DateTime Object ( [date] => 2020-09-26 11:51:19.922949 [timezone_type] => 3 [timezone] => UTC )
  • VC 2-001 Season Two Pilot With Christine Gilroy

    In season two of the ValuClarity podcast, we will be covering major themes of interest to company leaders and executives. Christine Gilroy will be my co-host this season, interviewing some great guests. In this episode, we discuss some of this season's big themes: The digital enterprise, the sales organization of the future, how agility is the new imperative, and corporate culture. Then, we spend a few minutes taking a short dive into one topic, diversity...not because it's the right thing to do, but because it gets business results.

    DateTime Object ( [date] => 2020-09-26 11:51:21.337804 [timezone_type] => 3 [timezone] => UTC )
    Array ( [id] => 3f8e9ad0-f9ea-11ea-9881-ff9145af1bd2 [createdAt] => 2020-09-19T06:05:07.204+10:00 [updatedAt] => 2020-09-24T06:42:13.084+10:00 [title] => VC 2-011 Bill Higgs and I discuss the importance of a customer-value-oriented culture. [pubdate] => 2020-10-05T22:00:00.000+11:00 [link] => [author] => Mark Boundy [imageFile] => https://megaphone.imgix.net/podcasts/3f8e9ad0-f9ea-11ea-9881-ff9145af1bd2/image/uploads_2F1600459100115-djy9b7i2eeo-42c21d2f415d894dd7babcf4e2c34e8a_2FVC%2B2-011%2BBill%2BHiggs.jpg?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 2 [episodeNumber] => 11 [subtitle] => [summary] =>

    A while after Bill Higgs left the Army Rangers, he founded Mustang Engineering, an engineering services company that started out competing in the oil & gas industry, and kept growing. From the outset, Bill and his co-founders wanted to differentiate their company culture...and it worked incredibly well. We talk culture, customer value, silo-busting, company-wide customer orientation, and that "value culture eats sales methodology for breakfast".

    Bill left Mustang, and the culture continues to thrive, a testament to legacy-building. Now, as author of the #1 best-selling book "Culture Code Champions" he's a globally-recognized expert on building winning cultures.

    Enjoy! I sure did.

    [audioFile] => https://megaphone-prod.s3.amazonaws.com/podcasts/d9d4b47c-3301-11ea-9589-73d79959f0d0/episodes/3f8e9ad0-f9ea-11ea-9881-ff9145af1bd2/stripped_4e58075564d9960bdd57f085a7237a8c.mp3 [downloadUrl] => https://traffic.megaphone.fm/CSN8549122494.mp3 [size] => 46544561 [duration] => 1939.36 [uid] => CSN8549122494 [originalUrl] => [bitrate] => 192 [samplerate] => 44100 [channelMode] => stereo [vbr] => [audioFileProcessing] => [podcastId] => d9d4b47c-3301-11ea-9589-73d79959f0d0 [preCount] => 0 [postCount] => 1 [insertionPoints] => Array ( )[id3File] => https://megaphone-prod.s3.amazonaws.com/podcasts/d9d4b47c-3301-11ea-9589-73d79959f0d0/episodes/3f8e9ad0-f9ea-11ea-9881-ff9145af1bd2/id3/02a3153fbb5a8e36af9911fd1797841f.mp3 [id3FileProcessing] => [id3FileSize] => 345415 [parentId] => [guid] => [pubdateTimezone] => Pacific Time (US & Canada) [originalFilename] => VC 2-011 Bill Higgs - 9:22:20, 11.20 AM.mp3 [preOffset] => 0.0 [postOffset] => 0.0 [spotifyIdentifier] => [expectedAdhash] => [audioFileUpdatedAt] => 2020-09-24T06:42:10.323+10:00 [draft] => [externalId] => [cleanTitle] => Bill Higgs and I discuss the importance of a customer-value-oriented culture. [customFields] => [podcastTitle] => ValuClarity [networkId] => 350149ba-8137-11e8-b024-4351158a124b [podcastAuthor] => Mark Boundy [podcastItunesCategories] => Array ( [0] => Entrepreneurship [1] => Marketing [2] => Business )[advertisingTags] => Array ( ))
    Array ( [id] => 9adecbbe-f9ca-11ea-ae89-e7dc660d5dd4 [createdAt] => 2020-09-19T02:18:36.501+10:00 [updatedAt] => 2020-09-19T02:20:22.065+10:00 [title] => VC 2-010 Keith Campagna and I talk about selling ALL the value...all the way through ROI. [pubdate] => 2020-09-28T21:00:00.000+10:00 [link] => [author] => Mark Boundy [imageFile] => https://megaphone.imgix.net/podcasts/9adecbbe-f9ca-11ea-ae89-e7dc660d5dd4/image/uploads_2F1600445483762-3o0iz3dseq6-e0541bd47944c2e7ce37791fff2a1b8b_2FVC%2B2-010%2B%2BKeith%2BCampagna.jpg?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 2 [episodeNumber] => 10 [subtitle] => [summary] =>

    Keith Campagna is passionate about selling value...so much so that he joined the founders of the ROI shop, where he was a client, to part of the leadership team. His company helps sellers guide conversations all the way to customer value--quantified. This behavior is what elite sellers do. The time flew by as we talked about selling value, pricing value, avoiding discounts, and avoiding the tar pit of "the dreaded ROI calculator spreadsheet". What a great conversation!

    [audioFile] => https://megaphone-prod.s3.amazonaws.com/podcasts/d9d4b47c-3301-11ea-9589-73d79959f0d0/episodes/9adecbbe-f9ca-11ea-ae89-e7dc660d5dd4/stripped_1a2ea174a8738928eabcbe917946a588.mp3 [downloadUrl] => https://traffic.megaphone.fm/CSN9530698911.mp3 [size] => 42036871 [duration] => 1751.54 [uid] => CSN9530698911 [originalUrl] => [bitrate] => 192 [samplerate] => 44100 [channelMode] => stereo [vbr] => [audioFileProcessing] => [podcastId] => d9d4b47c-3301-11ea-9589-73d79959f0d0 [preCount] => 0 [postCount] => 1 [insertionPoints] => Array ( )[id3File] => https://megaphone-prod.s3.amazonaws.com/podcasts/d9d4b47c-3301-11ea-9589-73d79959f0d0/episodes/9adecbbe-f9ca-11ea-ae89-e7dc660d5dd4/id3/1e579fc6e12e5a113858ddf48e389aef.mp3 [id3FileProcessing] => [id3FileSize] => 344967 [parentId] => [guid] => [pubdateTimezone] => Pacific Time (US & Canada) [originalFilename] => VC 2-010 Keith Campagna - 9:18:20, 9.06 AM.mp3 [preOffset] => 0.0 [postOffset] => 0.0 [spotifyIdentifier] => [expectedAdhash] => [audioFileUpdatedAt] => [draft] => [externalId] => [cleanTitle] => Keith Campagna and I talk about selling ALL the value...all the way through ROI. [customFields] => [podcastTitle] => ValuClarity [networkId] => 350149ba-8137-11e8-b024-4351158a124b [podcastAuthor] => Mark Boundy [podcastItunesCategories] => Array ( [0] => Entrepreneurship [1] => Marketing [2] => Business )[advertisingTags] => Array ( ))
    Array ( [id] => 34dfcf56-f9bc-11ea-9b71-df03ce00122d [createdAt] => 2020-09-19T00:35:32.427+10:00 [updatedAt] => 2020-09-24T07:05:40.688+10:00 [title] => VC 2-009 Jens Hentschel and I talk about the Purchasing/Procurement function. [pubdate] => 2020-09-21T21:00:00.000+10:00 [link] => [author] => Mark Boundy [imageFile] => https://megaphone.imgix.net/podcasts/34dfcf56-f9bc-11ea-9b71-df03ce00122d/image/uploads_2F1600439307731-8ctnzdhv4n-3ae32e178cd6a5894358f8a9060e9dab_2FVC%2B2-009%2BJens%2BHentschel.jpg?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 2 [episodeNumber] => 9 [subtitle] => [summary] =>

    B2B sales professionals and purchasing professionals....we aren't in the same tribe, are we? Over decades of working with procurement people, I've learned that they are just as serious about their role as sellers are about theirs. Jens Hentschel has been a procurement professional for decades, and now runs a consulting firm that 1) professionalizes procurement 2) teaches sales professionals how to deal with--align effectively with -- their purchasing agent. We had a great conversation about the second, which is based upon an article he wrote on LinkedIn: https://www.linkedin.com/pulse/from-your-buyer-love-dear-supplier-please-reduce-price-jens-hentschel/?trackingId=RR6GA3rLvLmPQ1qqV9OQVA%3D%3D

    [audioFile] => https://megaphone-prod.s3.amazonaws.com/podcasts/d9d4b47c-3301-11ea-9589-73d79959f0d0/episodes/34dfcf56-f9bc-11ea-9b71-df03ce00122d/stripped_c09860503d587abb48ce4c7adc00c8d9.mp3 [downloadUrl] => https://traffic.megaphone.fm/CSN3753190000.mp3 [size] => 39065182 [duration] => 1627.72 [uid] => CSN3753190000 [originalUrl] => [bitrate] => 192 [samplerate] => 44100 [channelMode] => stereo [vbr] => [audioFileProcessing] => [podcastId] => d9d4b47c-3301-11ea-9589-73d79959f0d0 [preCount] => 0 [postCount] => 1 [insertionPoints] => Array ( )[id3File] => https://megaphone-prod.s3.amazonaws.com/podcasts/d9d4b47c-3301-11ea-9589-73d79959f0d0/episodes/34dfcf56-f9bc-11ea-9b71-df03ce00122d/id3/a226a80e94e5b099525718350fb6c34d.mp3 [id3FileProcessing] => [id3FileSize] => 345393 [parentId] => [guid] => [pubdateTimezone] => Pacific Time (US & Canada) [originalFilename] => VC 2-009 Jens Hentschel - 9:23:20, 1.34 PM.mp3 [preOffset] => 0.0 [postOffset] => 0.0 [spotifyIdentifier] => [expectedAdhash] => [audioFileUpdatedAt] => 2020-09-24T07:05:38.804+10:00 [draft] => [externalId] => [cleanTitle] => Jens Hentschel and I talk about the Purchasing/Procurement function. [customFields] => [podcastTitle] => ValuClarity [networkId] => 350149ba-8137-11e8-b024-4351158a124b [podcastAuthor] => Mark Boundy [podcastItunesCategories] => Array ( [0] => Entrepreneurship [1] => Marketing [2] => Business )[advertisingTags] => Array ( ))
  • B2B sales professionals and purchasing professionals....we aren't in the same...
  • Array ( [id] => 5b99367e-f696-11ea-be53-17d4e0865a4d [createdAt] => 2020-09-15T00:27:03.036+10:00 [updatedAt] => 2020-09-24T06:53:30.018+10:00 [title] => VC 2-008 Steve Hollingsworth and I talk Selling Systems [pubdate] => 2020-09-15T00:18:00.000+10:00 [link] => [author] => Mark Boundy [imageFile] => https://megaphone.imgix.net/podcasts/5b99367e-f696-11ea-be53-17d4e0865a4d/image/uploads_2F1600093582706-v50f46oyjh-0550816cc695008d9bf6c0d78e4d5c4c_2FVC%2B2-008%2BSteve%2BHollingsworth.jpg?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 2 [episodeNumber] => 8 [subtitle] => [summary] =>

    Steve Hollingsworth and I are both sales performance consultants who believe in chasing customer value...so we consider each other kindred spirits. Steve's path has driven him to be relentless about analyzing and improving selling systems. I often start my engagements looking at customer value focus, where Steve is an authority in system. His engagements dig into all of the processes in sales and marketing that make up the selling system, finding gaps and weaknesses, and building a plan to fix them in order of impact. It was great to get his perspective since we both want our clients to get to the same place.

    [audioFile] => https://megaphone-prod.s3.amazonaws.com/podcasts/d9d4b47c-3301-11ea-9589-73d79959f0d0/episodes/5b99367e-f696-11ea-be53-17d4e0865a4d/stripped_ef4210d4ac3585bcbb312ac2644a2f8b.mp3 [downloadUrl] => https://traffic.megaphone.fm/CSN4083791599.mp3 [size] => 47876179 [duration] => 1994.84 [uid] => CSN4083791599 [originalUrl] => [bitrate] => 192 [samplerate] => 44100 [channelMode] => stereo [vbr] => [audioFileProcessing] => [podcastId] => d9d4b47c-3301-11ea-9589-73d79959f0d0 [preCount] => 0 [postCount] => 1 [insertionPoints] => Array ( )[id3File] => https://megaphone-prod.s3.amazonaws.com/podcasts/d9d4b47c-3301-11ea-9589-73d79959f0d0/episodes/5b99367e-f696-11ea-be53-17d4e0865a4d/id3/e10b1cf334727dcdc328770879581a4d.mp3 [id3FileProcessing] => [id3FileSize] => 345177 [parentId] => [guid] => [pubdateTimezone] => Pacific Time (US & Canada) [originalFilename] => VC 2-008 Steve Hollingsworth 22 Sept.mp3 [preOffset] => 0.0 [postOffset] => 0.0 [spotifyIdentifier] => [expectedAdhash] => [audioFileUpdatedAt] => 2020-09-24T06:53:26.288+10:00 [draft] => [externalId] => [cleanTitle] => Steve Hollingsworth and I talk Selling Systems [customFields] => [podcastTitle] => ValuClarity [networkId] => 350149ba-8137-11e8-b024-4351158a124b [podcastAuthor] => Mark Boundy [podcastItunesCategories] => Array ( [0] => Entrepreneurship [1] => Marketing [2] => Business )[advertisingTags] => Array ( ))
  • Steve Hollingsworth and I are both sales performance consultants who...
  • Array ( [id] => db22ace4-e32d-11ea-8deb-63a1e77da573 [createdAt] => 2020-08-21T07:41:07.761+10:00 [updatedAt] => 2020-09-24T07:18:28.669+10:00 [title] => VC 2-007 Gary White and Sales Automation in CRM [pubdate] => 2020-08-31T21:00:00.000+10:00 [link] => [author] => Mark Boundy [imageFile] => https://megaphone.imgix.net/podcasts/db22ace4-e32d-11ea-8deb-63a1e77da573/image/uploads_2F1597959319718-dfx32arw1cp-7ef95bc003254d81eff626fc68a3c38a_2FVC%2B2-007%2BGary%2BWhite.%2B%2BSales%2BMethodology%2BAutomation%2Band%2BValue%2BFocus.jpg?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 2 [episodeNumber] => 7 [subtitle] => [summary] =>

    Gary White is the founder and CEO of White Springs, a UK-based, but North America-centric company who has served pretty much all of the major sales methodology (sales training) companies in the world. White Springs helps integrate the sales tools of each major methodology in each major CRM platform. As a result, Gary and his company have a unique perspective on CRM, making it work for companies, sales methodology/Intellectual property companies, and how they are differentiating today. I really enjoyed his perspective, and know you will too.

    [audioFile] => https://megaphone-prod.s3.amazonaws.com/podcasts/d9d4b47c-3301-11ea-9589-73d79959f0d0/episodes/db22ace4-e32d-11ea-8deb-63a1e77da573/stripped_736d28096993a0612c2e57fc05f4d2a0.mp3 [downloadUrl] => https://traffic.megaphone.fm/CSN5313999836.mp3 [size] => 47187173 [duration] => 1966.13 [uid] => CSN5313999836 [originalUrl] => [bitrate] => 192 [samplerate] => 44100 [channelMode] => stereo [vbr] => [audioFileProcessing] => [podcastId] => d9d4b47c-3301-11ea-9589-73d79959f0d0 [preCount] => 0 [postCount] => 1 [insertionPoints] => Array ( )[id3File] => https://megaphone-prod.s3.amazonaws.com/podcasts/d9d4b47c-3301-11ea-9589-73d79959f0d0/episodes/db22ace4-e32d-11ea-8deb-63a1e77da573/id3/aa991dea1eb4414b2b455a774b01d3a5.mp3 [id3FileProcessing] => [id3FileSize] => 345021 [parentId] => [guid] => [pubdateTimezone] => Pacific Time (US & Canada) [originalFilename] => VC 2-007 Gary White - 9:22:20, 12.16 PM.mp3 [preOffset] => 0.0 [postOffset] => 0.0 [spotifyIdentifier] => [expectedAdhash] => [audioFileUpdatedAt] => 2020-09-24T07:18:26.216+10:00 [draft] => [externalId] => [cleanTitle] => Gary White and Sales Automation in CRM [customFields] => [podcastTitle] => ValuClarity [networkId] => 350149ba-8137-11e8-b024-4351158a124b [podcastAuthor] => Mark Boundy [podcastItunesCategories] => Array ( [0] => Entrepreneurship [1] => Marketing [2] => Business )[advertisingTags] => Array ( ))
  • Gary White is the founder and CEO of White Springs,...
  • Array ( [id] => 020128b4-e32d-11ea-9e24-7f36c9d495ea [createdAt] => 2020-08-21T07:35:03.472+10:00 [updatedAt] => 2020-09-24T07:19:36.611+10:00 [title] => VC 2-006 Mike Maynard and I Talk Human Capital Strategy [pubdate] => 2020-08-24T21:00:00.000+10:00 [link] => [author] => Mark Boundy [imageFile] => https://megaphone.imgix.net/podcasts/020128b4-e32d-11ea-9e24-7f36c9d495ea/image/uploads_2F1597958923706-g2hjmwnqzcl-77d26a5c2521e2cf984c9c42ad889adb_2FVC%2B2-006%2BMike%2BMaynard%2Band%2BHuman%2BCapital%2BStrategy.jpg?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 2 [episodeNumber] => 6 [subtitle] => [summary] =>

    Mike Maynard, Mikey to his friends, runs the human capital practice for a commercial real estate consulting firm, Keyser Company. While other parts of the company deal with their clients' real estate spend, Mike's expertise is in human capital. He's passionate about identifying the secret sauce of top performers in all kinds of roles...we talked mostly about sales roles. Not only does Mike have some surprising insights on what it takes to hire a great seller, he also talks excitedly about "Talent Share" making sure a company is able to source a sufficient share of the available pool of high-potential talent.

