VC 1-028 Steve Sundberg and I Talk About Company-wide Value Focus
I met Steve Sundberg when he was a global sales leader of over 150 customer-facing professionals...the most value-conscious sales force I've ever encountered. Since then, he's led or owned several small-to-medium sized contract manufacturers, and has grown them by making sure that the entire company knows how their role contributes to customer value. He's living proof that de-siloing by putting customer value (not simply "the customer") in everyone's sights makes everyone more successful.
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