DateTime Object ( [date] => 2022-05-27 12:04:28.975428 [timezone_type] => 3 [timezone] => UTC )
  • VC 3-017 Fares Ksebati and the value of promoting your customers to community members

    Fares Ksebati (pronounced "se BAH tea") and MySwimPro came on my radar when they were pre-revenue and I was a mentor at the accelerator whose wing they were under. I've had a seat to their growing and maturing through some tumultuous years, and I've watched as the value focus has become more robust through the years. Now, MySwimPro isn't just a training app for adult swimmers (the #1 such app in the world), it's a community of dedicated members, all trying to co-create a better experience that improves performance, physical health, mental health, and enjoyment of a group of like-minded people. That community has become a strategic advantage.

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    DateTime Object ( [date] => 2022-05-27 12:04:31.044646 [timezone_type] => 3 [timezone] => UTC )


Customer-perceived value drives all commercial activity, from deciding to click a link, to accepting a requested sales appointment, all the way to the final buying... Read More