    [audioFile] => https://megaphone-prod.s3.amazonaws.com/podcasts/d9d4b47c-3301-11ea-9589-73d79959f0d0/episodes/020128b4-e32d-11ea-9e24-7f36c9d495ea/stripped_d99331d3fb6b6bce17bc626f84e0e803.mp3 [downloadUrl] => https://traffic.megaphone.fm/CSN3889164563.mp3 [size] => 41667604 [duration] => 1736.15 [uid] => CSN3889164563 [originalUrl] => [bitrate] => 192 [samplerate] => 44100 [channelMode] => stereo [vbr] => [audioFileProcessing] => [podcastId] => d9d4b47c-3301-11ea-9589-73d79959f0d0 [preCount] => 0 [postCount] => 1 [insertionPoints] => Array ( )[id3File] => https://megaphone-prod.s3.amazonaws.com/podcasts/d9d4b47c-3301-11ea-9589-73d79959f0d0/episodes/020128b4-e32d-11ea-9e24-7f36c9d495ea/id3/43ebdd518abca7f1cb28f82d33c94f53.mp3 [id3FileProcessing] => [id3FileSize] => 345175 [parentId] => [guid] => [pubdateTimezone] => Pacific Time (US & Canada) [originalFilename] => VC 2-006 Mikey Maynard - 9:22:20, 2.06 PM.mp3 [preOffset] => 0.0 [postOffset] => 0.0 [spotifyIdentifier] => [expectedAdhash] => [audioFileUpdatedAt] => 2020-09-24T07:19:34.738+10:00 [draft] => [externalId] => [cleanTitle] => Mike Maynard and I Talk Human Capital Strategy [customFields] => [podcastTitle] => ValuClarity [networkId] => 350149ba-8137-11e8-b024-4351158a124b [podcastAuthor] => Mark Boundy [podcastItunesCategories] => Array ( [0] => Entrepreneurship [1] => Marketing [2] => Business )[advertisingTags] => Array ( ))
  • Mike Maynard, Mikey to his friends, runs the human capital...
  • Array ( [id] => 57d951fe-d02b-11ea-9f8c-6f55f23c93b5 [createdAt] => 2020-07-28T03:05:16.410+10:00 [updatedAt] => 2020-09-24T07:29:38.254+10:00 [title] => VC 2-005 Alvin LeBourgeois and I Talk Value in Process, Coaching, Execution, and Organizational Culture [pubdate] => 2020-08-17T21:00:00.000+10:00 [link] => [author] => Mark Boundy [imageFile] => https://megaphone.imgix.net/podcasts/57d951fe-d02b-11ea-9f8c-6f55f23c93b5/image/uploads_2F1595869130354-bizclxo78kg-954d69d325c6369d8687ef692b931978_2FVC%2B2-006%2BAlvin%2BLeBourgeois.jpg?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 2 [episodeNumber] => 5 [subtitle] => [summary] =>

    Alvin LeBourgeois is a sales performance expert who equips growth-oriented leaders to have believable confidence in their commercial strategies. He's asked me to collaborate on some of his past client engagements, and we talk about how each of our journeys have taken us to complementary views on value, leadership, culture, and sales performance.

    [audioFile] => https://megaphone-prod.s3.amazonaws.com/podcasts/d9d4b47c-3301-11ea-9589-73d79959f0d0/episodes/57d951fe-d02b-11ea-9f8c-6f55f23c93b5/stripped_75147cf7104e964af8a09191eb2d8bf6.mp3 [downloadUrl] => https://traffic.megaphone.fm/CSN6620852104.mp3 [size] => 43455007 [duration] => 1810.63 [uid] => CSN6620852104 [originalUrl] => [bitrate] => 192 [samplerate] => 44100 [channelMode] => stereo [vbr] => [audioFileProcessing] => [podcastId] => d9d4b47c-3301-11ea-9589-73d79959f0d0 [preCount] => 0 [postCount] => 1 [insertionPoints] => Array ( )[id3File] => https://megaphone-prod.s3.amazonaws.com/podcasts/d9d4b47c-3301-11ea-9589-73d79959f0d0/episodes/57d951fe-d02b-11ea-9f8c-6f55f23c93b5/id3/f361ea79af596dea4fe17823e7fe9746.mp3 [id3FileProcessing] => [id3FileSize] => 344735 [parentId] => [guid] => [pubdateTimezone] => Pacific Time (US & Canada) [originalFilename] => VC 2-006 Alvin LeBourgeois Fixed 9:23:20, 1.47 PM.mp3 [preOffset] => 0.0 [postOffset] => 0.0 [spotifyIdentifier] => [expectedAdhash] => [audioFileUpdatedAt] => 2020-09-24T07:29:36.354+10:00 [draft] => [externalId] => [cleanTitle] => Alvin LeBourgeois and I Talk Value in Process, Coaching, Execution, and Organizational Culture [customFields] => [podcastTitle] => ValuClarity [networkId] => 350149ba-8137-11e8-b024-4351158a124b [podcastAuthor] => Mark Boundy [podcastItunesCategories] => Array ( [0] => Entrepreneurship [1] => Marketing [2] => Business )[advertisingTags] => Array ( ))
  • Alvin LeBourgeois is a sales performance expert who equips growth-oriented...
  • Array ( [id] => 8bc917ea-c6ff-11ea-a7c4-2b2abdf548a0 [createdAt] => 2020-07-16T10:59:05.215+10:00 [updatedAt] => 2020-09-24T07:32:02.532+10:00 [title] => VC 2-004 Stephen Shapiro: Innovation, Relevance, and the Question-asking Organization [pubdate] => 2020-08-10T20:00:00.000+10:00 [link] => [author] => Mark Boundy [imageFile] => https://megaphone.imgix.net/podcasts/8bc917ea-c6ff-11ea-a7c4-2b2abdf548a0/image/uploads_2F1594860873331-8md9fex3tg8-5090a3391726e0727fb40fba11d84ccf_2FVC%2B2-004%2BSteven%2BShapiro.jpg?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 2 [episodeNumber] => 4 [subtitle] => [summary] =>

    Stephen Shapiro is a world-class speaker, but his true gift to the world is his commitment to helping organizations innovate. Innovate by asking better questions from a wider set of vantage points and perspectives. Steve defines innovation as the pursuit of relevance, or in the language of this podcast: value. Steve and I had a great conversation, sharing points of view, and I gained a lot from his.

    [audioFile] => https://megaphone-prod.s3.amazonaws.com/podcasts/d9d4b47c-3301-11ea-9589-73d79959f0d0/episodes/8bc917ea-c6ff-11ea-a7c4-2b2abdf548a0/stripped_0040027b54a4c2c5606940e95bc0a121.mp3 [downloadUrl] => https://traffic.megaphone.fm/CSN9228525075.mp3 [size] => 42520241 [duration] => 1771.68 [uid] => CSN9228525075 [originalUrl] => [bitrate] => 192 [samplerate] => 44100 [channelMode] => stereo [vbr] => [audioFileProcessing] => [podcastId] => d9d4b47c-3301-11ea-9589-73d79959f0d0 [preCount] => 0 [postCount] => 1 [insertionPoints] => Array ( )[id3File] => https://megaphone-prod.s3.amazonaws.com/podcasts/d9d4b47c-3301-11ea-9589-73d79959f0d0/episodes/8bc917ea-c6ff-11ea-a7c4-2b2abdf548a0/id3/8c84951e1aa0a9e841be291bc7d3fe7b.mp3 [id3FileProcessing] => [id3FileSize] => 344811 [parentId] => [guid] => [pubdateTimezone] => Mountain Time (US & Canada) [originalFilename] => VC 2-003 Steve Shapiro Fixed 9:23:20, 1.53 PM.mp3 [preOffset] => 0.0 [postOffset] => 0.0 [spotifyIdentifier] => [expectedAdhash] => [audioFileUpdatedAt] => 2020-09-24T07:32:00.327+10:00 [draft] => [externalId] => [cleanTitle] => Stephen Shapiro: Innovation, Relevance, and the Question-asking Organization [customFields] => [podcastTitle] => ValuClarity [networkId] => 350149ba-8137-11e8-b024-4351158a124b [podcastAuthor] => Mark Boundy [podcastItunesCategories] => Array ( [0] => Entrepreneurship [1] => Marketing [2] => Business )[advertisingTags] => Array ( ))
  • Stephen Shapiro is a world-class speaker, but his true gift...
  • Array ( [id] => 9b48d88c-c6fe-11ea-bb97-cf19573a1cb4 [createdAt] => 2020-07-16T10:52:21.733+10:00 [updatedAt] => 2020-07-16T10:54:44.223+10:00 [title] => VC 2-003 Justin McCarthy and I Talk Sales Excellence and Continuous Improvement [pubdate] => 2020-08-06T21:00:00.000+10:00 [link] => [author] => Mark Boundy [imageFile] => https://megaphone.imgix.net/podcasts/9b48d88c-c6fe-11ea-bb97-cf19573a1cb4/image/uploads_2F1594860442823-705tt18075k-1be165072235ffaa532d4a90a9e287a6_2FVC%2B2-003%2BJustin%2BMcCarthy.jpg?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 2 [episodeNumber] => 3 [subtitle] => [summary] =>

    Justin McCarthy has been a seller, sales leader, and sales excellence (AKA sales enablement) leader. That rich experience colors his point of view on sales performance, sales automation, sales tools, and the need to build a flexible, responsive sales system...responsive to changes in your environment from, say, a pandemic. What a great conversation with a truly servant leader.

    [audioFile] => https://megaphone-prod.s3.amazonaws.com/podcasts/d9d4b47c-3301-11ea-9589-73d79959f0d0/episodes/9b48d88c-c6fe-11ea-bb97-cf19573a1cb4/stripped_48006cd73b576e3426adc344028aecd1.mp3 [downloadUrl] => https://traffic.megaphone.fm/CSN9254724035.mp3 [size] => 58066442 [duration] => 2419.44 [uid] => CSN9254724035 [originalUrl] => [bitrate] => 192 [samplerate] => 44100 [channelMode] => stereo [vbr] => [audioFileProcessing] => [podcastId] => d9d4b47c-3301-11ea-9589-73d79959f0d0 [preCount] => 0 [postCount] => 1 [insertionPoints] => Array ( )[id3File] => https://megaphone-prod.s3.amazonaws.com/podcasts/d9d4b47c-3301-11ea-9589-73d79959f0d0/episodes/9b48d88c-c6fe-11ea-bb97-cf19573a1cb4/id3/c4ff45c20cbf5e177dbc11e666c66081.mp3 [id3FileProcessing] => [id3FileSize] => 344755 [parentId] => [guid] => [pubdateTimezone] => Pacific Time (US & Canada) [originalFilename] => VC 2-003 Justin McCarthy - 7:13:20, 3.47 PM.mp3 [preOffset] => 0.0 [postOffset] => 0.0 [spotifyIdentifier] => [expectedAdhash] => [audioFileUpdatedAt] => [draft] => [externalId] => [cleanTitle] => Justin McCarthy and I Talk Sales Excellence and Continuous Improvement [customFields] => [podcastTitle] => ValuClarity [networkId] => 350149ba-8137-11e8-b024-4351158a124b [podcastAuthor] => Mark Boundy [podcastItunesCategories] => Array ( [0] => Entrepreneurship [1] => Marketing [2] => Business )[advertisingTags] => Array ( ))
  • Justin McCarthy has been a seller, sales leader, and sales...
  • Array ( [id] => d23ef2d2-c6fd-11ea-a0ac-33ea7b1610e2 [createdAt] => 2020-07-16T10:46:44.445+10:00 [updatedAt] => 2020-07-16T10:48:26.221+10:00 [title] => VC 2-002 Mark Boundy and Christine Gilroy talk about Cloud (SaaS) vs. On-Prem [pubdate] => 2020-08-03T21:00:00.000+10:00 [link] => [author] => Mark Boundy [imageFile] => https://megaphone.imgix.net/podcasts/d23ef2d2-c6fd-11ea-a0ac-33ea7b1610e2/image/uploads_2F1594860045947-zxc2bipuu3b-6d7b306a9c7ea53ae5c63935749f1186_2FVC%2B2-002%2BChristine%2BGilroy%2BSaaS%2Bvs%2BPrem.jpg?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 2 [episodeNumber] => 2 [subtitle] => [summary] =>

    Christine is a veteran of enterprise software sales, and has learned a few things about selling both on-prem and cloud-based solutions. She shares her insights and experiences in selling both. Even if you don't sell software, listen to this session. Cloud-based solutions were innovative not because of a different software architecture, but because they became about business outcomes. What a great lesson for any seller!

    [audioFile] => https://megaphone-prod.s3.amazonaws.com/podcasts/d9d4b47c-3301-11ea-9589-73d79959f0d0/episodes/d23ef2d2-c6fd-11ea-a0ac-33ea7b1610e2/stripped_3ed0244e2d77cfe158809dfff7f217bf.mp3 [downloadUrl] => https://traffic.megaphone.fm/CSN2867384638.mp3 [size] => 41181100 [duration] => 1715.88 [uid] => CSN2867384638 [originalUrl] => [bitrate] => 192 [samplerate] => 44100 [channelMode] => stereo [vbr] => [audioFileProcessing] => [podcastId] => d9d4b47c-3301-11ea-9589-73d79959f0d0 [preCount] => 0 [postCount] => 1 [insertionPoints] => Array ( )[id3File] => https://megaphone-prod.s3.amazonaws.com/podcasts/d9d4b47c-3301-11ea-9589-73d79959f0d0/episodes/d23ef2d2-c6fd-11ea-a0ac-33ea7b1610e2/id3/395fc8f2d4bb1b7231ac41242f858f67.mp3 [id3FileProcessing] => [id3FileSize] => 344839 [parentId] => [guid] => [pubdateTimezone] => Pacific Time (US & Canada) [originalFilename] => VC 2-002 Christine Gilroy SaaS On Prem - 7:15:20, 12.08 PM.mp3 [preOffset] => 0.0 [postOffset] => 0.0 [spotifyIdentifier] => [expectedAdhash] => [audioFileUpdatedAt] => [draft] => [externalId] => [cleanTitle] => Mark Boundy and Christine Gilroy talk about Cloud (SaaS) vs. On-Prem [customFields] => [podcastTitle] => ValuClarity [networkId] => 350149ba-8137-11e8-b024-4351158a124b [podcastAuthor] => Mark Boundy [podcastItunesCategories] => Array ( [0] => Entrepreneurship [1] => Marketing [2] => Business )[advertisingTags] => Array ( ))
  • Christine is a veteran of enterprise software sales, and has...
  • Array ( [id] => ea825222-c6fc-11ea-aeb3-c383729f9be6 [createdAt] => 2020-07-16T10:40:15.648+10:00 [updatedAt] => 2020-07-16T10:41:44.697+10:00 [title] => VC 2-001 Season Two Pilot With Christine Gilroy [pubdate] => 2020-07-30T21:00:00.000+10:00 [link] => [author] => Mark Boundy [imageFile] => https://megaphone.imgix.net/podcasts/ea825222-c6fc-11ea-aeb3-c383729f9be6/image/uploads_2F1594859548507-pc5enl63y0q-973fc3bab29c1a503ec1b609abf39e78_2FVC%2B2-001%2BChristine%2BGilroy%2BS2%2BPilot.jpg?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 2 [episodeNumber] => 1 [subtitle] => [summary] =>

    In season two of the ValuClarity podcast, we will be covering major themes of interest to company leaders and executives. Christine Gilroy will be my co-host this season, interviewing some great guests. In this episode, we discuss some of this season's big themes: The digital enterprise, the sales organization of the future, how agility is the new imperative, and corporate culture. Then, we spend a few minutes taking a short dive into one topic, diversity...not because it's the right thing to do, but because it gets business results.

    [audioFile] => https://megaphone-prod.s3.amazonaws.com/podcasts/d9d4b47c-3301-11ea-9589-73d79959f0d0/episodes/ea825222-c6fc-11ea-aeb3-c383729f9be6/stripped_b5275c50810e916d49b95029a320bcf2.mp3 [downloadUrl] => https://traffic.megaphone.fm/CSN5507301228.mp3 [size] => 35665293 [duration] => 1486.05 [uid] => CSN5507301228 [originalUrl] => [bitrate] => 192 [samplerate] => 44100 [channelMode] => stereo [vbr] => [audioFileProcessing] => [podcastId] => d9d4b47c-3301-11ea-9589-73d79959f0d0 [preCount] => 0 [postCount] => 1 [insertionPoints] => Array ( )[id3File] => https://megaphone-prod.s3.amazonaws.com/podcasts/d9d4b47c-3301-11ea-9589-73d79959f0d0/episodes/ea825222-c6fc-11ea-aeb3-c383729f9be6/id3/30e70a7c4cbf27dc2e11411d9788c120.mp3 [id3FileProcessing] => [id3FileSize] => 345015 [parentId] => [guid] => [pubdateTimezone] => Pacific Time (US & Canada) [originalFilename] => VC 2-001 Christine Gilroy season 2 Pilot - 7:14:20, 12.16 PM.mp3 [preOffset] => 0.0 [postOffset] => 0.0 [spotifyIdentifier] => [expectedAdhash] => [audioFileUpdatedAt] => [draft] => [externalId] => [cleanTitle] => Season Two Pilot With Christine Gilroy [customFields] => [podcastTitle] => ValuClarity [networkId] => 350149ba-8137-11e8-b024-4351158a124b [podcastAuthor] => Mark Boundy [podcastItunesCategories] => Array ( [0] => Entrepreneurship [1] => Marketing [2] => Business )[advertisingTags] => Array ( ))
  • In season two of the ValuClarity podcast, we will be...
  • Array ( [id] => b8352f98-c6fb-11ea-a694-ff2150171fc7 [createdAt] => 2020-07-16T10:31:41.768+10:00 [updatedAt] => 2020-07-16T10:33:20.256+10:00 [title] => VC 040 Adam Kipnes and Strategic Planning [pubdate] => 2020-07-27T21:00:00.000+10:00 [link] => [author] => Mark Boundy [imageFile] => https://megaphone.imgix.net/podcasts/b8352f98-c6fb-11ea-a694-ff2150171fc7/image/uploads_2F1594859266177-yb5ip808kj-d032764f253909c0f021445eb1ba517a_2FVC%2B0040%2BAdam%2BKipnes.jpg?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 40 [subtitle] => [summary] =>

    Adam Kipnes coaches his clients through a focused strategic planning exercise that engages all stakeholders, and develops innovative plans by asking better questions. This approach makes the plan a living document, with some contingency planning built in. In our conversation, we talked about the challenges of making a long-term plan during periods of rapid, extreme change -- specifically a global pandemic.

    [audioFile] => https://megaphone-prod.s3.amazonaws.com/podcasts/d9d4b47c-3301-11ea-9589-73d79959f0d0/episodes/b8352f98-c6fb-11ea-a694-ff2150171fc7/stripped_c3c34fb49418a84b270686906cf75589.mp3 [downloadUrl] => https://traffic.megaphone.fm/CSN4083734804.mp3 [size] => 40819983 [duration] => 1700.83 [uid] => CSN4083734804 [originalUrl] => [bitrate] => 192 [samplerate] => 44100 [channelMode] => stereo [vbr] => [audioFileProcessing] => [podcastId] => d9d4b47c-3301-11ea-9589-73d79959f0d0 [preCount] => 0 [postCount] => 1 [insertionPoints] => Array ( )[id3File] => https://megaphone-prod.s3.amazonaws.com/podcasts/d9d4b47c-3301-11ea-9589-73d79959f0d0/episodes/b8352f98-c6fb-11ea-a694-ff2150171fc7/id3/40d1f31895a448cc66e6640da0359424.mp3 [id3FileProcessing] => [id3FileSize] => 344743 [parentId] => [guid] => [pubdateTimezone] => Pacific Time (US & Canada) [originalFilename] => VC 040 Adam Kipnes - 7:13:20, 3.34 PM.mp3 [preOffset] => 0.0 [postOffset] => 0.0 [spotifyIdentifier] => [expectedAdhash] => [audioFileUpdatedAt] => [draft] => [externalId] => [cleanTitle] => Adam Kipnes and Strategic Planning [customFields] => [podcastTitle] => ValuClarity [networkId] => 350149ba-8137-11e8-b024-4351158a124b [podcastAuthor] => Mark Boundy [podcastItunesCategories] => Array ( [0] => Entrepreneurship [1] => Marketing [2] => Business )[advertisingTags] => Array ( ))
  • Adam Kipnes coaches his clients through a focused strategic planning...
  • Array ( [id] => 484af084-bc95-11ea-9ec7-6fb1663fd4f3 [createdAt] => 2020-07-03T04:53:13.708+10:00 [updatedAt] => 2020-07-03T04:55:07.786+10:00 [title] => VC 039 Steve Melanson: Branding, Value and Simplicity [pubdate] => 2020-07-23T20:00:00.000+10:00 [link] => [author] => Mark Boundy [imageFile] => https://megaphone.imgix.net/podcasts/484af084-bc95-11ea-9ec7-6fb1663fd4f3/image/uploads_2F1593715685000-pczd0v9amni-76823ef835fe74b6b143935c42d77404_2FVC%2B039%2BSteve%2BMelanson.jpg?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 39 [subtitle] => [summary] =>

    Steve Melanson helps clients distill their differentiation down into a single, simple concept. Then, he helps them align everything in their business to that simple, clean brand promise: their graphic/media presence, marketing, operations, service...everything. He and I are kindred spirits in that regard. I really enjoyed our conversation, and of course (egotistically), how much we agree.

