VC 3-026 Chris Kneeland and Creating Cult Brands
Chris Kneeland is the CEO of Cult Collective (https://cultideas.com). His company has studied what makes a brand a cult, and why consumers become so dedicated to some brands that they become unpaid salespeople. He talks about marketing engagement in ways far different than most marketing departments have turned into practice. I love his focus on his clients' customers, and what it takes to make them evangelize for you. Great conversation, Chris. Thanks!!
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