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  • VC 3-011 Eric Rollins: Know Your Customer to Know Your Value

    Eric Rollins helps medical professionals grow their practices. Doing this, he helps them sell their now-more-valuable practices. His consulting is about helping doctors become more patient-centric, learning more about their daily lives, and helping patients see better in every aspect of their lives. This isn't selling -- or doesn't feel like it. It's being of greater service. The examples and stories Eric gives are ones we can all apply in our own businesses.

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Customer-perceived value drives all commercial activity, from deciding to click a link, to accepting a requested sales appointment, all the way to the final buying... Read More