    [audioFile] => https://megaphone-prod.s3.amazonaws.com/podcasts/d9d4b47c-3301-11ea-9589-73d79959f0d0/episodes/484af084-bc95-11ea-9ec7-6fb1663fd4f3/stripped_cb76aaf1da8f6cbaee627eca6bdda178.mp3 [downloadUrl] => https://traffic.megaphone.fm/CSN5347532524.mp3 [size] => 47118837 [duration] => 1963.28 [uid] => CSN5347532524 [originalUrl] => [bitrate] => 192 [samplerate] => 44100 [channelMode] => stereo [vbr] => [audioFileProcessing] => [podcastId] => d9d4b47c-3301-11ea-9589-73d79959f0d0 [preCount] => 0 [postCount] => 1 [insertionPoints] => Array ( )[id3File] => https://megaphone-prod.s3.amazonaws.com/podcasts/d9d4b47c-3301-11ea-9589-73d79959f0d0/episodes/484af084-bc95-11ea-9ec7-6fb1663fd4f3/id3/63c0d1298c83212518bb225eebcd2be3.mp3 [id3FileProcessing] => [id3FileSize] => 344735 [parentId] => [guid] => [pubdateTimezone] => Mountain Time (US & Canada) [originalFilename] => VC 039 Steven Melanson - 7:1:20, 1.21 PM.mp3 [preOffset] => 0.0 [postOffset] => 0.0 [spotifyIdentifier] => [expectedAdhash] => [audioFileUpdatedAt] => [draft] => [externalId] => [cleanTitle] => Steve Melanson: Branding, Value and Simplicity [customFields] => [podcastTitle] => ValuClarity [networkId] => 350149ba-8137-11e8-b024-4351158a124b [podcastAuthor] => Mark Boundy [podcastItunesCategories] => Array ( [0] => Entrepreneurship [1] => Marketing [2] => Business )[advertisingTags] => Array ( ))
  • Steve Melanson helps clients distill their differentiation down into a...
  • Array ( [id] => 53c93cb4-bc94-11ea-8c2a-0b01e8424440 [createdAt] => 2020-07-03T04:46:23.491+10:00 [updatedAt] => 2020-07-03T04:48:20.229+10:00 [title] => VC 038 Joe Swinger: Leadership, coaching, and planning your life [pubdate] => 2020-07-20T20:00:00.000+10:00 [link] => [author] => Mark Boundy [imageFile] => https://megaphone.imgix.net/podcasts/53c93cb4-bc94-11ea-8c2a-0b01e8424440/image/uploads_2F1593715268961-0618rp5shdks-8c1630e4ca4ff9ac667928bc179b2fbb_2FVC%2B038%2BJoe%2BSwinger.jpg?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 38 [subtitle] => [summary] =>

    Joe Swinger confesses that he used to be the "manager from hell" until he received a wake-up call from his management after the results of employee surveys. He quickly figured out that getting results from your team actually gets easier when you motivate and coach them. This revelation led him on his own journey of coaching and helping mid-career professionals figure out how they can live lives of "Vibrancy, Impact, and Purpose"...I can think of no better charter for anyone in any management/leadership role.

    [audioFile] => https://megaphone-prod.s3.amazonaws.com/podcasts/d9d4b47c-3301-11ea-9589-73d79959f0d0/episodes/53c93cb4-bc94-11ea-8c2a-0b01e8424440/stripped_5a7aae330a117f4cb35593ed7dd22497.mp3 [downloadUrl] => https://traffic.megaphone.fm/CSN9686318862.mp3 [size] => 47666155 [duration] => 1986.09 [uid] => CSN9686318862 [originalUrl] => [bitrate] => 192 [samplerate] => 44100 [channelMode] => stereo [vbr] => [audioFileProcessing] => [podcastId] => d9d4b47c-3301-11ea-9589-73d79959f0d0 [preCount] => 0 [postCount] => 1 [insertionPoints] => Array ( )[id3File] => https://megaphone-prod.s3.amazonaws.com/podcasts/d9d4b47c-3301-11ea-9589-73d79959f0d0/episodes/53c93cb4-bc94-11ea-8c2a-0b01e8424440/id3/12a3c5ef49ff149ac9d74987410326ec.mp3 [id3FileProcessing] => [id3FileSize] => 344991 [parentId] => [guid] => [pubdateTimezone] => Mountain Time (US & Canada) [originalFilename] => VC 038 Joe Swinger - 7:1:20, 6.59 AM.mp3 [preOffset] => 0.0 [postOffset] => 0.0 [spotifyIdentifier] => [expectedAdhash] => [audioFileUpdatedAt] => [draft] => [externalId] => [cleanTitle] => Joe Swinger: Leadership, coaching, and planning your life [customFields] => [podcastTitle] => ValuClarity [networkId] => 350149ba-8137-11e8-b024-4351158a124b [podcastAuthor] => Mark Boundy [podcastItunesCategories] => Array ( [0] => Entrepreneurship [1] => Marketing [2] => Business )[advertisingTags] => Array ( ))
  • Joe Swinger confesses that he used to be the "manager...
  • Array ( [id] => 7c65bb54-bbd9-11ea-a2a0-2bab26ee9707 [createdAt] => 2020-07-02T06:28:55.741+10:00 [updatedAt] => 2020-08-21T22:14:37.245+10:00 [title] => VC 1- 037 Alessandro Durigon: Selling and Pricing Value [pubdate] => 2020-07-16T10:00:00.000+10:00 [link] => [author] => Mark Boundy [imageFile] => https://megaphone.imgix.net/podcasts/7c65bb54-bbd9-11ea-a2a0-2bab26ee9707/image/uploads_2F1593635262195-opn1bpdyjqm-e4982830ad8c0126499af17285556a36_2FVC%2B037%2BAlessandro%2BDurigon.jpg?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 37 [subtitle] => [summary] =>

    VAluClarity goes global: Alessandro Duringon joined me from his home just outside of Milan, Italy. Alessandro is a sales leader with experience in a variety of technology product companies. We talked about selling value, and how small-seeming differentiation can lead to selling success, even earning a price premium.

    [audioFile] => https://megaphone-prod.s3.amazonaws.com/podcasts/d9d4b47c-3301-11ea-9589-73d79959f0d0/episodes/7c65bb54-bbd9-11ea-a2a0-2bab26ee9707/stripped_f1f39040cc378d9e4db625ca42a68b19.mp3 [downloadUrl] => https://traffic.megaphone.fm/CSN6664325505.mp3 [size] => 42161632 [duration] => 1756.73 [uid] => CSN6664325505 [originalUrl] => [bitrate] => 192 [samplerate] => 44100 [channelMode] => stereo [vbr] => [audioFileProcessing] => [podcastId] => d9d4b47c-3301-11ea-9589-73d79959f0d0 [preCount] => 0 [postCount] => 1 [insertionPoints] => Array ( )[id3File] => https://megaphone-prod.s3.amazonaws.com/podcasts/d9d4b47c-3301-11ea-9589-73d79959f0d0/episodes/7c65bb54-bbd9-11ea-a2a0-2bab26ee9707/id3/a32b9fe0254ec5831b3ae4b05bb42f1d.mp3 [id3FileProcessing] => [id3FileSize] => 344581 [parentId] => [guid] => [pubdateTimezone] => UTC [originalFilename] => VC 037 Alessandro Durigon - 7:1:20, 7.24 AM.mp3 [preOffset] => 0.0 [postOffset] => 0.0 [spotifyIdentifier] => [expectedAdhash] => [audioFileUpdatedAt] => [draft] => [externalId] => [cleanTitle] => Alessandro Durigon: Selling and Pricing Value [customFields] => [podcastTitle] => ValuClarity [networkId] => 350149ba-8137-11e8-b024-4351158a124b [podcastAuthor] => Mark Boundy [podcastItunesCategories] => Array ( [0] => Entrepreneurship [1] => Marketing [2] => Business )[advertisingTags] => Array ( ))
  • VAluClarity goes global: Alessandro Duringon joined me from his home...
  • Array ( [id] => 3cbee3b8-bbd9-11ea-b8dd-3f96222dbe4f [createdAt] => 2020-07-02T06:27:08.952+10:00 [updatedAt] => 2020-08-21T22:14:13.645+10:00 [title] => VC 1-036 Tim Rethlake: Sales Excellence and Change [pubdate] => 2020-07-13T21:00:00.000+10:00 [link] => [author] => Mark Boundy [imageFile] => https://megaphone.imgix.net/podcasts/3cbee3b8-bbd9-11ea-b8dd-3f96222dbe4f/image/uploads_2F1593634842157-uvj7lovccb-fce3be81415d4536d905fd9a66df1b27_2FVC%2B036%2BTIm%2BRethlake.jpg?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 36 [subtitle] => [summary] =>

    Tim Rethlake is leads sales team training for the world's largest fireplace and hearth company. He shares his wisdom extensively on social media, in clever, pithy posts. Tim and I talked about differentiation, value, and how sales organizations adapt to change. I always enjoy spending time with Tim, and hope enjoy this conversation.

    [audioFile] => https://megaphone-prod.s3.amazonaws.com/podcasts/d9d4b47c-3301-11ea-9589-73d79959f0d0/episodes/3cbee3b8-bbd9-11ea-b8dd-3f96222dbe4f/stripped_2547acf32a6c83d903c7dd590e9c57b0.mp3 [downloadUrl] => https://traffic.megaphone.fm/CSN2150114625.mp3 [size] => 49850409 [duration] => 2077.1 [uid] => CSN2150114625 [originalUrl] => [bitrate] => 192 [samplerate] => 44100 [channelMode] => stereo [vbr] => [audioFileProcessing] => [podcastId] => d9d4b47c-3301-11ea-9589-73d79959f0d0 [preCount] => 0 [postCount] => 1 [insertionPoints] => Array ( )[id3File] => https://megaphone-prod.s3.amazonaws.com/podcasts/d9d4b47c-3301-11ea-9589-73d79959f0d0/episodes/3cbee3b8-bbd9-11ea-b8dd-3f96222dbe4f/id3/455669bdf796a2706b851beee9c61b9f.mp3 [id3FileProcessing] => [id3FileSize] => 344603 [parentId] => [guid] => [pubdateTimezone] => Pacific Time (US & Canada) [originalFilename] => VC 036 Tim Rethlake - 6:19:20, 7.23 AM.mp3 [preOffset] => 0.0 [postOffset] => 0.0 [spotifyIdentifier] => [expectedAdhash] => [audioFileUpdatedAt] => [draft] => [externalId] => [cleanTitle] => Tim Rethlake: Sales Excellence and Change [customFields] => [podcastTitle] => ValuClarity [networkId] => 350149ba-8137-11e8-b024-4351158a124b [podcastAuthor] => Mark Boundy [podcastItunesCategories] => Array ( [0] => Entrepreneurship [1] => Marketing [2] => Business )[advertisingTags] => Array ( ))
  • Tim Rethlake is leads sales team training for the world's...
  • Array ( [id] => 7bbc0578-ab71-11ea-a022-8b50a29322b2 [createdAt] => 2020-06-11T09:24:08.366+10:00 [updatedAt] => 2020-06-11T09:26:34.025+10:00 [title] => VC 035 Bob Pizzini: Self-leadership, Team leadership, and Life-long learning. [pubdate] => 2020-07-09T21:00:00.000+10:00 [link] => [author] => Mark Boundy [imageFile] => https://megaphone.imgix.net/podcasts/7bbc0578-ab71-11ea-a022-8b50a29322b2/image/uploads_2F1591831242743-ys891g98948-28e195723e5e16ab79d1559cda10039d_2FVC%2B035%2BMike%2BPizzini.jpg?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 35 [subtitle] => [summary] =>

    Bob Pizzini enlisted in the navy, ultimately becoming an Explosive Ordinance Disposal (EOD) specialist. Upon leaving the service, he had to learn to lead young people who had not benefitted from the US military's extensive leadership training infrastructure. Through some trying times, he's developed his own style of leadership that starts with a heavy dose of self-management, then goes on to team management. I love what he has to say about all of it.

    [audioFile] => https://megaphone-prod.s3.amazonaws.com/podcasts/d9d4b47c-3301-11ea-9589-73d79959f0d0/episodes/7bbc0578-ab71-11ea-a022-8b50a29322b2/stripped_4df187146aea0bcfb406cb519f3d7449.mp3 [downloadUrl] => https://traffic.megaphone.fm/CSN5255931167.mp3 [size] => 53197635 [duration] => 2216.57 [uid] => CSN5255931167 [originalUrl] => [bitrate] => 192 [samplerate] => 44100 [channelMode] => stereo [vbr] => [audioFileProcessing] => [podcastId] => d9d4b47c-3301-11ea-9589-73d79959f0d0 [preCount] => 0 [postCount] => 1 [insertionPoints] => Array ( )[id3File] => https://megaphone-prod.s3.amazonaws.com/podcasts/d9d4b47c-3301-11ea-9589-73d79959f0d0/episodes/7bbc0578-ab71-11ea-a022-8b50a29322b2/id3/3823bbe25eac1d9a2ed676e4fd73b2fc.mp3 [id3FileProcessing] => [id3FileSize] => 344897 [parentId] => [guid] => [pubdateTimezone] => Pacific Time (US & Canada) [originalFilename] => VC 035 Bob Pizzini - 6:10:20, 10.53 AM.mp3 [preOffset] => 0.0 [postOffset] => 0.0 [spotifyIdentifier] => [expectedAdhash] => [audioFileUpdatedAt] => [draft] => [externalId] => [cleanTitle] => Bob Pizzini: Self-leadership, Team leadership, and Life-long learning. [customFields] => [podcastTitle] => ValuClarity [networkId] => 350149ba-8137-11e8-b024-4351158a124b [podcastAuthor] => Mark Boundy [podcastItunesCategories] => Array ( [0] => Entrepreneurship [1] => Marketing [2] => Business )[advertisingTags] => Array ( ))
  • Bob Pizzini enlisted in the navy, ultimately becoming an Explosive...
  • Array ( [id] => 34a001da-ab6c-11ea-a0fc-6fb0028560d7 [createdAt] => 2020-06-11T08:46:21.581+10:00 [updatedAt] => 2020-06-11T08:48:11.958+10:00 [title] => VC 034 Aneesh Chaudry: Integrating Eastern and Western Healing Traditions to create something completely different [pubdate] => 2020-07-06T21:00:00.000+10:00 [link] => [author] => Mark Boundy [imageFile] => https://megaphone.imgix.net/podcasts/34a001da-ab6c-11ea-a0fc-6fb0028560d7/image/uploads_2F1591828801402-vupiua53m7-3ab08b313a7373b49d73c94de9752db7_2FVC%2B034%2BAneesh%2BChaudry.jpg?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 34 [subtitle] => [summary] =>

    I often coach my clients that sometimes you can achieve high-value uniqueness by being the only one to combine two familiar (not-well-differentiated) ones. Aneesh Chaudry has created a business that differentiates by Integrating two well-known disciplines into a unique new one: A creative differentiation method. By integrating eastern and western healing traditions, a high-value, different service was created. While I am personally interested in integrative medicine, there are some value and differentiation lessons to be learned from Aneesh.

    [audioFile] => https://megaphone-prod.s3.amazonaws.com/podcasts/d9d4b47c-3301-11ea-9589-73d79959f0d0/episodes/34a001da-ab6c-11ea-a0fc-6fb0028560d7/stripped_19ac83b959a21e8f314347be4b90bea9.mp3 [downloadUrl] => https://traffic.megaphone.fm/CSN7740239809.mp3 [size] => 44761547 [duration] => 1865.06 [uid] => CSN7740239809 [originalUrl] => [bitrate] => 192 [samplerate] => 44100 [channelMode] => stereo [vbr] => [audioFileProcessing] => [podcastId] => d9d4b47c-3301-11ea-9589-73d79959f0d0 [preCount] => 0 [postCount] => 1 [insertionPoints] => Array ( )[id3File] => https://megaphone-prod.s3.amazonaws.com/podcasts/d9d4b47c-3301-11ea-9589-73d79959f0d0/episodes/34a001da-ab6c-11ea-a0fc-6fb0028560d7/id3/119acfcd6ac28cf97bebf3b79fa40202.mp3 [id3FileProcessing] => [id3FileSize] => 345159 [parentId] => [guid] => [pubdateTimezone] => Pacific Time (US & Canada) [originalFilename] => VC 034 Aneesh Chaudry - 6:10:20, 7.28 AM.mp3 [preOffset] => 0.0 [postOffset] => 0.0 [spotifyIdentifier] => [expectedAdhash] => [audioFileUpdatedAt] => [draft] => [externalId] => [cleanTitle] => Aneesh Chaudry: Integrating Eastern and Western Healing Traditions to create something completely different [customFields] => [podcastTitle] => ValuClarity [networkId] => 350149ba-8137-11e8-b024-4351158a124b [podcastAuthor] => Mark Boundy [podcastItunesCategories] => Array ( [0] => Entrepreneurship [1] => Marketing [2] => Business )[advertisingTags] => Array ( ))
  • I often coach my clients that sometimes you can achieve...
  • Array ( [id] => 6a2d118c-ab6a-11ea-9245-e748478e3dae [createdAt] => 2020-06-11T08:33:32.426+10:00 [updatedAt] => 2020-06-11T08:46:46.781+10:00 [title] => VC 033 Mike Skrypnek: Grow your Clients, Get, and Give. [pubdate] => 2020-07-02T21:00:00.000+10:00 [link] => [author] => Mark Boundy [imageFile] => https://megaphone.imgix.net/podcasts/6a2d118c-ab6a-11ea-9245-e748478e3dae/image/uploads_2F1591828097270-5ek4okdhw9v-c11c8acb883d8ae666b1e37144e06865_2FVC%2B033%2BMike%2BSkrypnek.jpg?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 33 [subtitle] => [summary] =>

    Mike Skrypnek found himself at a crossroads after the crash of 2008, and took advantage of an opportunity to reimagine his business, his life, and his career. He dove into hundreds of hours of self-examination, guided by experts in the field, and developed his own "Grow, Get, Give" ethos, where companies grow through customer value focus, and share that success philanthropically. We talk about it in a great interview which has some powerful parallels to any business or sales person.

