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  • VC 3-013 Aric Faber, and company-wide value focus

    Aric Faber heads SalesPage Technologies, a software and solutions company serving part of the financial services industry. His software competes with the likes of the big four consulting firms, down to DIY efforts by IT departments. SalesPage differentiates based upon customer focus...and Aric describes his business as "growing our clients' business by helping them understand THEIR customers better". Aric and I had a great conversation about wrapping your entire company around a customer to have expert-to-expert relationships at all levels, and how he leads an organization to superior customer outcomes.

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    DateTime Object ( [date] => 2022-08-14 16:18:48.878597 [timezone_type] => 3 [timezone] => UTC )


Customer-perceived value drives all commercial activity, from deciding to click a link, to accepting a requested sales appointment, all the way to the final buying... Read More