdatedAt] => 2021-07-16T11:59:50.427-04:00 [draft] => [externalId] => [cleanTitle] => 70 Open Up Your Root Chakra - Sheri Kaplan and Pat Iyer [customFields] => [podcastTitle] => Writing To Get Business [networkId] => 350149ba-8137-11e8-b024-4351158a124b [podcastAuthor] => Patricia Iyer [podcastItunesCategories] => Array ( [0] => Education [1] => How To [2] => Business ) [advertisingTags] => Array ( ) [mainFeed] => 1 [adFree] => [audioFileStatus] => success [status] => published )
  • Self-promotion presents special challenges to those in the healing arts,...
  • Array ( [id] => 51f4e534-e315-11eb-b401-7b248e4870b4 [createdAt] => 2021-07-12T09:30:27.308-04:00 [updatedAt] => 2021-07-12T09:48:06.803-04:00 [title] => 69 How to Overcome a Last Minute Printing Crisis- John Morris [pubdate] => 2021-07-12T09:30:33.000-04:00 [link] => https://patiyer.com/category/podcast/ [author] => Patricia Iyer [imageFile] => https://megaphone.imgix.net/podcasts/51f4e534-e315-11eb-b401-7b248e4870b4/image/John_morris.jpg?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 2 [episodeNumber] => 69 [subtitle] => [summary] =>

    As first an artist and now an author, Scotsman John Morris has successfully bypassed settling into a creative niche. His painting subject matter varies widely, and when he turned his focus to writing and publishing, he designed a book that’s strikingly original in every aspect.


    The Battles That We All Face not only combines his art and writing, but he approached the design of the book to create a work of art.


    John’s vision was to write a book that would inspire people to grow through their struggles. He had many opportunities to practice his philosophy while self-publishing a book that presented unusual printing challenges. Several times he faced the choice between a timely publication and missing his self-imposed deadline for the sake of a high-quality product and always chose quality.


    While working on The Battles That We All Face, his vision expanded to include an ongoing relationship with the people he reached through his book. He established a significant social media platform, and its ability to reach people inspired him to develop a series of podcasts which furthers the message of his book.


    Though John’s publishing journey has been unique, the lessons he’s learned are universal. Learn from John how setting creativity free can help win the battles that we all face.


    Highlights of John’s journey as shared in Writing to Get Business Podcast:

    • Why should you never put off bringing an exciting idea to life?

    • What is the value of expanding one’s reach to include podcasts?

    • Why is quality of the product more important than timeliness?

    • How does honesty with customers and one’s audience deepen an author’s relationship with them?

    • How does listening to the messages that life is trying to tell you enhance your creativity?

    [audioFile] => https://megaphone-prod.s3.amazonaws.com/podcasts/8c9fe45a-3334-11ea-8101-73b74acd13d2/episodes/51f4e534-e315-11eb-b401-7b248e4870b4/stripped_b6e91d9c5603d493ac4ecc4d4eae0f68.mp3 [downloadUrl] => https://traffic.megaphone.fm/CSN7030999465.mp3 [size] => 50009025 [duration] => 2083.71 [uid] => CSN7030999465 [originalUrl] => [bitrate] => 192 [samplerate] => 44100 [channelMode] => stereo [vbr] => [audioFileProcessing] => [podcastId] => 8c9fe45a-3334-11ea-8101-73b74acd13d2 [preCount] => 1 [postCount] => 1 [insertionPoints] => Array ( ) [id3File] => https://megaphone-prod.s3.amazonaws.com/podcasts/8c9fe45a-3334-11ea-8101-73b74acd13d2/episodes/51f4e534-e315-11eb-b401-7b248e4870b4/id3/9304962f84f70571a24c0247294ff8f2.mp3 [id3FileProcessing] => [id3FileSize] => 247650 [parentId] => [guid] => [pubdateTimezone] => [originalFilename] => 69 How To Overcome A Last Minute Printing Crisis John Morris.mp3 [preOffset] => 0.0 [postOffset] => 0.0 [spotifyIdentifier] => [expectedAdhash] => [audioFileUpdatedAt] => 2021-07-12T09:47:14.149-04:00 [draft] => [externalId] => [cleanTitle] => 69 How to Overcome a Last Minute Printing Crisis- John Morris [customFields] => [podcastTitle] => Writing To Get Business [networkId] => 350149ba-8137-11e8-b024-4351158a124b [podcastAuthor] => Patricia Iyer [podcastItunesCategories] => Array ( [0] => Education [1] => How To [2] => Business ) [advertisingTags] => Array ( ) [mainFeed] => 1 [adFree] => [audioFileStatus] => success [status] => published )
  • As first an artist and now an author, Scotsman John...
  • Array ( [id] => 67addd38-da8f-11eb-9331-3f4e124ed5c1 [createdAt] => 2021-07-01T13:11:41.894-04:00 [updatedAt] => 2021-07-01T13:12:03.053-04:00 [title] => 68 Speed versus Velocity - Ron Karr [pubdate] => 2021-07-01T11:44:14.000-04:00 [link] => https://patiyer.com/category/podcast/ [author] => Patricia Iyer [imageFile] => https://megaphone.imgix.net/podcasts/67addd38-da8f-11eb-9331-3f4e124ed5c1/image/Ron_Karr.jpg?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 2 [episodeNumber] => 68 [subtitle] => [summary] =>

    The COVID epidemic has given many people a new urgency to live a purpose-driven life. Those who once had an “I’ll do it one of these days” mindset have had to confront the possibility that they have less time to realize their purposes than they’d thought.


    For Ron Karr, salesperson, consultant, and former president of the National Speakers Association, the epidemic provided the opportunity to write The Velocity Mindset: How Leaders Eliminate Resistance, Gain Buy-In, and Achieve Better Results—Faster. This book addresses both the need to live a purpose-driven life and the obstacles to realizing our purposes.


    Ron, who also faced a serious health crisis in the midst of planning the steps to fulfill a personal goal, turned this setback into the opportunity to refine his message, a message that he directs to not only business leaders but any individual who wants to fulfill a dream.


    The book details how resistance can keep us from that fulfillment. Resistance is based on the stories we tell ourselves about how we can’t achieve what we want. Ron emphasizes that these stories originate within us. This means that we have the power to change them, and the book provides advice about how to do this.


    Ron and I also discuss what a post-COVID workplace might look like, an issue with which many business leaders are struggling. Ron brings his expertise and insight to this subject. Don’t miss this provocative and challenging show of Writing to Get Business Podcast:


    • What is the velocity mindset?

    • How does being purpose-driven differ from being task-driven?

    • How does purpose determine process?

    • In what ways do the stories we tell ourselves determine our outcomes in life?

    • Why is it critical not to set purposes based on past expectations?

    [audioFile] => https://megaphone-prod.s3.amazonaws.com/podcasts/8c9fe45a-3334-11ea-8101-73b74acd13d2/episodes/67addd38-da8f-11eb-9331-3f4e124ed5c1/stripped_42898a8694e4f536c8bbe960ab7dcfbf.mp3 [downloadUrl] => https://traffic.megaphone.fm/CSN7439990416.mp3 [size] => 41927783 [duration] => 1746.99 [uid] => CSN7439990416 [originalUrl] => [bitrate] => 192 [samplerate] => 44100 [channelMode] => stereo [vbr] => [audioFileProcessing] => [podcastId] => 8c9fe45a-3334-11ea-8101-73b74acd13d2 [preCount] => 1 [postCount] => 1 [insertionPoints] => Array ( ) [id3File] => https://megaphone-prod.s3.amazonaws.com/podcasts/8c9fe45a-3334-11ea-8101-73b74acd13d2/episodes/67addd38-da8f-11eb-9331-3f4e124ed5c1/id3/30454a64722fcc1131cceb3d236c6a72.mp3 [id3FileProcessing] => [id3FileSize] => 247588 [parentId] => [guid] => [pubdateTimezone] => [originalFilename] => 68 Speed Verses Velocity Ron Kart.mp3 [preOffset] => 0.0 [postOffset] => 0.0 [spotifyIdentifier] => [expectedAdhash] => [audioFileUpdatedAt] => 2021-07-01T13:11:42.792-04:00 [draft] => [externalId] => [cleanTitle] => 68 Speed versus Velocity - Ron Karr [customFields] => [podcastTitle] => Writing To Get Business [networkId] => 350149ba-8137-11e8-b024-4351158a124b [podcastAuthor] => Patricia Iyer [podcastItunesCategories] => Array ( [0] => Education [1] => How To [2] => Business ) [advertisingTags] => Array ( ) [mainFeed] => 1 [adFree] => [audioFileStatus] => success [status] => published )
  • The COVID epidemic has given many people a new urgency...
  • Array ( [id] => 0645d7e4-d5bc-11eb-b52a-d390c9aae0a1 [createdAt] => 2021-06-25T09:48:30.028-04:00 [updatedAt] => 2021-06-25T09:48:53.490-04:00 [title] => 67 Cancer Care Malpractice - Susan Haibeck with Pat Iyer [pubdate] => 2021-06-25T09:18:39.000-04:00 [link] => https://patiyer.com/category/podcast/ [author] => Patricia Iyer [imageFile] => https://megaphone.imgix.net/podcasts/0645d7e4-d5bc-11eb-b52a-d390c9aae0a1/image/Susan_Haibeck.jpg?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 2 [episodeNumber] => 67 [subtitle] => [summary] =>

    Do you ever worry that the target audience for your book might be too small? Susan Haibeck, a highly experienced oncology nurse and legal nurse consultant, makes it clear that the question isn’t the size of the audience but how much they need the information in the book. Susan is a registered nurse with a master’s degree in nursing and a great deal of experience in the area of oncology.

    Susan is my guest today to talk about the process that she went through writing her book, and it's a medical book geared to a very specific population. In Susan’s nursing career, she was involved with cancer nursing since the very beginning of cancer treatment in the 1970s.

    She felt she had a good background in cancer care with all the subspecialties. And she wanted to share that information with attorneys who are not familiar with cancer cases, because cancer cases were coming her way, and she had to do a lot of explaining of some of the basics of cancer care.

    As a legal nurse consultant, Susan helps attorneys both as an expert witness and as a consultant. Legal nurse consultants assist attorneys with cases with medical issues.

    Plaintiff and defense lawyers desperately need the specialized knowledge Susan provides, and her book not only helps them in cases but dramatizes her expertise and wins her clients.

    Don’t miss this informative show of Writing to Get Business Podcast:

    • How can you most effectively focus on a subject for a book?

    • Why is the question, “What does my reader need to know” invaluable?

    • What is the value of speaking with members of your target population before outlining your book?

    • How can visualizing the ways your target audience can benefit from your book help you write it?

    • What are the benefits of taking a course on mastering the writing of a book?



    [audioFile] => https://megaphone-prod.s3.amazonaws.com/podcasts/8c9fe45a-3334-11ea-8101-73b74acd13d2/episodes/0645d7e4-d5bc-11eb-b52a-d390c9aae0a1/stripped_7f71a96b2d1dc20536d30bc111f15d99.mp3 [downloadUrl] => https://traffic.megaphone.fm/CSN8520561937.mp3 [size] => 45929533 [duration] => 1913.73 [uid] => CSN8520561937 [originalUrl] => [bitrate] => 192 [samplerate] => 44100 [channelMode] => stereo [vbr] => [audioFileProcessing] => [podcastId] => 8c9fe45a-3334-11ea-8101-73b74acd13d2 [preCount] => 1 [postCount] => 1 [insertionPoints] => Array ( ) [id3File] => https://megaphone-prod.s3.amazonaws.com/podcasts/8c9fe45a-3334-11ea-8101-73b74acd13d2/episodes/0645d7e4-d5bc-11eb-b52a-d390c9aae0a1/id3/fce2711a22c4f6386d714cc651275f5f.mp3 [id3FileProcessing] => [id3FileSize] => 247652 [parentId] => [guid] => [pubdateTimezone] => [originalFilename] => 67 Cancer Care Malpractice - Susan Haibeck.mp3 [preOffset] => 0.0 [postOffset] => 0.0 [spotifyIdentifier] => [expectedAdhash] => [audioFileUpdatedAt] => 2021-06-25T09:48:30.239-04:00 [draft] => [externalId] => [cleanTitle] => 67 Cancer Care Malpractice - Susan Haibeck with Pat Iyer [customFields] => [podcastTitle] => Writing To Get Business [networkId] => 350149ba-8137-11e8-b024-4351158a124b [podcastAuthor] => Patricia Iyer [podcastItunesCategories] => Array ( [0] => Education [1] => How To [2] => Business ) [advertisingTags] => Array ( ) [mainFeed] => 1 [adFree] => [audioFileStatus] => success [status] => published )
  • Do you ever worry that the target audience for your...
  • Array ( [id] => d7a76e86-d050-11eb-968a-b396cda8d53d [createdAt] => 2021-06-18T12:18:39.850-04:00 [updatedAt] => 2021-06-18T12:20:54.616-04:00 [title] => 66 How to Plan Out a Book -Octavian Pantis [pubdate] => 2021-06-18T11:44:19.000-04:00 [link] => https://patiyer.com/category/podcast/ [author] => Patricia Iyer [imageFile] => https://megaphone.imgix.net/podcasts/d7a76e86-d050-11eb-968a-b396cda8d53d/image/Octavian_Pantis.jpeg?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 2 [episodeNumber] => 66 [subtitle] => [summary] =>

    Emil Dobrovolschi, a highly skilled airplane pilot, and Octavian Pantis, author, consultant, and trainer, collaborated to write Dark Cockpit, a book written from a unique perspective—literally 35,000+ feet above the ground. It could be subtitled, “As in Flying, So in Life,” because it applies the lessons Emil has learned in many years of piloting to the areas of business and personal life.

    The book is worth reading simply for the fascinating (and sometimes frightening) stories of what goes on behind the scenes the crew during a flight. The lessons it teaches are priceless. Octavian points out that, while an architect can walk away from a poorly designed house or a surgeon from a patient who died, on a plane, an accident or carelessness endangers everyone. People need that degree of urgency in their lives.

    Octavian shares the process of the book’s development, from a collection of stories to an outline and synopsis, and a highly cooperative writing and editing interchange. He describes how launching the book, which was first published in Romania, was different from the international launch.

    This podcast presents a virtual guidebook for how to design a book’s content so that its message comes through and how to work with a co-author. A focused and targeted book finds its audience and can be the launching pad for a flourishing speaking career.

    By the way, “Dark Cockpit” is a good thing. Find out why in this episode of Writing to Get Business.

    • How can a successful speaking career lead to a book?

    • How can co-authors bring their differing talents together to create a successful book?

    • What is the value of assembling various experiences and stories as the foundation for a book’s organization?

    • Why is it more productive to send a proposal to a publisher before writing the book?

    • What can you do to make your book unique?

    [audioFile] => https://megaphone-prod.s3.amazonaws.com/podcasts/8c9fe45a-3334-11ea-8101-73b74acd13d2/episodes/d7a76e86-d050-11eb-968a-b396cda8d53d/stripped_a07fd32e47d1474ef03d0ffb7fe5dd66.mp3 [downloadUrl] => https://traffic.megaphone.fm/CSN6094471004.mp3 [size] => 53037766 [duration] => 2209.91 [uid] => CSN6094471004 [originalUrl] => [bitrate] => 192 [samplerate] => 44100 [channelMode] => stereo [vbr] => [audioFileProcessing] => [podcastId] => 8c9fe45a-3334-11ea-8101-73b74acd13d2 [preCount] => 1 [postCount] => 1 [insertionPoints] => Array ( ) [id3File] => https://megaphone-prod.s3.amazonaws.com/podcasts/8c9fe45a-3334-11ea-8101-73b74acd13d2/episodes/d7a76e86-d050-11eb-968a-b396cda8d53d/id3/969bc3c1c7f26bbe8216e81a3a79e064.mp3 [id3FileProcessing] => [id3FileSize] => 247686 [parentId] => [guid] => [pubdateTimezone] => [originalFilename] => 66 How To Plan Out A Book Octavian Pantis.mp3 [preOffset] => 0.0 [postOffset] => 0.0 [spotifyIdentifier] => [expectedAdhash] => [audioFileUpdatedAt] => 2021-06-18T12:18:40.092-04:00 [draft] => [externalId] => [cleanTitle] => 66 How to Plan Out a Book -Octavian Pantis [customFields] => [podcastTitle] => Writing To Get Business [networkId] => 350149ba-8137-11e8-b024-4351158a124b [podcastAuthor] => Patricia Iyer [podcastItunesCategories] => Array ( [0] => Education [1] => How To [2] => Business ) [advertisingTags] => Array ( ) [mainFeed] => 1 [adFree] => [audioFileStatus] => success [status] => published )
  • Emil Dobrovolschi, a highly skilled airplane pilot, and Octavian Pantis,...
  • Array ( [id] => f882e942-cd16-11eb-ab2a-b79e31b1f9fd [createdAt] => 2021-06-14T09:46:50.679-04:00 [updatedAt] => 2021-06-14T10:03:00.318-04:00 [title] => 65 How do You get Your First Book Published - Terry Pappy [pubdate] => 2021-06-14T09:12:00.000-04:00 [link] => https://patiyer.com/category/podcast/ [author] => Patricia Iyer [imageFile] => https://megaphone.imgix.net/podcasts/f882e942-cd16-11eb-ab2a-b79e31b1f9fd/image/TerryPappy.jpg?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 2 [episodeNumber] => 65 [subtitle] => [summary] =>

    How do you feel about writing or doodling in a book? Terry Pappy, coach, business strategist, and author, has created book series that invite the reader to create with her. She created an ingenious way for readers to use her books over and over again. Keeping the reader foremost in mind drives Terry’s writing and business strategies. Her podcast is a virtual blueprint for success.

    Terry describes her diverse background. She is a speaker and artist. She’s always loved writing, and loved being creative and artistic, and so her career choice was a creative one. She went to art school and learned vocational art, commercial art, and so she’s had a wonderful, diverse career in pretty much every touchpoint you could imagine regarding graphics, communications, marketing, and so on.

    She almost went to journalism school and made creative writing a fulltime career. Like many writers, Terry discovered the more she wrote, the better she got.

    Watch this episode of Writing to Get Business to discover:

    • What factors can make people feel compelled to write their first books?

    • In crafting an individual or corporate brand, why is writing that has a personal feeling so important?

    • How can reading and learning from a book turn into an interactive experience?

    • Once your book is published, how can you leverage it to drive your leads, marketing, and business-building strategies?

    • Why is it important to think like a reader?

    [audioFile] => https://megaphone-prod.s3.amazonaws.com/podcasts/8c9fe45a-3334-11ea-8101-73b74acd13d2/episodes/f882e942-cd16-11eb-ab2a-b79e31b1f9fd/stripped_b4ccb7c30aac03b8ac95a36dacf19e34.mp3 [downloadUrl] => https://traffic.megaphone.fm/CSN5983969352.mp3 [size] => 46327013 [duration] => 1930.29 [uid] => CSN5983969352 [originalUrl] => [bitrate] => 192 [samplerate] => 44100 [channelMode] => stereo [vbr] => [audioFileProcessing] => [podcastId] => 8c9fe45a-3334-11ea-8101-73b74acd13d2 [preCount] => 1 [postCount] => 1 [insertionPoints] => Array ( ) [id3File] => https://megaphone-prod.s3.amazonaws.com/podcasts/8c9fe45a-3334-11ea-8101-73b74acd13d2/episodes/f882e942-cd16-11eb-ab2a-b79e31b1f9fd/id3/e796fd66bf65ab442d909f2393d88bf9.mp3 [id3FileProcessing] => [id3FileSize] => 246860 [parentId] => [guid] => [pubdateTimezone] => Eastern Time (US & Canada) [originalFilename] => 65 How Do You Get Your First Book Published Terry Pappy.mp3 [preOffset] => 0.0 [postOffset] => 0.0 [spotifyIdentifier] => [expectedAdhash] => [audioFileUpdatedAt] => 2021-06-14T10:00:54.320-04:00 [draft] => [externalId] => [cleanTitle] => 65 How do You get Your First Book Published - Terry Pappy [customFields] => [podcastTitle] => Writing To Get Business [networkId] => 350149ba-8137-11e8-b024-4351158a124b [podcastAuthor] => Patricia Iyer [podcastItunesCategories] => Array ( [0] => Education [1] => How To [2] => Business ) [advertisingTags] => Array ( ) [mainFeed] => 1 [adFree] => [audioFileStatus] => success [status] => published )
  • How do you feel about writing or doodling in a...
  • Array ( [id] => a3e0857a-c582-11eb-9c0a-37ca29b46cbc [createdAt] => 2021-06-04T18:17:25.048-04:00 [updatedAt] => 2021-06-04T18:19:30.092-04:00 [title] => 64 How Can Simple Writing Help Keep a Reader's Attention with Pat Boulogne [pubdate] => 2021-06-04T17:36:45.000-04:00 [link] => https://patiyer.com/category/podcast/ [author] => Patricia Iyer [imageFile] => https://megaphone.imgix.net/podcasts/a3e0857a-c582-11eb-9c0a-37ca29b46cbc/image/Pat_Boulogne.jpg?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 2 [episodeNumber] => 64 [subtitle] => [summary] =>

    Would you like to know if you are writing at a basic enough level? Our guest has a brilliant strategy for ensuring she wrote her book at a simple level.

    Dr. Pat Boulonge’s world is health. Have you ever had a small but annoying health issue? Learn in this podcast how identifying and tracing the roots of this problem can save you bigger problems in the future. Pat Boulogne, chiropractor, acupuncturist, and author of Why...Are You Sick, Fat, and Tired? will tell you how to do this and provides a host of valuable suggestions for improving your overall health.

    It's a book that's a guidebook, a workbook, and an advocating tool for anybody who wants to find out where their weakest link in their health is, do something about it, and move forward and fix it.

    Pat shares how she came up with the striking title. When people pay attention to those small little signs and symptoms along the way then what happens they have an opportunity to act sooner than later and not wait for themselves to be in such a health crisis that sometimes you can't do anything.

    You’ll also discover how Dr. Pat translated her professional protocol into a practical guide that a child can read and comprehend. She shares a technique involving a child and a marker that you can use when you write.

    Pat’s book is written for anybody who wants to have better health; they want to be more productive; they want to be more prosperous; they want to have a good mindset. It's written for males and females.

    Don’t miss this illuminating episode of Writing to Get Business podcast.

    • What’s the Grim Reaper Syndrome?

    • What is a benefit of having an eleven-year-old edit your manuscript?

    • How can you structure your book to provide the maximum value for readers?

    • How can you use your book as a tool to help your clients?

    • Can an endorsement be too long?



    [audioFile] => https://megaphone-prod.s3.amazonaws.com/podcasts/8c9fe45a-3334-11ea-8101-73b74acd13d2/episodes/a3e0857a-c582-11eb-9c0a-37ca29b46cbc/stripped_b44e7e552aaf44e91e6f73f55e0bbec7.mp3 [downloadUrl] => https://traffic.megaphone.fm/CSN2001626861.mp3 [size] => 49371428 [duration] => 2057.14 [uid] => CSN2001626861 [originalUrl] => [bitrate] => 192 [samplerate] => 44100 [channelMode] => stereo [vbr] => [audioFileProcessing] => [podcastId] => 8c9fe45a-3334-11ea-8101-73b74acd13d2 [preCount] => 1 [postCount] => 1 [insertionPoints] => Array ( ) [id3File] => https://megaphone-prod.s3.amazonaws.com/podcasts/8c9fe45a-3334-11ea-8101-73b74acd13d2/episodes/a3e0857a-c582-11eb-9c0a-37ca29b46cbc/id3/6e62cfc2a8d1c751060fd39acd3ebf75.mp3 [id3FileProcessing] => [id3FileSize] => 247782 [parentId] => [guid] => [pubdateTimezone] => [originalFilename] => 64 How Can Simple Writing Help Keep A Reader’s Attention Pat Boulogne.mp3 [preOffset] => 0.0 [postOffset] => 0.0 [spotifyIdentifier] => [expectedAdhash] => [audioFileUpdatedAt] => 2021-06-04T18:17:25.219-04:00 [draft] => [externalId] => [cleanTitle] => 64 How Can Simple Writing Help Keep a Reader's Attention with Pat Boulogne [customFields] => [podcastTitle] => Writing To Get Business [networkId] => 350149ba-8137-11e8-b024-4351158a124b [podcastAuthor] => Patricia Iyer [podcastItunesCategories] => Array ( [0] => Education [1] => How To [2] => Business ) [advertisingTags] => Array ( ) [mainFeed] => 1 [adFree] => [audioFileStatus] => success [status] => published )
  • Would you like to know if you are writing at...
  • Array ( [id] => fbb69d12-c211-11eb-b05f-7396ba9e0462 [createdAt] => 2021-05-31T09:13:25.794-04:00 [updatedAt] => 2021-05-31T09:16:09.263-04:00 [title] => 63 How to Write a Memoir with Laura Conklin and Pat Iyer [pubdate] => 2021-05-31T08:44:00.000-04:00 [link] => https://patiyer.com/category/podcast/ [author] => Patricia Iyer [imageFile] => https://megaphone.imgix.net/podcasts/fbb69d12-c211-11eb-b05f-7396ba9e0462/image/Laura_Conklin.jpg?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 2 [episodeNumber] => 63 [subtitle] => [summary] =>

    Memoirs can be the riskiest forms of writing because for this kind of book to get traction, it has to have appeal to more people than your mother and father.


    Laura Conklin, a nurse highly experienced in many areas of her profession, had to carefully plan how she could take the lessons from her 50-year-long career so that it would provide value and education for those in her field. She also needed to choose unusual and entertaining stories to appeal to a general audience.


    Any memoirist can learn from her experiences in writing two books based on her professional life. What makes this podcast even more relevant and interesting is that her interviewer, Pat Iyer, has also acted as her editor. You will get a feel for the importance of having editorial assistance and support in writing your book.


    Laura will take you through her decision-making processes, how writing her second book was easier than the first, and why she is considering a third. She gives advice about the importance of making your nonfictional characters anonymous.


    And you may find that her enthusiasm about writing is contagious. You may take a look at your life and realize that you, too, have lessons to share. If so, happy writing.


    Join Pat and Laura in this episode of Writing to get Business Podcast.

    • What makes a memoir interesting to a larger circle than one’s family and friends?

    • How can a memoir serve as a business-generating tool?

    • In what ways can a memoir help to educate professionals involved in the area the book covers?

    • When you are an expert on your subject, how do you keep your writing professional and still appeal to a non-professional public?

    • Does your profession determine how opinionated your writing can be?


    If you loved this podcast episode of Writing to Get Business, you'll love Pers Sjofos share how to add stories to your book. Watch his podcast at https://youtu.be/weNslAJFA5M. And don't miss Jennifer Fondrevay share how she turned her business trauma into a book. https://youtu.be/deV4sA-W8aM

    [audioFile] => https://megaphone-prod.s3.amazonaws.com/podcasts/8c9fe45a-3334-11ea-8101-73b74acd13d2/episodes/fbb69d12-c211-11eb-b05f-7396ba9e0462/stripped_e31a3cf397b9773cecd6c1d71e607a18.mp3 [downloadUrl] => https://traffic.megaphone.fm/CSN4550859550.mp3 [size] => 53060336 [duration] => 2210.85 [uid] => CSN4550859550 [originalUrl] => [bitrate] => 192 [samplerate] => 44100 [channelMode] => stereo [vbr] => [audioFileProcessing] => [podcastId] => 8c9fe45a-3334-11ea-8101-73b74acd13d2 [preCount] => 1 [postCount] => 1 [insertionPoints] => Array ( ) [id3File] => https://megaphone-prod.s3.amazonaws.com/podcasts/8c9fe45a-3334-11ea-8101-73b74acd13d2/episodes/fbb69d12-c211-11eb-b05f-7396ba9e0462/id3/866db32d2fb72f80c35585253e77a65d.mp3 [id3FileProcessing] => [id3FileSize] => 248194 [parentId] => [guid] => [pubdateTimezone] => Eastern Time (US & Canada) [originalFilename] => 63 How To Write A Memoir Laura Conklin.mp3 [preOffset] => 0.0 [postOffset] => 0.0 [spotifyIdentifier] => [expectedAdhash] => [audioFileUpdatedAt] => 2021-05-31T09:16:09.029-04:00 [draft] => [externalId] => [cleanTitle] => 63 How to Write a Memoir with Laura Conklin and Pat Iyer [customFields] => [podcastTitle] => Writing To Get Business [networkId] => 350149ba-8137-11e8-b024-4351158a124b [podcastAuthor] => Patricia Iyer [podcastItunesCategories] => Array ( [0] => Education [1] => How To [2] => Business ) [advertisingTags] => Array ( ) [mainFeed] => 1 [adFree] => [audioFileStatus] => success [status] => published )
  • Memoirs can be the riskiest forms of writing because for...
  • Array ( [id] => 95f675a2-ba45-11eb-a665-dbf5fc8ee17d [createdAt] => 2021-05-21T11:02:39.614-04:00 [updatedAt] => 2021-05-21T11:05:38.955-04:00 [title] => 62 How to Deal with Employees' Resistance to Change - April Callis-Birchmeier [pubdate] => 2021-05-21T10:47:31.000-04:00 [link] => https://patiyer.com/category/podcast/ [author] => Patricia Iyer [imageFile] => https://megaphone.imgix.net/podcasts/95f675a2-ba45-11eb-a665-dbf5fc8ee17d/image/April_Callis_Birchmeier.jpg?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 2 [episodeNumber] => 62 [subtitle] => [summary] =>

    Has the current pace of change in the world hurt your business? How can you learn to adapt to and welcome change, not only as an individual, but as the leader of a company? No matter where you are in your life, you have experienced phenomenal change in 2020.


    And this is a topic that we're all thinking about right now, and how we manage and adjust our lives. April wrote a book about the topic well before we were even thinking about the kinds of adjustments that we've been making in our lives since 2020.


