DateTime Object ( [date] => 2022-05-28 03:25:35.139682 [timezone_type] => 3 [timezone] => UTC )
  • VC 1-028 Steve Sundberg and I Talk About Company-wide Value Focus

    I met Steve Sundberg when he was a global sales leader of over 150 customer-facing professionals...the most value-conscious sales force I've ever encountered. Since then, he's led or owned several small-to-medium sized contract manufacturers, and has grown them by making sure that the entire company knows how their role contributes to customer value. He's living proof that de-siloing by putting customer value (not simply "the customer") in everyone's sights makes everyone more successful.

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    DateTime Object ( [date] => 2022-05-28 03:25:36.472215 [timezone_type] => 3 [timezone] => UTC )


Customer-perceived value drives all commercial activity, from deciding to click a link, to accepting a requested sales appointment, all the way to the final buying... Read More