DateTime Object ( [date] => 2020-05-29 20:53:43.056827 [timezone_type] => 3 [timezone] => UTC )
  • VC 021 C.Lee Smith talks Hiring Great Talent, Coaching, and Toxic Employees

    Lee Smith, founder and CEO of SalesFuel talks about his specialties: hiring great people, coaching them well, and dealing with the different toxic employee types. His book "Hire Smarter, Sell More" captures his learning and his company's special sauce in helping their clients become more successful in selling.

    DateTime Object ( [date] => 2020-05-29 20:53:44.086344 [timezone_type] => 3 [timezone] => UTC )
    Array ( [id] => a36a2f1c-96ba-11ea-b35d-23ead87245af [createdAt] => 2020-05-15T07:44:53.783-07:00 [updatedAt] => 2020-05-15T07:45:28.344-07:00 [title] => VC 023 David Newman: Selling Yourself First, then Your Value to Achieve the Right Prices [pubdate] => 2020-05-18T05:00:00.000-07:00 [link] => [author] => Mark Boundy [imageFile] => https://megaphone.imgix.net/podcasts/a36a2f1c-96ba-11ea-b35d-23ead87245af/image/uploads_2F1589553538103-9s8ii2g094o-4eb660df013e6c1391731cc17c7fcb0b_2F23%2B%2BDavid%2BNewman.jpg?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 23 [subtitle] => [summary] =>

    David Newman is the Author of "Do It! Marketing" and more recently "Do It! Speaking". He helps professional speakers (independents and executives who speak as part of their jobs) grow in all aspects of the business, especially marketing and selling this very intangible service. We talk about the process of building personal credibility and brand to build value that deserves the prices you need.

    [audioFile] => https://megaphone-prod.s3.amazonaws.com/podcasts/d9d4b47c-3301-11ea-9589-73d79959f0d0/episodes/a36a2f1c-96ba-11ea-b35d-23ead87245af/stripped_7fdaca0f9f9d9c6e7a05fca5031f8a32.mp3 [downloadUrl] => https://traffic.megaphone.fm/CSN9100330970.mp3 [size] => 11968512 [duration] => 498.69 [uid] => CSN9100330970 [originalUrl] => [bitrate] => 192 [samplerate] => 44100 [channelMode] => stereo [vbr] => [audioFileProcessing] => [podcastId] => d9d4b47c-3301-11ea-9589-73d79959f0d0 [preCount] => 0 [postCount] => 1 [insertionPoints] => Array ( ) [id3File] => https://megaphone-prod.s3.amazonaws.com/podcasts/d9d4b47c-3301-11ea-9589-73d79959f0d0/episodes/a36a2f1c-96ba-11ea-b35d-23ead87245af/id3/b7b973f6b371554e342996b667cbdd91.mp3 [id3FileProcessing] => [id3FileSize] => 344811 [parentId] => [guid] => [pubdateTimezone] => Pacific Time (US & Canada) [originalFilename] => VC 023 David Newman - 5:8:20, 11.01 AM.mp3 [preOffset] => 0.0 [postOffset] => 0.0 [spotifyIdentifier] => [expectedAdhash] => [audioFileUpdatedAt] => [draft] => [externalId] => [cleanTitle] => David Newman: Selling Yourself First, then Your Value to Achieve the Right Prices [customFields] => [podcastTitle] => ValuClarity [networkId] => 350149ba-8137-11e8-b024-4351158a124b [podcastAuthor] => Mark Boundy [podcastItunesCategories] => Array ( [0] => Entrepreneurship [1] => Marketing [2] => Business ) [advertisingTags] => Array ( ) )
  • David Newman is the Author of "Do It! Marketing" and...
  • Array ( [id] => d51c6366-90c7-11ea-8a50-7354a505324a [createdAt] => 2020-05-07T18:04:13.635-07:00 [updatedAt] => 2020-05-07T18:06:18.204-07:00 [title] => VC 022 Christine Gilroy: Selling Customer Outcomes: Selling Value [pubdate] => 2020-05-14T04:00:00.000-07:00 [link] => [author] => Mark Boundy [imageFile] => https://megaphone.imgix.net/podcasts/d51c6366-90c7-11ea-8a50-7354a505324a/image/uploads_2F1588899789421-9mr9fuf0ry-83470a795bb84898c389f268b3bf3065_2FVC%2B022%2BChristie%2BGilroy.jpg?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 22 [subtitle] => [summary] =>

    Christine Gilroy has been a sales leader selling sales performance technology for many years. She's sold CRM and bought all kinds of sales training and technology. Through it all, she's seen that the differentiator isn't more/cooler tech, it's selling customer outcomes...She is adamant that tools that help sellers do that are what sales leaders really need, now more than ever.

    [audioFile] => https://megaphone-prod.s3.amazonaws.com/podcasts/d9d4b47c-3301-11ea-9589-73d79959f0d0/episodes/d51c6366-90c7-11ea-8a50-7354a505324a/stripped_0490c146362ee52b45d0b7b0dcaa2670.mp3 [downloadUrl] => https://traffic.megaphone.fm/CSN6938750651.mp3 [size] => 49984574 [duration] => 2082.69 [uid] => CSN6938750651 [originalUrl] => [bitrate] => 192 [samplerate] => 44100 [channelMode] => stereo [vbr] => [audioFileProcessing] => [podcastId] => d9d4b47c-3301-11ea-9589-73d79959f0d0 [preCount] => 0 [postCount] => 1 [insertionPoints] => Array ( ) [id3File] => https://megaphone-prod.s3.amazonaws.com/podcasts/d9d4b47c-3301-11ea-9589-73d79959f0d0/episodes/d51c6366-90c7-11ea-8a50-7354a505324a/id3/b1d87af66f63e50402ad0412ed781707.mp3 [id3FileProcessing] => [id3FileSize] => 344731 [parentId] => [guid] => [pubdateTimezone] => Pacific Time (US & Canada) [originalFilename] => VC 022 Christine Gilroy - 5:7:20, 5.12 PM.mp3 [preOffset] => 0.0 [postOffset] => 0.0 [spotifyIdentifier] => [expectedAdhash] => [audioFileUpdatedAt] => [draft] => [externalId] => [cleanTitle] => Christine Gilroy: Selling Customer Outcomes: Selling Value [customFields] => [podcastTitle] => ValuClarity [networkId] => 350149ba-8137-11e8-b024-4351158a124b [podcastAuthor] => Mark Boundy [podcastItunesCategories] => Array ( [0] => Entrepreneurship [1] => Marketing [2] => Business ) [advertisingTags] => Array ( ) )
  • Christine Gilroy has been a sales leader selling sales performance...
  • Array ( [id] => 2f72b6fe-90c7-11ea-854b-7f5dcf3ed041 [createdAt] => 2020-05-07T17:59:35.700-07:00 [updatedAt] => 2020-05-07T18:01:45.901-07:00 [title] => VC 021 C.Lee Smith talks Hiring Great Talent, Coaching, and Toxic Employees [pubdate] => 2020-05-11T05:00:00.000-07:00 [link] => [author] => Mark Boundy [imageFile] => https://megaphone.imgix.net/podcasts/2f72b6fe-90c7-11ea-854b-7f5dcf3ed041/image/uploads_2F1588898741784-hld93gjbswe-5a2b14594615080dce2b130922129218_2FVC%2B021%2BC.%2BLee%2BSmith.jpg?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 5 [subtitle] => [summary] =>

    Lee Smith, founder and CEO of SalesFuel talks about his specialties: hiring great people, coaching them well, and dealing with the different toxic employee types. His book "Hire Smarter, Sell More" captures his learning and his company's special sauce in helping their clients become more successful in selling.