    April Callis-Burchmeier is the author of READY, Set, Change!, a book that reflects her decades of creating strategies and programs that address and dissolve resistance to change. The number one pain point for most organizations or people going through change is resistance. And resistance is very natural, it's to be expected. But sometimes when we go through an organizational change, it seems like it surprises everyone like, “Oh, people don't like having to do this.”


    We don't like things to be different than what's comfortable for us. We're used to a certain pattern, we get into a habit, and we enjoy our habits and our patterns. And when we have to disrupt them or change them in some way, it's really tough. How do we disrupt behaviors that are comfortable, and that people love, and that they are, sometimes, quite emotionally attached to? How do we replace those with behaviors that they say they want, and that we know are going to be helpful.


    April explores the answers to these questions in her book. She’s also busy with public speaking, online teaching, and corporate work. This podcast is just what you need to initiate powerful change in your business. Check out this podcast episode of Writing to Get Business.


    • Why is it essential to lead with benefits in promoting change?

    • How can writing a book help to clarify and further your vision of change?

    • How can telling stories defuse resistance to change?

    • How can a book evolve into an online course?

    • Can writing a book establish you as an expert in your field?

    [audioFile] => https://megaphone-prod.s3.amazonaws.com/podcasts/8c9fe45a-3334-11ea-8101-73b74acd13d2/episodes/95f675a2-ba45-11eb-a665-dbf5fc8ee17d/stripped_84800b3cd9fe4746e66bc8020a5db6d8.mp3 [downloadUrl] => https://traffic.megaphone.fm/CSN5748434084.mp3 [size] => 59181139 [duration] => 2465.88 [uid] => CSN5748434084 [originalUrl] => [bitrate] => 192 [samplerate] => 44100 [channelMode] => stereo [vbr] => [audioFileProcessing] => [podcastId] => 8c9fe45a-3334-11ea-8101-73b74acd13d2 [preCount] => 1 [postCount] => 1 [insertionPoints] => Array ( ) [id3File] => https://megaphone-prod.s3.amazonaws.com/podcasts/8c9fe45a-3334-11ea-8101-73b74acd13d2/episodes/95f675a2-ba45-11eb-a665-dbf5fc8ee17d/id3/3fd39410d25144cf524b046b4b6cbfd8.mp3 [id3FileProcessing] => [id3FileSize] => 248256 [parentId] => [guid] => [pubdateTimezone] => [originalFilename] => 62 How To Deal With Employees’ Resistance To Change April Callis Birchmeier.mp3 [preOffset] => 0.0 [postOffset] => 0.0 [spotifyIdentifier] => [expectedAdhash] => [audioFileUpdatedAt] => [draft] => [externalId] => [cleanTitle] => 62 How to Deal with Employees' Resistance to Change - April Callis-Birchmeier [customFields] => [podcastTitle] => Writing To Get Business [networkId] => 350149ba-8137-11e8-b024-4351158a124b [podcastAuthor] => Patricia Iyer [podcastItunesCategories] => Array ( [0] => Education [1] => How To [2] => Business ) [advertisingTags] => Array ( ) [mainFeed] => 1 [adFree] => [audioFileStatus] => success [status] => published )
  • Has the current pace of change in the world hurt...
  • Array ( [id] => b990b092-b4c1-11eb-bf37-e3ed2af77177 [createdAt] => 2021-05-14T10:36:09.970-04:00 [updatedAt] => 2021-05-14T10:36:37.873-04:00 [title] => 61 How to Do a Virtual Book Launch -Linley Baker [pubdate] => 2021-05-14T09:33:41.000-04:00 [link] => https://patiyer.com/category/podcast/ [author] => Patricia Iyer [imageFile] => https://megaphone.imgix.net/podcasts/b990b092-b4c1-11eb-bf37-e3ed2af77177/image/Linley_Baker.jpg?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 2 [episodeNumber] => 61 [subtitle] => [summary] =>

    At least 80% of people in the U.S. feel they have a book in them, but for the majority of these would-be writers, the book stays inside. What makes the difference between those who and those who don’t complete and publish a book?


    Linley Baker’s story provides an answer. Well before her virtual book launch, as an actuary turned author, coach, and teacher, she has always followed her dreams. Having followed and fulfilled her dream to become an actuary, once she began to have children, she decided to take a long break from her profession.


    During her 19-year absence, during which she raised six children, she kept up with the latest in her profession, and taught part-time, including in China. When she decided to return to actuarial work, she had no trouble getting the position she wanted.


    She grew a new dream: to share her story with those who feared leaving their careers to raise children. This passion carried her through the difficulties of writing, and her logical abilities enabled her to set goals, track her progress, and write in a systematic way.


    She carefully chose beta readers who would relate to the content of her book and organized a virtual book launch that could serve as a model for those who write self-help and personal guidance books. She has also launched a teaching and coaching practice.


    Learn from Linley’s suggestions that you can apply to your writing and publishing journey. Most importantly, let her story inspire you.


    Watch this episode of Writing to Get Business. Linley shares:

    • How can the desire to share an unusual success story inspire one to write a book?

    • What is the value of goal setting in writing a book?

    • How do you choose beta readers?

    • How can the dream that inspires your book lead to courses and coaching?

    • Can you successfully launch a book via Zoom?

    [audioFile] => https://megaphone-prod.s3.amazonaws.com/podcasts/8c9fe45a-3334-11ea-8101-73b74acd13d2/episodes/b990b092-b4c1-11eb-bf37-e3ed2af77177/stripped_7970bac633212279359238abddcbc99b.mp3 [downloadUrl] => https://traffic.megaphone.fm/CSN8364359649.mp3 [size] => 55243963 [duration] => 2301.83 [uid] => CSN8364359649 [originalUrl] => [bitrate] => 192 [samplerate] => 44100 [channelMode] => stereo [vbr] => [audioFileProcessing] => [podcastId] => 8c9fe45a-3334-11ea-8101-73b74acd13d2 [preCount] => 1 [postCount] => 1 [insertionPoints] => Array ( ) [id3File] => https://megaphone-prod.s3.amazonaws.com/podcasts/8c9fe45a-3334-11ea-8101-73b74acd13d2/episodes/b990b092-b4c1-11eb-bf37-e3ed2af77177/id3/f2a9efadb3c3be5072c13573b0c6e7a0.mp3 [id3FileProcessing] => [id3FileSize] => 273112 [parentId] => [guid] => [pubdateTimezone] => [originalFilename] => 61 How To Do A Virtual Book Launch Linley Baker.mp3 [preOffset] => 0.0 [postOffset] => 0.0 [spotifyIdentifier] => [expectedAdhash] => [audioFileUpdatedAt] => [draft] => [externalId] => [cleanTitle] => 61 How to Do a Virtual Book Launch -Linley Baker [customFields] => [podcastTitle] => Writing To Get Business [networkId] => 350149ba-8137-11e8-b024-4351158a124b [podcastAuthor] => Patricia Iyer [podcastItunesCategories] => Array ( [0] => Education [1] => How To [2] => Business ) [advertisingTags] => Array ( ) [mainFeed] => 1 [adFree] => [audioFileStatus] => success [status] => published )
  • At least 80% of people in the U.S. feel they...
  • Array ( [id] => f6c81160-af32-11eb-9468-d747aa570f92 [createdAt] => 2021-05-07T08:51:38.826-04:00 [updatedAt] => 2021-05-07T08:54:26.156-04:00 [title] => 60 Why Business People Need to Write Well Randy Gage [pubdate] => 2021-05-07T08:32:57.000-04:00 [link] => https://patiyer.com/category/podcast/ [author] => Patricia Iyer [imageFile] => https://megaphone.imgix.net/podcasts/f6c81160-af32-11eb-9468-d747aa570f92/image/Randy_Gage.jpg?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 2 [episodeNumber] => 60 [subtitle] => [summary] =>

    A man on a mission to help people clear archaic childhood beliefs to become fully functioning human beings, Randy Gage wrote Radical Rebirth to further that mission. In this provocative interview, he analyzes popular culture, clickbait news headlines, and other media designed to manipulate and frighten us. His opinions may enrage you or alarm you. They may also wake you up. That’s his intention.

    Always provocative, Randy asks the questions that show his position as a thought leader. He runs masterminds, provides coaching, and prods us to confront our fears and limiting beliefs.

    Radical Rebirth is the 14th book Randy wrote and he believes it is the culmination of all of his work. Knowing Randy, it won’t be the last book. His prior books focused on prosperity, personal development, and spiritual beliefs. A high school drop out, Randy’s early life living on the streets and sleeping in jail cells toughened his perspective and charted his course to becoming a multimillionaire.

    Watch this episode of Writing to Get Business to find out

    • Why is a driving urge to share a message often the strongest inspiration to write?

    • Why do all business people need to know how to write well?

    • How can childhood programming influence your ability to make the most out of your life?

    • What effect does the clickbait approach to network news have on your ability to think rationally?

    • How can you clear out the cobwebs caused by popular culture and social media and shape your own thoughts?

    [audioFile] => https://megaphone-prod.s3.amazonaws.com/podcasts/8c9fe45a-3334-11ea-8101-73b74acd13d2/episodes/f6c81160-af32-11eb-9468-d747aa570f92/stripped_8a356e5682ab45f389a9f74e9629a56b.mp3 [downloadUrl] => https://traffic.megaphone.fm/CSN1056844550.mp3 [size] => 65881234 [duration] => 2745.05 [uid] => CSN1056844550 [originalUrl] => [bitrate] => 192 [samplerate] => 44100 [channelMode] => stereo [vbr] => [audioFileProcessing] => [podcastId] => 8c9fe45a-3334-11ea-8101-73b74acd13d2 [preCount] => 1 [postCount] => 1 [insertionPoints] => Array ( ) [id3File] => https://megaphone-prod.s3.amazonaws.com/podcasts/8c9fe45a-3334-11ea-8101-73b74acd13d2/episodes/f6c81160-af32-11eb-9468-d747aa570f92/id3/f98ea8078ae51007e766b9c892f189d6.mp3 [id3FileProcessing] => [id3FileSize] => 272306 [parentId] => [guid] => [pubdateTimezone] => [originalFilename] => 60 Why Business People Need To Write Well Randy Gage.mp3 [preOffset] => 0.0 [postOffset] => 0.0 [spotifyIdentifier] => [expectedAdhash] => [audioFileUpdatedAt] => [draft] => [externalId] => [cleanTitle] => 60 Why Business People Need to Write Well Randy Gage [customFields] => [podcastTitle] => Writing To Get Business [networkId] => 350149ba-8137-11e8-b024-4351158a124b [podcastAuthor] => Patricia Iyer [podcastItunesCategories] => Array ( [0] => Education [1] => How To [2] => Business ) [advertisingTags] => Array ( ) [mainFeed] => 1 [adFree] => [audioFileStatus] => success [status] => published )
  • A man on a mission to help people clear archaic...
  • Array ( [id] => 1d561a06-a9c1-11eb-a288-9b4d90970e3e [createdAt] => 2021-04-30T10:34:05.064-04:00 [updatedAt] => 2021-04-30T10:34:34.534-04:00 [title] => 59 How to Write a Chapter for a Compilation Book - Amy Szumstein - Writing to Get Business Podcast [pubdate] => 2021-04-30T09:07:24.000-04:00 [link] => https://patiyer.com/category/podcast/ [author] => Patricia Iyer [imageFile] => https://megaphone.imgix.net/podcasts/1d561a06-a9c1-11eb-a288-9b4d90970e3e/image/Amy_Szumstein.jpeg?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 2 [episodeNumber] => 59 [subtitle] => [summary] =>

    Do you feel the urge to share a story from your life in writing but feel intimidated by the idea of writing an entire book? Amy Szumstein, a nurse and nutrition counselor, who has many varied personal and professional experiences, found that contributing a chapter to a compilation book encouraged her to consider to writing at least one book on her own. Her story could inspire you to do the same.


    Amy never saw herself as a chapter author and agreed to the project to when the person said, “You’ve got a lot of stories to tell.” Amy thought to herself, “There is no better way to tell a story than to write it down.”


    I bet you also have a lot of stories to tell, don’t you? If you were approached, would you agree to help out the person who needed a few more authors to complete the book?


    When you listen to this episode of Writing to Get Business, you’ll discover how the experience of writing the chapter changed Amy’s perspective in a big way.


    • In writing a chapter for a compilation book, does a formula help?

    • Can writing a chapter in a compilation book stimulate the urge to continue writing?

    • How can authors deal with the issue of how much to reveal of themselves?

    • What themes are commonly found in memoir-style books?

    • Why are books that inspire so important in these times?

    [audioFile] => https://megaphone-prod.s3.amazonaws.com/podcasts/8c9fe45a-3334-11ea-8101-73b74acd13d2/episodes/1d561a06-a9c1-11eb-a288-9b4d90970e3e/stripped_e7f3db63402be2ce27a886754f1e5fdd.mp3 [downloadUrl] => https://traffic.megaphone.fm/CSN4488642530.mp3 [size] => 54772505 [duration] => 2282.19 [uid] => CSN4488642530 [originalUrl] => [bitrate] => 192 [samplerate] => 44100 [channelMode] => stereo [vbr] => [audioFileProcessing] => [podcastId] => 8c9fe45a-3334-11ea-8101-73b74acd13d2 [preCount] => 1 [postCount] => 1 [insertionPoints] => Array ( ) [id3File] => https://megaphone-prod.s3.amazonaws.com/podcasts/8c9fe45a-3334-11ea-8101-73b74acd13d2/episodes/1d561a06-a9c1-11eb-a288-9b4d90970e3e/id3/6f5b120cf522ef6829b608c6a76e33ea.mp3 [id3FileProcessing] => [id3FileSize] => 272094 [parentId] => [guid] => [pubdateTimezone] => [originalFilename] => How To Write A Chapter For A Compilation Book Amy Szumstein.mp3 [preOffset] => 0.0 [postOffset] => 0.0 [spotifyIdentifier] => [expectedAdhash] => [audioFileUpdatedAt] => [draft] => [externalId] => [cleanTitle] => 59 How to Write a Chapter for a Compilation Book - Amy Szumstein - Writing to Get Business Podcast [customFields] => [podcastTitle] => Writing To Get Business [networkId] => 350149ba-8137-11e8-b024-4351158a124b [podcastAuthor] => Patricia Iyer [podcastItunesCategories] => Array ( [0] => Education [1] => How To [2] => Business ) [advertisingTags] => Array ( ) [mainFeed] => 1 [adFree] => [audioFileStatus] => success [status] => published )
  • Do you feel the urge to share a story from...
  • Array ( [id] => e35daa86-a442-11eb-99bd-cf8f78945b21 [createdAt] => 2021-04-23T10:47:55.414-04:00 [updatedAt] => 2021-04-23T10:48:21.340-04:00 [title] => 58 How to Run a Virtual Book Tour Doreen Cumberford [pubdate] => 2021-04-23T10:08:13.000-04:00 [link] => https://patiyer.com/category/podcast/ [author] => Patricia Iyer [imageFile] => https://megaphone.imgix.net/podcasts/e35daa86-a442-11eb-99bd-cf8f78945b21/image/Doreen_Cumberford.jpg?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 2 [episodeNumber] => 58 [subtitle] => [summary] =>

    Everyone has a legacy, the sum of their unique experiences and the lessons learned from them. Doreen Cumberford, an expatriate for over 60 years, shares how she turned her legacy into a book, Life in the Camel Lane, a memoir about her 15 years in Saudi Arabia. Learn from her how you can write and market your legacy.

    Watch this episode of Writing to Get Business Podcast to find out

    • Does starting your writing career with a collaborative book have value?
    • How can you share your legacy through a book?
    • How has marketing changed in the era of COVID?
    • What’s involved in a virtual book tour?
    • What’s the value of simultaneously writing your book and planning its promotion?
    [audioFile] => https://megaphone-prod.s3.amazonaws.com/podcasts/8c9fe45a-3334-11ea-8101-73b74acd13d2/episodes/e35daa86-a442-11eb-99bd-cf8f78945b21/stripped_12a317eb2ef505cdcd9d670fb29310ab.mp3 [downloadUrl] => https://traffic.megaphone.fm/CSN1881829327.mp3 [size] => 50578284 [duration] => 2107.43 [uid] => CSN1881829327 [originalUrl] => [bitrate] => 192 [samplerate] => 44100 [channelMode] => stereo [vbr] => [audioFileProcessing] => [podcastId] => 8c9fe45a-3334-11ea-8101-73b74acd13d2 [preCount] => 1 [postCount] => 1 [insertionPoints] => Array ( ) [id3File] => https://megaphone-prod.s3.amazonaws.com/podcasts/8c9fe45a-3334-11ea-8101-73b74acd13d2/episodes/e35daa86-a442-11eb-99bd-cf8f78945b21/id3/11f1151f6e196ee41b6b87f0667f010f.mp3 [id3FileProcessing] => [id3FileSize] => 270688 [parentId] => [guid] => [pubdateTimezone] => [originalFilename] => 58 How To Run A Virtual Book Tour Doreen Cumberford.mp3 [preOffset] => 0.0 [postOffset] => 0.0 [spotifyIdentifier] => [expectedAdhash] => [audioFileUpdatedAt] => [draft] => [externalId] => [cleanTitle] => 58 How to Run a Virtual Book Tour Doreen Cumberford [customFields] => [podcastTitle] => Writing To Get Business [networkId] => 350149ba-8137-11e8-b024-4351158a124b [podcastAuthor] => Patricia Iyer [podcastItunesCategories] => Array ( [0] => Education [1] => How To [2] => Business ) [advertisingTags] => Array ( ) [mainFeed] => 1 [adFree] => [audioFileStatus] => success [status] => published )
  • Everyone has a legacy, the sum of their unique experiences...
  • Array ( [id] => 2e602fa0-9ec0-11eb-b2a6-db54a732b417 [createdAt] => 2021-04-16T10:29:41.346-04:00 [updatedAt] => 2021-04-16T11:15:20.841-04:00 [title] => 57 Achieving Emotional Healing by Writing Books - Ilene Dillon [pubdate] => 2021-04-16T10:29:45.000-04:00 [link] => https://patiyer.com/category/podcast/ [author] => Patricia Iyer [imageFile] => https://megaphone.imgix.net/podcasts/2e602fa0-9ec0-11eb-b2a6-db54a732b417/image/Ilene_Dillon.jpeg?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 2 [episodeNumber] => 57 [subtitle] => [summary] =>

    The professional history of Irene Dillon, psychotherapist and author, gives new meaning to the statement, “Write what you know about.” All her life, she has sought to understand what creates certain negative emotions and behaviors in people. Her search has resulted in two books, three collaborative books, and a growing career as a practitioner and speaker. (Not bad for a woman in her 70s.) If you, too, like to ask questions, this podcast can help you get the most out of your answers.


    Watch this episode of Writing to Get Business to find out

    • How can searching for your own emotional healing lead to writing books?

    • How does extreme criticism of a child affect the ability to write fluently?

    • Should you critique your work while you’re writing it?

    • How can ”Publisher Rocket” help you market your book?

    • How does writing a book open up professional opportunities?

    [audioFile] => https://megaphone-prod.s3.amazonaws.com/podcasts/8c9fe45a-3334-11ea-8101-73b74acd13d2/episodes/2e602fa0-9ec0-11eb-b2a6-db54a732b417/stripped_036f7fffe01834587087f4f3caabd7c7.mp3 [downloadUrl] => https://traffic.megaphone.fm/CSN2431248802.mp3 [size] => 50472331 [duration] => 2103.01 [uid] => CSN2431248802 [originalUrl] => [bitrate] => 192 [samplerate] => 44100 [channelMode] => stereo [vbr] => [audioFileProcessing] => [podcastId] => 8c9fe45a-3334-11ea-8101-73b74acd13d2 [preCount] => 1 [postCount] => 1 [insertionPoints] => Array ( ) [id3File] => https://megaphone-prod.s3.amazonaws.com/podcasts/8c9fe45a-3334-11ea-8101-73b74acd13d2/episodes/2e602fa0-9ec0-11eb-b2a6-db54a732b417/id3/b3294db56b3c096c2ce7922aaf1c8814.mp3 [id3FileProcessing] => [id3FileSize] => 271090 [parentId] => [guid] => [pubdateTimezone] => Eastern Time (US & Canada) [originalFilename] => 57 Achieving Emotional Healing By Writing Books Ilene Dillon.mp3 [preOffset] => 0.0 [postOffset] => 0.0 [spotifyIdentifier] => [expectedAdhash] => [audioFileUpdatedAt] => [draft] => [externalId] => [cleanTitle] => 57 Achieving Emotional Healing by Writing Books - Ilene Dillon [customFields] => [podcastTitle] => Writing To Get Business [networkId] => 350149ba-8137-11e8-b024-4351158a124b [podcastAuthor] => Patricia Iyer [podcastItunesCategories] => Array ( [0] => Education [1] => How To [2] => Business ) [advertisingTags] => Array ( ) [mainFeed] => 1 [adFree] => [audioFileStatus] => success [status] => published )
  • The professional history of Irene Dillon, psychotherapist and author, gives...
  • Array ( [id] => 1dde608c-994f-11eb-9c67-cb958a3b266c [createdAt] => 2021-04-09T12:17:44.732-04:00 [updatedAt] => 2021-04-09T12:19:53.898-04:00 [title] => 56 How to Tackle Challenges by Writing a Book - Cady North - Writing to Get Business Podcast [pubdate] => 2021-04-09T12:18:00.000-04:00 [link] => [author] => Patricia Iyer [imageFile] => https://megaphone.imgix.net/podcasts/1dde608c-994f-11eb-9c67-cb958a3b266c/image/Cady_north.jpg?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => [episodeNumber] => [subtitle] => [summary] =>

    Cady North, author of The Resiliency Effect, had a burning desire to learn what stops people from realizing their goals, both professional and personal. Her desire led to a journey of discovery that resulted both in her book and a transformation in the way she advised her clients. Joining an author’s cohort, hiring a developmental editor, and persistence in seeking the right people interview and asking them the right questions helped her to put together a book that can change the way you look at your own personal and professional challenges.


    Watch this episode of Writing to Get Business Podcast. You'll discover the answers to these questions.

    • How can a question that you have a passion to answer create a book?

    • When your book draws on people’s experiences, where can you find people to interview?

    • What is the value of joining a group of authors for mutual support?

    • Why can professional assistance, such as that of a developmental editor, make your book better?

    • How can the experience of exploring a subject through writing a book about it transform the way you do business?

    [audioFile] => https://megaphone-prod.s3.amazonaws.com/podcasts/8c9fe45a-3334-11ea-8101-73b74acd13d2/episodes/1dde608c-994f-11eb-9c67-cb958a3b266c/stripped_93c527d92dfd2af157617761a65ae253.mp3 [downloadUrl] => https://traffic.megaphone.fm/CSN8330954567.mp3 [size] => 49312496 [duration] => 2054.69 [uid] => CSN8330954567 [originalUrl] => [bitrate] => 192 [samplerate] => 44100 [channelMode] => stereo [vbr] => [audioFileProcessing] => [podcastId] => 8c9fe45a-3334-11ea-8101-73b74acd13d2 [preCount] => 1 [postCount] => 1 [insertionPoints] => Array ( ) [id3File] => https://megaphone-prod.s3.amazonaws.com/podcasts/8c9fe45a-3334-11ea-8101-73b74acd13d2/episodes/1dde608c-994f-11eb-9c67-cb958a3b266c/id3/57856ad829671da05a75ce4e0be93be6.mp3 [id3FileProcessing] => [id3FileSize] => 271586 [parentId] => [guid] => [pubdateTimezone] => Eastern Time (US & Canada) [originalFilename] => How to Tackle Challenges by Writing a Book - Cady North and Pat Iyer.mp3 [preOffset] => 0.0 [postOffset] => 0.0 [spotifyIdentifier] => [expectedAdhash] => [audioFileUpdatedAt] => [draft] => [externalId] => [cleanTitle] => 56 How to Tackle Challenges by Writing a Book - Cady North - Writing to Get Business Podcast [customFields] => [podcastTitle] => Writing To Get Business [networkId] => 350149ba-8137-11e8-b024-4351158a124b [podcastAuthor] => Patricia Iyer [podcastItunesCategories] => Array ( [0] => Education [1] => How To [2] => Business ) [advertisingTags] => Array ( ) [mainFeed] => 1 [adFree] => [audioFileStatus] => success [status] => published )
  • Cady North, author of The Resiliency Effect, had a burning...
  • Array ( [id] => 1916b14e-93be-11eb-9651-f3937d046136 [createdAt] => 2021-04-02T10:17:03.875-04:00 [updatedAt] => 2021-04-02T10:19:08.526-04:00 [title] => 55 Revealing Recovery Methods Through Writing a Book - Cindy Needham with Pat Iyer [pubdate] => 2021-04-02T10:13:52.000-04:00 [link] => https://patiyer.com/category/podcast/ [author] => Patricia Iyer [imageFile] => https://megaphone.imgix.net/podcasts/1916b14e-93be-11eb-9651-f3937d046136/image/Cindy_Needham.png?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 2 [episodeNumber] => 55 [subtitle] => [summary] =>

    Cindy Needham dug deep into her spiritual faith to navigate the journey of breast cancer and her recovery. She felt compelled to share what she’d learned, both with other women with breast cancer and anyone who was experiencing similar traumas. After writing a book, The Pink Mountain, she built a website with abundant free information and guides that created a sales funnel to her coaching programs. Cindy’s publishing journey can help anyone who writes how-to and self-help books.


    Check out this show of Writing to Get Business to get the answers to these questions.

    • What is the source of the power of Cindy’s inspirational book?

    • How does she empower her readers?

    • What is the value of creating the persona of an ideal reader?

    • Is a book’s inspirational message necessarily limited to its narrow target audience?

    • How did Cindy create opportunities to obtain coaching clients and students?

    [audioFile] => https://megaphone-prod.s3.amazonaws.com/podcasts/8c9fe45a-3334-11ea-8101-73b74acd13d2/episodes/1916b14e-93be-11eb-9651-f3937d046136/stripped_29c0ab8416b17de794382910072efbaa.mp3 [downloadUrl] => https://traffic.megaphone.fm/CSN7312113450.mp3 [size] => 47020408 [duration] => 1959.18 [uid] => CSN7312113450 [originalUrl] => [bitrate] => 192 [samplerate] => 44100 [channelMode] => stereo [vbr] => [audioFileProcessing] => [podcastId] => 8c9fe45a-3334-11ea-8101-73b74acd13d2 [preCount] => 1 [postCount] => 1 [insertionPoints] => Array ( ) [id3File] => https://megaphone-prod.s3.amazonaws.com/podcasts/8c9fe45a-3334-11ea-8101-73b74acd13d2/episodes/1916b14e-93be-11eb-9651-f3937d046136/id3/73f48df5082723d9ecc7f09e48260bc1.mp3 [id3FileProcessing] => [id3FileSize] => 271186 [parentId] => [guid] => [pubdateTimezone] => [originalFilename] => 55 Revealing Recovery Methods Through Writing A Book Cindy Needham.mp3 [preOffset] => 0.0 [postOffset] => 0.0 [spotifyIdentifier] => [expectedAdhash] => [audioFileUpdatedAt] => [draft] => [externalId] => [cleanTitle] => 55 Revealing Recovery Methods Through Writing a Book - Cindy Needham with Pat Iyer [customFields] => [podcastTitle] => Writing To Get Business [networkId] => 350149ba-8137-11e8-b024-4351158a124b [podcastAuthor] => Patricia Iyer [podcastItunesCategories] => Array ( [0] => Education [1] => How To [2] => Business ) [advertisingTags] => Array ( ) [mainFeed] => 1 [adFree] => [audioFileStatus] => success [status] => published )
  • Cindy Needham dug deep into her spiritual faith to navigate...
  • Array ( [id] => 9330aafc-90a8-11eb-ba2f-dbcf5d2bfde1 [createdAt] => 2021-03-29T12:05:26.310-04:00 [updatedAt] => 2021-03-30T08:57:05.717-04:00 [title] => 54 How to Successfully Repurpose a Book Tina Greenbaum [pubdate] => 2021-03-29T12:00:00.000-04:00 [link] => https://patiyer.com/category/podcast/ [author] => Patricia Iyer [imageFile] => https://megaphone.imgix.net/podcasts/9330aafc-90a8-11eb-ba2f-dbcf5d2bfde1/image/Tina%2BGreenbaum.jpg?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 2 [episodeNumber] => 54 [subtitle] => [summary] =>

    In this podcast, Tina Greenbaum, teacher, coach, and author provides a virtual mini-course in how to repurpose your material. She turned a live event into an online course, a book, and a workbook. She also uses this material as blog posts and for social media posts. If you write to get business or want to do that, you need to learn from Tina.


    Tune into this episode of Writing to Get Business to get Tina’s tips.

    • How can you gather material for your book through seminars that at the same time produce income?

    • If your book has a how-to emphasis, what should you also write to enhance the book’s value?

    • What principle of prioritization, described by President Eisenhower, can help you organize your writing, marketing, or any other aspect of your life?

    • Why isn’t chocolate ice cream a useful problem-solving tool?

    • How can you get professional and technical help even when you don’t have the funds to pay people?

    • What’s the most important information you need before investing in creating a course?

    • In what ways has the rapid growth of online communications enhanced professional relationships?

