DateTime Object ( [date] => 2021-06-20 11:58:49.876872 [timezone_type] => 3 [timezone] => UTC )
  • VC 039 Steve Melanson: Branding, Value and Simplicity

    Steve Melanson helps clients distill their differentiation down into a single, simple concept. Then, he helps them align everything in their business to that simple, clean brand promise: their graphic/media presence, marketing, operations, service...everything. He and I are kindred spirits in that regard. I really enjoyed our conversation, and of course (egotistically), how much we agree.

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    DateTime Object ( [date] => 2021-06-20 11:58:50.155504 [timezone_type] => 3 [timezone] => UTC )


Customer-perceived value drives all commercial activity, from deciding to click a link, to accepting a requested sales appointment, all the way to the final buying... Read More