DateTime Object ( [date] => 2021-03-09 07:20:44.100324 [timezone_type] => 3 [timezone] => UTC )
  • VC 2-008 Steve Hollingsworth and I talk Selling Systems

    Steve Hollingsworth and I are both sales performance consultants who believe in chasing customer we consider each other kindred spirits. Steve's path has driven him to be relentless about analyzing and improving selling systems. I often start my engagements looking at customer value focus, where Steve is an authority in system. His engagements dig into all of the processes in sales and marketing that make up the selling system, finding gaps and weaknesses, and building a plan to fix them in order of impact. It was great to get his perspective since we both want our clients to get to the same place.

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    DateTime Object ( [date] => 2021-03-09 07:20:44.388193 [timezone_type] => 3 [timezone] => UTC )


Customer-perceived value drives all commercial activity, from deciding to click a link, to accepting a requested sales appointment, all the way to the final buying... Read More