    [audioFile] => https://megaphone-prod.s3.amazonaws.com/podcasts/8c9fe45a-3334-11ea-8101-73b74acd13d2/episodes/9330aafc-90a8-11eb-ba2f-dbcf5d2bfde1/stripped_edac3344434f15d457cf5f67b3592356.mp3 [downloadUrl] => https://traffic.megaphone.fm/CSN5740091222.mp3 [size] => 51798935 [duration] => 2158.29 [uid] => CSN5740091222 [originalUrl] => [bitrate] => 192 [samplerate] => 44100 [channelMode] => stereo [vbr] => [audioFileProcessing] => [podcastId] => 8c9fe45a-3334-11ea-8101-73b74acd13d2 [preCount] => 1 [postCount] => 1 [insertionPoints] => Array ( ) [id3File] => https://megaphone-prod.s3.amazonaws.com/podcasts/8c9fe45a-3334-11ea-8101-73b74acd13d2/episodes/9330aafc-90a8-11eb-ba2f-dbcf5d2bfde1/id3/d0b47b0f3d9de44496bae45f2cf209be.mp3 [id3FileProcessing] => [id3FileSize] => 271570 [parentId] => [guid] => [pubdateTimezone] => Eastern Time (US & Canada) [originalFilename] => 54 How To Successfully Repurpose A Book Tina Green Baum.mp3 [preOffset] => 0.0 [postOffset] => 0.0 [spotifyIdentifier] => [expectedAdhash] => [audioFileUpdatedAt] => [draft] => [externalId] => [cleanTitle] => 54 How to Successfully Repurpose a Book Tina Greenbaum [customFields] => [podcastTitle] => Writing To Get Business [networkId] => 350149ba-8137-11e8-b024-4351158a124b [podcastAuthor] => Patricia Iyer [podcastItunesCategories] => Array ( [0] => Education [1] => How To [2] => Business ) [advertisingTags] => Array ( ) [mainFeed] => 1 [adFree] => [audioFileStatus] => success [status] => published )
  • In this podcast, Tina Greenbaum, teacher, coach, and author provides...
  • Array ( [id] => 7f1b9d08-8bdd-11eb-9512-071587bf233f [createdAt] => 2021-03-23T09:41:40.126-04:00 [updatedAt] => 2021-03-23T09:41:59.300-04:00 [title] => 53 From Fighter Planes to Publisher: Tracey Jones [pubdate] => 2021-03-23T09:15:47.000-04:00 [link] => https://patiyer.com/category/podcast/ [author] => Patricia Iyer [imageFile] => https://megaphone.imgix.net/podcasts/7f1b9d08-8bdd-11eb-9512-071587bf233f/image/Tracy%2BJones.jpg?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 2 [episodeNumber] => 53 [subtitle] => [summary] =>

    This Writing to Get Business podcast represents the end of our first year of producing weekly shows on the processes involved in writing and publishing books. Meet a special guest whose energy will inspire you.


    Dr. Tracey Jones shares with you the experience of working as both a publisher and a writer with a clear vision of her purpose. Her father, known on speaker circuits as Charlie Tremendous Jones, founded a publishing dynasty to which she brought what she’d learned in the corporate world. Her experiences taught her that publishing is poetry and plumbing. Find out why.


    • What factor should you consider when choosing books for a publishing company?
    • What is the key reason your book will never go out of print?
    • By doing this, you will succeed as a writer.
    • With the right perspective, what can you do with a PhD thesis?
    • The growing revolution in publishing makes both print and digital publishing easier and more affordable than ever before.
    [audioFile] => https://megaphone-prod.s3.amazonaws.com/podcasts/8c9fe45a-3334-11ea-8101-73b74acd13d2/episodes/7f1b9d08-8bdd-11eb-9512-071587bf233f/stripped_6ee523cb909ebb19c82166fcc6ee897c.mp3 [downloadUrl] => https://traffic.megaphone.fm/CSN5044075528.mp3 [size] => 48065514 [duration] => 2002.73 [uid] => CSN5044075528 [originalUrl] => [bitrate] => 192 [samplerate] => 44100 [channelMode] => stereo [vbr] => [audioFileProcessing] => [podcastId] => 8c9fe45a-3334-11ea-8101-73b74acd13d2 [preCount] => 1 [postCount] => 1 [insertionPoints] => Array ( ) [id3File] => https://megaphone-prod.s3.amazonaws.com/podcasts/8c9fe45a-3334-11ea-8101-73b74acd13d2/episodes/7f1b9d08-8bdd-11eb-9512-071587bf233f/id3/5c77498b7dd616f4f28db8d9801e98db.mp3 [id3FileProcessing] => [id3FileSize] => 271286 [parentId] => [guid] => [pubdateTimezone] => [originalFilename] => 53 From Fighter Planes To Publisher Tracy Jones.mp3 [preOffset] => 0.0 [postOffset] => 0.0 [spotifyIdentifier] => [expectedAdhash] => [audioFileUpdatedAt] => [draft] => [externalId] => [cleanTitle] => 53 From Fighter Planes to Publisher: Tracey Jones [customFields] => [podcastTitle] => Writing To Get Business [networkId] => 350149ba-8137-11e8-b024-4351158a124b [podcastAuthor] => Patricia Iyer [podcastItunesCategories] => Array ( [0] => Education [1] => How To [2] => Business ) [advertisingTags] => Array ( ) [mainFeed] => 1 [adFree] => [audioFileStatus] => success [status] => published )
  • This Writing to Get Business podcast represents the end of...
  • Array ( [id] => 532b822a-8355-11eb-a7de-532b0ee0ec38 [createdAt] => 2021-03-12T12:06:45.558-05:00 [updatedAt] => 2021-03-14T09:18:01.642-04:00 [title] => 52 Building a Book with a Successful Business Philosophy - Nancy Matthews [pubdate] => 2021-03-12T11:01:00.000-05:00 [link] => https://patiyer.com/category/podcast/ [author] => Patricia Iyer [imageFile] => https://megaphone.imgix.net/podcasts/532b822a-8355-11eb-a7de-532b0ee0ec38/image/nancy%2BMatthews.jpg?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 52 [subtitle] => [summary] =>

    Books with essays and stories compiled by different authors are a popular trend in publishing, as evidenced by the huge success of the Chicken Soup series. Nancy Matthews, a cofounder of Women’s Prosperity Network, describes how she spearheaded a compilation and what the contributors did to benefit from their inclusion in the volume. She has, in addition, written other books, repurposed a 110-year-old self-help classic as a course., and much more. Don’t miss this podcast.


    Nancy reveals the answers to these questions in this Writing to Get Business episode.

    • When you create a compilation book, what do you need to consider?

    • What can contributors to a compilation book do to benefit from their inclusion in the book?

    • How does writing an imaginary thank-you letter from a reader before you write the book help you to get clarity on what you want to write?

    • How can you best promote a book in this era when most communication is virtual?

    • Why can it be profitable to re-issue and repurpose a book in the public domain?

    [audioFile] => https://megaphone-prod.s3.amazonaws.com/podcasts/8c9fe45a-3334-11ea-8101-73b74acd13d2/episodes/532b822a-8355-11eb-a7de-532b0ee0ec38/stripped_7884f9247029a3ee39f730eb8e96951a.mp3 [downloadUrl] => https://traffic.megaphone.fm/CSN2558701332.mp3 [size] => 51869152 [duration] => 2161.21 [uid] => CSN2558701332 [originalUrl] => [bitrate] => 192 [samplerate] => 44100 [channelMode] => stereo [vbr] => [audioFileProcessing] => [podcastId] => 8c9fe45a-3334-11ea-8101-73b74acd13d2 [preCount] => 1 [postCount] => 1 [insertionPoints] => Array ( ) [id3File] => https://megaphone-prod.s3.amazonaws.com/podcasts/8c9fe45a-3334-11ea-8101-73b74acd13d2/episodes/532b822a-8355-11eb-a7de-532b0ee0ec38/id3/830024f41ab550273c201a0d0d437db2.mp3 [id3FileProcessing] => [id3FileSize] => 271422 [parentId] => [guid] => [pubdateTimezone] => Eastern Time (US & Canada) [originalFilename] => 52 Building A Book With A Successful Business Philosophy Nancy Matthews.mp3 [preOffset] => 0.0 [postOffset] => 0.0 [spotifyIdentifier] => [expectedAdhash] => [audioFileUpdatedAt] => [draft] => [externalId] => [cleanTitle] => 52 Building a Book with a Successful Business Philosophy - Nancy Matthews [customFields] => [podcastTitle] => Writing To Get Business [networkId] => 350149ba-8137-11e8-b024-4351158a124b [podcastAuthor] => Patricia Iyer [podcastItunesCategories] => Array ( [0] => Education [1] => How To [2] => Business ) [advertisingTags] => Array ( ) [mainFeed] => 1 [adFree] => [audioFileStatus] => success [status] => published )
  • Books with essays and stories compiled by different authors are...
  • Array ( [id] => 0de35030-738d-11eb-a936-fb2d541d1ee6 [createdAt] => 2021-02-20T10:05:22.531-05:00 [updatedAt] => 2021-02-20T10:05:46.036-05:00 [title] => 51 How to sell a half million books - Rob Kopman [pubdate] => 2021-02-20T09:33:19.000-05:00 [link] => https://patiyer.com/category/podcast/ [author] => Patricia Iyer [imageFile] => https://megaphone.imgix.net/podcasts/0de35030-738d-11eb-a936-fb2d541d1ee6/image/uploads_2F1613832329479-o2dapjbwpt-2e00a26efff51aea3923156111b29911_2FRob%2BKopeman.jpg?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 51 [subtitle] => [summary] =>

    Rob Kopman has made at least two million dollars developing a unique book: a thirty-minute version of the several-hours-long Jewish ceremony called a seder. He has been steadily selling The 30-Minute Seder for sixteen years, and his secret ingredient is highly targeted niche marketing. Anyone with a niche book can learn from this entertaining interview.


    In this episode of Writing to Get Business, Rob shares his recommendations

    • The importance of identifying and fulfilling a need.

    • What is the key element in choosing a title?

    • Where should you go to find buyers.

    • Does it pay to advertise?

    • Does it make a difference to have the book available in a number of formats?

    [audioFile] => https://megaphone-prod.s3.amazonaws.com/podcasts/8c9fe45a-3334-11ea-8101-73b74acd13d2/episodes/0de35030-738d-11eb-a936-fb2d541d1ee6/stripped_6e8f71e44d29e5006a4220913217cb96.mp3 [downloadUrl] => https://traffic.megaphone.fm/CSN8142467903.mp3 [size] => 55569971 [duration] => 2315.42 [uid] => CSN8142467903 [originalUrl] => [bitrate] => 192 [samplerate] => 44100 [channelMode] => stereo [vbr] => [audioFileProcessing] => [podcastId] => 8c9fe45a-3334-11ea-8101-73b74acd13d2 [preCount] => 1 [postCount] => 1 [insertionPoints] => Array ( ) [id3File] => https://megaphone-prod.s3.amazonaws.com/podcasts/8c9fe45a-3334-11ea-8101-73b74acd13d2/episodes/0de35030-738d-11eb-a936-fb2d541d1ee6/id3/bc906573c4655197a1cb2c52cf409da6.mp3 [id3FileProcessing] => [id3FileSize] => 270676 [parentId] => [guid] => [pubdateTimezone] => [originalFilename] => 51 Selling Half A Million Books Rob Kopman.mp3 [preOffset] => 0.0 [postOffset] => 0.0 [spotifyIdentifier] => [expectedAdhash] => [audioFileUpdatedAt] => [draft] => [externalId] => [cleanTitle] => 51 How to sell a half million books - Rob Kopman [customFields] => [podcastTitle] => Writing To Get Business [networkId] => 350149ba-8137-11e8-b024-4351158a124b [podcastAuthor] => Patricia Iyer [podcastItunesCategories] => Array ( [0] => Education [1] => How To [2] => Business ) [advertisingTags] => Array ( ) [mainFeed] => 1 [adFree] => [audioFileStatus] => success [status] => published )
  • Rob Kopman has made at least two million dollars developing...
  • Array ( [id] => 1235800a-67cf-11eb-9fa1-178882cbd68e [createdAt] => 2021-02-05T11:27:42.615-05:00 [updatedAt] => 2021-02-05T11:28:08.012-05:00 [title] => 50 Non-profit businesses do not mean no profit - Amber Wynn [pubdate] => 2021-02-05T11:18:01.000-05:00 [link] => https://patiyer.com/category/podcast/ [author] => Patricia Iyer [imageFile] => https://megaphone.imgix.net/podcasts/1235800a-67cf-11eb-9fa1-178882cbd68e/image/uploads_2F1612541931071-r8btzoqzbt-a2b3c5bb0bff87622fbdde3c9bbec054_2FAmber%2BWynn.jpg?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 50 [subtitle] => [summary] =>

    Amber Wynn, who has over 30 years’ experience in the nonprofit sector, brings her passionate commitment to the importance of nonprofits to her work. This commitment led her to write four in a proposed series of thirteen e-books to help nonprofits overcome misconceptions about how a nonprofit works so that they can thrive. Whether you have a connection to nonprofits or want to learn how to realize your passion in print, you’ll benefit from this podcast.

    Check this episode of Writing to Get Business for tips on how

    • Amber wrote her book to correct a mass of misinformation that was making nonprofits malfunction.
    • She felt that she could reach more people with a book than with individual coaching.
    • She focused on her content so that people could easily grasp it.
    • She differentiates between academic and nonacademic writing
    • The great advances in e-publishing change the end product.
    [audioFile] => https://megaphone-prod.s3.amazonaws.com/podcasts/8c9fe45a-3334-11ea-8101-73b74acd13d2/episodes/1235800a-67cf-11eb-9fa1-178882cbd68e/stripped_fbe2f0ce2af17f1566c1b1e0f81a0409.mp3 [downloadUrl] => https://traffic.megaphone.fm/CSN3588539328.mp3 [size] => 53165660 [duration] => 2215.24 [uid] => CSN3588539328 [originalUrl] => [bitrate] => 192 [samplerate] => 44100 [channelMode] => stereo [vbr] => [audioFileProcessing] => [podcastId] => 8c9fe45a-3334-11ea-8101-73b74acd13d2 [preCount] => 1 [postCount] => 1 [insertionPoints] => Array ( ) [id3File] => https://megaphone-prod.s3.amazonaws.com/podcasts/8c9fe45a-3334-11ea-8101-73b74acd13d2/episodes/1235800a-67cf-11eb-9fa1-178882cbd68e/id3/bb23bbab0f4168352c8d8bef14392ba8.mp3 [id3FileProcessing] => [id3FileSize] => 271140 [parentId] => [guid] => [pubdateTimezone] => [originalFilename] => 50 Non-profit Businesses Do Not Mean Profit Amber Wynn.mp3 [preOffset] => 0.0 [postOffset] => 0.0 [spotifyIdentifier] => [expectedAdhash] => [audioFileUpdatedAt] => [draft] => [externalId] => [cleanTitle] => 50 Non-profit businesses do not mean no profit - Amber Wynn [customFields] => [podcastTitle] => Writing To Get Business [networkId] => 350149ba-8137-11e8-b024-4351158a124b [podcastAuthor] => Patricia Iyer [podcastItunesCategories] => Array ( [0] => Education [1] => How To [2] => Business ) [advertisingTags] => Array ( ) [mainFeed] => 1 [adFree] => [audioFileStatus] => success [status] => published )
  • Amber Wynn, who has over 30 years’ experience in the...
  • Array ( [id] => 1ebaf526-623e-11eb-81e8-1b218e50e781 [createdAt] => 2021-01-29T09:27:30.775-05:00 [updatedAt] => 2021-01-29T09:27:51.491-05:00 [title] => 49 Creating Radical Value in a Business-to-Business World Mark Boundy [pubdate] => 2021-01-29T09:13:34.000-05:00 [link] => https://patiyer.com/category/podcast/ [author] => Patricia Iyer [imageFile] => https://megaphone.imgix.net/podcasts/1ebaf526-623e-11eb-81e8-1b218e50e781/image/uploads_2F1611930334639-em68ilkdtyr-df6586c891d5c4c7e4f26ee7dccd7684_2FMark%2BBoundy.png?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 49 [subtitle] => [summary] =>

    Successful business leaders are always looking for ways to increase not only sales, but more importantly, profits. Mark Boundy, who has a rich and varied background as a product manager, product marketing manager, and sales leader, organized what he’d learned into a coherent and practical approach to achieving this essential goal. He presents this focused and accessible in his book, Radical Value.

    Check out Mark’s Writing to Get Business podcast where he covers these topics:

    • What inspired Mark to write a book.
    • How Mark chose a topic.
    • The key criteria to consider in writing about a complex subject
    • If you can persuasively express your principles, you will build your consulting practice.
    [audioFile] => https://megaphone-prod.s3.amazonaws.com/podcasts/8c9fe45a-3334-11ea-8101-73b74acd13d2/episodes/1ebaf526-623e-11eb-81e8-1b218e50e781/stripped_4abee3357e5dcbb4972e4ffb9624e8ec.mp3 [downloadUrl] => https://traffic.megaphone.fm/CSN3012982513.mp3 [size] => 50518098 [duration] => 2104.92 [uid] => CSN3012982513 [originalUrl] => [bitrate] => 192 [samplerate] => 44100 [channelMode] => stereo [vbr] => [audioFileProcessing] => [podcastId] => 8c9fe45a-3334-11ea-8101-73b74acd13d2 [preCount] => 1 [postCount] => 1 [insertionPoints] => Array ( ) [id3File] => https://megaphone-prod.s3.amazonaws.com/podcasts/8c9fe45a-3334-11ea-8101-73b74acd13d2/episodes/1ebaf526-623e-11eb-81e8-1b218e50e781/id3/3c40fd481305470c241c7f6ceda20a11.mp3 [id3FileProcessing] => [id3FileSize] => 270792 [parentId] => [guid] => [pubdateTimezone] => [originalFilename] => 49 Creating Radical Value In A B To B World Mark Boundy.mp3 [preOffset] => 0.0 [postOffset] => 0.0 [spotifyIdentifier] => [expectedAdhash] => [audioFileUpdatedAt] => [draft] => [externalId] => [cleanTitle] => 49 Creating Radical Value in a Business-to-Business World Mark Boundy [customFields] => [podcastTitle] => Writing To Get Business [networkId] => 350149ba-8137-11e8-b024-4351158a124b [podcastAuthor] => Patricia Iyer [podcastItunesCategories] => Array ( [0] => Education [1] => How To [2] => Business ) [advertisingTags] => Array ( ) [mainFeed] => 1 [adFree] => [audioFileStatus] => success [status] => published )
  • Successful business leaders are always looking for ways to increase...
  • Array ( [id] => 6107f5d8-5cc0-11eb-9bbb-5f143751379b [createdAt] => 2021-01-22T09:44:49.613-05:00 [updatedAt] => 2021-01-22T11:06:02.437-05:00 [title] => 48 From Book Idea to Launch John Saunders [pubdate] => 2021-01-22T09:42:00.000-05:00 [link] => https://patiyer.com/category/podcast/ [author] => Patricia Iyer [imageFile] => https://megaphone.imgix.net/podcasts/6107f5d8-5cc0-11eb-9bbb-5f143751379b/image/uploads_2F1611326685461-ugt3m0na6v-8d7227fc58f1ef71b50dbc9fe6b7bb62_2FJohn%2BSaunders2.jpg?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 48 [subtitle] => [summary] =>

    John Saunders, formerly involved in sales and sales leadership on Wall Street, has very recently published The Optimizer: Building and Leading a Team of Serial Innovators. He describes in detail what inspired him to write on the subject, how he decided to write a book, and how he built a team of 250 beta readers. This blueprint for success is full of invaluable information.

    Check out this episode of Writing to Get Business.

    • Do writing deadlines help get a book completed?
    • Why are beta readers important to a book’s success?
    • What fear must you overcome to successfully market your book?
    • How do you handle information people give you in interviews?
    • What three behaviors are essential to writing a valuable book?
    [audioFile] => https://megaphone-prod.s3.amazonaws.com/podcasts/8c9fe45a-3334-11ea-8101-73b74acd13d2/episodes/6107f5d8-5cc0-11eb-9bbb-5f143751379b/stripped_cfa6f41658cdc2aeebad8ad0971c4815.mp3 [downloadUrl] => https://traffic.megaphone.fm/CSN8500068237.mp3 [size] => 51888587 [duration] => 2162.02 [uid] => CSN8500068237 [originalUrl] => [bitrate] => 192 [samplerate] => 44100 [channelMode] => stereo [vbr] => [audioFileProcessing] => [podcastId] => 8c9fe45a-3334-11ea-8101-73b74acd13d2 [preCount] => 1 [postCount] => 1 [insertionPoints] => Array ( ) [id3File] => https://megaphone-prod.s3.amazonaws.com/podcasts/8c9fe45a-3334-11ea-8101-73b74acd13d2/episodes/6107f5d8-5cc0-11eb-9bbb-5f143751379b/id3/3ae9651744918c8532e7913cb6a45464.mp3 [id3FileProcessing] => [id3FileSize] => 270794 [parentId] => [guid] => [pubdateTimezone] => Eastern Time (US & Canada) [originalFilename] => 48 From Idea To Launch John Sanders.mp3 [preOffset] => 0.0 [postOffset] => 0.0 [spotifyIdentifier] => [expectedAdhash] => [audioFileUpdatedAt] => [draft] => [externalId] => [cleanTitle] => 48 From Book Idea to Launch John Saunders [customFields] => [podcastTitle] => Writing To Get Business [networkId] => 350149ba-8137-11e8-b024-4351158a124b [podcastAuthor] => Patricia Iyer [podcastItunesCategories] => Array ( [0] => Education [1] => How To [2] => Business ) [advertisingTags] => Array ( ) [mainFeed] => 1 [adFree] => [audioFileStatus] => success [status] => published )
  • John Saunders, formerly involved in sales and sales leadership on...
  • Array ( [id] => 3837f562-5762-11eb-aea3-1338bd6ce47f [createdAt] => 2021-01-15T13:48:12.637-05:00 [updatedAt] => 2021-01-17T08:43:04.344-05:00 [title] => 47 Body Mind Spirit Self-Care Primer for Busy Women Harriet Tubman Wright [pubdate] => 2021-01-15T10:50:00.000-05:00 [link] => https://patiyer.com/category/podcast/ [author] => Patricia Iyer [imageFile] => https://megaphone.imgix.net/podcasts/3837f562-5762-11eb-aea3-1338bd6ce47f/image/uploads_2F1610725938153-811k0oekfvf-b213d7911d2ff070e8f2e42c3119d8b0_2FHarriet%2BWright.jpg?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 47 [subtitle] => [summary] =>

    Harriet Tubman Wright has a message for any woman who feels stuck in the role of caretaker: You can’t take care of others unless you take care of yourself first. Her business, “The Wright Resort, Your Soul Safari to Success,” focuses on developing the leadership potential of mature women. Releasing Stress, Creating Serenity, A Body Mind Spirit Self-Care Primer for Busy Women, her first book, teaches self-care practices for the body, mind, spirit, and soul. If you want some guidance on radical self-fulfillment, you’ll appreciate this episode of Writing to Get Business podcast.

    • Why you should release the ideas about who you should be so that you can become who you really are.
    • What is a key factor in living your passion.
    • Who is the most important person to get your time?
    • How do you keep time commitments.
    • Create an environment that supports your writing discipline.
    [audioFile] => https://megaphone-prod.s3.amazonaws.com/podcasts/8c9fe45a-3334-11ea-8101-73b74acd13d2/episodes/3837f562-5762-11eb-aea3-1338bd6ce47f/stripped_a42b72d27add423b7fc8a076d0ac1423.mp3 [downloadUrl] => https://traffic.megaphone.fm/CSN4341254373.mp3 [size] => 56329194 [duration] => 2347.05 [uid] => CSN4341254373 [originalUrl] => [bitrate] => 192 [samplerate] => 44100 [channelMode] => stereo [vbr] => [audioFileProcessing] => [podcastId] => 8c9fe45a-3334-11ea-8101-73b74acd13d2 [preCount] => 1 [postCount] => 1 [insertionPoints] => Array ( ) [id3File] => https://megaphone-prod.s3.amazonaws.com/podcasts/8c9fe45a-3334-11ea-8101-73b74acd13d2/episodes/3837f562-5762-11eb-aea3-1338bd6ce47f/id3/a6035833da387ac35c9a1ac81d8a60eb.mp3 [id3FileProcessing] => [id3FileSize] => 271146 [parentId] => [guid] => [pubdateTimezone] => Eastern Time (US & Canada) [originalFilename] => 47 Mind Body Connection Harriet Wright.mp3 [preOffset] => 0.0 [postOffset] => 0.0 [spotifyIdentifier] => [expectedAdhash] => [audioFileUpdatedAt] => 2021-01-17T08:43:02.488-05:00 [draft] => [externalId] => [cleanTitle] => 47 Body Mind Spirit Self-Care Primer for Busy Women Harriet Tubman Wright [customFields] => [podcastTitle] => Writing To Get Business [networkId] => 350149ba-8137-11e8-b024-4351158a124b [podcastAuthor] => Patricia Iyer [podcastItunesCategories] => Array ( [0] => Education [1] => How To [2] => Business ) [advertisingTags] => Array ( ) [mainFeed] => 1 [adFree] => [audioFileStatus] => success [status] => published )
  • Harriet Tubman Wright has a message for any woman who...
  • Array ( [id] => 798e8aae-5423-11eb-b55a-7f2598fd3460 [createdAt] => 2021-01-11T10:41:30.470-05:00 [updatedAt] => 2021-01-11T10:41:51.163-05:00 [title] => 46 NLP, Sales, and Book Writing: Perfect Together Jeff Brandeis [pubdate] => 2021-01-11T10:23:30.000-05:00 [link] => https://patiyer.com/category/podcast/ [author] => Patricia Iyer [imageFile] => https://megaphone.imgix.net/podcasts/798e8aae-5423-11eb-b55a-7f2598fd3460/image/uploads_2F1610379104698-0c7s1kv6ciso-448b9d3e4281b19c79c06a20bbf221b3_2FJeff%2Bbrandeis.jpg?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 46 [subtitle] => [summary] =>

    Jeff Brandeis began his working life as an accountant, but his history shows his facility for choosing the less traveled—or at least less likely. He became involved in sales, learned neurolinguistic programming, and has written two books detailing the sales process he’s developed. These books, Done Deal, and Becoming A Rainmaker for Accountants and CPAs, provide practical, step-by-step advice on selling.

    • What should you never do during a sales process?
    • What should you always ask a prospect for?
    • What key attitude on your part will establish rapport with an employee?
    • What process do people such as attorneys and CPAs need to learn to succeed?
    • What vital lesson in communication does Neurolinguistic Programming teach?
    [audioFile] => https://megaphone-prod.s3.amazonaws.com/podcasts/8c9fe45a-3334-11ea-8101-73b74acd13d2/episodes/798e8aae-5423-11eb-b55a-7f2598fd3460/stripped_b1af5373d948be8be850bacf71bfe532.mp3 [downloadUrl] => https://traffic.megaphone.fm/CSN5609323830.mp3 [size] => 49144476 [duration] => 2047.69 [uid] => CSN5609323830 [originalUrl] => [bitrate] => 192 [samplerate] => 44100 [channelMode] => stereo [vbr] => [audioFileProcessing] => [podcastId] => 8c9fe45a-3334-11ea-8101-73b74acd13d2 [preCount] => 1 [postCount] => 1 [insertionPoints] => Array ( ) [id3File] => https://megaphone-prod.s3.amazonaws.com/podcasts/8c9fe45a-3334-11ea-8101-73b74acd13d2/episodes/798e8aae-5423-11eb-b55a-7f2598fd3460/id3/e0c197e4185a2fd1b1e95e998289fff2.mp3 [id3FileProcessing] => [id3FileSize] => 270844 [parentId] => [guid] => [pubdateTimezone] => [originalFilename] => 46 NLP sales And Book Writing Perfect Together Jeff Brandeis.mp3 [preOffset] => 0.0 [postOffset] => 0.0 [spotifyIdentifier] => [expectedAdhash] => [audioFileUpdatedAt] => [draft] => [externalId] => [cleanTitle] => 46 NLP, Sales, and Book Writing: Perfect Together Jeff Brandeis [customFields] => [podcastTitle] => Writing To Get Business [networkId] => 350149ba-8137-11e8-b024-4351158a124b [podcastAuthor] => Patricia Iyer [podcastItunesCategories] => Array ( [0] => Education [1] => How To [2] => Business ) [advertisingTags] => Array ( ) [mainFeed] => 1 [adFree] => [audioFileStatus] => success [status] => published )
  • Jeff Brandeis began his working life as an accountant, but...
  • Array ( [id] => c734fc90-4e9f-11eb-9207-9fbfe05f26f0 [createdAt] => 2021-01-04T10:16:11.371-05:00 [updatedAt] => 2021-01-04T11:07:05.952-05:00 [title] => 45 How to Sell a Lot of Customized Books Susan Friedmann [pubdate] => 2021-01-04T10:16:32.000-05:00 [link] => https://patiyer.com/category/podcast/ [author] => Patricia Iyer [imageFile] => https://megaphone.imgix.net/podcasts/c734fc90-4e9f-11eb-9207-9fbfe05f26f0/image/uploads_2F1609773844478-w9mo9gnqz9-a2ec7fbb876cc92c5bdf673c0896ca18_2FSusan%2BFriedmann.jpeg?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 45 [subtitle] => [summary] =>

    Susan Friedmann’s first book sold over 250,000 copies. This launched her into forming Aviva Publishing Company, which publishes over 400 books a year. Susan helps her authors to navigate the world of marketing, and she’s here to share her extensive knowledge with you.