    [audioFile] => https://megaphone-prod.s3.amazonaws.com/podcasts/d9d4b47c-3301-11ea-9589-73d79959f0d0/episodes/2f72b6fe-90c7-11ea-854b-7f5dcf3ed041/stripped_2170c911c13f3a43c706d5bcbd81444e.mp3 [downloadUrl] => https://traffic.megaphone.fm/CSN3790594600.mp3 [size] => 50173910 [duration] => 2090.58 [uid] => CSN3790594600 [originalUrl] => [bitrate] => 192 [samplerate] => 44100 [channelMode] => stereo [vbr] => [audioFileProcessing] => [podcastId] => d9d4b47c-3301-11ea-9589-73d79959f0d0 [preCount] => 0 [postCount] => 1 [insertionPoints] => Array ( ) [id3File] => https://megaphone-prod.s3.amazonaws.com/podcasts/d9d4b47c-3301-11ea-9589-73d79959f0d0/episodes/2f72b6fe-90c7-11ea-854b-7f5dcf3ed041/id3/df52a96bc6f4b4ea113661f7c3a2c47f.mp3 [id3FileProcessing] => [id3FileSize] => 344611 [parentId] => [guid] => [pubdateTimezone] => Pacific Time (US & Canada) [originalFilename] => VC 021 C. Lee Smith - 5:7:20, 11.33 AM.mp3 [preOffset] => 0.0 [postOffset] => 0.0 [spotifyIdentifier] => [expectedAdhash] => [audioFileUpdatedAt] => [draft] => [externalId] => [cleanTitle] => C.Lee Smith talks Hiring Great Talent, Coaching, and Toxic Employees [customFields] => [podcastTitle] => ValuClarity [networkId] => 350149ba-8137-11e8-b024-4351158a124b [podcastAuthor] => Mark Boundy [podcastItunesCategories] => Array ( [0] => Entrepreneurship [1] => Marketing [2] => Business ) [advertisingTags] => Array ( ) )
  • Lee Smith, founder and CEO of SalesFuel talks about his...
  • Array ( [id] => 5fa0dfc0-9092-11ea-9272-b3cfdc1dcca2 [createdAt] => 2020-05-07T11:41:33.200-07:00 [updatedAt] => 2020-05-07T17:25:15.793-07:00 [title] => VC 020 Kak Varley and I Discuss Sales [pubdate] => 2020-05-08T05:00:00.000-07:00 [link] => [author] => Mark Boundy [imageFile] => https://megaphone.imgix.net/podcasts/5fa0dfc0-9092-11ea-9272-b3cfdc1dcca2/image/uploads_2F1588897269771-gqu1kfzxgam-664c774d817082b19c23f8276ee67db4_2FVC%2B020%2BKak%2BVarley.jpg?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 20 [subtitle] => [summary] =>

    Kak Varley is a highly experienced sales professional and sales leader. We talk about the essence of sales and value: The company's value to the salesperson, the salesperson's value to the company, the value of the company's products/services to customers.

    [audioFile] => https://megaphone-prod.s3.amazonaws.com/podcasts/d9d4b47c-3301-11ea-9589-73d79959f0d0/episodes/5fa0dfc0-9092-11ea-9272-b3cfdc1dcca2/stripped_783bbed0a67c7d71525c3d193548b1cc.mp3 [downloadUrl] => https://traffic.megaphone.fm/CSN9038765321.mp3 [size] => 53035885 [duration] => 2209.83 [uid] => CSN9038765321 [originalUrl] => [bitrate] => 192 [samplerate] => 44100 [channelMode] => stereo [vbr] => [audioFileProcessing] => [podcastId] => d9d4b47c-3301-11ea-9589-73d79959f0d0 [preCount] => 0 [postCount] => 1 [insertionPoints] => Array ( ) [id3File] => https://megaphone-prod.s3.amazonaws.com/podcasts/d9d4b47c-3301-11ea-9589-73d79959f0d0/episodes/5fa0dfc0-9092-11ea-9272-b3cfdc1dcca2/id3/e10bd631aa91ce33c065186c2071fe9a.mp3 [id3FileProcessing] => [id3FileSize] => 344427 [parentId] => [guid] => [pubdateTimezone] => Pacific Time (US & Canada) [originalFilename] => VC 020 Kak Varley - 3:26:20, 4.29 PM.mp3 [preOffset] => 0.0 [postOffset] => 0.0 [spotifyIdentifier] => [expectedAdhash] => [audioFileUpdatedAt] => [draft] => [externalId] => [cleanTitle] => Kak Varley and I Discuss Sales and the Customer's Why [customFields] => [podcastTitle] => ValuClarity [networkId] => 350149ba-8137-11e8-b024-4351158a124b [podcastAuthor] => Mark Boundy [podcastItunesCategories] => Array ( [0] => Entrepreneurship [1] => Marketing [2] => Business ) [advertisingTags] => Array ( ) )
  • Kak Varley is a highly experienced sales professional and sales...
  • Array ( [id] => 1b0554be-8dee-11ea-a031-37830ac3b7ee [createdAt] => 2020-05-04T03:00:38.308-07:00 [updatedAt] => 2020-05-04T03:02:58.232-07:00 [title] => VC 019 Rich Blakeman. Talking Sales and Discovery [pubdate] => 2020-05-04T07:00:00.000-07:00 [link] => [author] => Mark Boundy [imageFile] => https://megaphone.imgix.net/podcasts/1b0554be-8dee-11ea-a031-37830ac3b7ee/image/uploads_2F1588585807884-xrlpoif6tza-296ee6377fbbc1494ecb1d942f1c3f2d_2FVC%2B019%2BRich%2BBlakeman.jpg?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 19 [subtitle] => [summary] =>

    Rich Blakeman is the sales leader's leader. He's personally grown and led sales forces, and has helped clients transform their sales forces. His experience with sellers covers a broad range of industries, and he's successfully gone deep into sales organizations to build sales excellence. We talk about how nothing moves without great discovery: understanding the customer, their world, and their aspirations.

    [audioFile] => https://megaphone-prod.s3.amazonaws.com/podcasts/d9d4b47c-3301-11ea-9589-73d79959f0d0/episodes/1b0554be-8dee-11ea-a031-37830ac3b7ee/stripped_263ddeb0ebce9d96e9c66fbef44114a3.mp3 [downloadUrl] => https://traffic.megaphone.fm/CSN2257227646.mp3 [size] => 53924884 [duration] => 2246.87 [uid] => CSN2257227646 [originalUrl] => [bitrate] => 192 [samplerate] => 44100 [channelMode] => stereo [vbr] => [audioFileProcessing] => [podcastId] => d9d4b47c-3301-11ea-9589-73d79959f0d0 [preCount] => 0 [postCount] => 1 [insertionPoints] => Array ( ) [id3File] => https://megaphone-prod.s3.amazonaws.com/podcasts/d9d4b47c-3301-11ea-9589-73d79959f0d0/episodes/1b0554be-8dee-11ea-a031-37830ac3b7ee/id3/341c8b9b0177c642f4843d00ca04d6f9.mp3 [id3FileProcessing] => [id3FileSize] => 344755 [parentId] => [guid] => [pubdateTimezone] => Pacific Time (US & Canada) [originalFilename] => VC 019 Rich Blakeman - 4:20:20, 4.23 PM.mp3 [preOffset] => 0.0 [postOffset] => 0.0 [spotifyIdentifier] => [expectedAdhash] => [audioFileUpdatedAt] => [draft] => [externalId] => [cleanTitle] => Rich Blakeman. Talking Sales and Discovery [customFields] => [podcastTitle] => ValuClarity [networkId] => 350149ba-8137-11e8-b024-4351158a124b [podcastAuthor] => Mark Boundy [podcastItunesCategories] => Array ( [0] => Entrepreneurship [1] => Marketing [2] => Business ) [advertisingTags] => Array ( ) )
  • Rich Blakeman is the sales leader's leader. He's personally grown...
  • Array ( [id] => 4aebeef4-8376-11ea-a3a5-6fec5f5c4afd [createdAt] => 2020-04-20T19:17:47.444-07:00 [updatedAt] => 2020-04-20T19:21:49.984-07:00 [title] => VC 018 Holly Duckworth: Customer-Centricity via Mindfulness in Sales [pubdate] => 2020-04-26T17:00:00.000-07:00 [link] => [author] => Mark Boundy [imageFile] => https://megaphone.imgix.net/podcasts/4aebeef4-8376-11ea-a3a5-6fec5f5c4afd/image/uploads_2F1587435239561-gbugaplhntv-f976c5b36257fff984d53d8b63710f84_2FVC%2B018%2BHolly%2BDuckworth.jpg?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 18 [subtitle] => [summary] =>

    Holly Duckworth is an accomplished speaker and mindfulness practitioner. Her most recent book, "Sell More, Stress Less" is a guidebook with 52 weekly affirmations on mindfulness in sales. We talk about mindfulness and intention to be of value to your customer/client is foundational to performing discovery in a truly customer-centric way. THAT enables sellers to uncover value gaps and to co-create innovative solutions with clients.

