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  • VC 2-007 Gary White and Sales Automation in CRM

    Gary White is the founder and CEO of White Springs, a UK-based, but North America-centric company who has served pretty much all of the major sales methodology (sales training) companies in the world. White Springs helps integrate the sales tools of each major methodology in each major CRM platform. As a result, Gary and his company have a unique perspective on CRM, making it work for companies, sales methodology/Intellectual property companies, and how they are differentiating today. I really enjoyed his perspective, and know you will too.

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Customer-perceived value drives all commercial activity, from deciding to click a link, to accepting a requested sales appointment, all the way to the final buying... Read More