DateTime Object ( [date] => 2022-06-28 07:11:50.501697 [timezone_type] => 3 [timezone] => UTC )
  • VC 2-023 Jeroen Corthout: Differentiation and the Value-Focused Company

    Jeroen Corthout is co-founder of Salesflare (, a CRM focused on small businesses. To succeed in that crowded market, Salesflare needs to have a clear differentiation strategy -- which they do. That strategy extends to an operational practice that I found creative, simple, and effective. We talked about Salesflare's differentiation, but also how he keeps customer value front and center in the development team's mind, forming the core of his company's development and innovation strategy. I am very impressed with what he shared. I think you will be too.

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    DateTime Object ( [date] => 2022-06-28 07:11:50.712397 [timezone_type] => 3 [timezone] => UTC )


Customer-perceived value drives all commercial activity, from deciding to click a link, to accepting a requested sales appointment, all the way to the final buying... Read More