    [audioFile] => https://megaphone-prod.s3.amazonaws.com/podcasts/d9d4b47c-3301-11ea-9589-73d79959f0d0/episodes/6a2d118c-ab6a-11ea-9245-e748478e3dae/stripped_d924126772add6c043ba8b43c6d84d66.mp3 [downloadUrl] => https://traffic.megaphone.fm/CSN7159718437.mp3 [size] => 40601809 [duration] => 1691.74 [uid] => CSN7159718437 [originalUrl] => [bitrate] => 192 [samplerate] => 44100 [channelMode] => stereo [vbr] => [audioFileProcessing] => [podcastId] => d9d4b47c-3301-11ea-9589-73d79959f0d0 [preCount] => 0 [postCount] => 1 [insertionPoints] => Array ( )[id3File] => https://megaphone-prod.s3.amazonaws.com/podcasts/d9d4b47c-3301-11ea-9589-73d79959f0d0/episodes/6a2d118c-ab6a-11ea-9245-e748478e3dae/id3/ee4e7c25baf6373e1984542a05519d4c.mp3 [id3FileProcessing] => [id3FileSize] => 344923 [parentId] => [guid] => [pubdateTimezone] => Pacific Time (US & Canada) [originalFilename] => VC 033 Mike Skrypnek - 6:10:20, 3.25 PM.mp3 [preOffset] => 0.0 [postOffset] => 0.0 [spotifyIdentifier] => [expectedAdhash] => [audioFileUpdatedAt] => [draft] => [externalId] => [cleanTitle] => Mike Skrypnek: Grow your Clients, Get, and Give. [customFields] => [podcastTitle] => ValuClarity [networkId] => 350149ba-8137-11e8-b024-4351158a124b [podcastAuthor] => Mark Boundy [podcastItunesCategories] => Array ( [0] => Entrepreneurship [1] => Marketing [2] => Business )[advertisingTags] => Array ( ))
  • Mike Skrypnek found himself at a crossroads after the crash...
  • Array ( [id] => c112b4cc-ab68-11ea-9310-1bdc21ed6cf7 [createdAt] => 2020-06-11T08:21:39.220+10:00 [updatedAt] => 2020-08-21T22:15:12.912+10:00 [title] => VC 1-032 George Brontén: CRM, Customer Buying Decisions, and Coaching out the Simple Mistake [pubdate] => 2020-06-29T21:00:00.000+10:00 [link] => [author] => Mark Boundy [imageFile] => https://megaphone.imgix.net/podcasts/c112b4cc-ab68-11ea-9310-1bdc21ed6cf7/image/uploads_2F1591827301303-sv1w652yzpj-4b988c58f435dd6dae03a4aeaa99c134_2FVC%2B032%2BGeorge%2BBronten.jpg?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 32 [subtitle] => [summary] =>

    George Brontén: is a thought leader, author, and the CEO of a CRM company who finds that CRMs often don't do what they should. We talk about what sales leaders should be getting their teams to do instead of logging activities, about the importance of coaching (not managing) and his book, which helps sales people -- and the coaches coaching them -- avoid those simple mistakes that are high-frequency deal-killers.

    [audioFile] => https://megaphone-prod.s3.amazonaws.com/podcasts/d9d4b47c-3301-11ea-9589-73d79959f0d0/episodes/c112b4cc-ab68-11ea-9310-1bdc21ed6cf7/stripped_fe6e6d5da85d7baeb1e5adff47753bae.mp3 [downloadUrl] => https://traffic.megaphone.fm/CSN9585429898.mp3 [size] => 49434749 [duration] => 2059.78 [uid] => CSN9585429898 [originalUrl] => [bitrate] => 192 [samplerate] => 44100 [channelMode] => stereo [vbr] => [audioFileProcessing] => [podcastId] => d9d4b47c-3301-11ea-9589-73d79959f0d0 [preCount] => 0 [postCount] => 1 [insertionPoints] => Array ( )[id3File] => https://megaphone-prod.s3.amazonaws.com/podcasts/d9d4b47c-3301-11ea-9589-73d79959f0d0/episodes/c112b4cc-ab68-11ea-9310-1bdc21ed6cf7/id3/d7ec79c8c277436336e675a2cd099253.mp3 [id3FileProcessing] => [id3FileSize] => 344849 [parentId] => [guid] => [pubdateTimezone] => Pacific Time (US & Canada) [originalFilename] => VC 032 George Bronten - 6:10:20, 3.12 PM.mp3 [preOffset] => 0.0 [postOffset] => 0.0 [spotifyIdentifier] => [expectedAdhash] => [audioFileUpdatedAt] => [draft] => [externalId] => [cleanTitle] => George Brontén: CRM, Customer Buying Decisions, and Coaching out the Simple Mistakes [customFields] => [podcastTitle] => ValuClarity [networkId] => 350149ba-8137-11e8-b024-4351158a124b [podcastAuthor] => Mark Boundy [podcastItunesCategories] => Array ( [0] => Entrepreneurship [1] => Marketing [2] => Business )[advertisingTags] => Array ( ))
  • George Brontén: is a thought leader, author, and the CEO...
  • Array ( [id] => 96c62b54-ab63-11ea-8134-4b4564dbe33f [createdAt] => 2020-06-11T07:44:40.775+10:00 [updatedAt] => 2020-08-21T22:15:40.962+10:00 [title] => VC 1-031 Tricia Benn Hosts Special Guest Mark Boundy [pubdate] => 2020-06-25T10:00:00.000+10:00 [link] => [author] => Mark Boundy [imageFile] => https://megaphone.imgix.net/podcasts/96c62b54-ab63-11ea-8134-4b4564dbe33f/image/uploads_2F1591825284774-6idh24dhy7o-5bc293561572a8c195c5251eeb180bf4_2FVC%2B030%2BTricia%2BBenn%2BHosts%2BMark%2BBoundy%2B.jpg?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 31 [subtitle] => [summary] =>

    Tricia Benn, Executive VP with the C-Suite Network serves as the guest host for this episode. She interviews Mark Boundy as the guest. We talk about the vision of a value-focused organization, and some of the tools we use with clients to help simplify and clarify that process.

    [audioFile] => https://megaphone-prod.s3.amazonaws.com/podcasts/d9d4b47c-3301-11ea-9589-73d79959f0d0/episodes/96c62b54-ab63-11ea-8134-4b4564dbe33f/stripped_74a6649d255379925499d6c9ade9c550.mp3 [downloadUrl] => https://traffic.megaphone.fm/CSN8998728008.mp3 [size] => 46312594 [duration] => 1929.69 [uid] => CSN8998728008 [originalUrl] => [bitrate] => 192 [samplerate] => 44100 [channelMode] => stereo [vbr] => [audioFileProcessing] => [podcastId] => d9d4b47c-3301-11ea-9589-73d79959f0d0 [preCount] => 0 [postCount] => 1 [insertionPoints] => Array ( )[id3File] => https://megaphone-prod.s3.amazonaws.com/podcasts/d9d4b47c-3301-11ea-9589-73d79959f0d0/episodes/96c62b54-ab63-11ea-8134-4b4564dbe33f/id3/0f57f92c1bfda013ded933e321578fbe.mp3 [id3FileProcessing] => [id3FileSize] => 344495 [parentId] => [guid] => [pubdateTimezone] => UTC [originalFilename] => VC 031 Tricia Benn Interviews Mark Boundy - 6:6:20, 1.29 PM.mp3 [preOffset] => 0.0 [postOffset] => 0.0 [spotifyIdentifier] => [expectedAdhash] => [audioFileUpdatedAt] => [draft] => [externalId] => [cleanTitle] => Tricia Benn Hosts Special Guest Mark Boundy [customFields] => [podcastTitle] => ValuClarity [networkId] => 350149ba-8137-11e8-b024-4351158a124b [podcastAuthor] => Mark Boundy [podcastItunesCategories] => Array ( [0] => Entrepreneurship [1] => Marketing [2] => Business )[advertisingTags] => Array ( ))
  • Tricia Benn, Executive VP with the C-Suite Network serves as...
  • Array ( [id] => 31ffae4e-ab62-11ea-a957-8b0685b0deb3 [createdAt] => 2020-06-11T07:34:42.208+10:00 [updatedAt] => 2020-06-11T07:36:41.610+10:00 [title] => VC 030 Bryan Wright: Communicating Value Through Video [pubdate] => 2020-06-22T21:00:00.000+10:00 [link] => [author] => Mark Boundy [imageFile] => https://megaphone.imgix.net/podcasts/31ffae4e-ab62-11ea-a957-8b0685b0deb3/image/uploads_2F1591824686166-lyr1sz42xs-ad3a17c5bdcded4e7fe73cce2026d6e8_2FVC%2B030%2BBryan%2BWright.jpg?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 30 [subtitle] => [summary] =>

    Bryan Wright is a video master, who has run state-of-the-art video production departments for major silicon valley firms, and now does it as his business. Video has become a key tool for companies to communicate their value...and like any tool, can be used expertly or incompetently (and anywhere in between). We discuss how to communicate value, brand, etc.

    [audioFile] => https://megaphone-prod.s3.amazonaws.com/podcasts/d9d4b47c-3301-11ea-9589-73d79959f0d0/episodes/31ffae4e-ab62-11ea-a957-8b0685b0deb3/stripped_064571300fa6a2680a80572fe270e35d.mp3 [downloadUrl] => https://traffic.megaphone.fm/CSN4825956290.mp3 [size] => 47461773 [duration] => 1977.57 [uid] => CSN4825956290 [originalUrl] => [bitrate] => 192 [samplerate] => 44100 [channelMode] => stereo [vbr] => [audioFileProcessing] => [podcastId] => d9d4b47c-3301-11ea-9589-73d79959f0d0 [preCount] => 0 [postCount] => 1 [insertionPoints] => Array ( )[id3File] => https://megaphone-prod.s3.amazonaws.com/podcasts/d9d4b47c-3301-11ea-9589-73d79959f0d0/episodes/31ffae4e-ab62-11ea-a957-8b0685b0deb3/id3/5f5b5ef94494dd75aac58b569c3b6e41.mp3 [id3FileProcessing] => [id3FileSize] => 344667 [parentId] => [guid] => [pubdateTimezone] => Pacific Time (US & Canada) [originalFilename] => VC 030 Bryan Wright - 6:10:20, 8.58 AM.mp3 [preOffset] => 0.0 [postOffset] => 0.0 [spotifyIdentifier] => [expectedAdhash] => [audioFileUpdatedAt] => [draft] => [externalId] => [cleanTitle] => Bryan Wright: Communicating Value Through Video [customFields] => [podcastTitle] => ValuClarity [networkId] => 350149ba-8137-11e8-b024-4351158a124b [podcastAuthor] => Mark Boundy [podcastItunesCategories] => Array ( [0] => Entrepreneurship [1] => Marketing [2] => Business )[advertisingTags] => Array ( ))
  • Bryan Wright is a video master, who has run state-of-the-art...
  • Array ( [id] => b26a51a6-ab53-11ea-a33c-cbc5ac3e6c88 [createdAt] => 2020-06-11T05:50:55.202+10:00 [updatedAt] => 2020-06-11T07:16:42.739+10:00 [title] => VC 029 Dr. Rachel MK Headly: Culture, Leadership, and Change [pubdate] => 2020-06-18T21:00:00.000+10:00 [link] => [author] => Mark Boundy [imageFile] => https://megaphone.imgix.net/podcasts/b26a51a6-ab53-11ea-a33c-cbc5ac3e6c88/image/uploads_2F1591823760176-pgkoeihi16g-a7810508da41fa7010755660fbc34775_2FVC%2B28%2BDr.%2BRachel%2BMK%2BHeadley.jpg?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 29 [subtitle] => [summary] =>

    Dr. Rachel MK Headly -- author, scientist, and speaker and I talk about leading change, including an introduction to her approach to understanding how the people on your team want to work with each other. Knowing this allows a team to figure out why they drive each other crazy even though they know why they need each other....and how to break the cycle of dysfunctional teams.

    [audioFile] => https://megaphone-prod.s3.amazonaws.com/podcasts/d9d4b47c-3301-11ea-9589-73d79959f0d0/episodes/b26a51a6-ab53-11ea-a33c-cbc5ac3e6c88/stripped_782b0066846c97571d3c7b8ebd182a43.mp3 [downloadUrl] => https://traffic.megaphone.fm/CSN7435391321.mp3 [size] => 43012388 [duration] => 1792.18 [uid] => CSN7435391321 [originalUrl] => [bitrate] => 192 [samplerate] => 44100 [channelMode] => stereo [vbr] => [audioFileProcessing] => [podcastId] => d9d4b47c-3301-11ea-9589-73d79959f0d0 [preCount] => 0 [postCount] => 1 [insertionPoints] => Array ( )[id3File] => https://megaphone-prod.s3.amazonaws.com/podcasts/d9d4b47c-3301-11ea-9589-73d79959f0d0/episodes/b26a51a6-ab53-11ea-a33c-cbc5ac3e6c88/id3/d9f28b1cc956fe84b0628a94b2e3226b.mp3 [id3FileProcessing] => [id3FileSize] => 344711 [parentId] => [guid] => [pubdateTimezone] => Pacific Time (US & Canada) [originalFilename] => VC 029 Rachel Headley - 6:10:20, 12.33 PM.mp3 [preOffset] => 0.0 [postOffset] => 0.0 [spotifyIdentifier] => [expectedAdhash] => [audioFileUpdatedAt] => [draft] => [externalId] => [cleanTitle] => Dr. Rachel MK Headly: Culture, Leadership, and Change [customFields] => [podcastTitle] => ValuClarity [networkId] => 350149ba-8137-11e8-b024-4351158a124b [podcastAuthor] => Mark Boundy [podcastItunesCategories] => Array ( [0] => Entrepreneurship [1] => Marketing [2] => Business )[advertisingTags] => Array ( ))
  • Dr. Rachel MK Headly -- author, scientist, and speaker and...
  • Array ( [id] => 7fb4319e-a82b-11ea-b1a4-4f85d4b11dbd [createdAt] => 2020-06-07T05:25:36.760+10:00 [updatedAt] => 2020-08-21T22:20:15.350+10:00 [title] => VC 1-028 Steve Sundberg and I Talk About Company-wide Value Focus [pubdate] => 2020-06-15T21:00:00.000+10:00 [link] => [author] => Mark Boundy [imageFile] => https://megaphone.imgix.net/podcasts/7fb4319e-a82b-11ea-b1a4-4f85d4b11dbd/image/uploads_2F1591471231621-11h0t7j1rry-cf273beeaf22757d97230ded77fc56bc_2FVC%2B28%2BSteve%2BSundberg.jpg?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 28 [subtitle] => [summary] =>

    I met Steve Sundberg when he was a global sales leader of over 150 customer-facing professionals...the most value-conscious sales force I've ever encountered. Since then, he's led or owned several small-to-medium sized contract manufacturers, and has grown them by making sure that the entire company knows how their role contributes to customer value. He's living proof that de-siloing by putting customer value (not simply "the customer") in everyone's sights makes everyone more successful.

    [audioFile] => https://megaphone-prod.s3.amazonaws.com/podcasts/d9d4b47c-3301-11ea-9589-73d79959f0d0/episodes/7fb4319e-a82b-11ea-b1a4-4f85d4b11dbd/stripped_57159242a2f6110f6c86960a86a09ec4.mp3 [downloadUrl] => https://traffic.megaphone.fm/CSN1817697719.mp3 [size] => 62221792 [duration] => 2592.57 [uid] => CSN1817697719 [originalUrl] => [bitrate] => 192 [samplerate] => 44100 [channelMode] => stereo [vbr] => [audioFileProcessing] => [podcastId] => d9d4b47c-3301-11ea-9589-73d79959f0d0 [preCount] => 0 [postCount] => 1 [insertionPoints] => Array ( )[id3File] => https://megaphone-prod.s3.amazonaws.com/podcasts/d9d4b47c-3301-11ea-9589-73d79959f0d0/episodes/7fb4319e-a82b-11ea-b1a4-4f85d4b11dbd/id3/25499728ce70b102af918fa18fcd7f7c.mp3 [id3FileProcessing] => [id3FileSize] => 344953 [parentId] => [guid] => [pubdateTimezone] => Pacific Time (US & Canada) [originalFilename] => VC 028 Steve Sundberg - 6:4:20, 1.01 PM.mp3 [preOffset] => 0.0 [postOffset] => 0.0 [spotifyIdentifier] => [expectedAdhash] => [audioFileUpdatedAt] => [draft] => [externalId] => [cleanTitle] => Steve Sundberg and I Talk About Company-wide Value Focus [customFields] => [podcastTitle] => ValuClarity [networkId] => 350149ba-8137-11e8-b024-4351158a124b [podcastAuthor] => Mark Boundy [podcastItunesCategories] => Array ( [0] => Entrepreneurship [1] => Marketing [2] => Business )[advertisingTags] => Array ( ))
  • I met Steve Sundberg when he was a global sales...
  • Array ( [id] => b56133b0-a82a-11ea-9076-db5be9435199 [createdAt] => 2020-06-07T05:19:57.316+10:00 [updatedAt] => 2020-08-21T22:19:58.543+10:00 [title] => VC 1-027 Martyn Lewis and I talk about the customer's journey [pubdate] => 2020-06-11T21:00:00.000+10:00 [link] => [author] => Mark Boundy [imageFile] => https://megaphone.imgix.net/podcasts/b56133b0-a82a-11ea-9076-db5be9435199/image/uploads_2F1591470933510-5cgmgkgdt0l-135e5e167ca85fe74cbba52fc5d6dcea_2FVC27%2BMartyn%2BLewis.%2BArjun%2BSen.jpg?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 27 [subtitle] => [summary] =>

    Martyn Lewis focuses his client engagements around their customers' journey. He helps sales forces design their process around a customer buying, which ultimately results in more revenue. His book, "How Customers Buy...and Why they Don't" distills what he does nicely. We talk about what it means to help customers buy...a great conversation

    [audioFile] => https://megaphone-prod.s3.amazonaws.com/podcasts/d9d4b47c-3301-11ea-9589-73d79959f0d0/episodes/b56133b0-a82a-11ea-9076-db5be9435199/stripped_079475160524dc8a4440b8312aefeba5.mp3 [downloadUrl] => https://traffic.megaphone.fm/CSN9858225054.mp3 [size] => 61351601 [duration] => 2556.32 [uid] => CSN9858225054 [originalUrl] => [bitrate] => 192 [samplerate] => 44100 [channelMode] => stereo [vbr] => [audioFileProcessing] => [podcastId] => d9d4b47c-3301-11ea-9589-73d79959f0d0 [preCount] => 0 [postCount] => 1 [insertionPoints] => Array ( )[id3File] => https://megaphone-prod.s3.amazonaws.com/podcasts/d9d4b47c-3301-11ea-9589-73d79959f0d0/episodes/b56133b0-a82a-11ea-9076-db5be9435199/id3/dea6690ce59583b67280b7b898266818.mp3 [id3FileProcessing] => [id3FileSize] => 344641 [parentId] => [guid] => [pubdateTimezone] => Pacific Time (US & Canada) [originalFilename] => VC 027 Martyn Lewis - 6:6:20, 11.56 AM.mp3 [preOffset] => 0.0 [postOffset] => 0.0 [spotifyIdentifier] => [expectedAdhash] => [audioFileUpdatedAt] => [draft] => [externalId] => [cleanTitle] => Martyn Lewis and I talk about the customer's journey [customFields] => [podcastTitle] => ValuClarity [networkId] => 350149ba-8137-11e8-b024-4351158a124b [podcastAuthor] => Mark Boundy [podcastItunesCategories] => Array ( [0] => Entrepreneurship [1] => Marketing [2] => Business )[advertisingTags] => Array ( ))
  • Martyn Lewis focuses his client engagements around their customers' journey....
  • Array ( [id] => 0f79e386-a828-11ea-ba00-4f10ddc188ce [createdAt] => 2020-06-07T05:00:59.984+10:00 [updatedAt] => 2020-08-21T22:20:43.117+10:00 [title] => VC 1-026 Cristina DiGiacomo: Asking the right questions with the help of Philosophy [pubdate] => 2020-06-08T21:00:00.000+10:00 [link] => [author] => Mark Boundy [imageFile] => [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 26 [subtitle] => [summary] =>

    Cristina DiGiacomo helps business leaders seek greater wisdom. Using the thoughts of history's greatest thinkers, she brings fresh, brilliant perspectives to the most modern problems, but using the world's giant minds to help ask the right questions. I love talking with Cristina, and thought I'd have a conversation with her in front of a microphone. I think you'll enjoy it.