    • How did Susan shift from teaching people about exhibiting and marketing to having a publishing company?
    • What is the benefit of customizing a book?
    • How can you alter one book to reach many audiences?
    • How did Susan expand the scope of her publishing company?
    • What is the most important thing to know about book marketing?
    • How can your books earn you much more than book sales?
    [audioFile] => https://megaphone-prod.s3.amazonaws.com/podcasts/8c9fe45a-3334-11ea-8101-73b74acd13d2/episodes/c734fc90-4e9f-11eb-9207-9fbfe05f26f0/stripped_3859fc4395e1f63db789e5c4cec379bd.mp3 [downloadUrl] => https://traffic.megaphone.fm/CSN8498509182.mp3 [size] => 53556871 [duration] => 2231.54 [uid] => CSN8498509182 [originalUrl] => [bitrate] => 192 [samplerate] => 44100 [channelMode] => stereo [vbr] => [audioFileProcessing] => [podcastId] => 8c9fe45a-3334-11ea-8101-73b74acd13d2 [preCount] => 1 [postCount] => 1 [insertionPoints] => Array ( ) [id3File] => https://megaphone-prod.s3.amazonaws.com/podcasts/8c9fe45a-3334-11ea-8101-73b74acd13d2/episodes/c734fc90-4e9f-11eb-9207-9fbfe05f26f0/id3/d30a00c41d441e9ea30ea310787fe7d1.mp3 [id3FileProcessing] => [id3FileSize] => 270654 [parentId] => [guid] => [pubdateTimezone] => Eastern Time (US & Canada) [originalFilename] => 45 How To Sell A Lot Of Customized Books Susan Friedmann.mp3 [preOffset] => 0.0 [postOffset] => 0.0 [spotifyIdentifier] => [expectedAdhash] => [audioFileUpdatedAt] => [draft] => [externalId] => [cleanTitle] => 45 How to Sell a Lot of Customized Books Susan Friedmann [customFields] => [podcastTitle] => Writing To Get Business [networkId] => 350149ba-8137-11e8-b024-4351158a124b [podcastAuthor] => Patricia Iyer [podcastItunesCategories] => Array ( [0] => Education [1] => How To [2] => Business ) [advertisingTags] => Array ( ) [mainFeed] => 1 [adFree] => [audioFileStatus] => success [status] => published )
  • Susan Friedmann’s first book sold over 250,000 copies. This launched...
  • Array ( [id] => 511d8d30-4853-11eb-9183-974fabf4a3f1 [createdAt] => 2020-12-27T09:53:44.510-05:00 [updatedAt] => 2020-12-27T09:54:09.758-05:00 [title] => 44 Writing in 5 Minutes a Day Adam Kipnes [pubdate] => 2020-12-27T09:13:37.000-05:00 [link] => https://patiyer.com/category/podcast/ [author] => Patricia Iyer [imageFile] => https://megaphone.imgix.net/podcasts/511d8d30-4853-11eb-9183-974fabf4a3f1/image/uploads_2F1609079874263-hl79xeetfa-dcffc44b67e4d88c0b3580fd897a4cd8_2FAdam%2BKipnes.jpg?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 44 [subtitle] => [summary] =>

    If you have written or plan to write a book to build your business, you need a plan. Adam Kipnes describes how each of his books brings his readers closer to a direct one-to-one business relationship with him. This virtual blueprint for success can help you get the maximum marketing value from your own publishing ventures.

    Tune into this episode of Writing to Get Business to hear Pat Iyer and Adam Kipnes chat. They reveal:

    • What is one powerful reason to write a book?
    • What must you always keep in mind to communicate your message?
    • What is a key criterion for writing a book?
    • What information source can provide material for books?
    • Can five minutes of writing daily really make a difference?
    [audioFile] => https://megaphone-prod.s3.amazonaws.com/podcasts/8c9fe45a-3334-11ea-8101-73b74acd13d2/episodes/511d8d30-4853-11eb-9183-974fabf4a3f1/stripped_b1fc55ff4ff926db20e7965564ee4e40.mp3 [downloadUrl] => https://traffic.megaphone.fm/CSN7945822296.mp3 [size] => 57965504 [duration] => 2415.23 [uid] => CSN7945822296 [originalUrl] => [bitrate] => 192 [samplerate] => 44100 [channelMode] => stereo [vbr] => [audioFileProcessing] => [podcastId] => 8c9fe45a-3334-11ea-8101-73b74acd13d2 [preCount] => 1 [postCount] => 1 [insertionPoints] => Array ( ) [id3File] => https://megaphone-prod.s3.amazonaws.com/podcasts/8c9fe45a-3334-11ea-8101-73b74acd13d2/episodes/511d8d30-4853-11eb-9183-974fabf4a3f1/id3/97f3c8b16d7b36f93044cef2a9c6cc87.mp3 [id3FileProcessing] => [id3FileSize] => 270720 [parentId] => [guid] => [pubdateTimezone] => [originalFilename] => 44 Writing In 5 Minutes A Day Adam Kipnes.mp3 [preOffset] => 0.0 [postOffset] => 0.0 [spotifyIdentifier] => [expectedAdhash] => [audioFileUpdatedAt] => [draft] => [externalId] => [cleanTitle] => 44 Writing in 5 Minutes a Day Adam Kipnes [customFields] => [podcastTitle] => Writing To Get Business [networkId] => 350149ba-8137-11e8-b024-4351158a124b [podcastAuthor] => Patricia Iyer [podcastItunesCategories] => Array ( [0] => Education [1] => How To [2] => Business ) [advertisingTags] => Array ( ) [mainFeed] => 1 [adFree] => [audioFileStatus] => success [status] => published )
  • If you have written or plan to write a book...
  • Array ( [id] => dbcdc282-4462-11eb-95e3-137758426499 [createdAt] => 2020-12-22T09:34:55.021-05:00 [updatedAt] => 2020-12-22T09:35:18.384-05:00 [title] => 43 Snackable Books Joanna Brandi [pubdate] => 2020-12-22T09:30:21.000-05:00 [link] => [author] => Patricia Iyer [imageFile] => https://megaphone.imgix.net/podcasts/dbcdc282-4462-11eb-95e3-137758426499/image/uploads_2F1608647526125-1un7fv0dpck-7ea0880f2b485cd7bb9baaa46a6e9794_2FJoanna%2BBrandi.jpg?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 43 [subtitle] => [summary] =>

    People are increasingly looking for shorter books with what Pat Iyer, host of this series, calls “snackable” ideas. These are focused ideas that fit on one page for each. Joanna Brandi has used her three books written in this format to grow her business, get speaking gigs, and participate in life-changing projects.

    • Check out what our guest has to say on this edition of Writing to Get Business.
    • Long books, especially in the how-to and business genres, have lost selling power.
    • If your first writing project doesn’t turn out well, move on to something new.
    • A collection of small, absorbable ideas is an increasingly popular book style.
    • You can adapt the “tips” concept for speeches and seminars.
    • A strong publishing history can lead to unexpected benefits.


    [audioFile] => https://megaphone-prod.s3.amazonaws.com/podcasts/8c9fe45a-3334-11ea-8101-73b74acd13d2/episodes/dbcdc282-4462-11eb-95e3-137758426499/stripped_026d586e9ab7c9970d88edcc329e19ab.mp3 [downloadUrl] => https://traffic.megaphone.fm/CSN4846497279.mp3 [size] => 55936103 [duration] => 2330.67 [uid] => CSN4846497279 [originalUrl] => [bitrate] => 192 [samplerate] => 44100 [channelMode] => stereo [vbr] => [audioFileProcessing] => [podcastId] => 8c9fe45a-3334-11ea-8101-73b74acd13d2 [preCount] => 1 [postCount] => 1 [insertionPoints] => Array ( ) [id3File] => https://megaphone-prod.s3.amazonaws.com/podcasts/8c9fe45a-3334-11ea-8101-73b74acd13d2/episodes/dbcdc282-4462-11eb-95e3-137758426499/id3/6939c6093347a8498c231919aa734628.mp3 [id3FileProcessing] => [id3FileSize] => 270876 [parentId] => [guid] => [pubdateTimezone] => [originalFilename] => 43 Snackable Books Joanna Brandi3.mp3 [preOffset] => 0.0 [postOffset] => 0.0 [spotifyIdentifier] => [expectedAdhash] => [audioFileUpdatedAt] => [draft] => [externalId] => [cleanTitle] => 43 Snackable Books Joanna Brandi [customFields] => [podcastTitle] => Writing To Get Business [networkId] => 350149ba-8137-11e8-b024-4351158a124b [podcastAuthor] => Patricia Iyer [podcastItunesCategories] => Array ( [0] => Education [1] => How To [2] => Business ) [advertisingTags] => Array ( ) [mainFeed] => 1 [adFree] => [audioFileStatus] => success [status] => published )
  • People are increasingly looking for shorter books with what Pat...
  • Array ( [id] => 39ff58d4-3bd0-11eb-8b02-77e6728f9a36 [createdAt] => 2020-12-11T11:45:07.705-05:00 [updatedAt] => 2020-12-11T11:45:27.922-05:00 [title] => 42 Overcoming Writer's Block - Marjorie Saulson [pubdate] => 2020-12-11T11:10:32.000-05:00 [link] => https://patiyer.com/category/podcast/ [author] => Patricia Iyer [imageFile] => https://megaphone.imgix.net/podcasts/39ff58d4-3bd0-11eb-8b02-77e6728f9a36/image/uploads_2F1607703792522-qkguzfp3az-d98aa947f1924445d2d3e23295bb8635_2FMarjorie-Saulson.jpg?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 42 [subtitle] => [summary] =>

    Do you worry about writer’s block? Do you get great ideas that you later forget? Do your creative and editorial minds fight each other? If any of these are true for you, you will benefit from this interview with best-selling author, Marjorie Saulson.


    She has dealt with all of these issues in her own writing, and she will share the simple solutions she’s discovered and practiced.

    Tune into this episode of Writing to Get Business Podcast for these tips.

    • What is the ideal length for a paragraph?
    • Where is the best place to begin writing your book or article.
    • How can you catch errors?
    • When you hire an editor, be coachable by listening to her/his recommendations.
    • What can your unconscious wisdom tell you?
    [audioFile] => https://megaphone-prod.s3.amazonaws.com/podcasts/8c9fe45a-3334-11ea-8101-73b74acd13d2/episodes/39ff58d4-3bd0-11eb-8b02-77e6728f9a36/stripped_cba5889692b94a2165cd8b0a6c64f163.mp3 [downloadUrl] => https://traffic.megaphone.fm/CSN1705832547.mp3 [size] => 51043473 [duration] => 2126.81 [uid] => CSN1705832547 [originalUrl] => [bitrate] => 192 [samplerate] => 44100 [channelMode] => stereo [vbr] => [audioFileProcessing] => [podcastId] => 8c9fe45a-3334-11ea-8101-73b74acd13d2 [preCount] => 1 [postCount] => 1 [insertionPoints] => Array ( ) [id3File] => https://megaphone-prod.s3.amazonaws.com/podcasts/8c9fe45a-3334-11ea-8101-73b74acd13d2/episodes/39ff58d4-3bd0-11eb-8b02-77e6728f9a36/id3/a8b7514c4e08fbb02a2ef245147d7eae.mp3 [id3FileProcessing] => [id3FileSize] => 270794 [parentId] => [guid] => [pubdateTimezone] => [originalFilename] => 42 Overcoming Writer’s Block Marjorie Saulson.mp3 [preOffset] => 0.0 [postOffset] => 0.0 [spotifyIdentifier] => [expectedAdhash] => [audioFileUpdatedAt] => [draft] => [externalId] => [cleanTitle] => 42 Overcoming Writer's Block - Marjorie Saulson [customFields] => [podcastTitle] => Writing To Get Business [networkId] => 350149ba-8137-11e8-b024-4351158a124b [podcastAuthor] => Patricia Iyer [podcastItunesCategories] => Array ( [0] => Education [1] => How To [2] => Business ) [advertisingTags] => Array ( ) [mainFeed] => 1 [adFree] => [audioFileStatus] => success [status] => published )
  • Do you worry about writer’s block? Do you get great...
  • Array ( [id] => ee68c968-363f-11eb-9077-f35518f183be [createdAt] => 2020-12-04T09:49:37.544-05:00 [updatedAt] => 2020-12-04T09:50:01.534-05:00 [title] => 41 Business Fable Book How Tos Mari Ryan [pubdate] => 2020-12-04T08:50:42.000-05:00 [link] => https://patiyer.com/category/podcast/ [author] => Patricia Iyer [imageFile] => https://megaphone.imgix.net/podcasts/ee68c968-363f-11eb-9077-f35518f183be/image/uploads_2F1607090521306-t7ba8pcyyqg-0871de6c88dbed8ccaa285bef582292d_2FMari%2BRyan.png?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 41 [subtitle] => [summary] =>

    If you’ve ever picked up a book about business that seemed dry and lifeless, you’ll appreciate the idea of adapting story-telling techniques to a business book. Mari Ryan’s The Thriving Hive uses these techniques in an engaging way. Her innovative approach, matched with her collaboration with a book coach, produced an award-winning book.

    Listen to this episode of Writing to Get Business to discover tips like these:

    • Speakers who have books earn more than speakers who don’t have books.
    • If listeners are engaged with your message, they want to continue that engagement by reading a book by you.
    • Readers will learn from and emotionally connect to stories in your books.
    • A book coach can play a vital role in shaping and improving your book, especially by keeping you on track and committed to the work.
    • Authors are increasingly seeing independent publishing as a way to get their books out in a timely way and to have more control over the publishing process.
    [audioFile] => https://megaphone-prod.s3.amazonaws.com/podcasts/8c9fe45a-3334-11ea-8101-73b74acd13d2/episodes/ee68c968-363f-11eb-9077-f35518f183be/stripped_c8411e8b1bfe4d23ec6a0f8275510cad.mp3 [downloadUrl] => https://traffic.megaphone.fm/CSN1154836063.mp3 [size] => 54022059 [duration] => 2250.92 [uid] => CSN1154836063 [originalUrl] => [bitrate] => 192 [samplerate] => 44100 [channelMode] => stereo [vbr] => [audioFileProcessing] => [podcastId] => 8c9fe45a-3334-11ea-8101-73b74acd13d2 [preCount] => 1 [postCount] => 1 [insertionPoints] => Array ( ) [id3File] => https://megaphone-prod.s3.amazonaws.com/podcasts/8c9fe45a-3334-11ea-8101-73b74acd13d2/episodes/ee68c968-363f-11eb-9077-f35518f183be/id3/1e601a4f56fbdc276ecaf39fe62ff63d.mp3 [id3FileProcessing] => [id3FileSize] => 271284 [parentId] => [guid] => [pubdateTimezone] => [originalFilename] => 41 Business Fable Books How Tos Mari Ryan.mp3 [preOffset] => 0.0 [postOffset] => 0.0 [spotifyIdentifier] => [expectedAdhash] => [audioFileUpdatedAt] => [draft] => [externalId] => [cleanTitle] => 41 Business Fable Book How Tos Mari Ryan [customFields] => [podcastTitle] => Writing To Get Business [networkId] => 350149ba-8137-11e8-b024-4351158a124b [podcastAuthor] => Patricia Iyer [podcastItunesCategories] => Array ( [0] => Education [1] => How To [2] => Business ) [advertisingTags] => Array ( ) [mainFeed] => 1 [adFree] => [audioFileStatus] => success [status] => published )
  • If you’ve ever picked up a book about business that...
  • Array ( [id] => b738a1ec-332f-11eb-9fe0-87be40df7ab0 [createdAt] => 2020-11-30T12:15:59.517-05:00 [updatedAt] => 2020-11-30T12:16:29.408-05:00 [title] => 40 How to Continually Improve Your Books - Julie Ann Sullivan [pubdate] => 2020-11-30T11:56:41.000-05:00 [link] => https://patiyer.com/category/podcast/ [author] => Patricia Iyer [imageFile] => https://megaphone.imgix.net/podcasts/b738a1ec-332f-11eb-9fe0-87be40df7ab0/image/uploads_2F1606755987453-zc0y58xx6u-935e2d9c2958af335c587db6f452a3ac_2FJulie%2Bann%2BSullivan.jpg?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 40 [subtitle] => 40 How to Continually Improve Your Books - Julie Ann Sullivan [summary] =>

    Julie Ann Sullivan, author of six books, began with a self-printed book. Each of her following books developed in sophistication and broadened outreach, including a best-selling compilation volume. As her career has shifted, so has the focus of her books. Her approach to her career and her writing demonstrates a flexibility and an intuitive grasp of what her audience needs from which any would-be writer can learn.


    Listen to this episode of Writing to Get Business. You’ll discover


    • Ask yourself: What’s your “why” for writing a book.
    • If you give a course, you can increase its value by pairing it with a workbook.
    • The more effectively you can focus on a niche, the more success you’ll have.
    • Participating in a compilation book can provide valuable publicity.
    • When you’re considering writing a book, always consider the time and money investment.
    [audioFile] => https://megaphone-prod.s3.amazonaws.com/podcasts/8c9fe45a-3334-11ea-8101-73b74acd13d2/episodes/b738a1ec-332f-11eb-9fe0-87be40df7ab0/stripped_5c2e0d3841d23e4d497f9af165b93258.mp3 [downloadUrl] => https://traffic.megaphone.fm/CSN2970596172.mp3 [size] => 64974052 [duration] => 2707.25 [uid] => CSN2970596172 [originalUrl] => [bitrate] => 192 [samplerate] => 44100 [channelMode] => stereo [vbr] => [audioFileProcessing] => [podcastId] => 8c9fe45a-3334-11ea-8101-73b74acd13d2 [preCount] => 1 [postCount] => 1 [insertionPoints] => Array ( ) [id3File] => https://megaphone-prod.s3.amazonaws.com/podcasts/8c9fe45a-3334-11ea-8101-73b74acd13d2/episodes/b738a1ec-332f-11eb-9fe0-87be40df7ab0/id3/0baf5fa08c42a0d5b486826556d27c1e.mp3 [id3FileProcessing] => [id3FileSize] => 271272 [parentId] => [guid] => [pubdateTimezone] => [originalFilename] => 40 How To Continually Improve Your Books Julie Ann Sullivan.mp3 [preOffset] => 0.0 [postOffset] => 0.0 [spotifyIdentifier] => [expectedAdhash] => [audioFileUpdatedAt] => [draft] => [externalId] => [cleanTitle] => [customFields] => [podcastTitle] => Writing To Get Business [networkId] => 350149ba-8137-11e8-b024-4351158a124b [podcastAuthor] => Patricia Iyer [podcastItunesCategories] => Array ( [0] => Education [1] => How To [2] => Business ) [advertisingTags] => Array ( ) [mainFeed] => 1 [adFree] => [audioFileStatus] => success [status] => published )
  • Julie Ann Sullivan, author of six books, began with a...
  • Array ( [id] => 95793914-2b4a-11eb-af3f-675d1f0a3837 [createdAt] => 2020-11-20T11:08:10.012-05:00 [updatedAt] => 2020-11-20T11:08:40.675-05:00 [title] => 39 How to Avoid Writing Potholes Mike Skrypnek [pubdate] => 2020-11-20T10:44:06.000-05:00 [link] => https://patiyer.com/category/podcast/ [author] => Patricia Iyer [imageFile] => https://megaphone.imgix.net/podcasts/95793914-2b4a-11eb-af3f-675d1f0a3837/image/uploads_2F1605887663596-q9uw2v62kq-7c73ea7c006a663e020ececfd8b10b4e_2Fmike%2Bskrypnek.jpg?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 39 [subtitle] => [summary] =>

    Jay Conrad Levinson said that his book, Guerilla Marketing, earned him $35,000 in direct sales and $9.9 million-plus through selling his coaching, training, and more. Today’s businesperson or entrepreneur wants to aim for that kind of impact. Mike Skrypnek, financial service professional, who has written six books, has hit the peaks and valleys in his publishing history. Learn from what he did wrong and what he did right.

    • The biggest author’s challenge is getting from zero books published to one published.
    • If you learn all you can from experienced authors, you can avoid a lot of potholes.
    • As in all areas of life, you can best succeed if you solicit guidance.
    • A good coach or editor can tease out of you what you want to say.
    • “Done” is better than “Perfect.”
    [audioFile] => https://megaphone-prod.s3.amazonaws.com/podcasts/8c9fe45a-3334-11ea-8101-73b74acd13d2/episodes/95793914-2b4a-11eb-af3f-675d1f0a3837/stripped_e7ce48f5928961d98177f146dcd8f946.mp3 [downloadUrl] => https://traffic.megaphone.fm/CSN1324477254.mp3 [size] => 68204669 [duration] => 2841.86 [uid] => CSN1324477254 [originalUrl] => [bitrate] => 192 [samplerate] => 44100 [channelMode] => stereo [vbr] => [audioFileProcessing] => [podcastId] => 8c9fe45a-3334-11ea-8101-73b74acd13d2 [preCount] => 1 [postCount] => 1 [insertionPoints] => Array ( ) [id3File] => https://megaphone-prod.s3.amazonaws.com/podcasts/8c9fe45a-3334-11ea-8101-73b74acd13d2/episodes/95793914-2b4a-11eb-af3f-675d1f0a3837/id3/d31cf73d540086f7ed530632fe4fcae5.mp3 [id3FileProcessing] => [id3FileSize] => 270876 [parentId] => [guid] => [pubdateTimezone] => [originalFilename] => How To Avoid Writing Potholes Mike Skrypnek.mp3 [preOffset] => 0.0 [postOffset] => 0.0 [spotifyIdentifier] => [expectedAdhash] => [audioFileUpdatedAt] => [draft] => [externalId] => [cleanTitle] => 39 How to Avoid Writing Potholes Mike Skrypnek [customFields] => [podcastTitle] => Writing To Get Business [networkId] => 350149ba-8137-11e8-b024-4351158a124b [podcastAuthor] => Patricia Iyer [podcastItunesCategories] => Array ( [0] => Education [1] => How To [2] => Business ) [advertisingTags] => Array ( ) [mainFeed] => 1 [adFree] => [audioFileStatus] => success [status] => published )
  • Jay Conrad Levinson said that his book, Guerilla Marketing, earned...
  • Array ( [id] => 12203172-25cc-11eb-8c14-877321036379 [createdAt] => 2020-11-13T11:19:57.240-05:00 [updatedAt] => 2020-11-13T11:20:21.029-05:00 [title] => 38 Converting a Business Trauma into a Book Jennifer Fondrevay [pubdate] => 2020-11-13T10:32:16.000-05:00 [link] => [author] => Patricia Iyer [imageFile] => https://megaphone.imgix.net/podcasts/12203172-25cc-11eb-8c14-877321036379/image/uploads_2F1605283014456-5d12ahjxyyp-6087c55da07bc4ac25cac29993a6a178_2FJennifer%2BF.jpg?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 38 [subtitle] => [summary] =>

    Some of the most helpful books develop from the author’s painful experiences. Three traumatic mergers and acquisitions drove Jennifer Frondrevay to embrace the opportunity to help others successfully handle such crises. She has received very rewarding feedback from her readers and ended up with a career as a consultant.


    In this episode of Writing to Get Business, you will learn how becoming an author can be a life-changing experience.


    • If you want to help people by publishing a book that addresses major pain points in their lives, you owe it to them and to yourself to do so.
    • Books that address the current range of crises society faces are especially important.
    • When you consider how to publish it, give special thought to the value of getting it out quickly without sacrificing quality.
    • Although the idea of having a company publish your book may lure you, you may market it more effectively yourself, at less personal cost.
    • Illustrations bring life to the message of your book.
    [audioFile] => https://megaphone-prod.s3.amazonaws.com/podcasts/8c9fe45a-3334-11ea-8101-73b74acd13d2/episodes/12203172-25cc-11eb-8c14-877321036379/stripped_a9e508feec01e96857a6bc8d6a54d474.mp3 [downloadUrl] => https://traffic.megaphone.fm/CSN9745099680.mp3 [size] => 51705520 [duration] => 2154.4 [uid] => CSN9745099680 [originalUrl] => [bitrate] => 192 [samplerate] => 44100 [channelMode] => stereo [vbr] => [audioFileProcessing] => [podcastId] => 8c9fe45a-3334-11ea-8101-73b74acd13d2 [preCount] => 1 [postCount] => 1 [insertionPoints] => Array ( ) [id3File] => https://megaphone-prod.s3.amazonaws.com/podcasts/8c9fe45a-3334-11ea-8101-73b74acd13d2/episodes/12203172-25cc-11eb-8c14-877321036379/id3/b5429461106858fc6e82c1191a4ebcaa.mp3 [id3FileProcessing] => [id3FileSize] => 271388 [parentId] => [guid] => [pubdateTimezone] => [originalFilename] => 38 Converting A Business Trauma Into A Book.mp3 [preOffset] => 0.0 [postOffset] => 0.0 [spotifyIdentifier] => [expectedAdhash] => [audioFileUpdatedAt] => [draft] => [externalId] => [cleanTitle] => 38 Converting a Business Trauma into a Book Jennifer Fondrevay [customFields] => [podcastTitle] => Writing To Get Business [networkId] => 350149ba-8137-11e8-b024-4351158a124b [podcastAuthor] => Patricia Iyer [podcastItunesCategories] => Array ( [0] => Education [1] => How To [2] => Business ) [advertisingTags] => Array ( ) [mainFeed] => 1 [adFree] => [audioFileStatus] => success [status] => published )
  • Some of the most helpful books develop from the author’s...
  • Array ( [id] => e2d0e9f0-204b-11eb-a8b2-ab48cc42764d [createdAt] => 2020-11-06T11:19:46.460-05:00 [updatedAt] => 2020-11-06T11:20:12.158-05:00 [title] => 37 Ghostwriting Letters As a Business Kristine Grant [pubdate] => 2020-11-06T10:43:04.000-05:00 [link] => https://patiyer.com/category/podcast/ [author] => Patricia Iyer [imageFile] => https://megaphone.imgix.net/podcasts/e2d0e9f0-204b-11eb-a8b2-ab48cc42764d/image/uploads_2F1604678297636-ygcyr3x69rr-309e9420825498a085da83e46c6b08c3_2FKristine%2BGrant.jpg?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => [episodeNumber] => [subtitle] => [summary] =>

    Have you found yourself unable to express something that you desperately needed to say? Meet Kristine Grant, who after twenty years as a therapist, applied her knowledge, intuition, and inspiration to the unique writing career of penning messages for people. Could this unusual field be for you? It demonstrates the value of ghostwriting.


    • It's challenging to write about a situation that’s too close to you.
    • A writer with the empathy and skills to know what you want to say can help.
    • Businesspeople often need help composing messages that can untangle their interpersonal relationships.
    • Kristine has repurposed letters and stories connected to her service into books.
    • ·She credits empathy and intuition for her success.
    [audioFile] => https://megaphone-prod.s3.amazonaws.com/podcasts/8c9fe45a-3334-11ea-8101-73b74acd13d2/episodes/e2d0e9f0-204b-11eb-a8b2-ab48cc42764d/stripped_565d8659f3574fb4df3ac4cd33805d25.mp3 [downloadUrl] => https://traffic.megaphone.fm/CSN5447587366.mp3 [size] => 47367104 [duration] => 1973.63 [uid] => CSN5447587366 [originalUrl] => [bitrate] => 192 [samplerate] => 44100 [channelMode] => stereo [vbr] => [audioFileProcessing] => [podcastId] => 8c9fe45a-3334-11ea-8101-73b74acd13d2 [preCount] => 1 [postCount] => 1 [insertionPoints] => Array ( ) [id3File] => https://megaphone-prod.s3.amazonaws.com/podcasts/8c9fe45a-3334-11ea-8101-73b74acd13d2/episodes/e2d0e9f0-204b-11eb-a8b2-ab48cc42764d/id3/945c0d3c25fecb0fc03533f74cad3da8.mp3 [id3FileProcessing] => [id3FileSize] => 270802 [parentId] => [guid] => [pubdateTimezone] => [originalFilename] => 37 Ghostwriting Letters As A Business Kristine Grant.mp3 [preOffset] => 0.0 [postOffset] => 0.0 [spotifyIdentifier] => [expectedAdhash] => [audioFileUpdatedAt] => [draft] => [externalId] => [cleanTitle] => [customFields] => [podcastTitle] => Writing To Get Business [networkId] => 350149ba-8137-11e8-b024-4351158a124b [podcastAuthor] => Patricia Iyer [podcastItunesCategories] => Array ( [0] => Education [1] => How To [2] => Business ) [advertisingTags] => Array ( ) [mainFeed] => 1 [adFree] => [audioFileStatus] => success [status] => published )
  • Have you found yourself unable to express something that you...
  • Array ( [id] => 12adaa2e-17a9-11eb-8c54-2706ab1160c9 [createdAt] => 2020-10-26T12:34:09.506-04:00 [updatedAt] => 2020-10-26T12:34:30.763-04:00 [title] => 36 Writing a book in 8 Hours Mitchell Levy [pubdate] => 2020-10-26T12:27:16.000-04:00 [link] => https://patiyer.com/category/podcast/ [author] => Patricia Iyer [imageFile] => https://megaphone.imgix.net/podcasts/12adaa2e-17a9-11eb-8c54-2706ab1160c9/image/uploads_2F1603729797665-g320jj56gpd-90f88149fae49723a89641ada014d47a_2FMitchellLevy-BlueHat-transparent-500x500-300x300.jpg?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 36 [subtitle] => [summary] =>

    An accomplished writer may spend an hour per page on a book. Many busy executives, who don’t have that kind of free time or level of accomplishment, choose to hire a skilled ghostwriter. Mitchell Levy offers an abbreviated option, a mini-book consisting mainly of quotes and links to videos and other material. This kind of book can give you the credibility to get speaking engagements, create successful online courses, and other benefits of having a book that’s an expanded and interactive business card.


