DateTime Object ( [date] => 2022-05-28 04:30:52.553814 [timezone_type] => 3 [timezone] => UTC )
  • VC 3-039 Richard Steinau: Happy, engaged teams make happy customers

    Richard Steinau leads all customer-facing everything for Bellwether, a major events house. He's been in the business for decades, but came to Bellwether, because they were one of his favorite companies to work with before, and he's learning why. WE talked about how his company positions itself as trusted experts -- really only taking business with customers who value what they do best. We also talked about his new primary KPI: employee morale. Think about it: the leader of Sales, Marketing, Branding, Customer experience, being focused more on internal morale than funnel metrics...It turns out that happy, engaged teams give customers such a great experience that the funnel pretty much takes care of itself. Definitely worth a listen.

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    DateTime Object ( [date] => 2022-05-28 04:30:52.761254 [timezone_type] => 3 [timezone] => UTC )


Customer-perceived value drives all commercial activity, from deciding to click a link, to accepting a requested sales appointment, all the way to the final buying... Read More