    [audioFile] => https://megaphone-prod.s3.amazonaws.com/podcasts/d9d4b47c-3301-11ea-9589-73d79959f0d0/episodes/4aebeef4-8376-11ea-a3a5-6fec5f5c4afd/stripped_9f6c060a0079ceb06ebd14f541d188e6.mp3 [downloadUrl] => https://traffic.megaphone.fm/CSN5381724541.mp3 [size] => 53637120 [duration] => 2234.88 [uid] => CSN5381724541 [originalUrl] => [bitrate] => 192 [samplerate] => 44100 [channelMode] => stereo [vbr] => [audioFileProcessing] => [podcastId] => d9d4b47c-3301-11ea-9589-73d79959f0d0 [preCount] => 0 [postCount] => 1 [insertionPoints] => Array ( ) [id3File] => https://megaphone-prod.s3.amazonaws.com/podcasts/d9d4b47c-3301-11ea-9589-73d79959f0d0/episodes/4aebeef4-8376-11ea-a3a5-6fec5f5c4afd/id3/cb0d5c6b99b5c847cf642c1f2ab846fd.mp3 [id3FileProcessing] => [id3FileSize] => 344851 [parentId] => [guid] => [pubdateTimezone] => UTC [originalFilename] => VC 018 Holly Duckworth - 4:20:20, 1.52 PM.mp3 [preOffset] => 0.0 [postOffset] => 0.0 [spotifyIdentifier] => [expectedAdhash] => [audioFileUpdatedAt] => [draft] => [externalId] => [cleanTitle] => Holly Duckworth and Mindfulness in Sales [customFields] => [podcastTitle] => ValuClarity [networkId] => 350149ba-8137-11e8-b024-4351158a124b [podcastAuthor] => Mark Boundy [podcastItunesCategories] => Array ( [0] => Entrepreneurship [1] => Marketing [2] => Business ) [advertisingTags] => Array ( ) )
  • Holly Duckworth is an accomplished speaker and mindfulness practitioner. Her...
  • Array ( [id] => 5957855c-8371-11ea-9938-13da5cde9582 [createdAt] => 2020-04-20T18:42:24.154-07:00 [updatedAt] => 2020-04-20T18:44:10.154-07:00 [title] => VC 017 Valerie Bertrand; Wealth, and Understanding Your Customer. [pubdate] => 2020-04-22T17:00:00.000-07:00 [link] => [author] => Mark Boundy [imageFile] => https://megaphone.imgix.net/podcasts/5957855c-8371-11ea-9938-13da5cde9582/image/uploads_2F1587433044522-9419mk1v3b-d705730850b71626f60928cafed18900_2FVC%2B017%2BValerie%2BBertrand.jpg?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 17 [subtitle] => [summary] =>

    Valerie Bertrand consults on wealth and investments, but that's the tip of the iceberg that is her offer. She dives deep into clients' motivations, desires, and mental blocks to help them realize true wealth. What she does feels like so much more than your run-of-the-mill investment advisor, and also much more than a counselor....by combining a unique blend of two pretty standard professions, she has developed a highly differentiated, highly valuable service. We talk about that, and how significant her discovery and differentiation is in her business.

    [audioFile] => https://megaphone-prod.s3.amazonaws.com/podcasts/d9d4b47c-3301-11ea-9589-73d79959f0d0/episodes/5957855c-8371-11ea-9938-13da5cde9582/stripped_05dcc54fbe135cac43c9deaf252b37d0.mp3 [downloadUrl] => https://traffic.megaphone.fm/CSN6286103661.mp3 [size] => 42124643 [duration] => 1755.19 [uid] => CSN6286103661 [originalUrl] => [bitrate] => 192 [samplerate] => 44100 [channelMode] => stereo [vbr] => [audioFileProcessing] => [podcastId] => d9d4b47c-3301-11ea-9589-73d79959f0d0 [preCount] => 0 [postCount] => 1 [insertionPoints] => Array ( ) [id3File] => https://megaphone-prod.s3.amazonaws.com/podcasts/d9d4b47c-3301-11ea-9589-73d79959f0d0/episodes/5957855c-8371-11ea-9938-13da5cde9582/id3/22c1566d9e5bc568f4c6d45e1a91018a.mp3 [id3FileProcessing] => [id3FileSize] => 345085 [parentId] => [guid] => [pubdateTimezone] => UTC [originalFilename] => VC 017 Valerie Bertrand - 4:20:20, 5.45 PM.mp3 [preOffset] => 0.0 [postOffset] => 0.0 [spotifyIdentifier] => [expectedAdhash] => [audioFileUpdatedAt] => [draft] => [externalId] => [cleanTitle] => Valerie Bertrand; Wealth, and Understanding Your Customer. [customFields] => [podcastTitle] => ValuClarity [networkId] => 350149ba-8137-11e8-b024-4351158a124b [podcastAuthor] => Mark Boundy [podcastItunesCategories] => Array ( [0] => Entrepreneurship [1] => Marketing [2] => Business ) [advertisingTags] => Array ( ) )
  • Valerie Bertrand consults on wealth and investments, but that's the...
  • Array ( [id] => 7f01fa42-82ab-11ea-9803-d7bacaa4fb3d [createdAt] => 2020-04-19T19:06:06.994-07:00 [updatedAt] => 2020-04-20T06:34:16.749-07:00 [title] => VC 016 Tricia Benn and Community [pubdate] => 2020-04-20T06:34:02.000-07:00 [link] => [author] => Mark Boundy [imageFile] => https://megaphone.imgix.net/podcasts/7f01fa42-82ab-11ea-9803-d7bacaa4fb3d/image/uploads_2F1587348044638-w52kbvptwp9-c0769f27fd1abb73a0b08ee84e5ea3fe_2FVCv016%2BTricia%2BBenn.jpg?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 16 [subtitle] => [summary] =>

    Tricia Benn of the C-Suite Network talks about her work with the C-Suite Network and that organizations Hero Club. Tricia is in charge of building strong communities of business leaders. We talk about "the 5 Keeps for right now": Keep customers engaged , Keep employees focused keep cash flowing , Keep showing Continuity, Keep your spirits up.

    [audioFile] => https://megaphone-prod.s3.amazonaws.com/podcasts/d9d4b47c-3301-11ea-9589-73d79959f0d0/episodes/7f01fa42-82ab-11ea-9803-d7bacaa4fb3d/stripped_f4fd31761dcb9e37124355e9b3e55a78.mp3 [downloadUrl] => https://traffic.megaphone.fm/CSN4788655963.mp3 [size] => 46729508 [duration] => 1947.06 [uid] => CSN4788655963 [originalUrl] => [bitrate] => 192 [samplerate] => 44100 [channelMode] => stereo [vbr] => [audioFileProcessing] => [podcastId] => d9d4b47c-3301-11ea-9589-73d79959f0d0 [preCount] => 0 [postCount] => 1 [insertionPoints] => Array ( ) [id3File] => https://megaphone-prod.s3.amazonaws.com/podcasts/d9d4b47c-3301-11ea-9589-73d79959f0d0/episodes/7f01fa42-82ab-11ea-9803-d7bacaa4fb3d/id3/a11b0a338037f4d984670d7241259b0a.mp3 [id3FileProcessing] => [id3FileSize] => 344587 [parentId] => [guid] => [pubdateTimezone] => Arizona [originalFilename] => VC 016 Tricia Benn - 4:7:20, 2.02 PM.mp3 [preOffset] => 0.0 [postOffset] => 0.0 [spotifyIdentifier] => [expectedAdhash] => [audioFileUpdatedAt] => [draft] => [externalId] => [cleanTitle] => Tricia Benn Talks Community, Continuity, and Culture. [customFields] => [podcastTitle] => ValuClarity [networkId] => 350149ba-8137-11e8-b024-4351158a124b [podcastAuthor] => Mark Boundy [podcastItunesCategories] => Array ( [0] => Entrepreneurship [1] => Marketing [2] => Business ) [advertisingTags] => Array ( ) )
  • Tricia Benn of the C-Suite Network talks about her work...
  • Array ( [id] => d29cba78-7ce5-11ea-8b68-b321ee568ef9 [createdAt] => 2020-04-12T10:48:31.092-07:00 [updatedAt] => 2020-04-12T10:50:28.427-07:00 [title] => VC 015 Steve Lishansky and Selling Value [pubdate] => 2020-04-15T17:00:00.000-07:00 [link] => [author] => Mark Boundy [imageFile] => https://megaphone.imgix.net/podcasts/d29cba78-7ce5-11ea-8b68-b321ee568ef9/image/uploads_2F1586708621550-zucgummfafr-be40c589b60742fea9a83e06a3f28dc7_2FVC%2B015%2BSteve%2BLishansky.jpg?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 15 [subtitle] => [summary] =>

    Steve Lishansky and I are kindred spirits. Like me, he helps organizations transition from sales forces to teams of trusted business consultants. We talk about understanding the outcomes beyond what a customer knows to ask for. Steve says that "the ability to facilitate [customer] clarity about what is most important to them is the ultimate differentiator".

