DateTime Object ( [date] => 2021-06-20 12:10:47.880419 [timezone_type] => 3 [timezone] => UTC )
  • VC 3-005 Bob Truxes talks about selling value as a perceived commodity

    Bob Truxes runs American Liberator Aerospace, an injection molding company that sells to...well...aerospace. And over a dozen other industries. As a US company, he's always had to compete with foreign suppliers, especially in Asia; China in particular. An outsider would think that's a tough uphill battle, but Bob's company has been doing it successfully for about 15 years. The trick is adding value: delivering an outcome to a customer that a price-based competitor can't.

    Learn more about your ad choices. Visit

    DateTime Object ( [date] => 2021-06-20 12:10:48.158974 [timezone_type] => 3 [timezone] => UTC )


Customer-perceived value drives all commercial activity, from deciding to click a link, to accepting a requested sales appointment, all the way to the final buying... Read More