DateTime Object ( [date] => 2022-05-27 13:10:46.644711 [timezone_type] => 3 [timezone] => UTC )
  • VC 3-012 Steve Sundberg and Customer-perceived value

    Steve Sundberg leads MedTorque, a company that machines precision instruments for surgeons. One of the finest leaders I've ever met, Steve is highly attuned to pointing everyone in his company toward expanding customer-perceived value. As you can imagine, we're kindred spirits, and we had a great conversation about value, how COVID has affected his business, key employee retention, and more.

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    DateTime Object ( [date] => 2022-05-27 13:10:46.850886 [timezone_type] => 3 [timezone] => UTC )


Customer-perceived value drives all commercial activity, from deciding to click a link, to accepting a requested sales appointment, all the way to the final buying... Read More