    [audioFile] => https://megaphone-prod.s3.amazonaws.com/podcasts/d9d4b47c-3301-11ea-9589-73d79959f0d0/episodes/0f79e386-a828-11ea-ba00-4f10ddc188ce/stripped_5081f0fdfa66522885c4ba1accb1e05b.mp3 [downloadUrl] => https://traffic.megaphone.fm/CSN4089258062.mp3 [size] => 127682351 [duration] => 5320.1 [uid] => CSN4089258062 [originalUrl] => [bitrate] => 192 [samplerate] => 44100 [channelMode] => stereo [vbr] => [audioFileProcessing] => [podcastId] => d9d4b47c-3301-11ea-9589-73d79959f0d0 [preCount] => 0 [postCount] => 1 [insertionPoints] => Array ( )[id3File] => https://megaphone-prod.s3.amazonaws.com/podcasts/d9d4b47c-3301-11ea-9589-73d79959f0d0/episodes/0f79e386-a828-11ea-ba00-4f10ddc188ce/id3/9bc5fe9880d9079ed615daf7765fe9ad.mp3 [id3FileProcessing] => [id3FileSize] => 344755 [parentId] => [guid] => [pubdateTimezone] => Pacific Time (US & Canada) [originalFilename] => VC 026 Cristina DiGiaacomo - 6:3:20, 4.12 PM.mp3 [preOffset] => 0.0 [postOffset] => 0.0 [spotifyIdentifier] => [expectedAdhash] => [audioFileUpdatedAt] => [draft] => [externalId] => [cleanTitle] => Cristina DiGiacomo: Asking the right questions with the help of Philosophy [customFields] => [podcastTitle] => ValuClarity [networkId] => 350149ba-8137-11e8-b024-4351158a124b [podcastAuthor] => Mark Boundy [podcastItunesCategories] => Array ( [0] => Entrepreneurship [1] => Marketing [2] => Business )[advertisingTags] => Array ( ))
  • Cristina DiGiacomo helps business leaders seek greater wisdom. Using the...
  • Array ( [id] => 5138337c-a5e4-11ea-8c8b-9ba0cd705635 [createdAt] => 2020-06-04T07:51:02.172+10:00 [updatedAt] => 2020-06-04T07:52:44.995+10:00 [title] => VC 025 Arjun Sen: Value and Brand [pubdate] => 2020-06-05T00:00:00.000+10:00 [link] => [author] => Mark Boundy [imageFile] => https://megaphone.imgix.net/podcasts/5138337c-a5e4-11ea-8c8b-9ba0cd705635/image/uploads_2F1591220813849-77fa44ypy3d-23ee27a3844c385001a0e1b5165f064c_2FVC26%2BArjun%2BSen.jpg?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 25 [subtitle] => [summary] =>

    Arjun Sen has consulted with a who's who of consumer brands, and continues to advise executives at major brands on strategy. We talk about value in the consumer space, some of the differences vis-a-vis business-to-business marketing and sales...and the even stronger parallels.

    [audioFile] => https://megaphone-prod.s3.amazonaws.com/podcasts/d9d4b47c-3301-11ea-9589-73d79959f0d0/episodes/5138337c-a5e4-11ea-8c8b-9ba0cd705635/stripped_7b8cd628641b593594182f66ec71c11b.mp3 [downloadUrl] => https://traffic.megaphone.fm/CSN4554555201.mp3 [size] => 40249469 [duration] => 1677.06 [uid] => CSN4554555201 [originalUrl] => [bitrate] => 192 [samplerate] => 44100 [channelMode] => stereo [vbr] => [audioFileProcessing] => [podcastId] => d9d4b47c-3301-11ea-9589-73d79959f0d0 [preCount] => 0 [postCount] => 1 [insertionPoints] => Array ( )[id3File] => https://megaphone-prod.s3.amazonaws.com/podcasts/d9d4b47c-3301-11ea-9589-73d79959f0d0/episodes/5138337c-a5e4-11ea-8c8b-9ba0cd705635/id3/4d14c76962d354c7f2eaa1733472b151.mp3 [id3FileProcessing] => [id3FileSize] => 344457 [parentId] => [guid] => [pubdateTimezone] => Pacific Time (US & Canada) [originalFilename] => VC 025 Arjun Sen - 6:1:20, 5.08 PM.mp3 [preOffset] => 0.0 [postOffset] => 0.0 [spotifyIdentifier] => [expectedAdhash] => [audioFileUpdatedAt] => [draft] => [externalId] => [cleanTitle] => Arjun Sen: Value and Brand [customFields] => [podcastTitle] => ValuClarity [networkId] => 350149ba-8137-11e8-b024-4351158a124b [podcastAuthor] => Mark Boundy [podcastItunesCategories] => Array ( [0] => Entrepreneurship [1] => Marketing [2] => Business )[advertisingTags] => Array ( ))
  • Arjun Sen has consulted with a who's who of consumer...
  • Array ( [id] => 18fe97a0-a399-11ea-aff4-f3b0ce3097ae [createdAt] => 2020-06-01T09:47:33.267+10:00 [updatedAt] => 2020-06-04T07:06:07.239+10:00 [title] => VC 024 Greg Williams, on Negotiation and Body Language. [pubdate] => 2020-06-01T18:59:00.000+10:00 [link] => [author] => Mark Boundy [imageFile] => https://megaphone.imgix.net/podcasts/18fe97a0-a399-11ea-aff4-f3b0ce3097ae/image/uploads_2F1591217948955-sjxepqjl8ja-1f10e7e322d0882e44faca743a03b754_2FVC%2B025%2BMaster%2BNegotiator.jpg?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 24 [subtitle] => [summary] =>

    Greg Williams, the Master Negotiator, is a noted speaker and trainer on body language and negotiation. We agreed that tough negotiations in sales often means that the selling organization failed to build sufficient value early in the customer's buying process...but that negotiation skills, including an understanding of your counterpart's body language, is often a key skillset.

    [audioFile] => https://megaphone-prod.s3.amazonaws.com/podcasts/d9d4b47c-3301-11ea-9589-73d79959f0d0/episodes/18fe97a0-a399-11ea-aff4-f3b0ce3097ae/stripped_2ba3da8a4f1565b541194f9912cc5de9.mp3 [downloadUrl] => https://traffic.megaphone.fm/CSN3337405173.mp3 [size] => 40225645 [duration] => 1676.07 [uid] => CSN3337405173 [originalUrl] => [bitrate] => 192 [samplerate] => 44100 [channelMode] => stereo [vbr] => [audioFileProcessing] => [podcastId] => d9d4b47c-3301-11ea-9589-73d79959f0d0 [preCount] => 0 [postCount] => 1 [insertionPoints] => Array ( )[id3File] => https://megaphone-prod.s3.amazonaws.com/podcasts/d9d4b47c-3301-11ea-9589-73d79959f0d0/episodes/18fe97a0-a399-11ea-aff4-f3b0ce3097ae/id3/b452828f3c73ceb3140d427d436e30f7.mp3 [id3FileProcessing] => [id3FileSize] => 344705 [parentId] => [guid] => [pubdateTimezone] => UTC [originalFilename] => VC 024 Greg Williams, master negotiator - 5:18:20, 11.35 AM.mp3 [preOffset] => 0.0 [postOffset] => 0.0 [spotifyIdentifier] => [expectedAdhash] => [audioFileUpdatedAt] => [draft] => [externalId] => [cleanTitle] => Greg Williams, on Negotiation and Body Language. [customFields] => [podcastTitle] => ValuClarity [networkId] => 350149ba-8137-11e8-b024-4351158a124b [podcastAuthor] => Mark Boundy [podcastItunesCategories] => Array ( [0] => Entrepreneurship [1] => Marketing [2] => Business )[advertisingTags] => Array ( ))
  • Greg Williams, the Master Negotiator, is a noted speaker and...
  • Array ( [id] => a36a2f1c-96ba-11ea-b35d-23ead87245af [createdAt] => 2020-05-16T00:44:53.783+10:00 [updatedAt] => 2020-05-16T00:45:28.344+10:00 [title] => VC 023 David Newman: Selling Yourself First, then Your Value to Achieve the Right Prices [pubdate] => 2020-05-18T22:00:00.000+10:00 [link] => [author] => Mark Boundy [imageFile] => https://megaphone.imgix.net/podcasts/a36a2f1c-96ba-11ea-b35d-23ead87245af/image/uploads_2F1589553538103-9s8ii2g094o-4eb660df013e6c1391731cc17c7fcb0b_2F23%2B%2BDavid%2BNewman.jpg?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 23 [subtitle] => [summary] =>

    David Newman is the Author of "Do It! Marketing" and more recently "Do It! Speaking". He helps professional speakers (independents and executives who speak as part of their jobs) grow in all aspects of the business, especially marketing and selling this very intangible service. We talk about the process of building personal credibility and brand to build value that deserves the prices you need.

    [audioFile] => https://megaphone-prod.s3.amazonaws.com/podcasts/d9d4b47c-3301-11ea-9589-73d79959f0d0/episodes/a36a2f1c-96ba-11ea-b35d-23ead87245af/stripped_7fdaca0f9f9d9c6e7a05fca5031f8a32.mp3 [downloadUrl] => https://traffic.megaphone.fm/CSN9100330970.mp3 [size] => 11968512 [duration] => 498.69 [uid] => CSN9100330970 [originalUrl] => [bitrate] => 192 [samplerate] => 44100 [channelMode] => stereo [vbr] => [audioFileProcessing] => [podcastId] => d9d4b47c-3301-11ea-9589-73d79959f0d0 [preCount] => 0 [postCount] => 1 [insertionPoints] => Array ( )[id3File] => https://megaphone-prod.s3.amazonaws.com/podcasts/d9d4b47c-3301-11ea-9589-73d79959f0d0/episodes/a36a2f1c-96ba-11ea-b35d-23ead87245af/id3/b7b973f6b371554e342996b667cbdd91.mp3 [id3FileProcessing] => [id3FileSize] => 344811 [parentId] => [guid] => [pubdateTimezone] => Pacific Time (US & Canada) [originalFilename] => VC 023 David Newman - 5:8:20, 11.01 AM.mp3 [preOffset] => 0.0 [postOffset] => 0.0 [spotifyIdentifier] => [expectedAdhash] => [audioFileUpdatedAt] => [draft] => [externalId] => [cleanTitle] => David Newman: Selling Yourself First, then Your Value to Achieve the Right Prices [customFields] => [podcastTitle] => ValuClarity [networkId] => 350149ba-8137-11e8-b024-4351158a124b [podcastAuthor] => Mark Boundy [podcastItunesCategories] => Array ( [0] => Entrepreneurship [1] => Marketing [2] => Business )[advertisingTags] => Array ( ))
  • David Newman is the Author of "Do It! Marketing" and...
  • Array ( [id] => d51c6366-90c7-11ea-8a50-7354a505324a [createdAt] => 2020-05-08T11:04:13.635+10:00 [updatedAt] => 2020-08-21T22:19:01.276+10:00 [title] => VC 1-022 Christine Gilroy: Selling Customer Outcomes: Selling Value [pubdate] => 2020-05-14T21:00:00.000+10:00 [link] => [author] => Mark Boundy [imageFile] => https://megaphone.imgix.net/podcasts/d51c6366-90c7-11ea-8a50-7354a505324a/image/uploads_2F1588899789421-9mr9fuf0ry-83470a795bb84898c389f268b3bf3065_2FVC%2B022%2BChristie%2BGilroy.jpg?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 22 [subtitle] => [summary] =>

    Christine Gilroy has been a sales leader selling sales performance technology for many years. She's sold CRM and bought all kinds of sales training and technology. Through it all, she's seen that the differentiator isn't more/cooler tech, it's selling customer outcomes...She is adamant that tools that help sellers do that are what sales leaders really need, now more than ever.

    [audioFile] => https://megaphone-prod.s3.amazonaws.com/podcasts/d9d4b47c-3301-11ea-9589-73d79959f0d0/episodes/d51c6366-90c7-11ea-8a50-7354a505324a/stripped_0490c146362ee52b45d0b7b0dcaa2670.mp3 [downloadUrl] => https://traffic.megaphone.fm/CSN6938750651.mp3 [size] => 49984574 [duration] => 2082.69 [uid] => CSN6938750651 [originalUrl] => [bitrate] => 192 [samplerate] => 44100 [channelMode] => stereo [vbr] => [audioFileProcessing] => [podcastId] => d9d4b47c-3301-11ea-9589-73d79959f0d0 [preCount] => 0 [postCount] => 1 [insertionPoints] => Array ( )[id3File] => https://megaphone-prod.s3.amazonaws.com/podcasts/d9d4b47c-3301-11ea-9589-73d79959f0d0/episodes/d51c6366-90c7-11ea-8a50-7354a505324a/id3/76bab13460952471b5d6aa6679525481.mp3 [id3FileProcessing] => [id3FileSize] => 344731 [parentId] => [guid] => [pubdateTimezone] => Pacific Time (US & Canada) [originalFilename] => VC 022 Christine Gilroy - 5:7:20, 5.12 PM.mp3 [preOffset] => 0.0 [postOffset] => 0.0 [spotifyIdentifier] => [expectedAdhash] => [audioFileUpdatedAt] => [draft] => [externalId] => [cleanTitle] => Christine Gilroy: Selling Customer Outcomes: Selling Value [customFields] => [podcastTitle] => ValuClarity [networkId] => 350149ba-8137-11e8-b024-4351158a124b [podcastAuthor] => Mark Boundy [podcastItunesCategories] => Array ( [0] => Entrepreneurship [1] => Marketing [2] => Business )[advertisingTags] => Array ( ))
  • Christine Gilroy has been a sales leader selling sales performance...
  • Array ( [id] => 2f72b6fe-90c7-11ea-854b-7f5dcf3ed041 [createdAt] => 2020-05-08T10:59:35.700+10:00 [updatedAt] => 2020-05-08T11:01:45.901+10:00 [title] => VC 021 C.Lee Smith talks Hiring Great Talent, Coaching, and Toxic Employees [pubdate] => 2020-05-11T22:00:00.000+10:00 [link] => [author] => Mark Boundy [imageFile] => https://megaphone.imgix.net/podcasts/2f72b6fe-90c7-11ea-854b-7f5dcf3ed041/image/uploads_2F1588898741784-hld93gjbswe-5a2b14594615080dce2b130922129218_2FVC%2B021%2BC.%2BLee%2BSmith.jpg?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 5 [subtitle] => [summary] =>

    Lee Smith, founder and CEO of SalesFuel talks about his specialties: hiring great people, coaching them well, and dealing with the different toxic employee types. His book "Hire Smarter, Sell More" captures his learning and his company's special sauce in helping their clients become more successful in selling.

    [audioFile] => https://megaphone-prod.s3.amazonaws.com/podcasts/d9d4b47c-3301-11ea-9589-73d79959f0d0/episodes/2f72b6fe-90c7-11ea-854b-7f5dcf3ed041/stripped_2170c911c13f3a43c706d5bcbd81444e.mp3 [downloadUrl] => https://traffic.megaphone.fm/CSN3790594600.mp3 [size] => 50173910 [duration] => 2090.58 [uid] => CSN3790594600 [originalUrl] => [bitrate] => 192 [samplerate] => 44100 [channelMode] => stereo [vbr] => [audioFileProcessing] => [podcastId] => d9d4b47c-3301-11ea-9589-73d79959f0d0 [preCount] => 0 [postCount] => 1 [insertionPoints] => Array ( )[id3File] => https://megaphone-prod.s3.amazonaws.com/podcasts/d9d4b47c-3301-11ea-9589-73d79959f0d0/episodes/2f72b6fe-90c7-11ea-854b-7f5dcf3ed041/id3/df52a96bc6f4b4ea113661f7c3a2c47f.mp3 [id3FileProcessing] => [id3FileSize] => 344611 [parentId] => [guid] => [pubdateTimezone] => Pacific Time (US & Canada) [originalFilename] => VC 021 C. Lee Smith - 5:7:20, 11.33 AM.mp3 [preOffset] => 0.0 [postOffset] => 0.0 [spotifyIdentifier] => [expectedAdhash] => [audioFileUpdatedAt] => [draft] => [externalId] => [cleanTitle] => C.Lee Smith talks Hiring Great Talent, Coaching, and Toxic Employees [customFields] => [podcastTitle] => ValuClarity [networkId] => 350149ba-8137-11e8-b024-4351158a124b [podcastAuthor] => Mark Boundy [podcastItunesCategories] => Array ( [0] => Entrepreneurship [1] => Marketing [2] => Business )[advertisingTags] => Array ( ))
  • Lee Smith, founder and CEO of SalesFuel talks about his...
  • Array ( [id] => 5fa0dfc0-9092-11ea-9272-b3cfdc1dcca2 [createdAt] => 2020-05-08T04:41:33.200+10:00 [updatedAt] => 2020-05-08T10:25:15.793+10:00 [title] => VC 020 Kak Varley and I Discuss Sales [pubdate] => 2020-05-08T22:00:00.000+10:00 [link] => [author] => Mark Boundy [imageFile] => https://megaphone.imgix.net/podcasts/5fa0dfc0-9092-11ea-9272-b3cfdc1dcca2/image/uploads_2F1588897269771-gqu1kfzxgam-664c774d817082b19c23f8276ee67db4_2FVC%2B020%2BKak%2BVarley.jpg?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 20 [subtitle] => [summary] =>

    Kak Varley is a highly experienced sales professional and sales leader. We talk about the essence of sales and value: The company's value to the salesperson, the salesperson's value to the company, the value of the company's products/services to customers.

