DateTime Object ( [date] => 2021-11-27 07:50:50.280114 [timezone_type] => 3 [timezone] => UTC )
  • VC 040 Adam Kipnes and Strategic Planning

    Adam Kipnes coaches his clients through a focused strategic planning exercise that engages all stakeholders, and develops innovative plans by asking better questions. This approach makes the plan a living document, with some contingency planning built in. In our conversation, we talked about the challenges of making a long-term plan during periods of rapid, extreme change -- specifically a global pandemic.

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    DateTime Object ( [date] => 2021-11-27 07:50:51.477775 [timezone_type] => 3 [timezone] => UTC )


Customer-perceived value drives all commercial activity, from deciding to click a link, to accepting a requested sales appointment, all the way to the final buying... Read More