DateTime Object ( [date] => 2021-11-27 08:45:45.965181 [timezone_type] => 3 [timezone] => UTC )
  • VC 002: Five Myths About Price And Discounting

    Myth 1: Price should be calcuated from your costs

    Myth 2: Dropping price will increase demand

    Myth 3: Price is just another feature

    Myth 4: You can "Make it Up On Volume"

    Myth 5: There's Such a Thing as Limited-time Discount

    Bonus Myth 6: When a Customer Says "Your Price is Too High", believe it.

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    DateTime Object ( [date] => 2021-11-27 08:45:46.175053 [timezone_type] => 3 [timezone] => UTC )


Customer-perceived value drives all commercial activity, from deciding to click a link, to accepting a requested sales appointment, all the way to the final buying... Read More