DateTime Object ( [date] => 2022-05-27 18:07:52.367824 [timezone_type] => 3 [timezone] => UTC )
  • VC 3--036 Mike Groeger and How Differentiation turns into Customer Outcomes

    Mike Groeger is Vice President, Group Commercial & Specialty Sales at Blue Cross Blue Shield of Arizona. While employee healthcare benefits may seem like a pretty standard commodity, I learned that small differences can drive big differences in customer outcomes. During "the great resignation", benefits can impact employee retention, a huge concern for companies, helping customers make that connection can be a huge value mechanism. I so appreciated Mike articulating that for us.

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    DateTime Object ( [date] => 2022-05-27 18:07:58.229854 [timezone_type] => 3 [timezone] => UTC )


Customer-perceived value drives all commercial activity, from deciding to click a link, to accepting a requested sales appointment, all the way to the final buying... Read More