    • Speakers, consultants, and other entrepreneurs need a book that promotes their services.
    • By hiring someone to write your book, you have much more time to promote it.
    • You need to maintain an impressive presence on social media.
    • ·Getting your books into prospects’ hands is more important than selling them.
    • Enhance your credibility with a “credreel.”
    [audioFile] => https://megaphone-prod.s3.amazonaws.com/podcasts/8c9fe45a-3334-11ea-8101-73b74acd13d2/episodes/12adaa2e-17a9-11eb-8c54-2706ab1160c9/stripped_2ad41a4284d9cac7435add71ce69946f.mp3 [downloadUrl] => https://traffic.megaphone.fm/CSN7512173283.mp3 [size] => 51924949 [duration] => 2163.54 [uid] => CSN7512173283 [originalUrl] => [bitrate] => 192 [samplerate] => 44100 [channelMode] => stereo [vbr] => [audioFileProcessing] => [podcastId] => 8c9fe45a-3334-11ea-8101-73b74acd13d2 [preCount] => 1 [postCount] => 1 [insertionPoints] => Array ( ) [id3File] => https://megaphone-prod.s3.amazonaws.com/podcasts/8c9fe45a-3334-11ea-8101-73b74acd13d2/episodes/12adaa2e-17a9-11eb-8c54-2706ab1160c9/id3/754e6c9ddcc91111cf4dbebfa67881db.mp3 [id3FileProcessing] => [id3FileSize] => 271056 [parentId] => [guid] => [pubdateTimezone] => [originalFilename] => Writing A Book In 8 Hours Mitchell Levy.mp3 [preOffset] => 0.0 [postOffset] => 0.0 [spotifyIdentifier] => [expectedAdhash] => [audioFileUpdatedAt] => [draft] => [externalId] => [cleanTitle] => 36 Writing a book in 8 Hours Mitchell Levy [customFields] => [podcastTitle] => Writing To Get Business [networkId] => 350149ba-8137-11e8-b024-4351158a124b [podcastAuthor] => Patricia Iyer [podcastItunesCategories] => Array ( [0] => Education [1] => How To [2] => Business ) [advertisingTags] => Array ( ) [mainFeed] => 1 [adFree] => [audioFileStatus] => success [status] => published )
  • An accomplished writer may spend an hour per page on...
  • Array ( [id] => eff2dfb6-0c9c-11eb-98df-07b09f5dc0fc [createdAt] => 2020-10-12T11:09:34.487-04:00 [updatedAt] => 2020-10-12T11:09:54.203-04:00 [title] => 35 All Books are Built on Stories Per Sjofors [pubdate] => 2020-10-12T10:56:22.000-04:00 [link] => https://patiyer.com/category/podcast/ [author] => Patricia Iyer [imageFile] => https://megaphone.imgix.net/podcasts/eff2dfb6-0c9c-11eb-98df-07b09f5dc0fc/image/uploads_2F1602514720624-ll8kzawzi3m-a5d18d440f3f42695812c3c97225a1f1_2Fper%2Bsjofors.jpg?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 35 [subtitle] => [summary] =>

    Today’s podcast will be especially helpful for those who want to know how to write a book that will introduce their business to potential customers. Per Sjofers advises companies how to price their products or services. His approach to writing about this is as precise as his pricing solutions.


    His advice to those who want to write about their businesses:

    • Always include stories in your writing. We are hard-wired to love them.
    • Don’t write like an academic. Write in a way that informs and educates.
    • Be cautious about including particular information about companies. Honor confidentiality, and don’t give away trade secrets.
    • Don’t worry about giving away your own processes. The information you share establishes your value.
    • Always convey this message: If you think it’s expensive to hire an expert, consider how expensive it is to hire an amateur.
    [audioFile] => https://megaphone-prod.s3.amazonaws.com/podcasts/8c9fe45a-3334-11ea-8101-73b74acd13d2/episodes/eff2dfb6-0c9c-11eb-98df-07b09f5dc0fc/stripped_d255d2cfe9d6a10b4919495f71bf948e.mp3 [downloadUrl] => https://traffic.megaphone.fm/CSN2914629496.mp3 [size] => 43323976 [duration] => 1805.17 [uid] => CSN2914629496 [originalUrl] => [bitrate] => 192 [samplerate] => 44100 [channelMode] => stereo [vbr] => [audioFileProcessing] => [podcastId] => 8c9fe45a-3334-11ea-8101-73b74acd13d2 [preCount] => 1 [postCount] => 1 [insertionPoints] => Array ( ) [id3File] => https://megaphone-prod.s3.amazonaws.com/podcasts/8c9fe45a-3334-11ea-8101-73b74acd13d2/episodes/eff2dfb6-0c9c-11eb-98df-07b09f5dc0fc/id3/bdfa705a1d2f0a320e3c77d579feb45e.mp3 [id3FileProcessing] => [id3FileSize] => 271060 [parentId] => [guid] => [pubdateTimezone] => [originalFilename] => 35 All Books Are Built On Stories Per Sjofors.mp3 [preOffset] => 0.0 [postOffset] => 0.0 [spotifyIdentifier] => [expectedAdhash] => [audioFileUpdatedAt] => [draft] => [externalId] => [cleanTitle] => 35 All Books are Built on Stories Per Sjofors [customFields] => [podcastTitle] => Writing To Get Business [networkId] => 350149ba-8137-11e8-b024-4351158a124b [podcastAuthor] => Patricia Iyer [podcastItunesCategories] => Array ( [0] => Education [1] => How To [2] => Business ) [advertisingTags] => Array ( ) [mainFeed] => 1 [adFree] => [audioFileStatus] => success [status] => published )
  • Today’s podcast will be especially helpful for those who want...
  • Array ( [id] => c8c592d8-07df-11eb-8afd-67e34cf6561d [createdAt] => 2020-10-06T10:25:29.227-04:00 [updatedAt] => 2020-10-06T10:25:50.686-04:00 [title] => 34 How to Turn the Wrong Book into the Right Book Gillian Lockitch [pubdate] => 2020-10-06T10:21:21.000-04:00 [link] => https://patiyer.com/category/podcast/ [author] => Patricia Iyer [imageFile] => https://megaphone.imgix.net/podcasts/c8c592d8-07df-11eb-8afd-67e34cf6561d/image/uploads_2F1601994214424-l8ikwg22vab-dcd95853b60c14075c4ca2efe7f548cd_2Fgillian-lockitch-.jpg?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 34 [subtitle] => [summary] =>

    A series of tragedies led Gillian Lockitch, M.D., to engage in a searching evaluation of life. What she learned about herself and concepts of aging inspired her to write a book. In this podcast she intertwines her writing with her private journey. It will leave you questioning your own beliefs about the aging process and what the numbers really mean. You may, like Gillian, conclude that they mean nothing.


    • If a book helps only 200 people, it’s still worth writing.
    • How to turn the wrong book into the right book
    • The importance of your own story
    • If you’re not prepared to be honest with your readers, why should they believe you?
    • If you want to write—and live—successfully, keep your mind engaged.
    [audioFile] => https://megaphone-prod.s3.amazonaws.com/podcasts/8c9fe45a-3334-11ea-8101-73b74acd13d2/episodes/c8c592d8-07df-11eb-8afd-67e34cf6561d/stripped_19bb17d011bea7b546540e772319b8f1.mp3 [downloadUrl] => https://traffic.megaphone.fm/CSN1304564790.mp3 [size] => 43333380 [duration] => 1805.56 [uid] => CSN1304564790 [originalUrl] => [bitrate] => 192 [samplerate] => 44100 [channelMode] => stereo [vbr] => [audioFileProcessing] => [podcastId] => 8c9fe45a-3334-11ea-8101-73b74acd13d2 [preCount] => 1 [postCount] => 1 [insertionPoints] => Array ( ) [id3File] => https://megaphone-prod.s3.amazonaws.com/podcasts/8c9fe45a-3334-11ea-8101-73b74acd13d2/episodes/c8c592d8-07df-11eb-8afd-67e34cf6561d/id3/664b46d6027f964d6a56bb3d2dfd6028.mp3 [id3FileProcessing] => [id3FileSize] => 270788 [parentId] => [guid] => [pubdateTimezone] => [originalFilename] => 34 How To Turn The Wrong Book Into The Right Book Gillian Lockitch.mp3 [preOffset] => 0.0 [postOffset] => 0.0 [spotifyIdentifier] => [expectedAdhash] => [audioFileUpdatedAt] => [draft] => [externalId] => [cleanTitle] => 34 How to Turn the Wrong Book into the Right Book Gillian Lockitch [customFields] => [podcastTitle] => Writing To Get Business [networkId] => 350149ba-8137-11e8-b024-4351158a124b [podcastAuthor] => Patricia Iyer [podcastItunesCategories] => Array ( [0] => Education [1] => How To [2] => Business ) [advertisingTags] => Array ( ) [mainFeed] => 1 [adFree] => [audioFileStatus] => success [status] => published )
  • A series of tragedies led Gillian Lockitch, M.D., to engage...
  • Array ( [id] => 0c990d5c-019e-11eb-bb7a-9be6f6735ec5 [createdAt] => 2020-09-28T11:19:49.261-04:00 [updatedAt] => 2020-09-28T11:20:08.781-04:00 [title] => 33 How to Be the Best Boss Mailys Gatimel [pubdate] => 2020-09-28T11:13:03.000-04:00 [link] => https://patiyer.com/category/podcast/ [author] => Patricia Iyer [imageFile] => https://megaphone.imgix.net/podcasts/0c990d5c-019e-11eb-bb7a-9be6f6735ec5/image/uploads_2F1601306333969-9uu0yod8ud6-b122cd4ed250f3481a59ad8b3ffe6fd0_2Fmailys.png?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 33 [subtitle] => [summary] =>

    Even though many people seek to become entrepreneurs, many do not or cannot follow that path. Mailys Gatimel, a highly experienced business trainer, decided to write Be the Best Boss to help bosses and employees have mutually rewarding and enjoyable work experiences. This podcast demonstrates that when your passion drives your writing, you will accomplish your goal.


    • Personal stories answer the question, “How do I get the results you describe?”
    • Always disguise identifying details in your stories, and never mention a company’s name.
    • High-tech tip: Post-it notes on a board still work for organizing a book’s content.
    • Don’t underestimate the difficulty of the self-publishing process on Amazon.
    • A self-imposed deadline helped this author to get her book published on time.
    • Giving your book to present or potential clients can help your business.
    [audioFile] => https://megaphone-prod.s3.amazonaws.com/podcasts/8c9fe45a-3334-11ea-8101-73b74acd13d2/episodes/0c990d5c-019e-11eb-bb7a-9be6f6735ec5/stripped_7bbd0b33f391503daae03ae8815c12d1.mp3 [downloadUrl] => https://traffic.megaphone.fm/CSN7185964725.mp3 [size] => 43869412 [duration] => 1827.89 [uid] => CSN7185964725 [originalUrl] => [bitrate] => 192 [samplerate] => 44100 [channelMode] => stereo [vbr] => [audioFileProcessing] => [podcastId] => 8c9fe45a-3334-11ea-8101-73b74acd13d2 [preCount] => 1 [postCount] => 1 [insertionPoints] => Array ( ) [id3File] => https://megaphone-prod.s3.amazonaws.com/podcasts/8c9fe45a-3334-11ea-8101-73b74acd13d2/episodes/0c990d5c-019e-11eb-bb7a-9be6f6735ec5/id3/4ba6f12a81815362a93e89f4252ef512.mp3 [id3FileProcessing] => [id3FileSize] => 271090 [parentId] => [guid] => [pubdateTimezone] => [originalFilename] => 33 How To Be The Best Boss Mailys Gatimel.mp3 [preOffset] => 0.0 [postOffset] => 0.0 [spotifyIdentifier] => [expectedAdhash] => [audioFileUpdatedAt] => [draft] => [externalId] => [cleanTitle] => 33 How to Be the Best Boss Mailys Gatimel [customFields] => [podcastTitle] => Writing To Get Business [networkId] => 350149ba-8137-11e8-b024-4351158a124b [podcastAuthor] => Patricia Iyer [podcastItunesCategories] => Array ( [0] => Education [1] => How To [2] => Business ) [advertisingTags] => Array ( ) [mainFeed] => 1 [adFree] => [audioFileStatus] => success [status] => published )
  • Even though many people seek to become entrepreneurs, many do...
  • Array ( [id] => a3284e20-fc14-11ea-94a9-0f9ef31d8f86 [createdAt] => 2020-09-21T10:13:35.495-04:00 [updatedAt] => 2020-09-21T10:13:54.433-04:00 [title] => 32 Surviving Childhood Sexual Abuse Rena Romano [pubdate] => 2020-09-21T09:58:22.000-04:00 [link] => https://patiyer.com/category/podcast/ [author] => Patricia Iyer [imageFile] => https://megaphone.imgix.net/podcasts/a3284e20-fc14-11ea-94a9-0f9ef31d8f86/image/uploads_2F1600697191987-tsqkoxy96tp-4c1c62407f7703f91651d845aa4ae6ca_2FRena%2BRomano%2B3%2B_282_29.jpg?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 32 [subtitle] => [summary] =>

    Personal healing is one of the most powerful benefits of writing. Rene Romano, childhood sexual abuse survivor, shares in vivid and poignant detail the emotional challenges and rewards of writing her story. She emphasizes that the gratitude of those who had comparable experiences encourages her to share her continuing healing journey through online courses and other forms of outreach.


    In this episode of Writing to Get Business podcast, Rena shares these key points:


    • The determination to heal gives one the courage to write about trauma.
    • Writing privately with no intention of publishing can also have a healing effect.
    • The knowledge that others will benefit from one’s honesty can help one overcome resistance.
    • Freedom from the burden of secrecy may allow for greater visibility and creativity in shaping a future.
    • Receiving validation for one’s story can open the door to a new career focused on sharing one’s message.
    [audioFile] => https://megaphone-prod.s3.amazonaws.com/podcasts/8c9fe45a-3334-11ea-8101-73b74acd13d2/episodes/a3284e20-fc14-11ea-94a9-0f9ef31d8f86/stripped_9417c5133f5231b5002485d67aaf7d02.mp3 [downloadUrl] => https://traffic.megaphone.fm/CSN4355652861.mp3 [size] => 42416169 [duration] => 1767.34 [uid] => CSN4355652861 [originalUrl] => [bitrate] => 192 [samplerate] => 44100 [channelMode] => stereo [vbr] => [audioFileProcessing] => [podcastId] => 8c9fe45a-3334-11ea-8101-73b74acd13d2 [preCount] => 1 [postCount] => 1 [insertionPoints] => Array ( ) [id3File] => https://megaphone-prod.s3.amazonaws.com/podcasts/8c9fe45a-3334-11ea-8101-73b74acd13d2/episodes/a3284e20-fc14-11ea-94a9-0f9ef31d8f86/id3/e6ff530a05f45ba1f4c1a2cdd0c71d2a.mp3 [id3FileProcessing] => [id3FileSize] => 271232 [parentId] => [guid] => [pubdateTimezone] => [originalFilename] => 32 Surviving Childhood Sexual Abuse Rena Romano.mp3 [preOffset] => 0.0 [postOffset] => 0.0 [spotifyIdentifier] => [expectedAdhash] => [audioFileUpdatedAt] => [draft] => [externalId] => [cleanTitle] => 32 Surviving Childhood Sexual Abuse Rena Romano [customFields] => [podcastTitle] => Writing To Get Business [networkId] => 350149ba-8137-11e8-b024-4351158a124b [podcastAuthor] => Patricia Iyer [podcastItunesCategories] => Array ( [0] => Education [1] => How To [2] => Business ) [advertisingTags] => Array ( ) [mainFeed] => 1 [adFree] => [audioFileStatus] => success [status] => published )
  • Personal healing is one of the most powerful benefits of...
  • Array ( [id] => 306131c4-f69f-11ea-a1e9-67ffba633741 [createdAt] => 2020-09-14T11:30:15.990-04:00 [updatedAt] => 2020-09-14T11:30:39.340-04:00 [title] => 31 How Many Reviewers Do You Need for Your Book? Evan Hackel [pubdate] => 2020-09-14T11:16:35.000-04:00 [link] => https://patiyer.com/category/podcast/ [author] => Patricia Iyer [imageFile] => https://megaphone.imgix.net/podcasts/306131c4-f69f-11ea-a1e9-67ffba633741/image/uploads_2F1600097252845-ittmb3yww8c-73d10597e7c12b5d169f235b2dfb7e68_2FEvan.Hackel.jpg?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => [episodeNumber] => [subtitle] => [summary] =>

    Evan Hackel is a visionary businessperson who has translated his values of cooperation and employment involvement in decision-making into three books, including a book bought by a publisher and a self-published one. A man with a philosophy of giving, he had no trouble asking many people to read and critique his work, and this has resulted in great success.


    Highlights this episode of Writing to Get Business podcast


    • “A book springs keynotes, it springs articles, the content can be repurposed a million times.”
    • "Beware of high level dumb."
    • “People are motivated either by fear or vision.“
    • “What is the statement that you want to make to this world?”
    • “What I love about my books is I really feel like I've created something that will live past me.”
    [audioFile] => https://megaphone-prod.s3.amazonaws.com/podcasts/8c9fe45a-3334-11ea-8101-73b74acd13d2/episodes/306131c4-f69f-11ea-a1e9-67ffba633741/stripped_97ac7e83794036d7b79177c6307025d1.mp3 [downloadUrl] => https://traffic.megaphone.fm/CSN8896117078.mp3 [size] => 55385651 [duration] => 2307.74 [uid] => CSN8896117078 [originalUrl] => [bitrate] => 192 [samplerate] => 44100 [channelMode] => stereo [vbr] => [audioFileProcessing] => [podcastId] => 8c9fe45a-3334-11ea-8101-73b74acd13d2 [preCount] => 1 [postCount] => 1 [insertionPoints] => Array ( ) [id3File] => https://megaphone-prod.s3.amazonaws.com/podcasts/8c9fe45a-3334-11ea-8101-73b74acd13d2/episodes/306131c4-f69f-11ea-a1e9-67ffba633741/id3/6e4f52b40bc719e8e5b5dd27d33262f1.mp3 [id3FileProcessing] => [id3FileSize] => 270928 [parentId] => [guid] => [pubdateTimezone] => [originalFilename] => 31 How Many Reviewers Do You Need For Your Book Even Hackel.mp3 [preOffset] => 0.0 [postOffset] => 0.0 [spotifyIdentifier] => [expectedAdhash] => [audioFileUpdatedAt] => [draft] => [externalId] => [cleanTitle] => 31 How Many Reviewers Do You Need for Your Book? Evan Hackel [customFields] => [podcastTitle] => Writing To Get Business [networkId] => 350149ba-8137-11e8-b024-4351158a124b [podcastAuthor] => Patricia Iyer [podcastItunesCategories] => Array ( [0] => Education [1] => How To [2] => Business ) [advertisingTags] => Array ( ) [mainFeed] => 1 [adFree] => [audioFileStatus] => success [status] => published )
  • Evan Hackel is a visionary businessperson who has translated his...
  • Array ( [id] => 6c43e85c-e9fd-11ea-bbfb-4713415215e0 [createdAt] => 2020-08-29T09:42:04.045-04:00 [updatedAt] => 2020-09-04T10:57:27.251-04:00 [title] => 30 From Psychological Vampires to Planned Acts of Kindness Lyle Benjamin [pubdate] => 2020-09-04T06:00:00.000-04:00 [link] => https://patiyer.com/category/podcast/ [author] => Patricia Iyer [imageFile] => https://megaphone.imgix.net/podcasts/6c43e85c-e9fd-11ea-bbfb-4713415215e0/image/uploads_2F1598707673400-yy7lgjxbatt-10f2c1f924185dd2fb7f02b049d9a710_2FLyle%2BBenjamin.jpg?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 30 [subtitle] => [summary] =>

    Lyle Benjamin’s passion to help people has led him down a number of writing and publishing paths. He candidly admits to having self-sabotaged a few times, but he has never failed to learn from every experience. His history demonstrates vividly how an open mind and willingness to take risks can lead to success on all levels.

    This episode of Writing to Get Business Podcast will get you thinking about

    • Don’t let lost opportunities prevent you from moving forward.
    • To best help people, learn what they want.
    • You can turn a book into a magazine format to meet the needs of those with short attention spans.
    • Always look for the opportunity to repurpose your writing into course form.
    • Having a strong value system helps one to make the best choices.
    [audioFile] => https://megaphone-prod.s3.amazonaws.com/podcasts/8c9fe45a-3334-11ea-8101-73b74acd13d2/episodes/6c43e85c-e9fd-11ea-bbfb-4713415215e0/stripped_eb6558986434c9ef3a6b62c4dffeb30e.mp3 [downloadUrl] => https://traffic.megaphone.fm/CSN5576395218.mp3 [size] => 63544633 [duration] => 2647.69 [uid] => CSN5576395218 [originalUrl] => [bitrate] => 192 [samplerate] => 44100 [channelMode] => stereo [vbr] => [audioFileProcessing] => [podcastId] => 8c9fe45a-3334-11ea-8101-73b74acd13d2 [preCount] => 1 [postCount] => 1 [insertionPoints] => Array ( ) [id3File] => https://megaphone-prod.s3.amazonaws.com/podcasts/8c9fe45a-3334-11ea-8101-73b74acd13d2/episodes/6c43e85c-e9fd-11ea-bbfb-4713415215e0/id3/eea80edaf976b9f863f16f9869113492.mp3 [id3FileProcessing] => [id3FileSize] => 270882 [parentId] => [guid] => [pubdateTimezone] => Eastern Time (US & Canada) [originalFilename] => 30 From Psychological Vampires To Planned Acts Of Kindness Lyle Benjamin.mp3 [preOffset] => 0.0 [postOffset] => 0.0 [spotifyIdentifier] => [expectedAdhash] => [audioFileUpdatedAt] => [draft] => [externalId] => [cleanTitle] => 30 From Psychological Vampires to Planned Acts of Kindness Lyle Benjamin [customFields] => [podcastTitle] => Writing To Get Business [networkId] => 350149ba-8137-11e8-b024-4351158a124b [podcastAuthor] => Patricia Iyer [podcastItunesCategories] => Array ( [0] => Education [1] => How To [2] => Business ) [advertisingTags] => Array ( ) [mainFeed] => 1 [adFree] => [audioFileStatus] => success [status] => published )
  • Lyle Benjamin’s passion to help people has led him down...
  • Array ( [id] => 984c7dec-e9f8-11ea-a977-1b9e5284c994 [createdAt] => 2020-08-29T09:07:30.438-04:00 [updatedAt] => 2020-08-29T09:07:50.782-04:00 [title] => 29 International Coauthors Write for the Confused Dieter Tracy Cromwell [pubdate] => 2020-08-29T08:12:08.000-04:00 [link] => https://patiyer.com/category/podcast/ [author] => Patricia Iyer [imageFile] => https://megaphone.imgix.net/podcasts/984c7dec-e9f8-11ea-a977-1b9e5284c994/image/uploads_2F1598704285054-8auiq6a24mt-6bf24cc5533670f45a5cd87a8308aaeb_2Ftracy%2Bcromell.jpeg?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 29 [subtitle] => [summary] =>

    When an author has a passion for her subject, she can write a book that impacts strongly on others. Tracy Cromwell, working with a co-author living in Chile, unraveled the contradictions and propaganda of the food industry, the competing claims of different diets, and the emotional pitfalls that food presents. If food has been your downfall recently—or ever—, you’ll benefit from this podcast.

    In this podcast we discuss

    • Tracy’s confusion about the right diet for her inspired her to launch an exploration.
    • She and her co-author, though raised in different cultures, shared similar struggles with food.
    • They found that geographical distance presented no barrier to their collaboration.
    • Their interactive web site invites visitors to join them in this journey.
    • Tracy has become, through her exploration of the many inequities in food production and distribution, a passionate advocate for reform.
    [audioFile] => https://megaphone-prod.s3.amazonaws.com/podcasts/8c9fe45a-3334-11ea-8101-73b74acd13d2/episodes/984c7dec-e9f8-11ea-a977-1b9e5284c994/stripped_0163fd19da2c6dd408e39f2e732fb351.mp3 [downloadUrl] => https://traffic.megaphone.fm/CSN5084811512.mp3 [size] => 48064887 [duration] => 2002.7 [uid] => CSN5084811512 [originalUrl] => [bitrate] => 192 [samplerate] => 44100 [channelMode] => stereo [vbr] => [audioFileProcessing] => [podcastId] => 8c9fe45a-3334-11ea-8101-73b74acd13d2 [preCount] => 1 [postCount] => 1 [insertionPoints] => Array ( ) [id3File] => https://megaphone-prod.s3.amazonaws.com/podcasts/8c9fe45a-3334-11ea-8101-73b74acd13d2/episodes/984c7dec-e9f8-11ea-a977-1b9e5284c994/id3/ed2b029aabd4e94cacbf6b02787074dc.mp3 [id3FileProcessing] => [id3FileSize] => 271184 [parentId] => [guid] => [pubdateTimezone] => [originalFilename] => 29 International Coauthors Write For The Confused Dieter Tracy Cromwell.mp3 [preOffset] => 0.0 [postOffset] => 0.0 [spotifyIdentifier] => [expectedAdhash] => [audioFileUpdatedAt] => [draft] => [externalId] => [cleanTitle] => 29 International Coauthors Write for the Confused Dieter Tracy Cromwell [customFields] => [podcastTitle] => Writing To Get Business [networkId] => 350149ba-8137-11e8-b024-4351158a124b [podcastAuthor] => Patricia Iyer [podcastItunesCategories] => Array ( [0] => Education [1] => How To [2] => Business ) [advertisingTags] => Array ( ) [mainFeed] => 1 [adFree] => [audioFileStatus] => success [status] => published )
  • When an author has a passion for her subject, she...
  • Array ( [id] => e8fe78a4-e61e-11ea-b09d-5b34df5f9b3c [createdAt] => 2020-08-24T11:31:42.047-04:00 [updatedAt] => 2020-08-25T11:31:14.239-04:00 [title] => 28 How to Repurpose Your Written Material Lisa Ryan [pubdate] => 2020-08-24T11:13:00.000-04:00 [link] => https://patiyer.com/category/podcast/ [author] => Patricia Iyer [imageFile] => https://megaphone.imgix.net/podcasts/e8fe78a4-e61e-11ea-b09d-5b34df5f9b3c/image/uploads_2F1598282249009-ivr2hl54zx-6bb656e46ee758eec79285680eb33158_2FLisa%2BRyan.jpg?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 28 [subtitle] => [summary] =>


    Speaker and author Lisa Ryan has written 10 books. She has the unique niche of applying principles of gratitude to the workplace and teaching employers how to value their employees. Lisa shares the origins of her various books and shares her insights about inspiration and procrastination.


    • Why deadlines defeat procrastination
    • How lists can grow into books
    • A great title is essential
    • When you repurpose material, organize it with care
    • How to effectively use Grammarly
    [audioFile] => https://megaphone-prod.s3.amazonaws.com/podcasts/8c9fe45a-3334-11ea-8101-73b74acd13d2/episodes/e8fe78a4-e61e-11ea-b09d-5b34df5f9b3c/stripped_6400e41baf5fbed7bd77c186ee9234d4.mp3 [downloadUrl] => https://traffic.megaphone.fm/CSN5903231545.mp3 [size] => 56036413 [duration] => 2334.85 [uid] => CSN5903231545 [originalUrl] => [bitrate] => 192 [samplerate] => 44100 [channelMode] => stereo [vbr] => [audioFileProcessing] => [podcastId] => 8c9fe45a-3334-11ea-8101-73b74acd13d2 [preCount] => 1 [postCount] => 1 [insertionPoints] => Array ( ) [id3File] => https://megaphone-prod.s3.amazonaws.com/podcasts/8c9fe45a-3334-11ea-8101-73b74acd13d2/episodes/e8fe78a4-e61e-11ea-b09d-5b34df5f9b3c/id3/c798f417036d7ee53b2e6a2d457d74d1.mp3 [id3FileProcessing] => [id3FileSize] => 270316 [parentId] => [guid] => [pubdateTimezone] => Eastern Time (US & Canada) [originalFilename] => 28 How To Repurpose Your Written Material Lisa Ryan Rev.mp3 [preOffset] => 0.0 [postOffset] => 0.0 [spotifyIdentifier] => [expectedAdhash] => [audioFileUpdatedAt] => 2020-08-25T11:31:11.739-04:00 [draft] => [externalId] => [cleanTitle] => 28 How to Repurpose Your Written Material Lisa Ryan [customFields] => [podcastTitle] => Writing To Get Business [networkId] => 350149ba-8137-11e8-b024-4351158a124b [podcastAuthor] => Patricia Iyer [podcastItunesCategories] => Array ( [0] => Education [1] => How To [2] => Business ) [advertisingTags] => Array ( ) [mainFeed] => 1 [adFree] => [audioFileStatus] => success [status] => published )
  • Speaker and author Lisa Ryan has written 10 books. She...
  • Array ( [id] => b5443ad4-d8b9-11ea-b65e-333c0084b5bd [createdAt] => 2020-08-07T10:24:30.979-04:00 [updatedAt] => 2020-08-07T10:24:50.017-04:00 [title] => 27 Lights! Camera! Action! Marc Haine [pubdate] => 2020-08-07T10:12:21.000-04:00 [link] => https://patiyer.com/category/podcast/ [author] => Patricia Iyer [imageFile] => https://megaphone.imgix.net/podcasts/b5443ad4-d8b9-11ea-b65e-333c0084b5bd/image/uploads_2F1596810230576-d9nu2e6xr4q-d0a6af2ddcaddf2a9fb25e973820984a_2FMarc%2BHaine.png?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 27 [subtitle] => [summary] =>

    An author who discovers new ways to experience different aspects of the world can change your life. Marc Haine, author of Lights! Camera! Action! has created an original and practical way to understand and change how we do business. Why this title? Read on, and learn how to inject some positive drama into your business life.


