DateTime Object ( [date] => 2022-05-28 05:17:44.376232 [timezone_type] => 3 [timezone] => UTC )
  • VC 1-027 Martyn Lewis and I talk about the customer's journey

    Martyn Lewis focuses his client engagements around their customers' journey. He helps sales forces design their process around a customer buying, which ultimately results in more revenue. His book, "How Customers Buy...and Why they Don't" distills what he does nicely. We talk about what it means to help customers buy...a great conversation

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    DateTime Object ( [date] => 2022-05-28 05:17:44.584975 [timezone_type] => 3 [timezone] => UTC )


Customer-perceived value drives all commercial activity, from deciding to click a link, to accepting a requested sales appointment, all the way to the final buying... Read More