DateTime Object ( [date] => 2021-11-27 07:55:52.795096 [timezone_type] => 3 [timezone] => UTC )
  • VC 2-011 Bill Higgs and I discuss the importance of a customer-value-oriented culture.

    A while after Bill Higgs left the Army Rangers, he founded Mustang Engineering, an engineering services company that started out competing in the oil & gas industry, and kept growing. From the outset, Bill and his co-founders wanted to differentiate their company culture...and it worked incredibly well. We talk culture, customer value, silo-busting, company-wide customer orientation, and that "value culture eats sales methodology for breakfast".

    Bill left Mustang, and the culture continues to thrive, a testament to legacy-building. Now, as author of the #1 best-selling book "Culture Code Champions" he's a globally-recognized expert on building winning cultures.

    Enjoy! I sure did.

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    DateTime Object ( [date] => 2021-11-27 07:55:53.002346 [timezone_type] => 3 [timezone] => UTC )


Customer-perceived value drives all commercial activity, from deciding to click a link, to accepting a requested sales appointment, all the way to the final buying... Read More