DateTime Object ( [date] => 2022-05-27 18:50:49.860875 [timezone_type] => 3 [timezone] => UTC )
  • VC 025 Arjun Sen: Value and Brand

    Arjun Sen has consulted with a who's who of consumer brands, and continues to advise executives at major brands on strategy. We talk about value in the consumer space, some of the differences vis-a-vis business-to-business marketing and sales...and the even stronger parallels.

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    DateTime Object ( [date] => 2022-05-27 18:50:52.048768 [timezone_type] => 3 [timezone] => UTC )


Customer-perceived value drives all commercial activity, from deciding to click a link, to accepting a requested sales appointment, all the way to the final buying... Read More