    [audioFile] => https://megaphone-prod.s3.amazonaws.com/podcasts/d9d4b47c-3301-11ea-9589-73d79959f0d0/episodes/5fa0dfc0-9092-11ea-9272-b3cfdc1dcca2/stripped_783bbed0a67c7d71525c3d193548b1cc.mp3 [downloadUrl] => https://traffic.megaphone.fm/CSN9038765321.mp3 [size] => 53035885 [duration] => 2209.83 [uid] => CSN9038765321 [originalUrl] => [bitrate] => 192 [samplerate] => 44100 [channelMode] => stereo [vbr] => [audioFileProcessing] => [podcastId] => d9d4b47c-3301-11ea-9589-73d79959f0d0 [preCount] => 0 [postCount] => 1 [insertionPoints] => Array ( )[id3File] => https://megaphone-prod.s3.amazonaws.com/podcasts/d9d4b47c-3301-11ea-9589-73d79959f0d0/episodes/5fa0dfc0-9092-11ea-9272-b3cfdc1dcca2/id3/e10bd631aa91ce33c065186c2071fe9a.mp3 [id3FileProcessing] => [id3FileSize] => 344427 [parentId] => [guid] => [pubdateTimezone] => Pacific Time (US & Canada) [originalFilename] => VC 020 Kak Varley - 3:26:20, 4.29 PM.mp3 [preOffset] => 0.0 [postOffset] => 0.0 [spotifyIdentifier] => [expectedAdhash] => [audioFileUpdatedAt] => [draft] => [externalId] => [cleanTitle] => Kak Varley and I Discuss Sales and the Customer's Why [customFields] => [podcastTitle] => ValuClarity [networkId] => 350149ba-8137-11e8-b024-4351158a124b [podcastAuthor] => Mark Boundy [podcastItunesCategories] => Array ( [0] => Entrepreneurship [1] => Marketing [2] => Business )[advertisingTags] => Array ( ))
  • Kak Varley is a highly experienced sales professional and sales...
  • Array ( [id] => 1b0554be-8dee-11ea-a031-37830ac3b7ee [createdAt] => 2020-05-04T20:00:38.308+10:00 [updatedAt] => 2020-08-21T22:18:38.245+10:00 [title] => VC 1-019 Rich Blakeman. Talking Sales and Discovery [pubdate] => 2020-05-05T00:00:00.000+10:00 [link] => [author] => Mark Boundy [imageFile] => https://megaphone.imgix.net/podcasts/1b0554be-8dee-11ea-a031-37830ac3b7ee/image/uploads_2F1588585807884-xrlpoif6tza-296ee6377fbbc1494ecb1d942f1c3f2d_2FVC%2B019%2BRich%2BBlakeman.jpg?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 19 [subtitle] => [summary] =>

    Rich Blakeman is the sales leader's leader. He's personally grown and led sales forces, and has helped clients transform their sales forces. His experience with sellers covers a broad range of industries, and he's successfully gone deep into sales organizations to build sales excellence. We talk about how nothing moves without great discovery: understanding the customer, their world, and their aspirations.

    [audioFile] => https://megaphone-prod.s3.amazonaws.com/podcasts/d9d4b47c-3301-11ea-9589-73d79959f0d0/episodes/1b0554be-8dee-11ea-a031-37830ac3b7ee/stripped_263ddeb0ebce9d96e9c66fbef44114a3.mp3 [downloadUrl] => https://traffic.megaphone.fm/CSN2257227646.mp3 [size] => 53924884 [duration] => 2246.87 [uid] => CSN2257227646 [originalUrl] => [bitrate] => 192 [samplerate] => 44100 [channelMode] => stereo [vbr] => [audioFileProcessing] => [podcastId] => d9d4b47c-3301-11ea-9589-73d79959f0d0 [preCount] => 0 [postCount] => 1 [insertionPoints] => Array ( )[id3File] => https://megaphone-prod.s3.amazonaws.com/podcasts/d9d4b47c-3301-11ea-9589-73d79959f0d0/episodes/1b0554be-8dee-11ea-a031-37830ac3b7ee/id3/5b34a9cc3b280eb8c4dd4423d597221a.mp3 [id3FileProcessing] => [id3FileSize] => 344755 [parentId] => [guid] => [pubdateTimezone] => Pacific Time (US & Canada) [originalFilename] => VC 019 Rich Blakeman - 4:20:20, 4.23 PM.mp3 [preOffset] => 0.0 [postOffset] => 0.0 [spotifyIdentifier] => [expectedAdhash] => [audioFileUpdatedAt] => [draft] => [externalId] => [cleanTitle] => Rich Blakeman. Talking Sales and Discovery [customFields] => [podcastTitle] => ValuClarity [networkId] => 350149ba-8137-11e8-b024-4351158a124b [podcastAuthor] => Mark Boundy [podcastItunesCategories] => Array ( [0] => Entrepreneurship [1] => Marketing [2] => Business )[advertisingTags] => Array ( ))
  • Rich Blakeman is the sales leader's leader. He's personally grown...
  • Array ( [id] => 4aebeef4-8376-11ea-a3a5-6fec5f5c4afd [createdAt] => 2020-04-21T12:17:47.444+10:00 [updatedAt] => 2020-04-21T12:21:49.984+10:00 [title] => VC 018 Holly Duckworth: Customer-Centricity via Mindfulness in Sales [pubdate] => 2020-04-27T10:00:00.000+10:00 [link] => [author] => Mark Boundy [imageFile] => https://megaphone.imgix.net/podcasts/4aebeef4-8376-11ea-a3a5-6fec5f5c4afd/image/uploads_2F1587435239561-gbugaplhntv-f976c5b36257fff984d53d8b63710f84_2FVC%2B018%2BHolly%2BDuckworth.jpg?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 18 [subtitle] => [summary] =>

    Holly Duckworth is an accomplished speaker and mindfulness practitioner. Her most recent book, "Sell More, Stress Less" is a guidebook with 52 weekly affirmations on mindfulness in sales. We talk about mindfulness and intention to be of value to your customer/client is foundational to performing discovery in a truly customer-centric way. THAT enables sellers to uncover value gaps and to co-create innovative solutions with clients.

    [audioFile] => https://megaphone-prod.s3.amazonaws.com/podcasts/d9d4b47c-3301-11ea-9589-73d79959f0d0/episodes/4aebeef4-8376-11ea-a3a5-6fec5f5c4afd/stripped_9f6c060a0079ceb06ebd14f541d188e6.mp3 [downloadUrl] => https://traffic.megaphone.fm/CSN5381724541.mp3 [size] => 53637120 [duration] => 2234.88 [uid] => CSN5381724541 [originalUrl] => [bitrate] => 192 [samplerate] => 44100 [channelMode] => stereo [vbr] => [audioFileProcessing] => [podcastId] => d9d4b47c-3301-11ea-9589-73d79959f0d0 [preCount] => 0 [postCount] => 1 [insertionPoints] => Array ( )[id3File] => https://megaphone-prod.s3.amazonaws.com/podcasts/d9d4b47c-3301-11ea-9589-73d79959f0d0/episodes/4aebeef4-8376-11ea-a3a5-6fec5f5c4afd/id3/cb0d5c6b99b5c847cf642c1f2ab846fd.mp3 [id3FileProcessing] => [id3FileSize] => 344851 [parentId] => [guid] => [pubdateTimezone] => UTC [originalFilename] => VC 018 Holly Duckworth - 4:20:20, 1.52 PM.mp3 [preOffset] => 0.0 [postOffset] => 0.0 [spotifyIdentifier] => [expectedAdhash] => [audioFileUpdatedAt] => [draft] => [externalId] => [cleanTitle] => Holly Duckworth and Mindfulness in Sales [customFields] => [podcastTitle] => ValuClarity [networkId] => 350149ba-8137-11e8-b024-4351158a124b [podcastAuthor] => Mark Boundy [podcastItunesCategories] => Array ( [0] => Entrepreneurship [1] => Marketing [2] => Business )[advertisingTags] => Array ( ))
  • Holly Duckworth is an accomplished speaker and mindfulness practitioner. Her...
  • Array ( [id] => 5957855c-8371-11ea-9938-13da5cde9582 [createdAt] => 2020-04-21T11:42:24.154+10:00 [updatedAt] => 2020-04-21T11:44:10.154+10:00 [title] => VC 017 Valerie Bertrand; Wealth, and Understanding Your Customer. [pubdate] => 2020-04-23T10:00:00.000+10:00 [link] => [author] => Mark Boundy [imageFile] => https://megaphone.imgix.net/podcasts/5957855c-8371-11ea-9938-13da5cde9582/image/uploads_2F1587433044522-9419mk1v3b-d705730850b71626f60928cafed18900_2FVC%2B017%2BValerie%2BBertrand.jpg?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 17 [subtitle] => [summary] =>

    Valerie Bertrand consults on wealth and investments, but that's the tip of the iceberg that is her offer. She dives deep into clients' motivations, desires, and mental blocks to help them realize true wealth. What she does feels like so much more than your run-of-the-mill investment advisor, and also much more than a counselor....by combining a unique blend of two pretty standard professions, she has developed a highly differentiated, highly valuable service. We talk about that, and how significant her discovery and differentiation is in her business.

    [audioFile] => https://megaphone-prod.s3.amazonaws.com/podcasts/d9d4b47c-3301-11ea-9589-73d79959f0d0/episodes/5957855c-8371-11ea-9938-13da5cde9582/stripped_05dcc54fbe135cac43c9deaf252b37d0.mp3 [downloadUrl] => https://traffic.megaphone.fm/CSN6286103661.mp3 [size] => 42124643 [duration] => 1755.19 [uid] => CSN6286103661 [originalUrl] => [bitrate] => 192 [samplerate] => 44100 [channelMode] => stereo [vbr] => [audioFileProcessing] => [podcastId] => d9d4b47c-3301-11ea-9589-73d79959f0d0 [preCount] => 0 [postCount] => 1 [insertionPoints] => Array ( )[id3File] => https://megaphone-prod.s3.amazonaws.com/podcasts/d9d4b47c-3301-11ea-9589-73d79959f0d0/episodes/5957855c-8371-11ea-9938-13da5cde9582/id3/22c1566d9e5bc568f4c6d45e1a91018a.mp3 [id3FileProcessing] => [id3FileSize] => 345085 [parentId] => [guid] => [pubdateTimezone] => UTC [originalFilename] => VC 017 Valerie Bertrand - 4:20:20, 5.45 PM.mp3 [preOffset] => 0.0 [postOffset] => 0.0 [spotifyIdentifier] => [expectedAdhash] => [audioFileUpdatedAt] => [draft] => [externalId] => [cleanTitle] => Valerie Bertrand; Wealth, and Understanding Your Customer. [customFields] => [podcastTitle] => ValuClarity [networkId] => 350149ba-8137-11e8-b024-4351158a124b [podcastAuthor] => Mark Boundy [podcastItunesCategories] => Array ( [0] => Entrepreneurship [1] => Marketing [2] => Business )[advertisingTags] => Array ( ))
  • Valerie Bertrand consults on wealth and investments, but that's the...
  • Array ( [id] => 7f01fa42-82ab-11ea-9803-d7bacaa4fb3d [createdAt] => 2020-04-20T12:06:06.994+10:00 [updatedAt] => 2020-04-20T23:34:16.749+10:00 [title] => VC 016 Tricia Benn and Community [pubdate] => 2020-04-20T23:34:02.000+10:00 [link] => [author] => Mark Boundy [imageFile] => https://megaphone.imgix.net/podcasts/7f01fa42-82ab-11ea-9803-d7bacaa4fb3d/image/uploads_2F1587348044638-w52kbvptwp9-c0769f27fd1abb73a0b08ee84e5ea3fe_2FVCv016%2BTricia%2BBenn.jpg?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 16 [subtitle] => [summary] =>

    Tricia Benn of the C-Suite Network talks about her work with the C-Suite Network and that organizations Hero Club. Tricia is in charge of building strong communities of business leaders. We talk about "the 5 Keeps for right now": Keep customers engaged , Keep employees focused keep cash flowing , Keep showing Continuity, Keep your spirits up.

    [audioFile] => https://megaphone-prod.s3.amazonaws.com/podcasts/d9d4b47c-3301-11ea-9589-73d79959f0d0/episodes/7f01fa42-82ab-11ea-9803-d7bacaa4fb3d/stripped_f4fd31761dcb9e37124355e9b3e55a78.mp3 [downloadUrl] => https://traffic.megaphone.fm/CSN4788655963.mp3 [size] => 46729508 [duration] => 1947.06 [uid] => CSN4788655963 [originalUrl] => [bitrate] => 192 [samplerate] => 44100 [channelMode] => stereo [vbr] => [audioFileProcessing] => [podcastId] => d9d4b47c-3301-11ea-9589-73d79959f0d0 [preCount] => 0 [postCount] => 1 [insertionPoints] => Array ( )[id3File] => https://megaphone-prod.s3.amazonaws.com/podcasts/d9d4b47c-3301-11ea-9589-73d79959f0d0/episodes/7f01fa42-82ab-11ea-9803-d7bacaa4fb3d/id3/a11b0a338037f4d984670d7241259b0a.mp3 [id3FileProcessing] => [id3FileSize] => 344587 [parentId] => [guid] => [pubdateTimezone] => Arizona [originalFilename] => VC 016 Tricia Benn - 4:7:20, 2.02 PM.mp3 [preOffset] => 0.0 [postOffset] => 0.0 [spotifyIdentifier] => [expectedAdhash] => [audioFileUpdatedAt] => [draft] => [externalId] => [cleanTitle] => Tricia Benn Talks Community, Continuity, and Culture. [customFields] => [podcastTitle] => ValuClarity [networkId] => 350149ba-8137-11e8-b024-4351158a124b [podcastAuthor] => Mark Boundy [podcastItunesCategories] => Array ( [0] => Entrepreneurship [1] => Marketing [2] => Business )[advertisingTags] => Array ( ))
  • Tricia Benn of the C-Suite Network talks about her work...
  • Array ( [id] => d29cba78-7ce5-11ea-8b68-b321ee568ef9 [createdAt] => 2020-04-13T03:48:31.092+10:00 [updatedAt] => 2020-08-21T22:21:09.508+10:00 [title] => VC 1-015 Steve Lishansky and Selling Value [pubdate] => 2020-04-16T10:00:00.000+10:00 [link] => [author] => Mark Boundy [imageFile] => https://megaphone.imgix.net/podcasts/d29cba78-7ce5-11ea-8b68-b321ee568ef9/image/uploads_2F1586708621550-zucgummfafr-be40c589b60742fea9a83e06a3f28dc7_2FVC%2B015%2BSteve%2BLishansky.jpg?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 15 [subtitle] => [summary] =>

    Steve Lishansky and I are kindred spirits. Like me, he helps organizations transition from sales forces to teams of trusted business consultants. We talk about understanding the outcomes beyond what a customer knows to ask for. Steve says that "the ability to facilitate [customer] clarity about what is most important to them is the ultimate differentiator".

    [audioFile] => https://megaphone-prod.s3.amazonaws.com/podcasts/d9d4b47c-3301-11ea-9589-73d79959f0d0/episodes/d29cba78-7ce5-11ea-8b68-b321ee568ef9/stripped_ce2b29a706df2df9223e78f31923851e.mp3 [downloadUrl] => https://traffic.megaphone.fm/CSN2014545370.mp3 [size] => 47446726 [duration] => 1976.95 [uid] => CSN2014545370 [originalUrl] => [bitrate] => 192 [samplerate] => 44100 [channelMode] => stereo [vbr] => [audioFileProcessing] => [podcastId] => d9d4b47c-3301-11ea-9589-73d79959f0d0 [preCount] => 0 [postCount] => 1 [insertionPoints] => Array ( )[id3File] => https://megaphone-prod.s3.amazonaws.com/podcasts/d9d4b47c-3301-11ea-9589-73d79959f0d0/episodes/d29cba78-7ce5-11ea-8b68-b321ee568ef9/id3/0a08547d1c37ec5f17ff7491c5d6d438.mp3 [id3FileProcessing] => [id3FileSize] => 344637 [parentId] => [guid] => [pubdateTimezone] => UTC [originalFilename] => VC 015 Steve Lishansky - 4:12:20, 9.02 AM.mp3 [preOffset] => 0.0 [postOffset] => 0.0 [spotifyIdentifier] => [expectedAdhash] => [audioFileUpdatedAt] => [draft] => [externalId] => [cleanTitle] => Steve Lishansky and Selling Value [customFields] => [podcastTitle] => ValuClarity [networkId] => 350149ba-8137-11e8-b024-4351158a124b [podcastAuthor] => Mark Boundy [podcastItunesCategories] => Array ( [0] => Entrepreneurship [1] => Marketing [2] => Business )[advertisingTags] => Array ( ))
  • Steve Lishansky and I are kindred spirits. Like me, he...
  • Array ( [id] => b2059160-7cd9-11ea-9c49-578c675ec927 [createdAt] => 2020-04-13T02:21:42.454+10:00 [updatedAt] => 2020-04-13T02:23:53.268+10:00 [title] => VC 014 David Veech and Leadership [pubdate] => 2020-04-13T10:00:00.000+10:00 [link] => [author] => Mark Boundy [imageFile] => https://megaphone.imgix.net/podcasts/b2059160-7cd9-11ea-9c49-578c675ec927/image/uploads_2F1586708269313-7g304npeg45-b8d9056ef1c8edce8f6aade25612fac9_2FVC%2B014%2BDavid%2BVeech.jpg?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 14 [subtitle] => [summary] =>

    David Veech knows leadership, from his time in the armed forces, to being a leadership coach, trainer, and facilitator. We talk about his work, about creating meaning for people, about aligning everyone in the organization around customer value.

    [audioFile] => https://megaphone-prod.s3.amazonaws.com/podcasts/d9d4b47c-3301-11ea-9589-73d79959f0d0/episodes/b2059160-7cd9-11ea-9c49-578c675ec927/stripped_5b080ad30e5c5c3f9164baad3b4d3e1c.mp3 [downloadUrl] => https://traffic.megaphone.fm/CSN6943428929.mp3 [size] => 53131807 [duration] => 2213.83 [uid] => CSN6943428929 [originalUrl] => [bitrate] => 192 [samplerate] => 44100 [channelMode] => stereo [vbr] => [audioFileProcessing] => [podcastId] => d9d4b47c-3301-11ea-9589-73d79959f0d0 [preCount] => 0 [postCount] => 1 [insertionPoints] => Array ( )[id3File] => https://megaphone-prod.s3.amazonaws.com/podcasts/d9d4b47c-3301-11ea-9589-73d79959f0d0/episodes/b2059160-7cd9-11ea-9c49-578c675ec927/id3/5f7f0b4a8603e76ddee3625e49c04836.mp3 [id3FileProcessing] => [id3FileSize] => 344397 [parentId] => [guid] => [pubdateTimezone] => UTC [originalFilename] => VC 014 David Veech - 4:12:20, 7.50 AM.mp3 [preOffset] => 0.0 [postOffset] => 0.0 [spotifyIdentifier] => [expectedAdhash] => [audioFileUpdatedAt] => [draft] => [externalId] => [cleanTitle] => David Veech and Leadership [customFields] => [podcastTitle] => ValuClarity [networkId] => 350149ba-8137-11e8-b024-4351158a124b [podcastAuthor] => Mark Boundy [podcastItunesCategories] => Array ( [0] => Entrepreneurship [1] => Marketing [2] => Business )[advertisingTags] => Array ( ))
  • David Veech knows leadership, from his time in the armed...
  • Array ( [id] => 0abc74f6-7846-11ea-a047-53ac2bcec8c2 [createdAt] => 2020-04-07T06:34:41.121+10:00 [updatedAt] => 2020-08-21T22:21:39.437+10:00 [title] => VC 013 Tina Greenbaum, and Mastery Under Pressure [pubdate] => 2020-04-07T06:31:00.000+10:00 [link] => [author] => Mark Boundy [imageFile] => https://megaphone.imgix.net/podcasts/0abc74f6-7846-11ea-a047-53ac2bcec8c2/image/uploads_2F1586205271616-9i7t2ew7uq4-071897316ad2517f18a9ce9081f4a08f_2FVC%2B013%2BTina%2BRosenbaum.jpg?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 13 [subtitle] => [summary] =>

    Tina Greenbaum is a psychotherapist with a "performance under pressure" practice. Her clients include top athletes and executives. She comes onto the ValuClarity Podcast to discuss how every sales professional in the world could stand to increase their window of stress tolerance.

