DateTime Object ( [date] => 2020-12-04 21:03:31.366715 [timezone_type] => 3 [timezone] => UTC )
  • VC 1-015 Steve Lishansky and Selling Value

    Steve Lishansky and I are kindred spirits. Like me, he helps organizations transition from sales forces to teams of trusted business consultants. We talk about understanding the outcomes beyond what a customer knows to ask for. Steve says that "the ability to facilitate [customer] clarity about what is most important to them is the ultimate differentiator".

    DateTime Object ( [date] => 2020-12-04 21:03:31.651857 [timezone_type] => 3 [timezone] => UTC )


Customer-perceived value drives all commercial activity, from deciding to click a link, to accepting a requested sales appointment, all the way to the final buying... Read More