    • Shakespeare said “All the world’s a stage.” Marc shows how true this is.
    • Your business achieves greater success when everyone is working from the same script.
    • A playgoer wants entertainment. A customer wants caring service. Committed performances provide both.
    • There’s an important difference between selling to someone and serving their best interests.
    • If you come up with a unique lens through which to view how people can do business, you will attract a following.
    [audioFile] => https://megaphone-prod.s3.amazonaws.com/podcasts/8c9fe45a-3334-11ea-8101-73b74acd13d2/episodes/b5443ad4-d8b9-11ea-b65e-333c0084b5bd/stripped_9e7f340a1feb5fd39f1f24dad0bfb481.mp3 [downloadUrl] => https://traffic.megaphone.fm/CSN3424572784.mp3 [size] => 42084518 [duration] => 1753.52 [uid] => CSN3424572784 [originalUrl] => [bitrate] => 192 [samplerate] => 44100 [channelMode] => stereo [vbr] => [audioFileProcessing] => [podcastId] => 8c9fe45a-3334-11ea-8101-73b74acd13d2 [preCount] => 1 [postCount] => 1 [insertionPoints] => Array ( ) [id3File] => https://megaphone-prod.s3.amazonaws.com/podcasts/8c9fe45a-3334-11ea-8101-73b74acd13d2/episodes/b5443ad4-d8b9-11ea-b65e-333c0084b5bd/id3/ec0ede0937ea87735dd398d2fcc709e2.mp3 [id3FileProcessing] => [id3FileSize] => 270938 [parentId] => [guid] => [pubdateTimezone] => [originalFilename] => 27 Lights Camera Action Marc Haine.mp3 [preOffset] => 0.0 [postOffset] => 0.0 [spotifyIdentifier] => [expectedAdhash] => [audioFileUpdatedAt] => [draft] => [externalId] => [cleanTitle] => 27 Lights! Camera! Action! Marc Haine [customFields] => [podcastTitle] => Writing To Get Business [networkId] => 350149ba-8137-11e8-b024-4351158a124b [podcastAuthor] => Patricia Iyer [podcastItunesCategories] => Array ( [0] => Education [1] => How To [2] => Business ) [advertisingTags] => Array ( ) [mainFeed] => 1 [adFree] => [audioFileStatus] => success [status] => published )
  • An author who discovers new ways to experience different aspects...
  • Array ( [id] => af30ba40-d8b0-11ea-85bd-cf6c57897297 [createdAt] => 2020-08-07T09:19:55.314-04:00 [updatedAt] => 2020-08-07T09:20:16.595-04:00 [title] => 26 The Art of Getting Repeat Business Paul Rutter [pubdate] => 2020-08-07T09:08:43.000-04:00 [link] => https://patiyer.com/category/podcast/ [author] => Patricia Iyer [imageFile] => https://megaphone.imgix.net/podcasts/af30ba40-d8b0-11ea-85bd-cf6c57897297/image/uploads_2F1596806349793-y3wrnwqn3bi-214959084200d0b3cb8fd16f9ad01116_2FPaul%2BRutter.jpg?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 26 [subtitle] => [summary] =>

    Paul Rutter, who works in the cruise business, applied the lessons learned in that industry to the general question of customer retention. His book highlights his expertise and has gotten him speaking engagements, consultation work, and other benefits. His second book will be about what goes on behind the scenes on a cruise. Get a sneak peek now.


    •  “Write what you know” may be a cliché, but it’s also true.
    • Whether you’re a cruise director or an author, you can’t ever please some of the people.
    • Always ask how your business will benefit by writing a book.
    • Don’t plan weddings on tropical islands during hurricane season.
    • Hope your ship never runs out of beer.
    [audioFile] => https://megaphone-prod.s3.amazonaws.com/podcasts/8c9fe45a-3334-11ea-8101-73b74acd13d2/episodes/af30ba40-d8b0-11ea-85bd-cf6c57897297/stripped_edf8c64b10dcdcd2dc759ad5d82b40d6.mp3 [downloadUrl] => https://traffic.megaphone.fm/CSN4956922627.mp3 [size] => 48912508 [duration] => 2038.02 [uid] => CSN4956922627 [originalUrl] => [bitrate] => 192 [samplerate] => 44100 [channelMode] => stereo [vbr] => [audioFileProcessing] => [podcastId] => 8c9fe45a-3334-11ea-8101-73b74acd13d2 [preCount] => 1 [postCount] => 1 [insertionPoints] => Array ( ) [id3File] => https://megaphone-prod.s3.amazonaws.com/podcasts/8c9fe45a-3334-11ea-8101-73b74acd13d2/episodes/af30ba40-d8b0-11ea-85bd-cf6c57897297/id3/cef86e5b7411ac389242e9871688ff63.mp3 [id3FileProcessing] => [id3FileSize] => 270680 [parentId] => [guid] => [pubdateTimezone] => [originalFilename] => 26 The Art Of Getting Repeat Business Paul Rutter.mp3 [preOffset] => 0.0 [postOffset] => 0.0 [spotifyIdentifier] => [expectedAdhash] => [audioFileUpdatedAt] => [draft] => [externalId] => [cleanTitle] => 26 The Art of Getting Repeat Business Paul Rutter [customFields] => [podcastTitle] => Writing To Get Business [networkId] => 350149ba-8137-11e8-b024-4351158a124b [podcastAuthor] => Patricia Iyer [podcastItunesCategories] => Array ( [0] => Education [1] => How To [2] => Business ) [advertisingTags] => Array ( ) [mainFeed] => 1 [adFree] => [audioFileStatus] => success [status] => published )
  • Paul Rutter, who works in the cruise business, applied the...
  • Array ( [id] => 92f15422-d020-11ea-aaf9-3f735aa44c19 [createdAt] => 2020-07-27T11:48:11.088-04:00 [updatedAt] => 2020-07-27T11:48:32.726-04:00 [title] => 25 How to Touch One More Person with Your Book Arjun Sen [pubdate] => 2020-07-27T11:34:14.000-04:00 [link] => https://patiyer.com/category/podcast/ [author] => Patricia Iyer [imageFile] => https://megaphone.imgix.net/podcasts/92f15422-d020-11ea-aaf9-3f735aa44c19/image/uploads_2F1595864417331-qpfb4ppu0qb-7490937f0b89358378236488eca19620_2FArjunSen.jpg?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 25 [subtitle] => [summary] =>

    Arjun Sen, entrepreneur and author, found his author’s voice when he decided to write about his experiences as a single father. His other books, one published, one forthcoming, embody his personal touch and desire to communicate deeply with his readers. As an author committed to those who read his book, he has a great deal to teach.

    •  Ask yourself who you’re communicating to.
    •  Ask yourself what your message is.
    • If you don’t feel pride when you’ve completed your book, you may need to rethink it.
    • You must turn off your professional/technical self when writing a book.
    • Sometimes the best marketing goal is “Touch one more person.”
    [audioFile] => https://megaphone-prod.s3.amazonaws.com/podcasts/8c9fe45a-3334-11ea-8101-73b74acd13d2/episodes/92f15422-d020-11ea-aaf9-3f735aa44c19/stripped_cb81200304b529cdc0d76b870fecd616.mp3 [downloadUrl] => https://traffic.megaphone.fm/CSN1605229135.mp3 [size] => 44733335 [duration] => 1863.89 [uid] => CSN1605229135 [originalUrl] => [bitrate] => 192 [samplerate] => 44100 [channelMode] => stereo [vbr] => [audioFileProcessing] => [podcastId] => 8c9fe45a-3334-11ea-8101-73b74acd13d2 [preCount] => 1 [postCount] => 1 [insertionPoints] => Array ( ) [id3File] => https://megaphone-prod.s3.amazonaws.com/podcasts/8c9fe45a-3334-11ea-8101-73b74acd13d2/episodes/92f15422-d020-11ea-aaf9-3f735aa44c19/id3/d2c3824d819d4647670e87d60782cb86.mp3 [id3FileProcessing] => [id3FileSize] => 270612 [parentId] => [guid] => [pubdateTimezone] => [originalFilename] => 25 How To Touch One More Person With Your Writing Arjun Sen.mp3 [preOffset] => 0.0 [postOffset] => 0.0 [spotifyIdentifier] => [expectedAdhash] => [audioFileUpdatedAt] => [draft] => [externalId] => [cleanTitle] => 25 How to Touch One More Person with Your Book Arjun Sen [customFields] => [podcastTitle] => Writing To Get Business [networkId] => 350149ba-8137-11e8-b024-4351158a124b [podcastAuthor] => Patricia Iyer [podcastItunesCategories] => Array ( [0] => Education [1] => How To [2] => Business ) [advertisingTags] => Array ( ) [mainFeed] => 1 [adFree] => [audioFileStatus] => success [status] => published )
  • Arjun Sen, entrepreneur and author, found his author’s voice when...
  • Array ( [id] => a09e4786-d01d-11ea-a7f4-474a1781abdf [createdAt] => 2020-07-27T11:27:05.542-04:00 [updatedAt] => 2020-07-27T11:29:58.240-04:00 [title] => 24 Story Creation through Sailing Dave Bricker [pubdate] => 2020-07-27T11:13:00.000-04:00 [link] => https://patiyer.com/category/podcast/ [author] => Patricia Iyer [imageFile] => https://megaphone.imgix.net/podcasts/a09e4786-d01d-11ea-a7f4-474a1781abdf/image/uploads_2F1595862847522-leadqk7anc-ffc1d850522fae2e54cb301eaf08cafb_2FDave%2BBricker.png?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 24 [subtitle] => [summary] =>

    The author of 12 books and a highly experienced editor and ghostwriter, Dave Bricker brings his unique history as someone for years lived on a sailboat to the creative voyage of writing. He gives new meaning to the “independent” aspect of independent publishing by emphasizing the freedom to design and publish your book according to your needs and wishes. As an expert navigator, he will guide you to your special destination.


    • Learn
    • The importance of bringing your life experiences to whatever you write
    • How to bring out the deeper lessons that will make your stories compelling to the reader
    • To keep foremost in your awareness that people want to be inspired and transformed
    • Why independent publishing allows you to realize your vision
    • The importance of your published work as a steppingstone to other goals
    [audioFile] => https://megaphone-prod.s3.amazonaws.com/podcasts/8c9fe45a-3334-11ea-8101-73b74acd13d2/episodes/a09e4786-d01d-11ea-a7f4-474a1781abdf/stripped_4808704b45a3b5b3d2fc0f9cfa65de80.mp3 [downloadUrl] => https://traffic.megaphone.fm/CSN9660091013.mp3 [size] => 50494902 [duration] => 2103.95 [uid] => CSN9660091013 [originalUrl] => [bitrate] => 192 [samplerate] => 44100 [channelMode] => stereo [vbr] => [audioFileProcessing] => [podcastId] => 8c9fe45a-3334-11ea-8101-73b74acd13d2 [preCount] => 1 [postCount] => 1 [insertionPoints] => Array ( ) [id3File] => https://megaphone-prod.s3.amazonaws.com/podcasts/8c9fe45a-3334-11ea-8101-73b74acd13d2/episodes/a09e4786-d01d-11ea-a7f4-474a1781abdf/id3/18ecaf89d075ed32593ff07859aa26d7.mp3 [id3FileProcessing] => [id3FileSize] => 270988 [parentId] => [guid] => [pubdateTimezone] => Eastern Time (US & Canada) [originalFilename] => 24 Story Creation Through Sailing Dave Bricker.mp3 [preOffset] => 0.0 [postOffset] => 0.0 [spotifyIdentifier] => [expectedAdhash] => [audioFileUpdatedAt] => [draft] => [externalId] => [cleanTitle] => 24 Story Creation through Sailing Dave Bricker [customFields] => [podcastTitle] => Writing To Get Business [networkId] => 350149ba-8137-11e8-b024-4351158a124b [podcastAuthor] => Patricia Iyer [podcastItunesCategories] => Array ( [0] => Education [1] => How To [2] => Business ) [advertisingTags] => Array ( ) [mainFeed] => 1 [adFree] => [audioFileStatus] => success [status] => published )
  • The author of 12 books and a highly experienced editor...
  • Array ( [id] => 8f3e6cfc-c5e4-11ea-aa4c-874dc31c1947 [createdAt] => 2020-07-14T11:13:23.451-04:00 [updatedAt] => 2020-07-14T11:13:50.665-04:00 [title] => 23 From Meeting Planner to Best Selling Author Eric Rozenberg [pubdate] => 2020-07-14T11:05:05.000-04:00 [link] => https://patiyer.com/category/podcast/ [author] => Patricia Iyer [imageFile] => https://megaphone.imgix.net/podcasts/8f3e6cfc-c5e4-11ea-aa4c-874dc31c1947/image/uploads_2F1594739555991-icenruadry-e59fada09347d58ca0b8d3b5705ba4f1_2FEric%2BRoenberg.jpeg?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 23 [subtitle] => [summary] =>

    If people frequently tell you you should write a book, maybe you should listen. Eric Rozenberg, meeting planner, podcast host, and online course teacher, listened and ended up with a best-seller that enhanced his business. This podcast describes his process. He also gives valuable insights into the future of large meetings and conferences and the importance of gearing your approach as a speaker and meeting planner to cultural differences.

    Learn

    •  Why, before writing a book, you must be clear about your focus, the outcome you want, and your audience
    • How the content of a book can serve as a basis for an online course
    • Why it’s important to know that baseball isn’t popular in Spain
    • The value of a launch team
    • The rewards for you and your family of writing a memoir
    [audioFile] => https://megaphone-prod.s3.amazonaws.com/podcasts/8c9fe45a-3334-11ea-8101-73b74acd13d2/episodes/8f3e6cfc-c5e4-11ea-aa4c-874dc31c1947/stripped_a352710f860c1e63a6efc3bfb1ed9efb.mp3 [downloadUrl] => https://traffic.megaphone.fm/CSN6531671655.mp3 [size] => 51795173 [duration] => 2158.13 [uid] => CSN6531671655 [originalUrl] => [bitrate] => 192 [samplerate] => 44100 [channelMode] => stereo [vbr] => [audioFileProcessing] => [podcastId] => 8c9fe45a-3334-11ea-8101-73b74acd13d2 [preCount] => 1 [postCount] => 1 [insertionPoints] => Array ( ) [id3File] => https://megaphone-prod.s3.amazonaws.com/podcasts/8c9fe45a-3334-11ea-8101-73b74acd13d2/episodes/8f3e6cfc-c5e4-11ea-aa4c-874dc31c1947/id3/f64eaaa89c8ef102b8f35895ef3da550.mp3 [id3FileProcessing] => [id3FileSize] => 270908 [parentId] => [guid] => [pubdateTimezone] => [originalFilename] => 23 Meeting Planner To Best Selling Authors Eric Rozenberg.mp3 [preOffset] => 0.0 [postOffset] => 0.0 [spotifyIdentifier] => [expectedAdhash] => [audioFileUpdatedAt] => [draft] => [externalId] => [cleanTitle] => 23 From Meeting Planner to Best Selling Author Eric Rozenberg [customFields] => [podcastTitle] => Writing To Get Business [networkId] => 350149ba-8137-11e8-b024-4351158a124b [podcastAuthor] => Patricia Iyer [podcastItunesCategories] => Array ( [0] => Education [1] => How To [2] => Business ) [advertisingTags] => Array ( ) [mainFeed] => 1 [adFree] => [audioFileStatus] => success [status] => published )
  • If people frequently tell you you should write a book,...
  • Array ( [id] => cebb9846-bd42-11ea-822c-efa78d0a1413 [createdAt] => 2020-07-03T11:35:22.196-04:00 [updatedAt] => 2020-07-03T11:35:49.194-04:00 [title] => 22 Transforming Training to Books Ed Brzychcy [pubdate] => 2020-07-03T11:35:37.000-04:00 [link] => https://patiyer.com/category/podcast/ [author] => Patricia Iyer [imageFile] => https://megaphone.imgix.net/podcasts/cebb9846-bd42-11ea-822c-efa78d0a1413/image/uploads_2F1593788738651-0mz7uhfbh7q-203890be49edba7576a54627a4a2165d_2FEd%2BBrzychcy.jpg?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 22 [subtitle] => [summary] =>

    Do you have company material that could be repurposed as books? Ed Bryzchcy’s journey into writing and publishing began when he transformed a company training program for new leaders into a 30-day journal of readings and exercises. Additional books have followed, with each having the potential to be further repurposed into a series of blog posts. Ed shares what he learned the hard way about the nuts and bolts of editing and publishing in a podcast that will help you take a new look at making maximum use of your training and other materials.

    You will learn

    • What it takes to turn a training manual into a book
    • Why having an editor is essential
    • The limits of editing programs like Grammarly
    • The challenges of creating an ebook
    • Why focusing on the value your book will create can inspire you to write it
    [audioFile] => https://megaphone-prod.s3.amazonaws.com/podcasts/8c9fe45a-3334-11ea-8101-73b74acd13d2/episodes/cebb9846-bd42-11ea-822c-efa78d0a1413/stripped_e8b0ed146d4ee6b118da8afa8c1a3680.mp3 [downloadUrl] => https://traffic.megaphone.fm/CSN2888001766.mp3 [size] => 35109824 [duration] => 1462.91 [uid] => CSN2888001766 [originalUrl] => [bitrate] => 192 [samplerate] => 44100 [channelMode] => stereo [vbr] => [audioFileProcessing] => [podcastId] => 8c9fe45a-3334-11ea-8101-73b74acd13d2 [preCount] => 1 [postCount] => 1 [insertionPoints] => Array ( ) [id3File] => https://megaphone-prod.s3.amazonaws.com/podcasts/8c9fe45a-3334-11ea-8101-73b74acd13d2/episodes/cebb9846-bd42-11ea-822c-efa78d0a1413/id3/19810ef36e931ac7b53d8882fb5e148f.mp3 [id3FileProcessing] => [id3FileSize] => 270948 [parentId] => [guid] => [pubdateTimezone] => Eastern Time (US & Canada) [originalFilename] => 22 Transforming Training To Books Ed Brzychcy.mp3 [preOffset] => 0.0 [postOffset] => 0.0 [spotifyIdentifier] => [expectedAdhash] => [audioFileUpdatedAt] => [draft] => [externalId] => [cleanTitle] => 22 Transforming Training to Books Ed Brzychcy [customFields] => [podcastTitle] => Writing To Get Business [networkId] => 350149ba-8137-11e8-b024-4351158a124b [podcastAuthor] => Patricia Iyer [podcastItunesCategories] => Array ( [0] => Education [1] => How To [2] => Business ) [advertisingTags] => Array ( ) [mainFeed] => 1 [adFree] => [audioFileStatus] => success [status] => published )
  • Do you have company material that could be repurposed as...
  • Array ( [id] => eca1b442-ba0b-11ea-b07c-eb7aee3f33d7 [createdAt] => 2020-06-29T09:24:56.554-04:00 [updatedAt] => 2020-07-27T12:33:03.248-04:00 [title] => 21 Candy Bar Hugs Charla Anderson [pubdate] => 2020-06-29T09:12:00.000-04:00 [link] => https://patiyer.com/category/podcast/ [author] => Patricia Iyer [imageFile] => https://megaphone.imgix.net/podcasts/eca1b442-ba0b-11ea-b07c-eb7aee3f33d7/image/uploads_2F1593436622617-kdoztgujgon-b132148ef2b5f1cca8f4ea647e3e4a4d_2FCharla.jpg?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 21 [subtitle] => [summary] =>

    Are you reluctant to write a book because you think it will take too long? Meet Charla Anderson, whose first book is 4,000 words in length, the equivalent of about 10 blog posts. She calls it a business card book and carries it everywhere, both to promote her coaching/speaking business and because she believes in her message of love and forgiveness. Consider her “good things in small packages” approach to writing. It could work small miracles for your business.


     Learn

    • How Charla’s acts of kindness inspired the writing of her book
    • Why who you say you are is who you will become
    • The importance of forgiveness
    • How Charla’s belief in her message of love inspires her to write
    • How a tiny book can be much more memorable than a business card
    [audioFile] => https://megaphone-prod.s3.amazonaws.com/podcasts/8c9fe45a-3334-11ea-8101-73b74acd13d2/episodes/eca1b442-ba0b-11ea-b07c-eb7aee3f33d7/stripped_5187045a2bda7eb31f244f12a1f4a58b.mp3 [downloadUrl] => https://traffic.megaphone.fm/CSN6615761741.mp3 [size] => 28183405 [duration] => 1761.46 [uid] => CSN6615761741 [originalUrl] => [bitrate] => 128 [samplerate] => 44100 [channelMode] => stereo [vbr] => [audioFileProcessing] => [podcastId] => 8c9fe45a-3334-11ea-8101-73b74acd13d2 [preCount] => 1 [postCount] => 1 [insertionPoints] => Array ( ) [id3File] => https://megaphone-prod.s3.amazonaws.com/podcasts/8c9fe45a-3334-11ea-8101-73b74acd13d2/episodes/eca1b442-ba0b-11ea-b07c-eb7aee3f33d7/id3/869c5e506eddd51d53f6ff4f977cc869.mp3 [id3FileProcessing] => [id3FileSize] => 270818 [parentId] => [guid] => [pubdateTimezone] => Eastern Time (US & Canada) [originalFilename] => 21 Candy Bear Hugs Charla Anderson.mp3 [preOffset] => 0.0 [postOffset] => 0.0 [spotifyIdentifier] => [expectedAdhash] => [audioFileUpdatedAt] => [draft] => [externalId] => [cleanTitle] => [customFields] => [podcastTitle] => Writing To Get Business [networkId] => 350149ba-8137-11e8-b024-4351158a124b [podcastAuthor] => Patricia Iyer [podcastItunesCategories] => Array ( [0] => Education [1] => How To [2] => Business ) [advertisingTags] => Array ( ) [mainFeed] => 1 [adFree] => [audioFileStatus] => success [status] => published )
  • Are you reluctant to write a book because you think...
  • Array ( [id] => e64751d8-acd2-11ea-b16e-cf6a3bedf88b [createdAt] => 2020-06-12T13:33:59.456-04:00 [updatedAt] => 2020-06-12T13:35:53.788-04:00 [title] => 20 Making Money Giving Away Books Rennie Gabriel [pubdate] => 2020-06-12T12:12:18.000-04:00 [link] => [author] => Patricia Iyer [imageFile] => https://megaphone.imgix.net/podcasts/e64751d8-acd2-11ea-b16e-cf6a3bedf88b/image/uploads_2F1591979041761-uivh8hgew9-eb4d96220df5573882c88275f9a9a6ec_2FRennie.jpg?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 10 [subtitle] => [summary] =>

    Join Rennie Gabriel, an expert on wealth creation, for an enlightening exploration of the world of publishing. A former owner of a publishing company, he describes the crucial differences between traditional, self, and vanity publishing. If you want to publish a book in an effective and affordable way, you need this podcast.


    Learn why


    ·       Having a published book gives you an advantage in all business transactions.

    ·       Unless you’re famous, traditional publishing may be your least profitable option.

    ·       If a publishing company approaches you with an offer that seems too good to be true, it probably is.

    ·       Self-publishing is different from vanity publishing.

    ·       Spending $10,000 on a book may be the best investment you ever make.

    [audioFile] => https://megaphone-prod.s3.amazonaws.com/podcasts/8c9fe45a-3334-11ea-8101-73b74acd13d2/episodes/e64751d8-acd2-11ea-b16e-cf6a3bedf88b/stripped_00c57e40eb063b7867c5726b9ddb42a9.mp3 [downloadUrl] => https://traffic.megaphone.fm/CSN4870174227.mp3 [size] => 32517642 [duration] => 2032.35 [uid] => CSN4870174227 [originalUrl] => [bitrate] => 128 [samplerate] => 44100 [channelMode] => stereo [vbr] => [audioFileProcessing] => [podcastId] => 8c9fe45a-3334-11ea-8101-73b74acd13d2 [preCount] => 1 [postCount] => 1 [insertionPoints] => Array ( ) [id3File] => https://megaphone-prod.s3.amazonaws.com/podcasts/8c9fe45a-3334-11ea-8101-73b74acd13d2/episodes/e64751d8-acd2-11ea-b16e-cf6a3bedf88b/id3/44bca38a6429fe4d13122ec1885bd876.mp3 [id3FileProcessing] => [id3FileSize] => 270854 [parentId] => [guid] => [pubdateTimezone] => [originalFilename] => 20 Making Money Giving Away Books Rennie Gabrial (1).mp3 [preOffset] => 0.0 [postOffset] => 0.0 [spotifyIdentifier] => [expectedAdhash] => [audioFileUpdatedAt] => [draft] => [externalId] => [cleanTitle] => 20 Making Money Giving Away Books Rennie Gabriel [customFields] => [podcastTitle] => Writing To Get Business [networkId] => 350149ba-8137-11e8-b024-4351158a124b [podcastAuthor] => Patricia Iyer [podcastItunesCategories] => Array ( [0] => Education [1] => How To [2] => Business ) [advertisingTags] => Array ( ) [mainFeed] => 1 [adFree] => [audioFileStatus] => success [status] => published )
  • Join Rennie Gabriel, an expert on wealth creation, for an...
  • Array ( [id] => 53d7ac74-a748-11ea-96d7-3ff7b98f5b54 [createdAt] => 2020-06-05T12:19:27.410-04:00 [updatedAt] => 2020-06-05T12:21:34.756-04:00 [title] => 19 Working with a Ghostwriter Greg Williams [pubdate] => 2020-06-05T12:19:36.000-04:00 [link] => https://patiyer.com/category/podcast/ [author] => Patricia Iyer [imageFile] => https://megaphone.imgix.net/podcasts/53d7ac74-a748-11ea-96d7-3ff7b98f5b54/image/uploads_2F1591373957815-ymv7d05klw-1f89441ad94d44498f1f58e1fa33a5a4_2FGregs%2BTV%2BPicture%2Bwith%2Blogos%2Babc%2Bfox%2Bmsnbc%2Bcw%2BRT.jpg?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 19 [subtitle] => [summary] =>

    Greg Williams, master negotiator, body language expert, and author of seven books, shares his early trials and errors in the world of publishing, and how he learned from each experience to reach the point of having his books published by a major publisher. Not only is this podcast full of wisdom for the would-be author, it’s permeated with Greg’s positive attitude. Prepare to be inspired.

    Greg says:

    • If you’re afraid to write, realize that you can find guides to help you through the process.
    • Consider a ghostwriter as one of those guides.
    • Always vet everyone, and only work with those you trust.
    • People need the information you can share through a book.
    • Sometimes the benefit to your business is worth more than actual sales.
    [audioFile] => https://megaphone-prod.s3.amazonaws.com/podcasts/8c9fe45a-3334-11ea-8101-73b74acd13d2/episodes/53d7ac74-a748-11ea-96d7-3ff7b98f5b54/stripped_c5880934e4c5e66afa0fa65197d7bad4.mp3 [downloadUrl] => https://traffic.megaphone.fm/CSN1041139949.mp3 [size] => 35958700 [duration] => 2247.42 [uid] => CSN1041139949 [originalUrl] => [bitrate] => 128 [samplerate] => 44100 [channelMode] => stereo [vbr] => [audioFileProcessing] => [podcastId] => 8c9fe45a-3334-11ea-8101-73b74acd13d2 [preCount] => 1 [postCount] => 1 [insertionPoints] => Array ( ) [id3File] => https://megaphone-prod.s3.amazonaws.com/podcasts/8c9fe45a-3334-11ea-8101-73b74acd13d2/episodes/53d7ac74-a748-11ea-96d7-3ff7b98f5b54/id3/57921a2bb1cdf5c3741482814b60364b.mp3 [id3FileProcessing] => [id3FileSize] => 270792 [parentId] => [guid] => [pubdateTimezone] => Eastern Time (US & Canada) [originalFilename] => 19 Working With A Ghostwriter Greg Williams.mp3 [preOffset] => 0.0 [postOffset] => 0.0 [spotifyIdentifier] => [expectedAdhash] => [audioFileUpdatedAt] => [draft] => [externalId] => [cleanTitle] => 19 Working with a Ghostwriter Greg Williams [customFields] => [podcastTitle] => Writing To Get Business [networkId] => 350149ba-8137-11e8-b024-4351158a124b [podcastAuthor] => Patricia Iyer [podcastItunesCategories] => Array ( [0] => Education [1] => How To [2] => Business ) [advertisingTags] => Array ( ) [mainFeed] => 1 [adFree] => [audioFileStatus] => success [status] => published )
  • Greg Williams, master negotiator, body language expert, and author of...
  • Array ( [id] => ca9f2e3e-a1be-11ea-9696-0792c2290491 [createdAt] => 2020-05-29T11:12:20.326-04:00 [updatedAt] => 2020-05-29T11:14:35.783-04:00 [title] => 18 Writing a Book in a Swimming Pool [pubdate] => 2020-05-29T10:56:20.000-04:00 [link] => https://patiyer.com/category/podcast/ [author] => Patricia Iyer [imageFile] => https://megaphone.imgix.net/podcasts/ca9f2e3e-a1be-11ea-9696-0792c2290491/image/uploads_2F1590764754753-rjd668ih5le-59293e7dd1ac807b7c03ac126b651052_2FJan%2Bspence.png?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 18 [subtitle] => [summary] =>

    You are under a deadline to write a book. What do you do? Consider the technique Jan Spence used – to book 2 days at a spa and write the book in the pool. Check out Jan’s tips for writing a 52 tips book. Listen to the tips in this podcast to

    • Quickly write a book
    • Learn how to effectively repurpose tips into videos
    • Use a systematic process for planning your videos
    • Find out the surprising people, objects and animals that can affect filming
    [audioFile] => https://megaphone-prod.s3.amazonaws.com/podcasts/8c9fe45a-3334-11ea-8101-73b74acd13d2/episodes/ca9f2e3e-a1be-11ea-9696-0792c2290491/stripped_8b5676d1e1ba6222839610a661934dee.mp3 [downloadUrl] => https://traffic.megaphone.fm/CSN9545874759.mp3 [size] => 36730671 [duration] => 2295.67 [uid] => CSN9545874759 [originalUrl] => [bitrate] => 128 [samplerate] => 44100 [channelMode] => stereo [vbr] => [audioFileProcessing] => [podcastId] => 8c9fe45a-3334-11ea-8101-73b74acd13d2 [preCount] => 1 [postCount] => 1 [insertionPoints] => Array ( ) [id3File] => https://megaphone-prod.s3.amazonaws.com/podcasts/8c9fe45a-3334-11ea-8101-73b74acd13d2/episodes/ca9f2e3e-a1be-11ea-9696-0792c2290491/id3/e294d512cbe404316f7dc59fd2b66e2c.mp3 [id3FileProcessing] => [id3FileSize] => 270172 [parentId] => [guid] => [pubdateTimezone] => [originalFilename] => 18 Writing A Book In A Swimming Pool.mp3 [preOffset] => 0.0 [postOffset] => 0.0 [spotifyIdentifier] => [expectedAdhash] => [audioFileUpdatedAt] => [draft] => [externalId] => [cleanTitle] => 18 Writing a Book in a Swimming Pool [customFields] => [podcastTitle] => Writing To Get Business [networkId] => 350149ba-8137-11e8-b024-4351158a124b [podcastAuthor] => Patricia Iyer [podcastItunesCategories] => Array ( [0] => Education [1] => How To [2] => Business ) [advertisingTags] => Array ( ) [mainFeed] => 1 [adFree] => [audioFileStatus] => success [status] => published )
  • You are under a deadline to write a book. What...
  • Array ( [id] => b4affdd6-9c48-11ea-ae99-83962a6463fb [createdAt] => 2020-05-22T12:24:27.101-04:00 [updatedAt] => 2020-05-22T12:26:17.095-04:00 [title] => 17 Write a Book in 50 Days Chad Burmeister [pubdate] => 2020-05-22T11:49:00.000-04:00 [link] => https://patiyer.com/category/podcast/ [author] => Patricia Iyer [imageFile] => https://megaphone.imgix.net/podcasts/b4affdd6-9c48-11ea-ae99-83962a6463fb/image/uploads_2F1590163486115-nwxqhecee9g-463f10957eda167f47428b387468e65d_2FChad%2BBurmeister%2B2.jpg?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 17 [subtitle] => [summary] =>

    Have you ever wanted to get a book published quickly? Meet Chad Burmeister, founder and CEO of ScaleX.ai, who wrote and published his first book in 50 days. In his latest book, he sold forms of sponsorship to support his business at a critical time. Chad is an innovator who will change your mind about how to get a book out to the public.