    [audioFile] => https://megaphone-prod.s3.amazonaws.com/podcasts/d9d4b47c-3301-11ea-9589-73d79959f0d0/episodes/0abc74f6-7846-11ea-a047-53ac2bcec8c2/stripped_9e283db7b547a2cf2a07e75a171927d1.mp3 [downloadUrl] => https://traffic.megaphone.fm/CSN1876537253.mp3 [size] => 47005361 [duration] => 1958.56 [uid] => CSN1876537253 [originalUrl] => [bitrate] => 192 [samplerate] => 44100 [channelMode] => stereo [vbr] => [audioFileProcessing] => [podcastId] => d9d4b47c-3301-11ea-9589-73d79959f0d0 [preCount] => 0 [postCount] => 1 [insertionPoints] => Array ( )[id3File] => https://megaphone-prod.s3.amazonaws.com/podcasts/d9d4b47c-3301-11ea-9589-73d79959f0d0/episodes/0abc74f6-7846-11ea-a047-53ac2bcec8c2/id3/29ea9f6181d9cbe4388fbc402d8e5ccf.mp3 [id3FileProcessing] => [id3FileSize] => 344493 [parentId] => [guid] => [pubdateTimezone] => Pacific Time (US & Canada) [originalFilename] => VC 013 Tina Greenbaum. - 4:6:20, 11.47 AM.mp3 [preOffset] => 0.0 [postOffset] => 0.0 [spotifyIdentifier] => [expectedAdhash] => [audioFileUpdatedAt] => [draft] => [externalId] => [cleanTitle] => Tina Greenbaum, and Mastery Under Pressure [customFields] => [podcastTitle] => ValuClarity [networkId] => 350149ba-8137-11e8-b024-4351158a124b [podcastAuthor] => Mark Boundy [podcastItunesCategories] => Array ( [0] => Entrepreneurship [1] => Marketing [2] => Business )[advertisingTags] => Array ( ))
  • Tina Greenbaum is a psychotherapist with a "performance under pressure"...
  • Array ( [id] => c3628322-71d1-11ea-a8c0-93d7a0cac408 [createdAt] => 2020-03-30T02:27:12.822+11:00 [updatedAt] => 2020-03-30T02:28:49.801+11:00 [title] => VC 012: Kerri Salls: Building Business Value by Focusing on Customer Value [pubdate] => 2020-04-02T19:00:00.000+11:00 [link] => [author] => Mark Boundy [imageFile] => https://megaphone.imgix.net/podcasts/c3628322-71d1-11ea-a8c0-93d7a0cac408/image/uploads_2F1585493918521-fvph9sx4vmj-4574c7eb27d9052ba777a597de3828a3_2FVC%2B012%2BKerri%2BSalls.jpg?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 11 [subtitle] => [summary] =>

    Kerri Salls, best-selling author of Multiply Your Business Value in 3 Steps, specializes in helping clients grow the value of their businesses. She starts with internal value: people, process and values that operationalize best practices into a business. This results in increased external value: value to a buyer of the business.

    We also discussed what this means in the context of the current COVID-19 (at least when we recorded this episode), and how the lockdown exposes the truly important in our businesses...what may have been a back-burner initiative is now critical.

    [audioFile] => https://megaphone-prod.s3.amazonaws.com/podcasts/d9d4b47c-3301-11ea-9589-73d79959f0d0/episodes/c3628322-71d1-11ea-a8c0-93d7a0cac408/stripped_1ab73b3d9dae73ae7c21fe58933ac5bc.mp3 [downloadUrl] => https://traffic.megaphone.fm/CSN7943909377.mp3 [size] => 38668956 [duration] => 1611.21 [uid] => CSN7943909377 [originalUrl] => [bitrate] => 192 [samplerate] => 44100 [channelMode] => stereo [vbr] => [audioFileProcessing] => [podcastId] => d9d4b47c-3301-11ea-9589-73d79959f0d0 [preCount] => 0 [postCount] => 1 [insertionPoints] => Array ( )[id3File] => https://megaphone-prod.s3.amazonaws.com/podcasts/d9d4b47c-3301-11ea-9589-73d79959f0d0/episodes/c3628322-71d1-11ea-a8c0-93d7a0cac408/id3/9f4f506b2f8eb160570900e289d9c3a4.mp3 [id3FileProcessing] => [id3FileSize] => 335763 [parentId] => [guid] => [pubdateTimezone] => Eastern Time (US & Canada) [originalFilename] => VC 012 Kerri Salls - 3:25:20, 10.25 AM.mp3 [preOffset] => 0.0 [postOffset] => 0.0 [spotifyIdentifier] => [expectedAdhash] => [audioFileUpdatedAt] => [draft] => [externalId] => [cleanTitle] => Kerri Salls: Building Business Value by Focusing on Customer Value [customFields] => [podcastTitle] => ValuClarity [networkId] => 350149ba-8137-11e8-b024-4351158a124b [podcastAuthor] => Mark Boundy [podcastItunesCategories] => Array ( [0] => Entrepreneurship [1] => Marketing [2] => Business )[advertisingTags] => Array ( ))
  • Kerri Salls, best-selling author of Multiply Your Business Value in 3...
  • Array ( [id] => a428fc7e-71cd-11ea-be40-c32d6413beb8 [createdAt] => 2020-03-30T01:57:42.444+11:00 [updatedAt] => 2020-03-30T01:59:58.878+11:00 [title] => VC 011: Darrell Amy -- Aligning Sales and Marketing Around Value [pubdate] => 2020-03-30T19:00:00.000+11:00 [link] => [author] => Mark Boundy [imageFile] => https://megaphone.imgix.net/podcasts/a428fc7e-71cd-11ea-be40-c32d6413beb8/image/uploads_2F1585493023022-oaxcnz8oepk-73948160ac5855c1847bb520269f82f4_2FVC%2B011%2BDarrell%2BAmy.jpg?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 11 [subtitle] => [summary] =>

    Darrell Amy, Author of the upcoming book, "Revenue Growth Engine" and I talk about putting customer value at the center of Sales and Marketing Alignment. Rather than settling inter-department disputes in favor of either sales or marketing, the "winner" should always be customer value focus.

    Darrell believes that value (and articulating it in the form of messaging and then dialogue) is the fuel of the sales and marketing engine. Your technology stack, processes, playbooks might be great engine components, but without value....they amount to a powerful engine without anything to power it.

    [audioFile] => https://megaphone-prod.s3.amazonaws.com/podcasts/d9d4b47c-3301-11ea-9589-73d79959f0d0/episodes/a428fc7e-71cd-11ea-be40-c32d6413beb8/stripped_6e0b25dd1490a7e75ef3052347d1eb3a.mp3 [downloadUrl] => https://traffic.megaphone.fm/CSN1264213550.mp3 [size] => 54610755 [duration] => 2275.45 [uid] => CSN1264213550 [originalUrl] => [bitrate] => 192 [samplerate] => 44100 [channelMode] => stereo [vbr] => [audioFileProcessing] => [podcastId] => d9d4b47c-3301-11ea-9589-73d79959f0d0 [preCount] => 0 [postCount] => 1 [insertionPoints] => Array ( )[id3File] => https://megaphone-prod.s3.amazonaws.com/podcasts/d9d4b47c-3301-11ea-9589-73d79959f0d0/episodes/a428fc7e-71cd-11ea-be40-c32d6413beb8/id3/90318bb853ac4e4d0847a968d0d00757.mp3 [id3FileProcessing] => [id3FileSize] => 335769 [parentId] => [guid] => [pubdateTimezone] => Eastern Time (US & Canada) [originalFilename] => VC 011 Darrell Amy.mp3 [preOffset] => 0.0 [postOffset] => 0.0 [spotifyIdentifier] => [expectedAdhash] => [audioFileUpdatedAt] => [draft] => [externalId] => [cleanTitle] => Darrell Amy -- Aligning Sales and Marketing Around Value [customFields] => [podcastTitle] => ValuClarity [networkId] => 350149ba-8137-11e8-b024-4351158a124b [podcastAuthor] => Mark Boundy [podcastItunesCategories] => Array ( [0] => Entrepreneurship [1] => Marketing [2] => Business )[advertisingTags] => Array ( ))
  • Darrell Amy, Author of the upcoming book, "Revenue Growth Engine"...
  • Array ( [id] => 484544ee-6ad4-11ea-888a-efbde5a16415 [createdAt] => 2020-03-21T04:57:36.622+11:00 [updatedAt] => 2020-03-21T04:59:03.561+11:00 [title] => VC 010 Lisa Levy and Adaptive Transformation [pubdate] => 2020-03-23T11:00:00.000+11:00 [link] => [author] => Mark Boundy [imageFile] => https://megaphone.imgix.net/podcasts/484544ee-6ad4-11ea-888a-efbde5a16415/image/uploads_2F1584726707303-fysshpzg6du-85b0daf04f7a31a46609d4fbb552455d_2FVC%2B010%2BLesa%2BLevy.jpg?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 10 [subtitle] => [summary] =>

    Times have made this episode's topic more important than ever.

    Lisa Levy has combined project management with change management...with continuous improvement disciplines to help her clients build a critical business capability: corporate agility. She calls it Adaptive Transformation, and is about to launch a book...to go with her successful consulting practice, LCubed Consulting.

    We talk about the general need for corporate agility, but go into applying it to quarantines, working virtually, and tease the most important thing you can do: understand your customer value -- then build your strategy and processes around that.

    [audioFile] => https://megaphone-prod.s3.amazonaws.com/podcasts/d9d4b47c-3301-11ea-9589-73d79959f0d0/episodes/484544ee-6ad4-11ea-888a-efbde5a16415/stripped_4b9d547a98b2c45a93cad5dcd0fd0395.mp3 [downloadUrl] => https://traffic.megaphone.fm/CSN6782488322.mp3 [size] => 34855915 [duration] => 1452.33 [uid] => CSN6782488322 [originalUrl] => [bitrate] => 192 [samplerate] => 44100 [channelMode] => stereo [vbr] => [audioFileProcessing] => [podcastId] => d9d4b47c-3301-11ea-9589-73d79959f0d0 [preCount] => 0 [postCount] => 1 [insertionPoints] => Array ( )[id3File] => https://megaphone-prod.s3.amazonaws.com/podcasts/d9d4b47c-3301-11ea-9589-73d79959f0d0/episodes/484544ee-6ad4-11ea-888a-efbde5a16415/id3/b5fd1647f28d3cc3c0b23358f4ec80b7.mp3 [id3FileProcessing] => [id3FileSize] => 335831 [parentId] => [guid] => [pubdateTimezone] => UTC [originalFilename] => VC 010 Lisa Levy and Transformative Change. - 3:20:20, 10.26 AM.mp3 [preOffset] => 0.0 [postOffset] => 0.0 [spotifyIdentifier] => [expectedAdhash] => [audioFileUpdatedAt] => [draft] => [externalId] => [cleanTitle] => Lisa Levy and Adaptive Transformation [customFields] => [podcastTitle] => ValuClarity [networkId] => 350149ba-8137-11e8-b024-4351158a124b [podcastAuthor] => Mark Boundy [podcastItunesCategories] => Array ( [0] => Entrepreneurship [1] => Marketing [2] => Business )[advertisingTags] => Array ( ))
  • Times have made this episode's topic more important than ever.Lisa...
  • Array ( [id] => 942c67e8-6700-11ea-a543-0fb4dafc944b [createdAt] => 2020-03-16T08:04:37.168+11:00 [updatedAt] => 2020-03-16T08:05:50.209+11:00 [title] => VC 009 Book Launch Interview with Kelly Cordes, WJON.com (Townsquare Media St Cloud, MN) [pubdate] => 2020-03-16T11:00:00.000+11:00 [link] => [author] => Mark Boundy [imageFile] => https://megaphone.imgix.net/podcasts/942c67e8-6700-11ea-a543-0fb4dafc944b/image/uploads_2F1584306234346-z1uquf9t52g-2fb36713e100a62592b1944ec9aed629_2FVC%2B009%2BBook%2BLaunch%2BInterview.jpg?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 9 [subtitle] => "It Matters" Show with Kelly Cordes, WJON.com. Townsquare Media. St. Cloud, MN [summary] =>

    I'm the guest on this episode, interviewed by Kelly Cordes in Minneapolis. We go through why I wrote the book, and a thumbnail of what's in it.

    [audioFile] => https://megaphone-prod.s3.amazonaws.com/podcasts/d9d4b47c-3301-11ea-9589-73d79959f0d0/episodes/942c67e8-6700-11ea-a543-0fb4dafc944b/stripped_8e888ab30d1f5dd7ffb775c93f604943.mp3 [downloadUrl] => https://traffic.megaphone.fm/CSN5454932378.mp3 [size] => 29605929 [duration] => 1233.58 [uid] => CSN5454932378 [originalUrl] => [bitrate] => 192 [samplerate] => 44100 [channelMode] => stereo [vbr] => [audioFileProcessing] => [podcastId] => d9d4b47c-3301-11ea-9589-73d79959f0d0 [preCount] => 0 [postCount] => 1 [insertionPoints] => Array ( )[id3File] => https://megaphone-prod.s3.amazonaws.com/podcasts/d9d4b47c-3301-11ea-9589-73d79959f0d0/episodes/942c67e8-6700-11ea-a543-0fb4dafc944b/id3/7a75348bcf03b2378f51c204eb9e1fd0.mp3 [id3FileProcessing] => [id3FileSize] => 335089 [parentId] => [guid] => [pubdateTimezone] => UTC [originalFilename] => VC 009 mKelly Cordes WJON.com - 3:15:20, 1.49 PM.mp3 [preOffset] => 0.0 [postOffset] => 0.0 [spotifyIdentifier] => [expectedAdhash] => [audioFileUpdatedAt] => [draft] => [externalId] => [cleanTitle] => Book Launch Interview with Kelly Cordes, WJON.com [customFields] => [podcastTitle] => ValuClarity [networkId] => 350149ba-8137-11e8-b024-4351158a124b [podcastAuthor] => Mark Boundy [podcastItunesCategories] => Array ( [0] => Entrepreneurship [1] => Marketing [2] => Business )[advertisingTags] => Array ( ))
  • I'm the guest on this episode, interviewed by Kelly Cordes...
  • Array ( [id] => 3bceae28-5902-11ea-b1fd-7ff52d8ef0c9 [createdAt] => 2020-02-27T12:41:11.632+11:00 [updatedAt] => 2020-08-21T22:17:47.367+10:00 [title] => VC 1-008 Bill Higgs: Talking Culture and Value Culture. [pubdate] => 2020-03-09T11:00:00.000+11:00 [link] => [author] => Mark Boundy [imageFile] => https://megaphone.imgix.net/podcasts/3bceae28-5902-11ea-b1fd-7ff52d8ef0c9/image/uploads_2F1583757742125-alul1as952g-5e3227c605bd9bd28a1ff3e203222392_2F008%2BBill%2BHiggs.jpg?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 8 [subtitle] => [summary] =>

    Bill Higgs, former Ranger and founder of Mustang Engineering, talks two sides of the same coin: leadership and culture. We discuss his experience with culture, his seven step process for building a culture (from his book, Culture Code Champions), that customer value is the reason business exists, and the importance of using customer value as your "where" alongside your leadership/culture "how".

