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  • VC 1-005 Stories, Culture, and Value: Michael Houlihan and Bonnie Harvey

    Stories are getting big in the sales world...but why, and how can you get those benefits? And what else can you use stories for. Bonnie Harvey and Michael Houlihan built Barefoot wines into the world's largest wine brand, by building a culture focusing everyone at Barefoot on value; on the customer. They have started a venture focusing on using the best in storytelling to help companies build the right culture.

    Learn more about your ad choices. Visit

    DateTime Object ( [date] => 2022-05-28 03:35:34.377045 [timezone_type] => 3 [timezone] => UTC )


Customer-perceived value drives all commercial activity, from deciding to click a link, to accepting a requested sales appointment, all the way to the final buying... Read More