DateTime Object ( [date] => 2022-05-28 04:19:38.336901 [timezone_type] => 3 [timezone] => UTC )
  • VC -014 C. Lee Smith and Value Focus in Sales

    C. Lee Smith leads Sales Fuel, a company that helps sales organizations build sales capability in talent, hiring and coaching. Lee has written several books, most recently "Sales Credibility", to help sales forces build that credibility foundation. We had a great discussion talking about how he focuses his company on client outcomes, and invests the greatest resources on clients who he can deliver outcomes to most effectively and profitably. HIs focus on profitable customers is a great one. Give it a listen.

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    DateTime Object ( [date] => 2022-05-28 04:19:38.543448 [timezone_type] => 3 [timezone] => UTC )


Customer-perceived value drives all commercial activity, from deciding to click a link, to accepting a requested sales appointment, all the way to the final buying... Read More