DateTime Object ( [date] => 2022-05-27 18:29:57.189028 [timezone_type] => 3 [timezone] => UTC )
  • VC 2-038 Jerry Gowen, revisited. An Elite Value Seller shares some stories

    Jerry Gowen has retired from a career as one of the best value sellers I've ever come across. We agreed to sit him in front of a microphone to share some of his approaches to sales, punctuated by a few of his experiences in selling highly engineered products. We spent most of this episode talking about understanding the customer, doing your homework, as well as finding and developing internal advocates, This episode is not only instructive for sellers, but corporate leaders should listen to the example of the customer/project focused team.

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    DateTime Object ( [date] => 2022-05-27 18:29:57.396167 [timezone_type] => 3 [timezone] => UTC )


Customer-perceived value drives all commercial activity, from deciding to click a link, to accepting a requested sales appointment, all the way to the final buying... Read More