DateTime Object ( [date] => 2021-10-22 01:16:33.088258 [timezone_type] => 3 [timezone] => UTC )
  • VC 2-035 Kevin Dixon and I talk about the modern complex sale.

    Kevin Dixon, founder and CEO of Boxxstep (www.boxxstep.com) led sales organizations in the "high consideration B2B" space for years. Like me, he's found that buying committees have grown, and with that, decision complexity has grown -- and "no decision" has become by far the dominant competitor. In response, the average company's selling approach has become more mechanized and seller-centric: exactly the wrong approach. We had a great, wide-ranging conversation about what's needed by today's selling organizations.

    Learn more about your ad choices. Visit megaphone.fm/adchoices

    DateTime Object ( [date] => 2021-10-22 01:16:33.365145 [timezone_type] => 3 [timezone] => UTC )
ValuClarity

ValuClarity

Customer-perceived value drives all commercial activity, from deciding to click a link, to accepting a requested sales appointment, all the way to the final buying... Read More