    [audioFile] => https://megaphone-prod.s3.amazonaws.com/podcasts/d9d4b47c-3301-11ea-9589-73d79959f0d0/episodes/d29cba78-7ce5-11ea-8b68-b321ee568ef9/stripped_ce2b29a706df2df9223e78f31923851e.mp3 [downloadUrl] => https://traffic.megaphone.fm/CSN2014545370.mp3 [size] => 47446726 [duration] => 1976.95 [uid] => CSN2014545370 [originalUrl] => [bitrate] => 192 [samplerate] => 44100 [channelMode] => stereo [vbr] => [audioFileProcessing] => [podcastId] => d9d4b47c-3301-11ea-9589-73d79959f0d0 [preCount] => 0 [postCount] => 1 [insertionPoints] => Array ( ) [id3File] => https://megaphone-prod.s3.amazonaws.com/podcasts/d9d4b47c-3301-11ea-9589-73d79959f0d0/episodes/d29cba78-7ce5-11ea-8b68-b321ee568ef9/id3/64d53dd2af17ebbd7f71d4d22b0d25bb.mp3 [id3FileProcessing] => [id3FileSize] => 344637 [parentId] => [guid] => [pubdateTimezone] => UTC [originalFilename] => VC 015 Steve Lishansky - 4:12:20, 9.02 AM.mp3 [preOffset] => 0.0 [postOffset] => 0.0 [spotifyIdentifier] => [expectedAdhash] => [audioFileUpdatedAt] => [draft] => [externalId] => [cleanTitle] => Steve Lishansky and Selling Value [customFields] => [podcastTitle] => ValuClarity [networkId] => 350149ba-8137-11e8-b024-4351158a124b [podcastAuthor] => Mark Boundy [podcastItunesCategories] => Array ( [0] => Entrepreneurship [1] => Marketing [2] => Business ) [advertisingTags] => Array ( ) )
  • Steve Lishansky and I are kindred spirits. Like me, he...
  • Array ( [id] => b2059160-7cd9-11ea-9c49-578c675ec927 [createdAt] => 2020-04-12T09:21:42.454-07:00 [updatedAt] => 2020-04-12T09:23:53.268-07:00 [title] => VC 014 David Veech and Leadership [pubdate] => 2020-04-12T17:00:00.000-07:00 [link] => [author] => Mark Boundy [imageFile] => https://megaphone.imgix.net/podcasts/b2059160-7cd9-11ea-9c49-578c675ec927/image/uploads_2F1586708269313-7g304npeg45-b8d9056ef1c8edce8f6aade25612fac9_2FVC%2B014%2BDavid%2BVeech.jpg?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 14 [subtitle] => [summary] =>

    David Veech knows leadership, from his time in the armed forces, to being a leadership coach, trainer, and facilitator. We talk about his work, about creating meaning for people, about aligning everyone in the organization around customer value.

    [audioFile] => https://megaphone-prod.s3.amazonaws.com/podcasts/d9d4b47c-3301-11ea-9589-73d79959f0d0/episodes/b2059160-7cd9-11ea-9c49-578c675ec927/stripped_5b080ad30e5c5c3f9164baad3b4d3e1c.mp3 [downloadUrl] => https://traffic.megaphone.fm/CSN6943428929.mp3 [size] => 53131807 [duration] => 2213.83 [uid] => CSN6943428929 [originalUrl] => [bitrate] => 192 [samplerate] => 44100 [channelMode] => stereo [vbr] => [audioFileProcessing] => [podcastId] => d9d4b47c-3301-11ea-9589-73d79959f0d0 [preCount] => 0 [postCount] => 1 [insertionPoints] => Array ( ) [id3File] => https://megaphone-prod.s3.amazonaws.com/podcasts/d9d4b47c-3301-11ea-9589-73d79959f0d0/episodes/b2059160-7cd9-11ea-9c49-578c675ec927/id3/5f7f0b4a8603e76ddee3625e49c04836.mp3 [id3FileProcessing] => [id3FileSize] => 344397 [parentId] => [guid] => [pubdateTimezone] => UTC [originalFilename] => VC 014 David Veech - 4:12:20, 7.50 AM.mp3 [preOffset] => 0.0 [postOffset] => 0.0 [spotifyIdentifier] => [expectedAdhash] => [audioFileUpdatedAt] => [draft] => [externalId] => [cleanTitle] => David Veech and Leadership [customFields] => [podcastTitle] => ValuClarity [networkId] => 350149ba-8137-11e8-b024-4351158a124b [podcastAuthor] => Mark Boundy [podcastItunesCategories] => Array ( [0] => Entrepreneurship [1] => Marketing [2] => Business ) [advertisingTags] => Array ( ) )
  • David Veech knows leadership, from his time in the armed...
  • Array ( [id] => 0abc74f6-7846-11ea-a047-53ac2bcec8c2 [createdAt] => 2020-04-06T13:34:41.121-07:00 [updatedAt] => 2020-04-06T13:36:39.396-07:00 [title] => VC0013 Tina Greenbaum, and Mastery Under Pressure [pubdate] => 2020-04-06T13:31:11.000-07:00 [link] => [author] => Mark Boundy [imageFile] => https://megaphone.imgix.net/podcasts/0abc74f6-7846-11ea-a047-53ac2bcec8c2/image/uploads_2F1586205271616-9i7t2ew7uq4-071897316ad2517f18a9ce9081f4a08f_2FVC%2B013%2BTina%2BRosenbaum.jpg?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 13 [subtitle] => [summary] =>

    Tina Greenbaum is a psychotherapist with a "performance under pressure" practice. Her clients include top athletes and executives. She comes onto the ValuClarity Podcast to discuss how every sales professional in the world could stand to increase their window of stress tolerance.

    [audioFile] => https://megaphone-prod.s3.amazonaws.com/podcasts/d9d4b47c-3301-11ea-9589-73d79959f0d0/episodes/0abc74f6-7846-11ea-a047-53ac2bcec8c2/stripped_9e283db7b547a2cf2a07e75a171927d1.mp3 [downloadUrl] => https://traffic.megaphone.fm/CSN1876537253.mp3 [size] => 47005361 [duration] => 1958.56 [uid] => CSN1876537253 [originalUrl] => [bitrate] => 192 [samplerate] => 44100 [channelMode] => stereo [vbr] => [audioFileProcessing] => [podcastId] => d9d4b47c-3301-11ea-9589-73d79959f0d0 [preCount] => 0 [postCount] => 1 [insertionPoints] => Array ( ) [id3File] => https://megaphone-prod.s3.amazonaws.com/podcasts/d9d4b47c-3301-11ea-9589-73d79959f0d0/episodes/0abc74f6-7846-11ea-a047-53ac2bcec8c2/id3/f1c7906630bdff02f74712043a02633f.mp3 [id3FileProcessing] => [id3FileSize] => 335097 [parentId] => [guid] => [pubdateTimezone] => [originalFilename] => VC 013 Tina Greenbaum. - 4:6:20, 11.47 AM.mp3 [preOffset] => 0.0 [postOffset] => 0.0 [spotifyIdentifier] => [expectedAdhash] => [audioFileUpdatedAt] => [draft] => [externalId] => [cleanTitle] => Tina Greenbaum, and Mastery Under Pressure [customFields] => [podcastTitle] => ValuClarity [networkId] => 350149ba-8137-11e8-b024-4351158a124b [podcastAuthor] => Mark Boundy [podcastItunesCategories] => Array ( [0] => Entrepreneurship [1] => Marketing [2] => Business ) [advertisingTags] => Array ( ) )
  • Tina Greenbaum is a psychotherapist with a "performance under pressure"...
  • Array ( [id] => c3628322-71d1-11ea-a8c0-93d7a0cac408 [createdAt] => 2020-03-29T08:27:12.822-07:00 [updatedAt] => 2020-03-29T08:28:49.801-07:00 [title] => VC 012: Kerri Salls: Building Business Value by Focusing on Customer Value [pubdate] => 2020-04-02T01:00:00.000-07:00 [link] => [author] => Mark Boundy [imageFile] => https://megaphone.imgix.net/podcasts/c3628322-71d1-11ea-a8c0-93d7a0cac408/image/uploads_2F1585493918521-fvph9sx4vmj-4574c7eb27d9052ba777a597de3828a3_2FVC%2B012%2BKerri%2BSalls.jpg?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 11 [subtitle] => [summary] =>

    Kerri Salls, best-selling author of Multiply Your Business Value in 3 Steps, specializes in helping clients grow the value of their businesses. She starts with internal value: people, process and values that operationalize best practices into a business. This results in increased external value: value to a buyer of the business.

