DateTime Object ( [date] => 2020-12-04 19:59:51.551654 [timezone_type] => 3 [timezone] => UTC )
  • VC 034 Aneesh Chaudry: Integrating Eastern and Western Healing Traditions to create something completely different

    I often coach my clients that sometimes you can achieve high-value uniqueness by being the only one to combine two familiar (not-well-differentiated) ones. Aneesh Chaudry has created a business that differentiates by Integrating two well-known disciplines into a unique new one: A creative differentiation method. By integrating eastern and western healing traditions, a high-value, different service was created. While I am personally interested in integrative medicine, there are some value and differentiation lessons to be learned from Aneesh.

    DateTime Object ( [date] => 2020-12-04 19:59:51.853781 [timezone_type] => 3 [timezone] => UTC )


Customer-perceived value drives all commercial activity, from deciding to click a link, to accepting a requested sales appointment, all the way to the final buying... Read More