DateTime Object ( [date] => 2021-10-22 00:28:38.083052 [timezone_type] => 3 [timezone] => UTC )
  • VC 1-007 Mark Stiving discusses Value-based pricing

    Mark Stiving of Impact Pricing and the Impact Pricing podcast and I talk about value-based pricing. We agree on how important it is for sales, marketing, and product management organization to have a coordinated approach to building value in the customer's mind, so that a value-based price is possible

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    DateTime Object ( [date] => 2021-10-22 00:28:38.355869 [timezone_type] => 3 [timezone] => UTC )


Customer-perceived value drives all commercial activity, from deciding to click a link, to accepting a requested sales appointment, all the way to the final buying... Read More