    We also discussed what this means in the context of the current COVID-19 (at least when we recorded this episode), and how the lockdown exposes the truly important in our businesses...what may have been a back-burner initiative is now critical.

    [audioFile] => https://megaphone-prod.s3.amazonaws.com/podcasts/d9d4b47c-3301-11ea-9589-73d79959f0d0/episodes/c3628322-71d1-11ea-a8c0-93d7a0cac408/stripped_1ab73b3d9dae73ae7c21fe58933ac5bc.mp3 [downloadUrl] => https://traffic.megaphone.fm/CSN7943909377.mp3 [size] => 38668956 [duration] => 1611.21 [uid] => CSN7943909377 [originalUrl] => [bitrate] => 192 [samplerate] => 44100 [channelMode] => stereo [vbr] => [audioFileProcessing] => [podcastId] => d9d4b47c-3301-11ea-9589-73d79959f0d0 [preCount] => 0 [postCount] => 1 [insertionPoints] => Array ( ) [id3File] => https://megaphone-prod.s3.amazonaws.com/podcasts/d9d4b47c-3301-11ea-9589-73d79959f0d0/episodes/c3628322-71d1-11ea-a8c0-93d7a0cac408/id3/9f4f506b2f8eb160570900e289d9c3a4.mp3 [id3FileProcessing] => [id3FileSize] => 335763 [parentId] => [guid] => [pubdateTimezone] => Eastern Time (US & Canada) [originalFilename] => VC 012 Kerri Salls - 3:25:20, 10.25 AM.mp3 [preOffset] => 0.0 [postOffset] => 0.0 [spotifyIdentifier] => [expectedAdhash] => [audioFileUpdatedAt] => [draft] => [externalId] => [cleanTitle] => Kerri Salls: Building Business Value by Focusing on Customer Value [customFields] => [podcastTitle] => ValuClarity [networkId] => 350149ba-8137-11e8-b024-4351158a124b [podcastAuthor] => Mark Boundy [podcastItunesCategories] => Array ( [0] => Entrepreneurship [1] => Marketing [2] => Business ) [advertisingTags] => Array ( ) )
  • Kerri Salls, best-selling author of Multiply Your Business Value in 3...
  • Array ( [id] => a428fc7e-71cd-11ea-be40-c32d6413beb8 [createdAt] => 2020-03-29T07:57:42.444-07:00 [updatedAt] => 2020-03-29T07:59:58.878-07:00 [title] => VC 011: Darrell Amy -- Aligning Sales and Marketing Around Value [pubdate] => 2020-03-30T01:00:00.000-07:00 [link] => [author] => Mark Boundy [imageFile] => https://megaphone.imgix.net/podcasts/a428fc7e-71cd-11ea-be40-c32d6413beb8/image/uploads_2F1585493023022-oaxcnz8oepk-73948160ac5855c1847bb520269f82f4_2FVC%2B011%2BDarrell%2BAmy.jpg?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 11 [subtitle] => [summary] =>

    Darrell Amy, Author of the upcoming book, "Revenue Growth Engine" and I talk about putting customer value at the center of Sales and Marketing Alignment. Rather than settling inter-department disputes in favor of either sales or marketing, the "winner" should always be customer value focus.

    Darrell believes that value (and articulating it in the form of messaging and then dialogue) is the fuel of the sales and marketing engine. Your technology stack, processes, playbooks might be great engine components, but without value....they amount to a powerful engine without anything to power it.

    [audioFile] => https://megaphone-prod.s3.amazonaws.com/podcasts/d9d4b47c-3301-11ea-9589-73d79959f0d0/episodes/a428fc7e-71cd-11ea-be40-c32d6413beb8/stripped_6e0b25dd1490a7e75ef3052347d1eb3a.mp3 [downloadUrl] => https://traffic.megaphone.fm/CSN1264213550.mp3 [size] => 54610755 [duration] => 2275.45 [uid] => CSN1264213550 [originalUrl] => [bitrate] => 192 [samplerate] => 44100 [channelMode] => stereo [vbr] => [audioFileProcessing] => [podcastId] => d9d4b47c-3301-11ea-9589-73d79959f0d0 [preCount] => 0 [postCount] => 1 [insertionPoints] => Array ( ) [id3File] => https://megaphone-prod.s3.amazonaws.com/podcasts/d9d4b47c-3301-11ea-9589-73d79959f0d0/episodes/a428fc7e-71cd-11ea-be40-c32d6413beb8/id3/90318bb853ac4e4d0847a968d0d00757.mp3 [id3FileProcessing] => [id3FileSize] => 335769 [parentId] => [guid] => [pubdateTimezone] => Eastern Time (US & Canada) [originalFilename] => VC 011 Darrell Amy.mp3 [preOffset] => 0.0 [postOffset] => 0.0 [spotifyIdentifier] => [expectedAdhash] => [audioFileUpdatedAt] => [draft] => [externalId] => [cleanTitle] => Darrell Amy -- Aligning Sales and Marketing Around Value [customFields] => [podcastTitle] => ValuClarity [networkId] => 350149ba-8137-11e8-b024-4351158a124b [podcastAuthor] => Mark Boundy [podcastItunesCategories] => Array ( [0] => Entrepreneurship [1] => Marketing [2] => Business ) [advertisingTags] => Array ( ) )
  • Darrell Amy, Author of the upcoming book, "Revenue Growth Engine"...
  • Array ( [id] => 484544ee-6ad4-11ea-888a-efbde5a16415 [createdAt] => 2020-03-20T10:57:36.622-07:00 [updatedAt] => 2020-03-20T10:59:03.561-07:00 [title] => VC 010 Lisa Levy and Adaptive Transformation [pubdate] => 2020-03-22T17:00:00.000-07:00 [link] => [author] => Mark Boundy [imageFile] => https://megaphone.imgix.net/podcasts/484544ee-6ad4-11ea-888a-efbde5a16415/image/uploads_2F1584726707303-fysshpzg6du-85b0daf04f7a31a46609d4fbb552455d_2FVC%2B010%2BLesa%2BLevy.jpg?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 10 [subtitle] => [summary] =>

    Times have made this episode's topic more important than ever.

    Lisa Levy has combined project management with change management...with continuous improvement disciplines to help her clients build a critical business capability: corporate agility. She calls it Adaptive Transformation, and is about to launch a book...to go with her successful consulting practice, LCubed Consulting.

    We talk about the general need for corporate agility, but go into applying it to quarantines, working virtually, and tease the most important thing you can do: understand your customer value -- then build your strategy and processes around that.