    • ·Why a great idea can be too far ahead of its time
    • ·How to stay in charge of a book mostly written by contributors
    • ·The value of contributing to another person’s book
    • ·Why “If it’s bad, good!”
    • ·How to turn your book into a fundraiser by selling sponsorships
    [audioFile] => https://megaphone-prod.s3.amazonaws.com/podcasts/8c9fe45a-3334-11ea-8101-73b74acd13d2/episodes/b4affdd6-9c48-11ea-ae99-83962a6463fb/stripped_03983b997196cebc3ae310418dcf676a.mp3 [downloadUrl] => https://traffic.megaphone.fm/CSN5362670849.mp3 [size] => 31553410 [duration] => 1972.09 [uid] => CSN5362670849 [originalUrl] => [bitrate] => 128 [samplerate] => 44100 [channelMode] => stereo [vbr] => [audioFileProcessing] => [podcastId] => 8c9fe45a-3334-11ea-8101-73b74acd13d2 [preCount] => 1 [postCount] => 1 [insertionPoints] => Array ( ) [id3File] => https://megaphone-prod.s3.amazonaws.com/podcasts/8c9fe45a-3334-11ea-8101-73b74acd13d2/episodes/b4affdd6-9c48-11ea-ae99-83962a6463fb/id3/848fe0eef07ce2b90eab4ab0778d19d4.mp3 [id3FileProcessing] => [id3FileSize] => 270514 [parentId] => [guid] => [pubdateTimezone] => [originalFilename] => 17 Write A Book In 50 Days Chad Burmeister.mp3 [preOffset] => 0.0 [postOffset] => 0.0 [spotifyIdentifier] => [expectedAdhash] => [audioFileUpdatedAt] => [draft] => [externalId] => [cleanTitle] => 17 Write a Book in 50 Days Chad Burmeister [customFields] => [podcastTitle] => Writing To Get Business [networkId] => 350149ba-8137-11e8-b024-4351158a124b [podcastAuthor] => Patricia Iyer [podcastItunesCategories] => Array ( [0] => Education [1] => How To [2] => Business ) [advertisingTags] => Array ( ) [mainFeed] => 1 [adFree] => [audioFileStatus] => success [status] => published )
  • Have you ever wanted to get a book published quickly?...
  • Array ( [id] => 9a09b07e-96af-11ea-992a-fb0c41fba396 [createdAt] => 2020-05-15T09:25:53.580-04:00 [updatedAt] => 2020-05-15T09:27:48.774-04:00 [title] => 16 How to Outline a Book Gala Gorman [pubdate] => 2020-05-15T08:59:34.000-04:00 [link] => https://patiyer.com/category/podcast/ [author] => Patricia Iyer [imageFile] => https://megaphone.imgix.net/podcasts/9a09b07e-96af-11ea-992a-fb0c41fba396/image/uploads_2F1589548386801-f58nazqim9b-0204c147fe94d9353b2636c82636988b_2Fgala%2Bgorman.jpg?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 16 [subtitle] => [summary] =>

    Would writing a book be easier for you if you didn’t have to write it from start to finish but could pick up your outline at any point? What if you could break each chapter into shorter chunks you could finish in 20 to 30 minutes? Learn how from Gala Gorman. She’s a former CPA, currently a student of Chinese medicine, and the author of Sage Advice and A Spiritual Approach to Problem-Solving and other books. Her approach to writing can teach you how to take a day-by-day approach that will get your book finished.

    • Why writing your book on napkins really works
    • How this approach works for right-brained people, too
    • Why if you really want that book to read well, you need an editor
    • The importance of a professional looking cover and interior
    • Why self-publishing is the best option for most authors
    [audioFile] => https://megaphone-prod.s3.amazonaws.com/podcasts/8c9fe45a-3334-11ea-8101-73b74acd13d2/episodes/9a09b07e-96af-11ea-992a-fb0c41fba396/stripped_a866536bc7eec8c3cb8394df33e49de9.mp3 [downloadUrl] => https://traffic.megaphone.fm/CSN3189036875.mp3 [size] => 32787644 [duration] => 2049.23 [uid] => CSN3189036875 [originalUrl] => [bitrate] => 128 [samplerate] => 44100 [channelMode] => stereo [vbr] => [audioFileProcessing] => [podcastId] => 8c9fe45a-3334-11ea-8101-73b74acd13d2 [preCount] => 1 [postCount] => 1 [insertionPoints] => Array ( ) [id3File] => https://megaphone-prod.s3.amazonaws.com/podcasts/8c9fe45a-3334-11ea-8101-73b74acd13d2/episodes/9a09b07e-96af-11ea-992a-fb0c41fba396/id3/f212889c03699650645a79e79674dac6.mp3 [id3FileProcessing] => [id3FileSize] => 270940 [parentId] => [guid] => [pubdateTimezone] => [originalFilename] => 16 How To Outline A Book Gala Gorman.mp3 [preOffset] => 0.0 [postOffset] => 0.0 [spotifyIdentifier] => [expectedAdhash] => [audioFileUpdatedAt] => [draft] => [externalId] => [cleanTitle] => 16 How to Outline a Book Gala Gorman [customFields] => [podcastTitle] => Writing To Get Business [networkId] => 350149ba-8137-11e8-b024-4351158a124b [podcastAuthor] => Patricia Iyer [podcastItunesCategories] => Array ( [0] => Education [1] => How To [2] => Business ) [advertisingTags] => Array ( ) [mainFeed] => 1 [adFree] => [audioFileStatus] => success [status] => published )
  • Would writing a book be easier for you if you...
  • Array ( [id] => 928cc14c-9074-11ea-aaa4-a3876602da5e [createdAt] => 2020-05-07T11:08:13.732-04:00 [updatedAt] => 2020-05-07T11:09:58.461-04:00 [title] => 15 Licensing Your Books for a Revenue Stream Linda Fostek [pubdate] => 2020-05-07T10:47:34.000-04:00 [link] => https://patiyer.com/category/podcast/ [author] => Patricia Iyer [imageFile] => https://megaphone.imgix.net/podcasts/928cc14c-9074-11ea-aaa4-a3876602da5e/image/uploads_2F1588863943387-qzoh03o3r6-99e69de2d30d9060a80b4d937ea1b3c6_2Flinda%2Bfostek.JPG?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 15 [subtitle] => [summary] =>

    Have you avoided translating your longing to write a book into action? Have you written a book that needs “a little more work” to make it perfect? This is the first of several podcasts in which I interview experienced authors. I’m Pat Iyer, the host of Writing to Get Business.

    Whether you’re at the “if only” or “one more edit” stage of non-publication, Linda Fostek will inspire you. She is the author of nine books, one of which she finished and published in a week. Linda’s example will stimulate you to get that book out into the world. Be sure to pay attention when Linda talks about how she makes thousands of dollars selling a licensing deal.

    Happy publishing!

     In this podcast you will discover

    • The importance (and profitability) of writing to fill a need
    • That self-publishing is easier than you may imagine
    • The value of having revisions and new editions under your control
    • The lucrative market of licensing your book for use by designated co-authors
    • How almost anything you’ve written in connection with your business can be repurposed as a book
    [audioFile] => https://megaphone-prod.s3.amazonaws.com/podcasts/8c9fe45a-3334-11ea-8101-73b74acd13d2/episodes/928cc14c-9074-11ea-aaa4-a3876602da5e/stripped_86eb0b4f4ca8ce729955de0e8130990e.mp3 [downloadUrl] => https://traffic.megaphone.fm/CSN2639862553.mp3 [size] => 29284728 [duration] => 1830.3 [uid] => CSN2639862553 [originalUrl] => [bitrate] => 128 [samplerate] => 44100 [channelMode] => stereo [vbr] => [audioFileProcessing] => [podcastId] => 8c9fe45a-3334-11ea-8101-73b74acd13d2 [preCount] => 1 [postCount] => 1 [insertionPoints] => Array ( ) [id3File] => https://megaphone-prod.s3.amazonaws.com/podcasts/8c9fe45a-3334-11ea-8101-73b74acd13d2/episodes/928cc14c-9074-11ea-aaa4-a3876602da5e/id3/e6989791387a39bfd0753e3dbfb90cdd.mp3 [id3FileProcessing] => [id3FileSize] => 271516 [parentId] => [guid] => [pubdateTimezone] => [originalFilename] => 15 Licensing Your Books - Linda Fostek And Pat Iyer.mp3 [preOffset] => 0.0 [postOffset] => 0.0 [spotifyIdentifier] => [expectedAdhash] => [audioFileUpdatedAt] => [draft] => [externalId] => [cleanTitle] => 15 Licensing Your Books for a Revenue Stream Linda Fostek [customFields] => [podcastTitle] => Writing To Get Business [networkId] => 350149ba-8137-11e8-b024-4351158a124b [podcastAuthor] => Patricia Iyer [podcastItunesCategories] => Array ( [0] => Education [1] => How To [2] => Business ) [advertisingTags] => Array ( ) [mainFeed] => 1 [adFree] => [audioFileStatus] => success [status] => published )
  • Have you avoided translating your longing to write a book...
  • Array ( [id] => 6be53c2e-8af0-11ea-91fe-0b525742d072 [createdAt] => 2020-04-30T10:39:39.505-04:00 [updatedAt] => 2020-04-30T12:12:29.289-04:00 [title] => 14 Get the Most out of Blogging [pubdate] => 2020-04-30T10:39:51.000-04:00 [link] => https://patiyer.com/category/podcast/ [author] => Patricia Iyer [imageFile] => https://megaphone.imgix.net/podcasts/6be53c2e-8af0-11ea-91fe-0b525742d072/image/uploads_2F1588263004350-kpckn423fm9-0aa9682cab5ec91feaad1146c0d2db75_2FBlogging.jpg?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 14 [subtitle] => [summary] =>

    Is there value in blogging or it is old school? Is it really worth the time it takes?

    I'm Pat Iyer with Writing to Get Business. This podcast is carried by C Suite Radio Network, the largest business podcast platform in the world. A shout out to my listeners in 6 countries: the Philippines, Chile, India, Canada, Ireland and the United States. Welcome!


    It is a commitment to start and continue a blog. I hesitated in 2009 when I sat down to write my first blog post. I knew I was deciding to continue blogging. Michael Jackson had just died of a drug overdose and it was not immediately clear what drug was the culprit. I wrote my first blog post about him. Since that first post, I've written thousands more - for attorneys, patients, legal nurse consultants, and writers. You'll find my writing tips blog at patiyer.com.


    This podcast episode will help you focus and finetune that commitment to blogging so that you reach your potential customers.


    Too many people think of a blog as an extended advertisement. That’s exactly what it’s not. A blog helps you form a relationship with your readers and build trust by providing a resource that will help them. A blog is not all about you; it’s all about them.


    A blog is about selling, but in order to gain and maintain your readers’ trust, it must be the softest selling imaginable. Figure out who your readers are and what concerns them. Write about subjects that interest and entertain them. When you talk about your services, make that an organic part of a larger subject.

    Here's what I focus on in this podcast:


    • Your blog must have a clear focus
    • Why it’s essential to teach your readers something new
    • The importance of patience and consistency in building relationships
    • The questions you must always ask yourself in order to succeed in blogging
    • The critical importance of the soft sell and how to do it
    [audioFile] => https://megaphone-prod.s3.amazonaws.com/podcasts/8c9fe45a-3334-11ea-8101-73b74acd13d2/episodes/6be53c2e-8af0-11ea-91fe-0b525742d072/stripped_efcf0ac63b57e518a3b94e7bd7b7e5c8.mp3 [downloadUrl] => https://traffic.megaphone.fm/CSN3053751036.mp3 [size] => 15624359 [duration] => 781.22 [uid] => CSN3053751036 [originalUrl] => [bitrate] => 160 [samplerate] => 44100 [channelMode] => stereo [vbr] => [audioFileProcessing] => [podcastId] => 8c9fe45a-3334-11ea-8101-73b74acd13d2 [preCount] => 1 [postCount] => 1 [insertionPoints] => Array ( ) [id3File] => https://megaphone-prod.s3.amazonaws.com/podcasts/8c9fe45a-3334-11ea-8101-73b74acd13d2/episodes/6be53c2e-8af0-11ea-91fe-0b525742d072/id3/df553f0d6b9f8398ae8cee94475283f4.mp3 [id3FileProcessing] => [id3FileSize] => 273324 [parentId] => [guid] => [pubdateTimezone] => Eastern Time (US & Canada) [originalFilename] => 14 Get The Most Out Of Blogging.mp3 [preOffset] => 0.0 [postOffset] => 0.0 [spotifyIdentifier] => [expectedAdhash] => [audioFileUpdatedAt] => [draft] => [externalId] => [cleanTitle] => 14 Get the Most out of Blogging [customFields] => [podcastTitle] => Writing To Get Business [networkId] => 350149ba-8137-11e8-b024-4351158a124b [podcastAuthor] => Patricia Iyer [podcastItunesCategories] => Array ( [0] => Education [1] => How To [2] => Business ) [advertisingTags] => Array ( ) [mainFeed] => 1 [adFree] => [audioFileStatus] => success [status] => published )
  • Is there value in blogging or it is old school?...
  • Array ( [id] => d826b93e-83d5-11ea-ac0d-87698f37d173 [createdAt] => 2020-04-21T09:41:46.577-04:00 [updatedAt] => 2020-04-21T09:42:54.171-04:00 [title] => 13 How to Write 101 Tips and All About Books [pubdate] => 2020-04-23T07:00:00.000-04:00 [link] => https://patiyer.com/category/podcast/ [author] => Patricia Iyer [imageFile] => https://megaphone.imgix.net/podcasts/d826b93e-83d5-11ea-ac0d-87698f37d173/image/uploads_2F1587476223292-axhtc2jvu4-2b3e26073de6125957adaf943c9fda86_2Fbook%2Bwriting3.jpg?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 13 [subtitle] => [summary] =>

    Two types of books are very good for people who like to do research. I’m not talking here about exhaustive, years-long research, especially for the first category, which I’m generally calling the “101 Tips” kind of book.

    You’ve seen them in the form of books about folk remedies, home repair guides, and many more. If you choose a subject that’s right both for you as a writer and for an identifiable target audience, you can have success.

    The “All About” books set out a defined area and include in-depth information on that subject. You could write “All About Customer Service”.

    The “All About” books require more care in structuring. A detailed outline is essential. It also requires greater writing skill and should include interesting anecdotes and little-known facts.

    I’m Pat Iyer, the host of this podcast, and the author or editor of 49 books.

    Here’s what I cover in this podcast:


    • Why is a “101 Tips” book easy to write?
    • How can you make it interesting and valuable?
    • How can you focus an “All About” book?
    • How can you write it in a way that generates free publicity?
    • What makes an “All About” book memorable?
    [audioFile] => https://megaphone-prod.s3.amazonaws.com/podcasts/8c9fe45a-3334-11ea-8101-73b74acd13d2/episodes/d826b93e-83d5-11ea-ac0d-87698f37d173/stripped_151edd4a738e2a887b9cb41f99de0070.mp3 [downloadUrl] => https://traffic.megaphone.fm/CSN7990211564.mp3 [size] => 17240816 [duration] => 862.04 [uid] => CSN7990211564 [originalUrl] => [bitrate] => 160 [samplerate] => 44100 [channelMode] => stereo [vbr] => [audioFileProcessing] => [podcastId] => 8c9fe45a-3334-11ea-8101-73b74acd13d2 [preCount] => 1 [postCount] => 1 [insertionPoints] => Array ( ) [id3File] => https://megaphone-prod.s3.amazonaws.com/podcasts/8c9fe45a-3334-11ea-8101-73b74acd13d2/episodes/d826b93e-83d5-11ea-ac0d-87698f37d173/id3/3803156159dfac72397ca7181b95e98f.mp3 [id3FileProcessing] => [id3FileSize] => 271644 [parentId] => [guid] => [pubdateTimezone] => Eastern Time (US & Canada) [originalFilename] => 13 How To Write 101 Tips All About Books.mp3 [preOffset] => 0.0 [postOffset] => 0.0 [spotifyIdentifier] => [expectedAdhash] => [audioFileUpdatedAt] => [draft] => [externalId] => [cleanTitle] => 13 How to Write 101 Tips and All About Books [customFields] => [podcastTitle] => Writing To Get Business [networkId] => 350149ba-8137-11e8-b024-4351158a124b [podcastAuthor] => Patricia Iyer [podcastItunesCategories] => Array ( [0] => Education [1] => How To [2] => Business ) [advertisingTags] => Array ( ) [mainFeed] => 1 [adFree] => [audioFileStatus] => success [status] => published )
  • Two types of books are very good for people who...
  • Array ( [id] => d8d07ef8-7d7f-11ea-ba71-83376507902d [createdAt] => 2020-04-13T08:11:03.994-04:00 [updatedAt] => 2020-04-13T08:12:14.773-04:00 [title] => 12 Writing About Hot Topics [pubdate] => 2020-04-13T07:56:16.000-04:00 [link] => https://patiyer.com/category/podcast/ [author] => Patricia Iyer [imageFile] => https://megaphone.imgix.net/podcasts/d8d07ef8-7d7f-11ea-ba71-83376507902d/image/uploads_2F1586779306482-rtuhphk41x-4c38065576a06db61a6da8c8e7a2c4eb_2Fbook%2Bwriting3.jpg?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 12 [subtitle] => [summary] =>

    Many people who feel an urge to write falter when it comes to choosing subject matter. They may think that if a subject doesn’t immediately come to mind, they must not really be writers.

    I'm Pat Iyer and this is Writing to Get Business.

    I suggest you think of yourself as someone with talent and desire who seeks an outlet. One way to channel it is to write on a “hot topic,” not a topic that will fade away when the next crisis emerges, but a subject that has longevity, such as the problems of marketing, customer service, leadership and communication.

    By searching on amazon.com and platforms, you can learn not only what’s popular but where there are openings for new books on hot topics.

    A related problem writers encounter centers on the advice, “Write what you know about.” It helps to get specific. Through keeping a journal, you can discover what about your life experiences can contribute to a book. If, to take the example of marketing, you have experience with the subject, that belongs in your book. Such a book will have much more appeal to readers than one that is dry and statistical.

    • ·       A “hot topic” is really a subject of widespread and enduring interest.
    • ·       Amazon is a good source for finding hot topics.
    • ·       Check out the cultural and social sections of news sources.
    • ·       Asking yourself why you want to write a book can help you come up with topics.
    • ·       Get as specific as you can in terms of your topic.
    [audioFile] => https://megaphone-prod.s3.amazonaws.com/podcasts/8c9fe45a-3334-11ea-8101-73b74acd13d2/episodes/d8d07ef8-7d7f-11ea-ba71-83376507902d/stripped_af1fc5e16ed032003e438134cdcabd25.mp3 [downloadUrl] => https://traffic.megaphone.fm/CSN8639172048.mp3 [size] => 18169731 [duration] => 908.49 [uid] => CSN8639172048 [originalUrl] => [bitrate] => 160 [samplerate] => 44100 [channelMode] => stereo [vbr] => [audioFileProcessing] => [podcastId] => 8c9fe45a-3334-11ea-8101-73b74acd13d2 [preCount] => 1 [postCount] => 1 [insertionPoints] => Array ( ) [id3File] => https://megaphone-prod.s3.amazonaws.com/podcasts/8c9fe45a-3334-11ea-8101-73b74acd13d2/episodes/d8d07ef8-7d7f-11ea-ba71-83376507902d/id3/89d789ca2f0bd999c66efaa4610b5e44.mp3 [id3FileProcessing] => [id3FileSize] => 272236 [parentId] => [guid] => [pubdateTimezone] => [originalFilename] => 12 Writing About Hot Topics (1).mp3 [preOffset] => 0.0 [postOffset] => 0.0 [spotifyIdentifier] => [expectedAdhash] => [audioFileUpdatedAt] => [draft] => [externalId] => [cleanTitle] => 12 Writing About Hot Topics [customFields] => [podcastTitle] => Writing To Get Business [networkId] => 350149ba-8137-11e8-b024-4351158a124b [podcastAuthor] => Patricia Iyer [podcastItunesCategories] => Array ( [0] => Education [1] => How To [2] => Business ) [advertisingTags] => Array ( ) [mainFeed] => 1 [adFree] => [audioFileStatus] => success [status] => published )
  • Many people who feel an urge to write falter when...
  • Array ( [id] => 566f03a0-75ad-11ea-92b7-dbd96744458d [createdAt] => 2020-04-03T09:16:32.799-04:00 [updatedAt] => 2020-04-03T09:17:37.755-04:00 [title] => 11 Getting Help Writing a Book [pubdate] => 2020-04-03T09:16:56.000-04:00 [link] => https://patiyer.com/category/podcast/ [author] => Patricia Iyer [imageFile] => https://megaphone.imgix.net/podcasts/566f03a0-75ad-11ea-92b7-dbd96744458d/image/uploads_2F1585919492613-jp2mnx4hgeg-f88fba05a1a2a6bd2c61e0767d9676f9_2Fbook%2Bwriting3.jpg?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 11 [subtitle] => [summary] =>

    If you are nervous about going it alone in writing a book, this podcast can alleviate your fears. You’ll learn that several alternatives exist to the solo route. You can work with contributors, have a coeditor, be a chief editor with associate editors, or be one of those associate editors. I have experience with all these roles and will share the challenges and rewards of these options.

    I'm Pat Iyer and this is Writing to Get Business.

    You can also decide to write your book on your own with professional help. Some of this assistance is impersonal and mass-produced, as in books about writing. Some of it is more personalized, like writing courses or working with a book coach like me. If you are fixated on the idea that you should be able to write a book without help, let me help you get over that idea. Here's what you'll get from this podcast.


    • ·       There are several ways for you to work with others.
    • ·       Be aware that working as a chief editor of a book is time-intensive. It’s also prestigious.
    • ·       When your name is connected to a book as an editor, you want its quality to be very high.
    • ·       The cost of getting help with writing a book can range from the price of buying a book about writing to working with a book coach.
    • ·       Recognize that, even if you write your book on your own, you will require professional help in production.
    [audioFile] => https://megaphone-prod.s3.amazonaws.com/podcasts/8c9fe45a-3334-11ea-8101-73b74acd13d2/episodes/566f03a0-75ad-11ea-92b7-dbd96744458d/stripped_916ba955b78d9a930a2e6223ff883e11.mp3 [downloadUrl] => https://traffic.megaphone.fm/CSN7478079274.mp3 [size] => 16626416 [duration] => 831.32 [uid] => CSN7478079274 [originalUrl] => [bitrate] => 160 [samplerate] => 44100 [channelMode] => stereo [vbr] => [audioFileProcessing] => [podcastId] => 8c9fe45a-3334-11ea-8101-73b74acd13d2 [preCount] => 1 [postCount] => 1 [insertionPoints] => Array ( ) [id3File] => https://megaphone-prod.s3.amazonaws.com/podcasts/8c9fe45a-3334-11ea-8101-73b74acd13d2/episodes/566f03a0-75ad-11ea-92b7-dbd96744458d/id3/c13cb8298e58e08e51748ac0c0a2bcd1.mp3 [id3FileProcessing] => [id3FileSize] => 269391 [parentId] => [guid] => [pubdateTimezone] => Eastern Time (US & Canada) [originalFilename] => 11 Getting help writing a book.mp3 [preOffset] => 0.0 [postOffset] => 0.0 [spotifyIdentifier] => [expectedAdhash] => [audioFileUpdatedAt] => [draft] => [externalId] => [cleanTitle] => 11 Getting Help Writing a Book [customFields] => [podcastTitle] => Writing To Get Business [networkId] => 350149ba-8137-11e8-b024-4351158a124b [podcastAuthor] => Patricia Iyer [podcastItunesCategories] => Array ( [0] => Education [1] => How To [2] => Business ) [advertisingTags] => Array ( ) [mainFeed] => 1 [adFree] => [audioFileStatus] => success [status] => published )
  • If you are nervous about going it alone in writing...
  • Array ( [id] => 094465c2-6f66-11ea-8914-678b9faf526e [createdAt] => 2020-03-26T09:31:02.093-04:00 [updatedAt] => 2020-03-26T09:34:26.849-04:00 [title] => 10 Grow Your Business as a Book Author [pubdate] => 2020-03-26T08:56:00.000-04:00 [link] => [author] => Patricia Iyer [imageFile] => https://megaphone.imgix.net/podcasts/094465c2-6f66-11ea-8914-678b9faf526e/image/uploads_2F1585228669657-2rbe4qtfs1b-379784d09affb535af0ef52b118358dd_2Fbook%2Bwriting3.jpg?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 10 [subtitle] => [summary] =>

    This is the first of 4 shows devoted to publishing. A lot of would-be authors talk with me about their desire to write a book. There’s a big difference between desire and drive, and nowhere is it clearer than about writing a book. Desire makes you dream; drive makes you do.

    I’m Pat Iyer. I’ve written or edited 48 of my own books.

    One thing that gives a lot of would-be authors drive is realizing the possibilities that open once you’ve written a book. You can gather new clients, expand your outreach, and build your brand, among other opportunities. Publishing a book may open more doors than you’d ever imagined.

    I created this podcast to focus in part on how a book brings you visibility and credibility.

    And to achieve those goals means getting the book written. Again, you have an opportunity. You’ve heard that writing the book is only part of the journey. Marketing it is essential.

    The process of marketing your book will generally expand your marketing skills in terms of successfully using media platforms, improving your copywriting skills, and tapping into many other abilities. In this podcast I focus on these points:

    • How can writing a book benefit your business?
    • How can you prosper without big book sales?
    • Learn how book authorship enhances your reputation.
    • Discover how the process of book marketing teaches you essential flexibility.
    • What is the part you can outsource?
    [audioFile] => https://megaphone-prod.s3.amazonaws.com/podcasts/8c9fe45a-3334-11ea-8101-73b74acd13d2/episodes/094465c2-6f66-11ea-8914-678b9faf526e/stripped_8288c1f8a6a42a1e47fb4906d74502c3.mp3 [downloadUrl] => https://traffic.megaphone.fm/CSN5626284783.mp3 [size] => 15565845 [duration] => 778.29 [uid] => CSN5626284783 [originalUrl] => [bitrate] => 160 [samplerate] => 44100 [channelMode] => stereo [vbr] => [audioFileProcessing] => [podcastId] => 8c9fe45a-3334-11ea-8101-73b74acd13d2 [preCount] => 1 [postCount] => 1 [insertionPoints] => Array ( ) [id3File] => https://megaphone-prod.s3.amazonaws.com/podcasts/8c9fe45a-3334-11ea-8101-73b74acd13d2/episodes/094465c2-6f66-11ea-8914-678b9faf526e/id3/e6a3f378229edc9427f5fa82eb9c04c3.mp3 [id3FileProcessing] => [id3FileSize] => 269471 [parentId] => [guid] => [pubdateTimezone] => Eastern Time (US & Canada) [originalFilename] => 10 Grow Your Business as a Book Author.mp3 [preOffset] => 0.0 [postOffset] => 0.0 [spotifyIdentifier] => [expectedAdhash] => [audioFileUpdatedAt] => [draft] => [externalId] => [cleanTitle] => 10 Grow Your Business as a Book Author [customFields] => [podcastTitle] => Writing To Get Business [networkId] => 350149ba-8137-11e8-b024-4351158a124b [podcastAuthor] => Patricia Iyer [podcastItunesCategories] => Array ( [0] => Education [1] => How To [2] => Business ) [advertisingTags] => Array ( ) [mainFeed] => 1 [adFree] => [audioFileStatus] => success [status] => published )
  • This is the first of 4 shows devoted to publishing....
  • Array ( [id] => 61884fa8-6ab3-11ea-8a46-2fda18a34af3 [createdAt] => 2020-03-20T10:02:05.610-04:00 [updatedAt] => 2020-03-20T10:15:33.583-04:00 [title] => 9 The Power of a Good Headline [pubdate] => 2020-03-20T10:14:47.000-04:00 [link] => [author] => Patricia Iyer [imageFile] => https://megaphone.imgix.net/podcasts/61884fa8-6ab3-11ea-8a46-2fda18a34af3/image/uploads_2F1584712905874-eikr6qrm7h-dfbdec8a99de3cfde58ae602e37a8b0e_2Fwriting%2Bstyle.jpg?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 9 [subtitle] => [summary] =>

    You’ve probably heard the phrase, “Location, location, location” in reference to buying or renting real estate. The concept of location also applies to an article or book. The prime real estate is the headline and the line that follows it.