    [audioFile] => https://megaphone-prod.s3.amazonaws.com/podcasts/d9d4b47c-3301-11ea-9589-73d79959f0d0/episodes/3bceae28-5902-11ea-b1fd-7ff52d8ef0c9/stripped_bcc8f0e53c988b29a24692b3eb5adce1.mp3 [downloadUrl] => https://traffic.megaphone.fm/CSN1686320700.mp3 [size] => 79009959 [duration] => 3292.08 [uid] => CSN1686320700 [originalUrl] => [bitrate] => 192 [samplerate] => 44100 [channelMode] => stereo [vbr] => [audioFileProcessing] => [podcastId] => d9d4b47c-3301-11ea-9589-73d79959f0d0 [preCount] => 0 [postCount] => 1 [insertionPoints] => Array ( )[id3File] => https://megaphone-prod.s3.amazonaws.com/podcasts/d9d4b47c-3301-11ea-9589-73d79959f0d0/episodes/3bceae28-5902-11ea-b1fd-7ff52d8ef0c9/id3/e6bd099b6295f3ed2e52b8b93b083c9b.mp3 [id3FileProcessing] => [id3FileSize] => 344739 [parentId] => [guid] => [pubdateTimezone] => UTC [originalFilename] => VC 008 Buiill Higgs Rec 26 Feb.mp3 [preOffset] => 0.0 [postOffset] => 0.0 [spotifyIdentifier] => [expectedAdhash] => [audioFileUpdatedAt] => [draft] => [externalId] => [cleanTitle] => Bill Biggs: Talking Culture and Value Culture. [customFields] => [podcastTitle] => ValuClarity [networkId] => 350149ba-8137-11e8-b024-4351158a124b [podcastAuthor] => Mark Boundy [podcastItunesCategories] => Array ( [0] => Entrepreneurship [1] => Marketing [2] => Business )[advertisingTags] => Array ( ))
  • Bill Higgs, former Ranger and founder of Mustang Engineering, talks...
  • Array ( [id] => 7e85da50-5765-11ea-b78e-539941ac5301 [createdAt] => 2020-02-25T11:26:41.408+11:00 [updatedAt] => 2020-08-21T22:22:11.823+10:00 [title] => VC 1-007 Mark Stiving discusses Value-based pricing [pubdate] => 2020-03-02T11:00:00.000+11:00 [link] => [author] => Mark Boundy [imageFile] => https://megaphone.imgix.net/podcasts/7e85da50-5765-11ea-b78e-539941ac5301/image/uploads_2F1582590242207-cge4f4y3k54-62735d0b90a44c8b22e00538af7e9dac_2F007%2BStiving.jpg?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 7 [subtitle] => [summary] =>

    Mark Stiving of Impact Pricing and the Impact Pricing podcast and I talk about value-based pricing. We agree on how important it is for sales, marketing, and product management organization to have a coordinated approach to building value in the customer's mind, so that a value-based price is possible

    [audioFile] => https://megaphone-prod.s3.amazonaws.com/podcasts/d9d4b47c-3301-11ea-9589-73d79959f0d0/episodes/7e85da50-5765-11ea-b78e-539941ac5301/stripped_ecdca92db5404ea3d081a033f5a7dd08.mp3 [downloadUrl] => https://traffic.megaphone.fm/CSN1367922931.mp3 [size] => 43045616 [duration] => 1793.57 [uid] => CSN1367922931 [originalUrl] => [bitrate] => 192 [samplerate] => 44100 [channelMode] => stereo [vbr] => [audioFileProcessing] => [podcastId] => d9d4b47c-3301-11ea-9589-73d79959f0d0 [preCount] => 0 [postCount] => 1 [insertionPoints] => Array ( )[id3File] => https://megaphone-prod.s3.amazonaws.com/podcasts/d9d4b47c-3301-11ea-9589-73d79959f0d0/episodes/7e85da50-5765-11ea-b78e-539941ac5301/id3/dd8adc3305c829ed427bb8a9c1db3bda.mp3 [id3FileProcessing] => [id3FileSize] => 344541 [parentId] => [guid] => [pubdateTimezone] => UTC [originalFilename] => VC 007 Mark Stiving and Pricing - 2:24:20, 4.43 PM.mp3 [preOffset] => 0.0 [postOffset] => 0.0 [spotifyIdentifier] => [expectedAdhash] => [audioFileUpdatedAt] => [draft] => [externalId] => [cleanTitle] => Mark Stiving discusses Value-based pricing [customFields] => [podcastTitle] => ValuClarity [networkId] => 350149ba-8137-11e8-b024-4351158a124b [podcastAuthor] => Mark Boundy [podcastItunesCategories] => Array ( [0] => Entrepreneurship [1] => Marketing [2] => Business )[advertisingTags] => Array ( ))
  • Mark Stiving of Impact Pricing and the Impact Pricing podcast...
  • Array ( [id] => cb34c4ee-5678-11ea-8a4d-ab5be9cd75fa [createdAt] => 2020-02-24T07:12:19.338+11:00 [updatedAt] => 2020-02-24T07:14:56.617+11:00 [title] => VC 006 Customer Experience: Jacqueline Jasionowski [pubdate] => 2020-02-24T11:00:00.000+11:00 [link] => [author] => Mark Boundy [imageFile] => https://megaphone.imgix.net/podcasts/cb34c4ee-5678-11ea-8a4d-ab5be9cd75fa/image/uploads_2F1582488880459-wlz82zrgf-a00cb6a29a132b79f7526d228706f9c2_2FVC%2B006%2BJJ%2BQuote.jpg?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 6 [subtitle] => [summary] =>

    We talk about how customer value and customer experience are intertwined. I ask JJ to react to my customer experience classification system.

    [audioFile] => https://megaphone-prod.s3.amazonaws.com/podcasts/d9d4b47c-3301-11ea-9589-73d79959f0d0/episodes/cb34c4ee-5678-11ea-8a4d-ab5be9cd75fa/stripped_66829fc58150359b786ebabd0ad445cf.mp3 [downloadUrl] => https://traffic.megaphone.fm/CSN5394991945.mp3 [size] => 35317969 [duration] => 1471.58 [uid] => CSN5394991945 [originalUrl] => [bitrate] => 192 [samplerate] => 44100 [channelMode] => stereo [vbr] => [audioFileProcessing] => [podcastId] => d9d4b47c-3301-11ea-9589-73d79959f0d0 [preCount] => 0 [postCount] => 1 [insertionPoints] => Array ( )[id3File] => https://megaphone-prod.s3.amazonaws.com/podcasts/d9d4b47c-3301-11ea-9589-73d79959f0d0/episodes/cb34c4ee-5678-11ea-8a4d-ab5be9cd75fa/id3/0d95af147daf60f50d218d15859311e4.mp3 [id3FileProcessing] => [id3FileSize] => 334819 [parentId] => [guid] => [pubdateTimezone] => UTC [originalFilename] => VC 006 Jacqueline Jionowski & cust experience - 2:23:20, 1.07 PM.mp3 [preOffset] => 0.0 [postOffset] => 0.0 [spotifyIdentifier] => [expectedAdhash] => [audioFileUpdatedAt] => [draft] => [externalId] => [cleanTitle] => Customer Experience: Jacqueline Jasionowski [customFields] => [podcastTitle] => ValuClarity [networkId] => 350149ba-8137-11e8-b024-4351158a124b [podcastAuthor] => Mark Boundy [podcastItunesCategories] => Array ( [0] => Entrepreneurship [1] => Marketing [2] => Business )[advertisingTags] => Array ( ))
  • We talk about how customer value and customer experience are...
  • Array ( [id] => 351f75c0-4eb3-11ea-b7a6-fb6fb468cbbb [createdAt] => 2020-02-14T09:50:18.543+11:00 [updatedAt] => 2020-08-21T22:22:36.216+10:00 [title] => VC 1-005 Stories, Culture, and Value: Michael Houlihan and Bonnie Harvey [pubdate] => 2020-02-17T11:00:00.000+11:00 [link] => [author] => Mark Boundy [imageFile] => https://megaphone.imgix.net/podcasts/351f75c0-4eb3-11ea-b7a6-fb6fb468cbbb/image/uploads_2F1581634715524-1nj8m1gw2y4-3b4a41b797a796953225ec9af993b588_2FVC%2B005%2BCulture%2BQuote%2Bart.jpg?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 5 [subtitle] => [summary] =>

    Stories are getting big in the sales world...but why, and how can you get those benefits? And what else can you use stories for. Bonnie Harvey and Michael Houlihan built Barefoot wines into the world's largest wine brand, by building a culture focusing everyone at Barefoot on value; on the customer. They have started a venture focusing on using the best in storytelling to help companies build the right culture.

    [audioFile] => https://megaphone-prod.s3.amazonaws.com/podcasts/d9d4b47c-3301-11ea-9589-73d79959f0d0/episodes/351f75c0-4eb3-11ea-b7a6-fb6fb468cbbb/stripped_28040b7f1a6b3dd869bde07056ae7d27.mp3 [downloadUrl] => https://traffic.megaphone.fm/CSN4593990727.mp3 [size] => 37522912 [duration] => 1563.45 [uid] => CSN4593990727 [originalUrl] => [bitrate] => 192 [samplerate] => 44100 [channelMode] => stereo [vbr] => [audioFileProcessing] => [podcastId] => d9d4b47c-3301-11ea-9589-73d79959f0d0 [preCount] => 0 [postCount] => 1 [insertionPoints] => Array ( )[id3File] => https://megaphone-prod.s3.amazonaws.com/podcasts/d9d4b47c-3301-11ea-9589-73d79959f0d0/episodes/351f75c0-4eb3-11ea-b7a6-fb6fb468cbbb/id3/6249342b9c8138ec6b36d24e000e31c3.mp3 [id3FileProcessing] => [id3FileSize] => 344807 [parentId] => [guid] => [pubdateTimezone] => UTC [originalFilename] => VC 005 Michael and Bonnie- Storytelling and value. - 2:13:20, 3.42 PM.mp3 [preOffset] => 0.0 [postOffset] => 0.0 [spotifyIdentifier] => [expectedAdhash] => [audioFileUpdatedAt] => [draft] => [externalId] => [cleanTitle] => Stories, Culture, and Value: Michael Houlihan and Bonnie Harvey [customFields] => [podcastTitle] => ValuClarity [networkId] => 350149ba-8137-11e8-b024-4351158a124b [podcastAuthor] => Mark Boundy [podcastItunesCategories] => Array ( [0] => Entrepreneurship [1] => Marketing [2] => Business )[advertisingTags] => Array ( ))
  • Stories are getting big in the sales world...but why, and...
  • Array ( [id] => 11ee4268-4b69-11ea-9101-1beeccc331d3 [createdAt] => 2020-02-10T05:22:03.255+11:00 [updatedAt] => 2020-02-10T05:23:16.452+11:00 [title] => VC 004 Saving Siloed Customers from Themselves [pubdate] => 2020-02-10T11:00:00.000+11:00 [link] => [author] => Mark Boundy [imageFile] => https://megaphone.imgix.net/podcasts/11ee4268-4b69-11ea-9101-1beeccc331d3/image/uploads_2F1581272496167-nw6yx8augvs-06856f38b8fe7e3c27d56358befad8aa_2FVC%2B004%2Bsilo%2BQuote%2Bart.jpg?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => [episodeNumber] => [subtitle] => [summary] =>

    Companies have formed silos to help them perform their operations more efficiently and effectively, but that siloed structure often fails organizations trying to execute major buying decisions. Sales organizations need to be effective guides, saving their prospects from their own dysfunctions.

    [audioFile] => https://megaphone-prod.s3.amazonaws.com/podcasts/d9d4b47c-3301-11ea-9589-73d79959f0d0/episodes/11ee4268-4b69-11ea-9101-1beeccc331d3/stripped_c8e863811329d0eabca40e9037f0422e.mp3 [downloadUrl] => https://traffic.megaphone.fm/CSN7549851716.mp3 [size] => 28687464 [duration] => 1195.31 [uid] => CSN7549851716 [originalUrl] => [bitrate] => 192 [samplerate] => 44100 [channelMode] => stereo [vbr] => [audioFileProcessing] => [podcastId] => d9d4b47c-3301-11ea-9589-73d79959f0d0 [preCount] => 0 [postCount] => 1 [insertionPoints] => Array ( )[id3File] => https://megaphone-prod.s3.amazonaws.com/podcasts/d9d4b47c-3301-11ea-9589-73d79959f0d0/episodes/11ee4268-4b69-11ea-9101-1beeccc331d3/id3/cdd27d73ea01fdc914fdd2b71d9142f6.mp3 [id3FileProcessing] => [id3FileSize] => 335121 [parentId] => [guid] => [pubdateTimezone] => UTC [originalFilename] => VC 004 Saving the Siloed Customer From Themselves.mp3 [preOffset] => 0.0 [postOffset] => 0.0 [spotifyIdentifier] => [expectedAdhash] => [audioFileUpdatedAt] => [draft] => [externalId] => [cleanTitle] => VC 004 [customFields] => [podcastTitle] => ValuClarity [networkId] => 350149ba-8137-11e8-b024-4351158a124b [podcastAuthor] => Mark Boundy [podcastItunesCategories] => Array ( [0] => Entrepreneurship [1] => Marketing [2] => Business )[advertisingTags] => Array ( ))
  • Companies have formed silos to help them perform their operations...
  • Array ( [id] => c5be77cc-4466-11ea-8f13-835e63a9c8ba [createdAt] => 2020-02-01T07:17:58.300+11:00 [updatedAt] => 2020-08-21T22:19:29.395+10:00 [title] => VC 003 Value Propositions, Value Messaging, and Value Networks [pubdate] => 2020-02-03T11:00:00.000+11:00 [link] => [author] => Mark Boundy [imageFile] => https://megaphone.imgix.net/podcasts/c5be77cc-4466-11ea-8f13-835e63a9c8ba/image/uploads_2F1580502170433-10xvl3e3d6an-8ce8ab04e9a4891bb06438e38f606ee4_2FVC003%2Bpodcast%2Bquote.jpg?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => [episodeNumber] => [subtitle] => [summary] =>

    Value propositions are a monolithic statement in a world that requires personalization.

    Value messaging is telling, not selling.

    Value networks help companies build a suite of value hypotheses tuned to individual buying personas

    [audioFile] => https://megaphone-prod.s3.amazonaws.com/podcasts/d9d4b47c-3301-11ea-9589-73d79959f0d0/episodes/c5be77cc-4466-11ea-8f13-835e63a9c8ba/stripped_5a1150d43a242f84c2195efa6fdce8d2.mp3 [downloadUrl] => https://traffic.megaphone.fm/CSN1073054587.mp3 [size] => 37600653 [duration] => 1566.69 [uid] => CSN1073054587 [originalUrl] => [bitrate] => 192 [samplerate] => 44100 [channelMode] => stereo [vbr] => [audioFileProcessing] => [podcastId] => d9d4b47c-3301-11ea-9589-73d79959f0d0 [preCount] => 0 [postCount] => 1 [insertionPoints] => Array ( )[id3File] => https://megaphone-prod.s3.amazonaws.com/podcasts/d9d4b47c-3301-11ea-9589-73d79959f0d0/episodes/c5be77cc-4466-11ea-8f13-835e63a9c8ba/id3/4837291d33c9f6e1febd9b041d3c6607.mp3 [id3FileProcessing] => [id3FileSize] => 335045 [parentId] => [guid] => [pubdateTimezone] => UTC [originalFilename] => VC 003 Value prop, messaging, and networks.mp3 [preOffset] => 0.0 [postOffset] => 0.0 [spotifyIdentifier] => [expectedAdhash] => [audioFileUpdatedAt] => [draft] => [externalId] => [cleanTitle] => Value Propositions, Value Messaging, and Value Networks [customFields] => [podcastTitle] => ValuClarity [networkId] => 350149ba-8137-11e8-b024-4351158a124b [podcastAuthor] => Mark Boundy [podcastItunesCategories] => Array ( [0] => Entrepreneurship [1] => Marketing [2] => Business )[advertisingTags] => Array ( ))
  • Value propositions are a monolithic statement in a world that...
  • Array ( [id] => a1acd968-38be-11ea-9132-cf0e3eecda85 [createdAt] => 2020-01-17T11:16:39.549+11:00 [updatedAt] => 2020-01-17T20:54:00.453+11:00 [title] => VC 002: Five Myths About Price And Discounting [pubdate] => 2020-01-27T11:00:00.000+11:00 [link] => [author] => Mark Boundy [imageFile] => https://megaphone.imgix.net/podcasts/a1acd968-38be-11ea-9132-cf0e3eecda85/image/uploads_2F1579220129148-0bqea1c1kl3-26cd3c0875fef67f1cb3ebe7cf99a407_2FVC%2B002%2BQuote%2BArt.png?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 2 [subtitle] => [summary] =>

    Myth 1: Price should be calcuated from your costs

    Myth 2: Dropping price will increase demand

    Myth 3: Price is just another feature

    Myth 4: You can "Make it Up On Volume"

    Myth 5: There's Such a Thing as Limited-time Discount

    Bonus Myth 6: When a Customer Says "Your Price is Too High", believe it.

    [audioFile] => https://megaphone-prod.s3.amazonaws.com/podcasts/d9d4b47c-3301-11ea-9589-73d79959f0d0/episodes/a1acd968-38be-11ea-9132-cf0e3eecda85/stripped_3defec20a0697743a3f652acb395b1d5.mp3 [downloadUrl] => https://traffic.megaphone.fm/CSN1020319073.mp3 [size] => 27963977 [duration] => 1165.17 [uid] => CSN1020319073 [originalUrl] => [bitrate] => 192 [samplerate] => 44100 [channelMode] => stereo [vbr] => [audioFileProcessing] => [podcastId] => d9d4b47c-3301-11ea-9589-73d79959f0d0 [preCount] => 0 [postCount] => 1 [insertionPoints] => Array ( )[id3File] => https://megaphone-prod.s3.amazonaws.com/podcasts/d9d4b47c-3301-11ea-9589-73d79959f0d0/episodes/a1acd968-38be-11ea-9132-cf0e3eecda85/id3/b72c32461c7a1cd2fe35f6a6274f4ecf.mp3 [id3FileProcessing] => [id3FileSize] => 335185 [parentId] => [guid] => [pubdateTimezone] => UTC [originalFilename] => Podcast 2- 5 Myths about Price and Discounting.mp3 [preOffset] => 0.0 [postOffset] => 0.0 [spotifyIdentifier] => [expectedAdhash] => [audioFileUpdatedAt] => [draft] => [externalId] => [cleanTitle] => Five Myths About Price And Discounting [customFields] => [podcastTitle] => ValuClarity [networkId] => 350149ba-8137-11e8-b024-4351158a124b [podcastAuthor] => Mark Boundy [podcastItunesCategories] => Array ( [0] => Entrepreneurship [1] => Marketing [2] => Business )[advertisingTags] => Array ( ))
  • Myth 1: Price should be calcuated from your costsMyth 2:...
  • Array ( [id] => 25198dc0-3769-11ea-a7cc-83ad8e11a4cc [createdAt] => 2020-01-15T18:32:12.163+11:00 [updatedAt] => 2020-01-16T01:44:17.116+11:00 [title] => VC 001: Introductory Episode. Defining Value. [pubdate] => 2020-01-20T11:00:00.000+11:00 [link] => [author] => Mark Boundy [imageFile] => https://megaphone.imgix.net/podcasts/25198dc0-3769-11ea-a7cc-83ad8e11a4cc/image/uploads_2F1579099422155-c8ktbpupe9-3fbcebca68592ba30a361b442d5df61d_2FPodcast%2B1%2Bquote.png?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 1 [subtitle] => [summary] =>

    Our First Episode! What the ValuClarity Podcast is all about, and why we're here. First order of business: define value...the same as customer-perceived value, because value doesn't come in any other flavors.

    Special thanks to Craig Theorin for the theme music: The Know Value Blues.

    [audioFile] => https://megaphone-prod.s3.amazonaws.com/podcasts/d9d4b47c-3301-11ea-9589-73d79959f0d0/episodes/25198dc0-3769-11ea-a7cc-83ad8e11a4cc/stripped_260b6549c9afaaf86cea3552f78d2e70.mp3 [downloadUrl] => https://traffic.megaphone.fm/CSN5499306625.mp3 [size] => 6235533 [duration] => 259.81 [uid] => CSN5499306625 [originalUrl] => [bitrate] => 192 [samplerate] => 44100 [channelMode] => stereo [vbr] => [audioFileProcessing] => [podcastId] => d9d4b47c-3301-11ea-9589-73d79959f0d0 [preCount] => 0 [postCount] => 1 [insertionPoints] => Array ( )[id3File] => https://megaphone-prod.s3.amazonaws.com/podcasts/d9d4b47c-3301-11ea-9589-73d79959f0d0/episodes/25198dc0-3769-11ea-a7cc-83ad8e11a4cc/id3/207fbdcfbda00d7bec1b78a20232926a.mp3 [id3FileProcessing] => [id3FileSize] => 335109 [parentId] => [guid] => [pubdateTimezone] => UTC [originalFilename] => Podcast 1. Define Value.mp3 [preOffset] => 0.0 [postOffset] => 0.0 [spotifyIdentifier] => [expectedAdhash] => [audioFileUpdatedAt] => [draft] => [externalId] => [cleanTitle] => Introductory Episode. Defining Value. [customFields] => [podcastTitle] => ValuClarity [networkId] => 350149ba-8137-11e8-b024-4351158a124b [podcastAuthor] => Mark Boundy [podcastItunesCategories] => Array ( [0] => Entrepreneurship [1] => Marketing [2] => Business )[advertisingTags] => Array ( ))
  • Our First Episode! What the ValuClarity Podcast is all about,...
ValuClarity

ValuClarity

Customer-perceived value drives all commercial activity, from deciding to click a link, to accepting a requested sales appointment, all the way to the final buying... Read More