    [audioFile] => https://megaphone-prod.s3.amazonaws.com/podcasts/d9d4b47c-3301-11ea-9589-73d79959f0d0/episodes/484544ee-6ad4-11ea-888a-efbde5a16415/stripped_4b9d547a98b2c45a93cad5dcd0fd0395.mp3 [downloadUrl] => https://traffic.megaphone.fm/CSN6782488322.mp3 [size] => 34855915 [duration] => 1452.33 [uid] => CSN6782488322 [originalUrl] => [bitrate] => 192 [samplerate] => 44100 [channelMode] => stereo [vbr] => [audioFileProcessing] => [podcastId] => d9d4b47c-3301-11ea-9589-73d79959f0d0 [preCount] => 0 [postCount] => 1 [insertionPoints] => Array ( ) [id3File] => https://megaphone-prod.s3.amazonaws.com/podcasts/d9d4b47c-3301-11ea-9589-73d79959f0d0/episodes/484544ee-6ad4-11ea-888a-efbde5a16415/id3/b5fd1647f28d3cc3c0b23358f4ec80b7.mp3 [id3FileProcessing] => [id3FileSize] => 335831 [parentId] => [guid] => [pubdateTimezone] => UTC [originalFilename] => VC 010 Lisa Levy and Transformative Change. - 3:20:20, 10.26 AM.mp3 [preOffset] => 0.0 [postOffset] => 0.0 [spotifyIdentifier] => [expectedAdhash] => [audioFileUpdatedAt] => [draft] => [externalId] => [cleanTitle] => Lisa Levy and Adaptive Transformation [customFields] => [podcastTitle] => ValuClarity [networkId] => 350149ba-8137-11e8-b024-4351158a124b [podcastAuthor] => Mark Boundy [podcastItunesCategories] => Array ( [0] => Entrepreneurship [1] => Marketing [2] => Business ) [advertisingTags] => Array ( ) )
  • Times have made this episode's topic more important than ever.Lisa...
  • Array ( [id] => 942c67e8-6700-11ea-a543-0fb4dafc944b [createdAt] => 2020-03-15T14:04:37.168-07:00 [updatedAt] => 2020-03-15T14:05:50.209-07:00 [title] => VC 009 Book Launch Interview with Kelly Cordes, WJON.com (Townsquare Media St Cloud, MN) [pubdate] => 2020-03-15T17:00:00.000-07:00 [link] => [author] => Mark Boundy [imageFile] => https://megaphone.imgix.net/podcasts/942c67e8-6700-11ea-a543-0fb4dafc944b/image/uploads_2F1584306234346-z1uquf9t52g-2fb36713e100a62592b1944ec9aed629_2FVC%2B009%2BBook%2BLaunch%2BInterview.jpg?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 9 [subtitle] => "It Matters" Show with Kelly Cordes, WJON.com. Townsquare Media. St. Cloud, MN [summary] =>

    I'm the guest on this episode, interviewed by Kelly Cordes in Minneapolis. We go through why I wrote the book, and a thumbnail of what's in it.

    [audioFile] => https://megaphone-prod.s3.amazonaws.com/podcasts/d9d4b47c-3301-11ea-9589-73d79959f0d0/episodes/942c67e8-6700-11ea-a543-0fb4dafc944b/stripped_8e888ab30d1f5dd7ffb775c93f604943.mp3 [downloadUrl] => https://traffic.megaphone.fm/CSN5454932378.mp3 [size] => 29605929 [duration] => 1233.58 [uid] => CSN5454932378 [originalUrl] => [bitrate] => 192 [samplerate] => 44100 [channelMode] => stereo [vbr] => [audioFileProcessing] => [podcastId] => d9d4b47c-3301-11ea-9589-73d79959f0d0 [preCount] => 0 [postCount] => 1 [insertionPoints] => Array ( ) [id3File] => https://megaphone-prod.s3.amazonaws.com/podcasts/d9d4b47c-3301-11ea-9589-73d79959f0d0/episodes/942c67e8-6700-11ea-a543-0fb4dafc944b/id3/7a75348bcf03b2378f51c204eb9e1fd0.mp3 [id3FileProcessing] => [id3FileSize] => 335089 [parentId] => [guid] => [pubdateTimezone] => UTC [originalFilename] => VC 009 mKelly Cordes WJON.com - 3:15:20, 1.49 PM.mp3 [preOffset] => 0.0 [postOffset] => 0.0 [spotifyIdentifier] => [expectedAdhash] => [audioFileUpdatedAt] => [draft] => [externalId] => [cleanTitle] => Book Launch Interview with Kelly Cordes, WJON.com [customFields] => [podcastTitle] => ValuClarity [networkId] => 350149ba-8137-11e8-b024-4351158a124b [podcastAuthor] => Mark Boundy [podcastItunesCategories] => Array ( [0] => Entrepreneurship [1] => Marketing [2] => Business ) [advertisingTags] => Array ( ) )
  • I'm the guest on this episode, interviewed by Kelly Cordes...
  • Array ( [id] => 3bceae28-5902-11ea-b1fd-7ff52d8ef0c9 [createdAt] => 2020-02-26T17:41:11.632-08:00 [updatedAt] => 2020-03-09T05:42:31.951-07:00 [title] => VC008 Talking Culture and Value Culture with Bill Higgs. [pubdate] => 2020-03-08T17:00:00.000-07:00 [link] => [author] => Mark Boundy [imageFile] => https://megaphone.imgix.net/podcasts/3bceae28-5902-11ea-b1fd-7ff52d8ef0c9/image/uploads_2F1583757742125-alul1as952g-5e3227c605bd9bd28a1ff3e203222392_2F008%2BBill%2BHiggs.jpg?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 8 [subtitle] => [summary] =>

    Bill Higgs, former Ranger and founder of Mustang Engineering, talks two sides of the same coin: leadership and culture. We discuss his experience with culture, his seven step process for building a culture (from his book, Culture Code Champions), that customer value is the reason business exists, and the importance of using customer value as your "where" alongside your leadership/culture "how".

    [audioFile] => https://megaphone-prod.s3.amazonaws.com/podcasts/d9d4b47c-3301-11ea-9589-73d79959f0d0/episodes/3bceae28-5902-11ea-b1fd-7ff52d8ef0c9/stripped_bcc8f0e53c988b29a24692b3eb5adce1.mp3 [downloadUrl] => https://traffic.megaphone.fm/CSN1686320700.mp3 [size] => 79009959 [duration] => 3292.08 [uid] => CSN1686320700 [originalUrl] => [bitrate] => 192 [samplerate] => 44100 [channelMode] => stereo [vbr] => [audioFileProcessing] => [podcastId] => d9d4b47c-3301-11ea-9589-73d79959f0d0 [preCount] => 0 [postCount] => 1 [insertionPoints] => Array ( ) [id3File] => https://megaphone-prod.s3.amazonaws.com/podcasts/d9d4b47c-3301-11ea-9589-73d79959f0d0/episodes/3bceae28-5902-11ea-b1fd-7ff52d8ef0c9/id3/6e43b4160dcd86fe33794c8d4af86275.mp3 [id3FileProcessing] => [id3FileSize] => 335345 [parentId] => [guid] => [pubdateTimezone] => UTC [originalFilename] => VC 008 Buiill Higgs Rec 26 Feb.mp3 [preOffset] => 0.0 [postOffset] => 0.0 [spotifyIdentifier] => [expectedAdhash] => [audioFileUpdatedAt] => [draft] => [externalId] => [cleanTitle] => Talking Culture and Value Culture with Bill Higgs. [customFields] => [podcastTitle] => ValuClarity [networkId] => 350149ba-8137-11e8-b024-4351158a124b [podcastAuthor] => Mark Boundy [podcastItunesCategories] => Array ( [0] => Entrepreneurship [1] => Marketing [2] => Business ) [advertisingTags] => Array ( ) )
  • Bill Higgs, former Ranger and founder of Mustang Engineering, talks...
  • Array ( [id] => 7e85da50-5765-11ea-b78e-539941ac5301 [createdAt] => 2020-02-24T16:26:41.408-08:00 [updatedAt] => 2020-02-24T16:28:32.727-08:00 [title] => VC 007 Mark Stiving discusses Value-based pricing [pubdate] => 2020-03-01T16:00:00.000-08:00 [link] => [author] => Mark Boundy [imageFile] => https://megaphone.imgix.net/podcasts/7e85da50-5765-11ea-b78e-539941ac5301/image/uploads_2F1582590242207-cge4f4y3k54-62735d0b90a44c8b22e00538af7e9dac_2F007%2BStiving.jpg?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 7 [subtitle] => [summary] =>

    Mark Stiving of Impact Pricing and the Impact Pricing podcast and I talk about value-based pricing. We agree on how important it is for sales, marketing, and product management organization to have a coordinated approach to building value in the customer's mind, so that a value-based price is possible