    I’m Pat Iyer. I am an editor, ghostwriter and book coach.


    I know you are familiar with reading advertising copy – it is all around you. If you write copy for your business or another entity, think about how readers react to what you write: Most readers will decide to read something based on the title. Avoid being bland and boring, and the pitfall of writing something that doesn’t represent the content. There’s no better way to annoy and alienate a reader.


    While I devote this podcast primarily to writing in an article format, you can use this concept for any kind of writing. In a book, that would be the title and the subtitle.


    Because often the reader sees both the title and the subtitle (or title and first line of the article), you want them both to be compelling. The suggestions in this podcast will help you to attract readers.


    ·        What makes a good headline?

    ·        What is clickbait and why should you avoid it?

    ·        How do you bring emotion into your headline?

    ·        What worked?

    ·        What’s the importance of follow-through?

    [audioFile] => https://megaphone-prod.s3.amazonaws.com/podcasts/8c9fe45a-3334-11ea-8101-73b74acd13d2/episodes/61884fa8-6ab3-11ea-8a46-2fda18a34af3/stripped_4d9c6293db7ab8f2966c779cb92b235a.mp3 [downloadUrl] => https://traffic.megaphone.fm/CSN9837030262.mp3 [size] => 15431576 [duration] => 771.58 [uid] => CSN9837030262 [originalUrl] => [bitrate] => 160 [samplerate] => 44100 [channelMode] => stereo [vbr] => [audioFileProcessing] => [podcastId] => 8c9fe45a-3334-11ea-8101-73b74acd13d2 [preCount] => 1 [postCount] => 1 [insertionPoints] => Array ( ) [id3File] => https://megaphone-prod.s3.amazonaws.com/podcasts/8c9fe45a-3334-11ea-8101-73b74acd13d2/episodes/61884fa8-6ab3-11ea-8a46-2fda18a34af3/id3/784978918e077d49fcea3898f43a3cc5.mp3 [id3FileProcessing] => [id3FileSize] => 269287 [parentId] => [guid] => [pubdateTimezone] => Eastern Time (US & Canada) [originalFilename] => The Power Of A Good Headline.mp3 [preOffset] => 0.0 [postOffset] => 0.0 [spotifyIdentifier] => [expectedAdhash] => [audioFileUpdatedAt] => [draft] => [externalId] => [cleanTitle] => [customFields] => [podcastTitle] => Writing To Get Business [networkId] => 350149ba-8137-11e8-b024-4351158a124b [podcastAuthor] => Patricia Iyer [podcastItunesCategories] => Array ( [0] => Education [1] => How To [2] => Business ) [advertisingTags] => Array ( ) [mainFeed] => 1 [adFree] => [audioFileStatus] => success [status] => published )
  • You’ve probably heard the phrase, “Location, location, location” in reference...
  • Array ( [id] => ae5c060c-5eed-11ea-8912-db2c5ccf06e8 [createdAt] => 2020-03-05T09:29:11.361-05:00 [updatedAt] => 2020-03-05T09:30:04.138-05:00 [title] => 8 What Kind of Content Does Your Newsletter Need? [pubdate] => 2020-03-12T01:00:00.000-04:00 [link] => https://patiyer.com/category/podcast/ [author] => Patricia Iyer [imageFile] => https://megaphone.imgix.net/podcasts/ae5c060c-5eed-11ea-8912-db2c5ccf06e8/image/uploads_2F1583418399870-exz1x64lwzc-d9a8f63a0ea78acc29d61d7831b9459e_2Fwriting%2Bstyle.jpg?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 8 [subtitle] => [summary] => One of the biggest reasons people have for not having a newsletter, either for their business or for a book or other writing, is not knowing what to write for it. The best way to find out is to see what other people in your area of expertise write. You aren’t going to do a copy-cat version. Instead, you’ll get ideas about how to provide useful and unique information in your own newsletter.


    • Why you need to know what kind of free content your competition provides
    • Why is frequency of publication important?
    • How to write a compelling subject line
    • Learn one important advantage of a newsletter over a blog.
    • Why a blog can keep you current


    [audioFile] => https://megaphone-prod.s3.amazonaws.com/podcasts/8c9fe45a-3334-11ea-8101-73b74acd13d2/episodes/ae5c060c-5eed-11ea-8912-db2c5ccf06e8/stripped_930506928099521be6bd973a6947cef5.mp3 [downloadUrl] => https://traffic.megaphone.fm/CSN5786939735.mp3 [size] => 16963396 [duration] => 848.17 [uid] => CSN5786939735 [originalUrl] => [bitrate] => 160 [samplerate] => 44100 [channelMode] => stereo [vbr] => [audioFileProcessing] => [podcastId] => 8c9fe45a-3334-11ea-8101-73b74acd13d2 [preCount] => 1 [postCount] => 1 [insertionPoints] => Array ( ) [id3File] => https://megaphone-prod.s3.amazonaws.com/podcasts/8c9fe45a-3334-11ea-8101-73b74acd13d2/episodes/ae5c060c-5eed-11ea-8912-db2c5ccf06e8/id3/5eb9ff2d63ca2dc327d8e580d08d1eca.mp3 [id3FileProcessing] => [id3FileSize] => 267925 [parentId] => [guid] => [pubdateTimezone] => Eastern Time (US & Canada) [originalFilename] => 08 What Kind Of Content Does Your News Letter Need.mp3 [preOffset] => 0.0 [postOffset] => 0.0 [spotifyIdentifier] => [expectedAdhash] => [audioFileUpdatedAt] => [draft] => [externalId] => [cleanTitle] => 8 What Kind of Content Does Your Newsletter Need? [customFields] => [podcastTitle] => Writing To Get Business [networkId] => 350149ba-8137-11e8-b024-4351158a124b [podcastAuthor] => Patricia Iyer [podcastItunesCategories] => Array ( [0] => Education [1] => How To [2] => Business ) [advertisingTags] => Array ( ) [mainFeed] => 1 [adFree] => [audioFileStatus] => success [status] => published )
  • One of the biggest reasons people have for not having...
  • Array ( [id] => 9363ce62-5eec-11ea-b67a-6799f2504a12 [createdAt] => 2020-03-05T09:21:16.615-05:00 [updatedAt] => 2020-03-05T09:29:47.950-05:00 [title] => 7 Once Upon a List [pubdate] => 2020-03-05T09:22:00.000-05:00 [link] => https://patiyer.com/category/podcast/ [author] => Patricia Iyer [imageFile] => https://megaphone.imgix.net/podcasts/9363ce62-5eec-11ea-b67a-6799f2504a12/image/uploads_2F1583417960377-16np1npsyjc-06d5878e6bb44c45cf454dc9a01c3e48_2Fwriting%2Bstyle.jpg?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 7 [subtitle] => [summary] =>

    Lists are an important element of nonfiction books. While in fiction, the combination of dialogue and narrative both vary the pace and break up the monotony of large blocks of type, this kind of interruption is much more important in non-fiction, where you don’t have the excitement and drama of a story to carry you through.

    The best listicles either serve as springboards for more detailed information or make the reader think. I’ll describe how to do this.

    Listicles can be used in both books and articles.

    • Why should you use lists in your books and articles?
    • How to format different styles of lists
    • What is a listicle?
    • How to avoid writing a “lazy” listicle
    • How to use a listicle as a starting point for more detailed information



    [audioFile] => https://megaphone-prod.s3.amazonaws.com/podcasts/8c9fe45a-3334-11ea-8101-73b74acd13d2/episodes/9363ce62-5eec-11ea-b67a-6799f2504a12/stripped_ad13ba8b46e69bf0255c493d859ae55a.mp3 [downloadUrl] => https://traffic.megaphone.fm/CSN3055271632.mp3 [size] => 14816653 [duration] => 740.83 [uid] => CSN3055271632 [originalUrl] => [bitrate] => 160 [samplerate] => 44100 [channelMode] => stereo [vbr] => [audioFileProcessing] => [podcastId] => 8c9fe45a-3334-11ea-8101-73b74acd13d2 [preCount] => 1 [postCount] => 1 [insertionPoints] => Array ( ) [id3File] => https://megaphone-prod.s3.amazonaws.com/podcasts/8c9fe45a-3334-11ea-8101-73b74acd13d2/episodes/9363ce62-5eec-11ea-b67a-6799f2504a12/id3/82d9076b5645357bb973ea9f8a3bbd76.mp3 [id3FileProcessing] => [id3FileSize] => 268099 [parentId] => [guid] => [pubdateTimezone] => Eastern Time (US & Canada) [originalFilename] => 07 Once Upon A List.mp3 [preOffset] => 0.0 [postOffset] => 0.0 [spotifyIdentifier] => [expectedAdhash] => [audioFileUpdatedAt] => [draft] => [externalId] => [cleanTitle] => [customFields] => [podcastTitle] => Writing To Get Business [networkId] => 350149ba-8137-11e8-b024-4351158a124b [podcastAuthor] => Patricia Iyer [podcastItunesCategories] => Array ( [0] => Education [1] => How To [2] => Business ) [advertisingTags] => Array ( ) [mainFeed] => 1 [adFree] => [audioFileStatus] => success [status] => published )
  • Lists are an important element of nonfiction books. While in...
  • Array ( [id] => 4ff98964-49cf-11ea-bca3-0f40b7e8f1a4 [createdAt] => 2020-02-07T12:28:53.692-05:00 [updatedAt] => 2020-03-11T11:08:20.770-04:00 [title] => 6 Powerful E-mails [pubdate] => 2020-02-07T12:29:00.000-05:00 [link] => https://patiyer.com/category/podcast/ [author] => Patricia Iyer [imageFile] => https://megaphone.imgix.net/podcasts/4ff98964-49cf-11ea-bca3-0f40b7e8f1a4/image/uploads_2F1581447637020-r8q607u2pjb-cc5ad9beeb66c6df361f98a8a9ac1506_2Fwriting%2Bstyle.jpg?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 6 [subtitle] => [summary] =>

    How many emails do you get a day? Of these, how many do you delete without opening? How many do you open and then delete after reading a few words?

    Do you want your emails to be ignored? In this podcast, I describe effective practices to greatly improve the chances of recipients opening and responding to the emails you send.

    • Why is the headline of your email so important?
    • How long should a headline be?
    • How can a headline best target your reader?
    • What power words effectively capture your reader’s attention?
    • Why is “Truth in advertising” so important?


    Get the full show notes at writingtogetbusiness.com.

    Pat Iyer is an editor, ghostwriter and book coach. Her first publication came out in 1980 and was an article about battered women. 

    [audioFile] => https://megaphone-prod.s3.amazonaws.com/podcasts/8c9fe45a-3334-11ea-8101-73b74acd13d2/episodes/4ff98964-49cf-11ea-bca3-0f40b7e8f1a4/stripped_0727361ec158644316db4d54a01880a6.mp3 [downloadUrl] => https://traffic.megaphone.fm/CSN4332192398.mp3 [size] => 17470694 [duration] => 873.53 [uid] => CSN4332192398 [originalUrl] => [bitrate] => 160 [samplerate] => 44100 [channelMode] => stereo [vbr] => [audioFileProcessing] => [podcastId] => 8c9fe45a-3334-11ea-8101-73b74acd13d2 [preCount] => 1 [postCount] => 1 [insertionPoints] => Array ( ) [id3File] => https://megaphone-prod.s3.amazonaws.com/podcasts/8c9fe45a-3334-11ea-8101-73b74acd13d2/episodes/4ff98964-49cf-11ea-bca3-0f40b7e8f1a4/id3/88c5791dc65fbf963c905af338f7a101.mp3 [id3FileProcessing] => [id3FileSize] => 268221 [parentId] => [guid] => [pubdateTimezone] => Eastern Time (US & Canada) [originalFilename] => Powerful E-mails.mp3 [preOffset] => 0.0 [postOffset] => 0.0 [spotifyIdentifier] => [expectedAdhash] => [audioFileUpdatedAt] => [draft] => [externalId] => [cleanTitle] => Powerful E-mails [customFields] => [podcastTitle] => Writing To Get Business [networkId] => 350149ba-8137-11e8-b024-4351158a124b [podcastAuthor] => Patricia Iyer [podcastItunesCategories] => Array ( [0] => Education [1] => How To [2] => Business ) [advertisingTags] => Array ( ) [mainFeed] => 1 [adFree] => [audioFileStatus] => success [status] => published )
  • How many emails do you get a day? Of these,...
  • Array ( [id] => 0dc4115a-49ce-11ea-bca3-cf6248b2df91 [createdAt] => 2020-02-07T12:19:53.112-05:00 [updatedAt] => 2020-03-11T11:07:55.549-04:00 [title] => 5 Writing Is Hard Work [pubdate] => 2020-02-07T12:24:00.000-05:00 [link] => https://patiyer.com/category/podcast/ [author] => Patricia Iyer [imageFile] => https://megaphone.imgix.net/podcasts/0dc4115a-49ce-11ea-bca3-cf6248b2df91/image/uploads_2F1581095969491-tyn99vimh9k-fa438d50d2d688c2dd4ebd4d57e94c8e_2FWriting%2Bprocess.jpg?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 5 [subtitle] => [summary] =>

    One of the biggest ideas that stops people from writing is that it’s hard work. I’ve mentioned before in this podcast how greatly our school experiences have conditioned us into a lot of negative beliefs about writing. This is one of those beliefs.

    A belief isn’t necessarily a truth. We make beliefs based on what we experienced, and you may have found writing difficult in school. Maybe the assigned subjects bored you. Maybe you got confused about outlines and footnotes.

    Don’t give a thought to how good it is until you’ve established the practice of writing. It does make perfect.

    • Is writing really hard work?
    • How you can stop believing that
    • You’re not in school any more.


    Get the full show notes at writingtogetbusiness.com.

    Pat Iyer is an editor, ghostwriter and book coach. Her first publication came out in 1980 and was an article about battered women. 

    [audioFile] => https://megaphone-prod.s3.amazonaws.com/podcasts/8c9fe45a-3334-11ea-8101-73b74acd13d2/episodes/0dc4115a-49ce-11ea-bca3-cf6248b2df91/stripped_87083b9601868925528d7d1cff702f4d.mp3 [downloadUrl] => https://traffic.megaphone.fm/CSN5067705384.mp3 [size] => 16631641 [duration] => 831.58 [uid] => CSN5067705384 [originalUrl] => [bitrate] => 160 [samplerate] => 44100 [channelMode] => stereo [vbr] => [audioFileProcessing] => [podcastId] => 8c9fe45a-3334-11ea-8101-73b74acd13d2 [preCount] => 1 [postCount] => 1 [insertionPoints] => Array ( ) [id3File] => https://megaphone-prod.s3.amazonaws.com/podcasts/8c9fe45a-3334-11ea-8101-73b74acd13d2/episodes/0dc4115a-49ce-11ea-bca3-cf6248b2df91/id3/74735a59dd897fc915a66cae65b8f50b.mp3 [id3FileProcessing] => [id3FileSize] => 268487 [parentId] => [guid] => [pubdateTimezone] => Eastern Time (US & Canada) [originalFilename] => Writing Is Hard Work.mp3 [preOffset] => 0.0 [postOffset] => 0.0 [spotifyIdentifier] => [expectedAdhash] => [audioFileUpdatedAt] => [draft] => [externalId] => [cleanTitle] => Writing Is Hard Work [customFields] => [podcastTitle] => Writing To Get Business [networkId] => 350149ba-8137-11e8-b024-4351158a124b [podcastAuthor] => Patricia Iyer [podcastItunesCategories] => Array ( [0] => Education [1] => How To [2] => Business ) [advertisingTags] => Array ( ) [mainFeed] => 1 [adFree] => [audioFileStatus] => success [status] => published )
  • One of the biggest ideas that stops people from writing...
  • Array ( [id] => 109680da-49cd-11ea-a392-579900d6dde7 [createdAt] => 2020-02-07T12:12:48.340-05:00 [updatedAt] => 2020-03-11T11:07:28.530-04:00 [title] => 4 How To Find Time To Write [pubdate] => 2020-02-07T12:16:00.000-05:00 [link] => https://patiyer.com/category/podcast/ [author] => Patricia Iyer [imageFile] => https://megaphone.imgix.net/podcasts/109680da-49cd-11ea-a392-579900d6dde7/image/uploads_2F1581095522592-n1a6km5aav-b4161eeee816cd8fccbadc3f06276377_2FWriting%2Bprocess.jpg?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => [episodeNumber] => [subtitle] => [summary] =>

    If you’d love to write a book but feel you don’t have the time, this podcast will introduce you to some proven techniques for finding the time you don’t think you have.

    I’ll show you how to track your time, and I guarantee that you’ll find enough to write a book. You can use that time to best advantage by writing in timed segments. This will help train you to turn on your internal writing app when it’s time to produce.

    •  Do you think you don’t have enough time to write a book?
    • ·Learn how to track your time.
    • How tracking your time makes a big difference
    • Learn the value of writing in timed segments.
    • Learn how you can write a book without writing.


    Get the full show notes at writingtogetbusiness.com.

    Pat Iyer is an editor, ghostwriter and book coach. Her first publication came out in 1980 and was an article about battered women. 

    [audioFile] => https://megaphone-prod.s3.amazonaws.com/podcasts/8c9fe45a-3334-11ea-8101-73b74acd13d2/episodes/109680da-49cd-11ea-a392-579900d6dde7/stripped_7ea1c8d2cd92820b5876c72a06c0145a.mp3 [downloadUrl] => https://traffic.megaphone.fm/CSN1515799921.mp3 [size] => 20703608 [duration] => 1035.18 [uid] => CSN1515799921 [originalUrl] => [bitrate] => 160 [samplerate] => 44100 [channelMode] => stereo [vbr] => [audioFileProcessing] => [podcastId] => 8c9fe45a-3334-11ea-8101-73b74acd13d2 [preCount] => 1 [postCount] => 1 [insertionPoints] => Array ( ) [id3File] => https://megaphone-prod.s3.amazonaws.com/podcasts/8c9fe45a-3334-11ea-8101-73b74acd13d2/episodes/109680da-49cd-11ea-a392-579900d6dde7/id3/c31006cedb76a2e3f9dc48f991040125.mp3 [id3FileProcessing] => [id3FileSize] => 268433 [parentId] => [guid] => [pubdateTimezone] => Eastern Time (US & Canada) [originalFilename] => How To Find Time To Write.mp3 [preOffset] => 0.0 [postOffset] => 0.0 [spotifyIdentifier] => [expectedAdhash] => [audioFileUpdatedAt] => [draft] => [externalId] => [cleanTitle] => How To Find Time To Write [customFields] => [podcastTitle] => Writing To Get Business [networkId] => 350149ba-8137-11e8-b024-4351158a124b [podcastAuthor] => Patricia Iyer [podcastItunesCategories] => Array ( [0] => Education [1] => How To [2] => Business ) [advertisingTags] => Array ( ) [mainFeed] => 1 [adFree] => [audioFileStatus] => success [status] => published )
  • If you’d love to write a book but feel you...
  • Array ( [id] => 747be4fa-49c8-11ea-b6e0-4fe10e01b47f [createdAt] => 2020-02-07T11:39:48.472-05:00 [updatedAt] => 2020-03-11T11:07:00.647-04:00 [title] => 3 How To Begin Your First Draft [pubdate] => 2020-02-07T11:41:00.000-05:00 [link] => https://patiyer.com/category/podcast/ [author] => Patricia Iyer [imageFile] => https://megaphone.imgix.net/podcasts/747be4fa-49c8-11ea-b6e0-4fe10e01b47f/image/uploads_2F1581093486255-74xt7vlk8pi-25a49eba5cad44d9df1276d4d7bea415_2FWriting%2Bprocess.jpg?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 3 [subtitle] => [summary] =>

    Two of the biggest mistakes new writers make with first drafts are:

    They forget that this is A FIRST DRAFT. You can make mistakes, ignore correct spelling. Get those words down.

    They also slow themselves down by tormenting themselves for not spending enough hours writing.

    I will share with you some personally tested methods for not doing either of these two things.

    • Why people have so much trouble with first drafts
    • Tested techniques to make writing a first draft MUCH easier
    • How to overcome fear of outlining
    • How outlining makes writing easier
    • The magic of reverse outlining


    Get the full show notes at writingtogetbusiness.com.

    Pat Iyer is an editor, ghostwriter and book coach. She's written more first drafts than she can possibly count. 

    [audioFile] => https://megaphone-prod.s3.amazonaws.com/podcasts/8c9fe45a-3334-11ea-8101-73b74acd13d2/episodes/747be4fa-49c8-11ea-b6e0-4fe10e01b47f/stripped_1675b0f2abfee7b4d5ad0059365ddb99.mp3 [downloadUrl] => https://traffic.megaphone.fm/CSN2312612907.mp3 [size] => 18491037 [duration] => 924.55 [uid] => CSN2312612907 [originalUrl] => [bitrate] => 160 [samplerate] => 44100 [channelMode] => stereo [vbr] => [audioFileProcessing] => [podcastId] => 8c9fe45a-3334-11ea-8101-73b74acd13d2 [preCount] => 1 [postCount] => 1 [insertionPoints] => Array ( ) [id3File] => https://megaphone-prod.s3.amazonaws.com/podcasts/8c9fe45a-3334-11ea-8101-73b74acd13d2/episodes/747be4fa-49c8-11ea-b6e0-4fe10e01b47f/id3/092d0adc4ebd5f679c2434c6992ae244.mp3 [id3FileProcessing] => [id3FileSize] => 268277 [parentId] => [guid] => [pubdateTimezone] => Eastern Time (US & Canada) [originalFilename] => 3 How To Begin Your First Draft (1).mp3 [preOffset] => 0.0 [postOffset] => 0.0 [spotifyIdentifier] => [expectedAdhash] => [audioFileUpdatedAt] => [draft] => [externalId] => [cleanTitle] => How To Begin Your First Draft [customFields] => [podcastTitle] => Writing To Get Business [networkId] => 350149ba-8137-11e8-b024-4351158a124b [podcastAuthor] => Patricia Iyer [podcastItunesCategories] => Array ( [0] => Education [1] => How To [2] => Business ) [advertisingTags] => Array ( ) [mainFeed] => 1 [adFree] => [audioFileStatus] => success [status] => published )
  • Two of the biggest mistakes new writers make with first...
  • Array ( [id] => 396d1eac-49c7-11ea-bd90-bbe54f3ab1bb [createdAt] => 2020-02-07T11:30:59.882-05:00 [updatedAt] => 2020-03-11T11:06:37.429-04:00 [title] => 2 Benefits Of Being Published [pubdate] => 2020-02-07T11:31:00.000-05:00 [link] => https://patiyer.com/2020/02/benefits-of-being-published/ [author] => Patricia Iyer [imageFile] => https://megaphone.imgix.net/podcasts/396d1eac-49c7-11ea-bd90-bbe54f3ab1bb/image/uploads_2F1581092933963-gs4299bhuht-17a1108b95e47cda2abec24e725d441a_2FWriting%2Bprocess.jpg?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 2 [subtitle] => [summary] =>

    In this podcast, I break down the major benefits of being published. Some are practical; some are personal. All are important.

    For some people, the chance to achieve these benefits will be enough to get them into motion. Others need more.

    • Why is the headline of your email so important?
    • How long should a headline be?
    • How can a headline best target your reader?
    • What power words effectively capture your reader’s attention?
    • Why is “Truth in advertising” so important?


    Get the full show notes at writingtogetbusiness.com.

    Pat Iyer is an editor, ghostwriter and book coach. Her first publication came out in 1980 and was an article about battered women. 

    [audioFile] => https://megaphone-prod.s3.amazonaws.com/podcasts/8c9fe45a-3334-11ea-8101-73b74acd13d2/episodes/396d1eac-49c7-11ea-bd90-bbe54f3ab1bb/stripped_80c7fa70173143ab13478e994cc60258.mp3 [downloadUrl] => https://traffic.megaphone.fm/CSN6774281227.mp3 [size] => 15873567 [duration] => 793.68 [uid] => CSN6774281227 [originalUrl] => [bitrate] => 160 [samplerate] => 44100 [channelMode] => stereo [vbr] => [audioFileProcessing] => [podcastId] => 8c9fe45a-3334-11ea-8101-73b74acd13d2 [preCount] => 1 [postCount] => 1 [insertionPoints] => Array ( ) [id3File] => https://megaphone-prod.s3.amazonaws.com/podcasts/8c9fe45a-3334-11ea-8101-73b74acd13d2/episodes/396d1eac-49c7-11ea-bd90-bbe54f3ab1bb/id3/ac0bab5ccecdfff6f46659733c49ae96.mp3 [id3FileProcessing] => [id3FileSize] => 268069 [parentId] => [guid] => [pubdateTimezone] => Eastern Time (US & Canada) [originalFilename] => 2 Benefits Of Being Published 2.mp3 [preOffset] => 0.0 [postOffset] => 0.0 [spotifyIdentifier] => [expectedAdhash] => [audioFileUpdatedAt] => [draft] => [externalId] => [cleanTitle] => Benefits Of Being Published [customFields] => [podcastTitle] => Writing To Get Business [networkId] => 350149ba-8137-11e8-b024-4351158a124b [podcastAuthor] => Patricia Iyer [podcastItunesCategories] => Array ( [0] => Education [1] => How To [2] => Business ) [advertisingTags] => Array ( ) [mainFeed] => 1 [adFree] => [audioFileStatus] => success [status] => published )
  • In this podcast, I break down the major benefits of...
  • Array ( [id] => c195acc2-4823-11ea-ba4b-3ba51fd6c5e5 [createdAt] => 2020-02-05T09:28:19.695-05:00 [updatedAt] => 2020-03-11T09:48:49.175-04:00 [title] => 1 Writing to Get Business Introduction [pubdate] => 2020-02-05T10:41:00.000-05:00 [link] => https://patiyer.com/category/podcast/ [author] => Patricia Iyer [imageFile] => https://megaphone.imgix.net/podcasts/c195acc2-4823-11ea-ba4b-3ba51fd6c5e5/image/uploads_2F1580917402499-152ti03q93t-81c1ce6931554b850ef068b18a14094d_2FWriting%2Bto%2BGet%2BBusiness%2BLogo.png?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 1 [subtitle] => Pat Iyer [summary] =>

    Hi, I’m Pat Iyer. I am a nurse, an author, a ghostwriter, an editor and book coach. Yes, I know that is a mouthful. I put this podcast together to focus on how your writing builds your authority, credibility and ability to get business. This show will feature topics on the process and style of writing, tips on writing and publishing and marketing books, copywriting, and blogging. In short, anything that helps you get business through your writing.

    This weekly podcast will give you shortcuts, tips, strategies and support around your writing projects.

    As of this episode, I have written or coauthored or coedited 48 books, with 2 more planned for 2020. My books created jobs, established my credibility in my field, gave me new opportunities, and built my name recognition. I love to talk about writing and I’m sold on the value of writing to bring you business and hope you are too.

    [audioFile] => https://megaphone-prod.s3.amazonaws.com/podcasts/8c9fe45a-3334-11ea-8101-73b74acd13d2/episodes/c195acc2-4823-11ea-ba4b-3ba51fd6c5e5/stripped_bd657d8d2159947ddf38799a3ec41b29.mp3 [downloadUrl] => https://traffic.megaphone.fm/CSN8465211628.mp3 [size] => 3211180 [duration] => 133.8 [uid] => CSN8465211628 [originalUrl] => [bitrate] => 192 [samplerate] => 44100 [channelMode] => stereo [vbr] => [audioFileProcessing] => [podcastId] => 8c9fe45a-3334-11ea-8101-73b74acd13d2 [preCount] => 1 [postCount] => 1 [insertionPoints] => Array ( ) [id3File] => https://megaphone-prod.s3.amazonaws.com/podcasts/8c9fe45a-3334-11ea-8101-73b74acd13d2/episodes/c195acc2-4823-11ea-ba4b-3ba51fd6c5e5/id3/f7c56cf764e24b81dda82ba2ab060754.mp3 [id3FileProcessing] => [id3FileSize] => 268321 [parentId] => [guid] => [pubdateTimezone] => Eastern Time (US & Canada) [originalFilename] => 1 Writing To Get Business Introduction.mp3 [preOffset] => 0.0 [postOffset] => 0.0 [spotifyIdentifier] => [expectedAdhash] => [audioFileUpdatedAt] => 2020-02-06T11:57:29.011-05:00 [draft] => [externalId] => [cleanTitle] => Writing to Get Business Introduction [customFields] => [podcastTitle] => Writing To Get Business [networkId] => 350149ba-8137-11e8-b024-4351158a124b [podcastAuthor] => Patricia Iyer [podcastItunesCategories] => Array ( [0] => Education [1] => How To [2] => Business ) [advertisingTags] => Array ( ) [mainFeed] => 1 [adFree] => [audioFileStatus] => success [status] => published )
  • Hi, I’m Pat Iyer. I am a nurse, an author,...
Writing To Get Business

Writing To Get Business

How can you use your writing skills to build your authority, credibility and business? Writing to Get Business shows you how. This podcast will give... Read More