DateTime Object ( [date] => 2022-05-28 03:33:48.212787 [timezone_type] => 3 [timezone] => UTC )
  • VC 2-025 Bradley Hartmann and What Purchasing People Think About Sales People

    Bradley Hartmann was a purchasing executive for one of the nation's largest homebuilders, and has moved into helping salespeople deal more effectively and positively with purchasing professionals. His company "Behind Your Back Sales" got its name from the idea of understanding what buyers think of sales people when they walk out the door. Bradley and I are kindred spirits, and I loved getting his perspective on selling value in a way purchasing people want to buy it.

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    DateTime Object ( [date] => 2022-05-28 03:33:48.427416 [timezone_type] => 3 [timezone] => UTC )


Customer-perceived value drives all commercial activity, from deciding to click a link, to accepting a requested sales appointment, all the way to the final buying... Read More