    [audioFile] => https://megaphone-prod.s3.amazonaws.com/podcasts/d9d4b47c-3301-11ea-9589-73d79959f0d0/episodes/7e85da50-5765-11ea-b78e-539941ac5301/stripped_ecdca92db5404ea3d081a033f5a7dd08.mp3 [downloadUrl] => https://traffic.megaphone.fm/CSN1367922931.mp3 [size] => 43045616 [duration] => 1793.57 [uid] => CSN1367922931 [originalUrl] => [bitrate] => 192 [samplerate] => 44100 [channelMode] => stereo [vbr] => [audioFileProcessing] => [podcastId] => d9d4b47c-3301-11ea-9589-73d79959f0d0 [preCount] => 0 [postCount] => 1 [insertionPoints] => Array ( ) [id3File] => https://megaphone-prod.s3.amazonaws.com/podcasts/d9d4b47c-3301-11ea-9589-73d79959f0d0/episodes/7e85da50-5765-11ea-b78e-539941ac5301/id3/d4003a52b615340743e9f4b54afc0a84.mp3 [id3FileProcessing] => [id3FileSize] => 335145 [parentId] => [guid] => [pubdateTimezone] => UTC [originalFilename] => VC 007 Mark Stiving and Pricing - 2:24:20, 4.43 PM.mp3 [preOffset] => 0.0 [postOffset] => 0.0 [spotifyIdentifier] => [expectedAdhash] => [audioFileUpdatedAt] => [draft] => [externalId] => [cleanTitle] => Mark Stiving discusses Value-based pricing [customFields] => [podcastTitle] => ValuClarity [networkId] => 350149ba-8137-11e8-b024-4351158a124b [podcastAuthor] => Mark Boundy [podcastItunesCategories] => Array ( [0] => Entrepreneurship [1] => Marketing [2] => Business ) [advertisingTags] => Array ( ) )
  • Mark Stiving of Impact Pricing and the Impact Pricing podcast...
  • Array ( [id] => cb34c4ee-5678-11ea-8a4d-ab5be9cd75fa [createdAt] => 2020-02-23T12:12:19.338-08:00 [updatedAt] => 2020-02-23T12:14:56.617-08:00 [title] => VC 006 Customer Experience: Jacqueline Jasionowski [pubdate] => 2020-02-23T16:00:00.000-08:00 [link] => [author] => Mark Boundy [imageFile] => https://megaphone.imgix.net/podcasts/cb34c4ee-5678-11ea-8a4d-ab5be9cd75fa/image/uploads_2F1582488880459-wlz82zrgf-a00cb6a29a132b79f7526d228706f9c2_2FVC%2B006%2BJJ%2BQuote.jpg?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 6 [subtitle] => [summary] =>

    We talk about how customer value and customer experience are intertwined. I ask JJ to react to my customer experience classification system.

    [audioFile] => https://megaphone-prod.s3.amazonaws.com/podcasts/d9d4b47c-3301-11ea-9589-73d79959f0d0/episodes/cb34c4ee-5678-11ea-8a4d-ab5be9cd75fa/stripped_66829fc58150359b786ebabd0ad445cf.mp3 [downloadUrl] => https://traffic.megaphone.fm/CSN5394991945.mp3 [size] => 35317969 [duration] => 1471.58 [uid] => CSN5394991945 [originalUrl] => [bitrate] => 192 [samplerate] => 44100 [channelMode] => stereo [vbr] => [audioFileProcessing] => [podcastId] => d9d4b47c-3301-11ea-9589-73d79959f0d0 [preCount] => 0 [postCount] => 1 [insertionPoints] => Array ( ) [id3File] => https://megaphone-prod.s3.amazonaws.com/podcasts/d9d4b47c-3301-11ea-9589-73d79959f0d0/episodes/cb34c4ee-5678-11ea-8a4d-ab5be9cd75fa/id3/0d95af147daf60f50d218d15859311e4.mp3 [id3FileProcessing] => [id3FileSize] => 334819 [parentId] => [guid] => [pubdateTimezone] => UTC [originalFilename] => VC 006 Jacqueline Jionowski & cust experience - 2:23:20, 1.07 PM.mp3 [preOffset] => 0.0 [postOffset] => 0.0 [spotifyIdentifier] => [expectedAdhash] => [audioFileUpdatedAt] => [draft] => [externalId] => [cleanTitle] => Customer Experience: Jacqueline Jasionowski [customFields] => [podcastTitle] => ValuClarity [networkId] => 350149ba-8137-11e8-b024-4351158a124b [podcastAuthor] => Mark Boundy [podcastItunesCategories] => Array ( [0] => Entrepreneurship [1] => Marketing [2] => Business ) [advertisingTags] => Array ( ) )
  • We talk about how customer value and customer experience are...
  • Array ( [id] => 351f75c0-4eb3-11ea-b7a6-fb6fb468cbbb [createdAt] => 2020-02-13T14:50:18.543-08:00 [updatedAt] => 2020-02-13T15:00:42.447-08:00 [title] => VC 005 Stories, Culture, and Value: Michael Houlihan and Bonnie Harvey [pubdate] => 2020-02-16T16:00:00.000-08:00 [link] => [author] => Mark Boundy [imageFile] => https://megaphone.imgix.net/podcasts/351f75c0-4eb3-11ea-b7a6-fb6fb468cbbb/image/uploads_2F1581634715524-1nj8m1gw2y4-3b4a41b797a796953225ec9af993b588_2FVC%2B005%2BCulture%2BQuote%2Bart.jpg?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 5 [subtitle] => [summary] =>

    Stories are getting big in the sales world...but why, and how can you get those benefits? And what else can you use stories for. Bonnie Harvey and Michael Houlihan built Barefoot wines into the world's largest wine brand, by building a culture focusing everyone at Barefoot on value; on the customer. They have started a venture focusing on using the best in storytelling to help companies build the right culture.

    [audioFile] => https://megaphone-prod.s3.amazonaws.com/podcasts/d9d4b47c-3301-11ea-9589-73d79959f0d0/episodes/351f75c0-4eb3-11ea-b7a6-fb6fb468cbbb/stripped_28040b7f1a6b3dd869bde07056ae7d27.mp3 [downloadUrl] => https://traffic.megaphone.fm/CSN4593990727.mp3 [size] => 37522912 [duration] => 1563.45 [uid] => CSN4593990727 [originalUrl] => [bitrate] => 192 [samplerate] => 44100 [channelMode] => stereo [vbr] => [audioFileProcessing] => [podcastId] => d9d4b47c-3301-11ea-9589-73d79959f0d0 [preCount] => 0 [postCount] => 1 [insertionPoints] => Array ( ) [id3File] => https://megaphone-prod.s3.amazonaws.com/podcasts/d9d4b47c-3301-11ea-9589-73d79959f0d0/episodes/351f75c0-4eb3-11ea-b7a6-fb6fb468cbbb/id3/5fd97e405b986b6c2a8abe326ad1cd80.mp3 [id3FileProcessing] => [id3FileSize] => 335407 [parentId] => [guid] => [pubdateTimezone] => UTC [originalFilename] => VC 005 Michael and Bonnie- Storytelling and value. - 2:13:20, 3.42 PM.mp3 [preOffset] => 0.0 [postOffset] => 0.0 [spotifyIdentifier] => [expectedAdhash] => [audioFileUpdatedAt] => [draft] => [externalId] => [cleanTitle] => Stories, Culture, and Value: Michael Houlihan and Bonnie Harvey [customFields] => [podcastTitle] => ValuClarity [networkId] => 350149ba-8137-11e8-b024-4351158a124b [podcastAuthor] => Mark Boundy [podcastItunesCategories] => Array ( [0] => Entrepreneurship [1] => Marketing [2] => Business ) [advertisingTags] => Array ( ) )
  • Stories are getting big in the sales world...but why, and...
  • Array ( [id] => 11ee4268-4b69-11ea-9101-1beeccc331d3 [createdAt] => 2020-02-09T10:22:03.255-08:00 [updatedAt] => 2020-02-09T10:23:16.452-08:00 [title] => VC 004 Saving Siloed Customers from Themselves [pubdate] => 2020-02-09T16:00:00.000-08:00 [link] => [author] => Mark Boundy [imageFile] => https://megaphone.imgix.net/podcasts/11ee4268-4b69-11ea-9101-1beeccc331d3/image/uploads_2F1581272496167-nw6yx8augvs-06856f38b8fe7e3c27d56358befad8aa_2FVC%2B004%2Bsilo%2BQuote%2Bart.jpg?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => [episodeNumber] => [subtitle] => [summary] =>

    Companies have formed silos to help them perform their operations more efficiently and effectively, but that siloed structure often fails organizations trying to execute major buying decisions. Sales organizations need to be effective guides, saving their prospects from their own dysfunctions.

    [audioFile] => https://megaphone-prod.s3.amazonaws.com/podcasts/d9d4b47c-3301-11ea-9589-73d79959f0d0/episodes/11ee4268-4b69-11ea-9101-1beeccc331d3/stripped_c8e863811329d0eabca40e9037f0422e.mp3 [downloadUrl] => https://traffic.megaphone.fm/CSN7549851716.mp3 [size] => 28687464 [duration] => 1195.31 [uid] => CSN7549851716 [originalUrl] => [bitrate] => 192 [samplerate] => 44100 [channelMode] => stereo [vbr] => [audioFileProcessing] => [podcastId] => d9d4b47c-3301-11ea-9589-73d79959f0d0 [preCount] => 0 [postCount] => 1 [insertionPoints] => Array ( ) [id3File] => https://megaphone-prod.s3.amazonaws.com/podcasts/d9d4b47c-3301-11ea-9589-73d79959f0d0/episodes/11ee4268-4b69-11ea-9101-1beeccc331d3/id3/cdd27d73ea01fdc914fdd2b71d9142f6.mp3 [id3FileProcessing] => [id3FileSize] => 335121 [parentId] => [guid] => [pubdateTimezone] => UTC [originalFilename] => VC 004 Saving the Siloed Customer From Themselves.mp3 [preOffset] => 0.0 [postOffset] => 0.0 [spotifyIdentifier] => [expectedAdhash] => [audioFileUpdatedAt] => [draft] => [externalId] => [cleanTitle] => VC 004 [customFields] => [podcastTitle] => ValuClarity [networkId] => 350149ba-8137-11e8-b024-4351158a124b [podcastAuthor] => Mark Boundy [podcastItunesCategories] => Array ( [0] => Entrepreneurship [1] => Marketing [2] => Business ) [advertisingTags] => Array ( ) )
  • Companies have formed silos to help them perform their operations...
  • Array ( [id] => c5be77cc-4466-11ea-8f13-835e63a9c8ba [createdAt] => 2020-01-31T12:17:58.300-08:00 [updatedAt] => 2020-01-31T12:23:04.798-08:00 [title] => VC 003 Value Propositions, Value Messaging, and Value Networks [pubdate] => 2020-02-02T16:00:00.000-08:00 [link] => [author] => Mark Boundy [imageFile] => https://megaphone.imgix.net/podcasts/c5be77cc-4466-11ea-8f13-835e63a9c8ba/image/uploads_2F1580502170433-10xvl3e3d6an-8ce8ab04e9a4891bb06438e38f606ee4_2FVC003%2Bpodcast%2Bquote.jpg?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => [episodeNumber] => [subtitle] => [summary] =>

    Value propositions are a monolithic statement in a world that requires personalization.

    Value messaging is telling, not selling.

    Value networks help companies build a suite of value hypotheses tuned to individual buying personas

    [audioFile] => https://megaphone-prod.s3.amazonaws.com/podcasts/d9d4b47c-3301-11ea-9589-73d79959f0d0/episodes/c5be77cc-4466-11ea-8f13-835e63a9c8ba/stripped_5a1150d43a242f84c2195efa6fdce8d2.mp3 [downloadUrl] => https://traffic.megaphone.fm/CSN1073054587.mp3 [size] => 37600653 [duration] => 1566.69 [uid] => CSN1073054587 [originalUrl] => [bitrate] => 192 [samplerate] => 44100 [channelMode] => stereo [vbr] => [audioFileProcessing] => [podcastId] => d9d4b47c-3301-11ea-9589-73d79959f0d0 [preCount] => 0 [postCount] => 1 [insertionPoints] => Array ( ) [id3File] => https://megaphone-prod.s3.amazonaws.com/podcasts/d9d4b47c-3301-11ea-9589-73d79959f0d0/episodes/c5be77cc-4466-11ea-8f13-835e63a9c8ba/id3/4837291d33c9f6e1febd9b041d3c6607.mp3 [id3FileProcessing] => [id3FileSize] => 335045 [parentId] => [guid] => [pubdateTimezone] => UTC [originalFilename] => VC 003 Value prop, messaging, and networks.mp3 [preOffset] => 0.0 [postOffset] => 0.0 [spotifyIdentifier] => [expectedAdhash] => [audioFileUpdatedAt] => [draft] => [externalId] => [cleanTitle] => Value Propositions, Value Messaging, and Value Networks [customFields] => [podcastTitle] => ValuClarity [networkId] => 350149ba-8137-11e8-b024-4351158a124b [podcastAuthor] => Mark Boundy [podcastItunesCategories] => Array ( [0] => Entrepreneurship [1] => Marketing [2] => Business ) [advertisingTags] => Array ( ) )
  • Value propositions are a monolithic statement in a world that...
  • Array ( [id] => a1acd968-38be-11ea-9132-cf0e3eecda85 [createdAt] => 2020-01-16T16:16:39.549-08:00 [updatedAt] => 2020-01-17T01:54:00.453-08:00 [title] => VC 002: Five Myths About Price And Discounting [pubdate] => 2020-01-26T16:00:00.000-08:00 [link] => [author] => Mark Boundy [imageFile] => https://megaphone.imgix.net/podcasts/a1acd968-38be-11ea-9132-cf0e3eecda85/image/uploads_2F1579220129148-0bqea1c1kl3-26cd3c0875fef67f1cb3ebe7cf99a407_2FVC%2B002%2BQuote%2BArt.png?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 2 [subtitle] => [summary] =>

    Myth 1: Price should be calcuated from your costs

    Myth 2: Dropping price will increase demand

    Myth 3: Price is just another feature

    Myth 4: You can "Make it Up On Volume"

    Myth 5: There's Such a Thing as Limited-time Discount

    Bonus Myth 6: When a Customer Says "Your Price is Too High", believe it.

    [audioFile] => https://megaphone-prod.s3.amazonaws.com/podcasts/d9d4b47c-3301-11ea-9589-73d79959f0d0/episodes/a1acd968-38be-11ea-9132-cf0e3eecda85/stripped_3defec20a0697743a3f652acb395b1d5.mp3 [downloadUrl] => https://traffic.megaphone.fm/CSN1020319073.mp3 [size] => 27963977 [duration] => 1165.17 [uid] => CSN1020319073 [originalUrl] => [bitrate] => 192 [samplerate] => 44100 [channelMode] => stereo [vbr] => [audioFileProcessing] => [podcastId] => d9d4b47c-3301-11ea-9589-73d79959f0d0 [preCount] => 0 [postCount] => 1 [insertionPoints] => Array ( ) [id3File] => https://megaphone-prod.s3.amazonaws.com/podcasts/d9d4b47c-3301-11ea-9589-73d79959f0d0/episodes/a1acd968-38be-11ea-9132-cf0e3eecda85/id3/b72c32461c7a1cd2fe35f6a6274f4ecf.mp3 [id3FileProcessing] => [id3FileSize] => 335185 [parentId] => [guid] => [pubdateTimezone] => UTC [originalFilename] => Podcast 2- 5 Myths about Price and Discounting.mp3 [preOffset] => 0.0 [postOffset] => 0.0 [spotifyIdentifier] => [expectedAdhash] => [audioFileUpdatedAt] => [draft] => [externalId] => [cleanTitle] => Five Myths About Price And Discounting [customFields] => [podcastTitle] => ValuClarity [networkId] => 350149ba-8137-11e8-b024-4351158a124b [podcastAuthor] => Mark Boundy [podcastItunesCategories] => Array ( [0] => Entrepreneurship [1] => Marketing [2] => Business ) [advertisingTags] => Array ( ) )
  • Myth 1: Price should be calcuated from your costsMyth 2:...
  • Array ( [id] => 25198dc0-3769-11ea-a7cc-83ad8e11a4cc [createdAt] => 2020-01-14T23:32:12.163-08:00 [updatedAt] => 2020-01-15T06:44:17.116-08:00 [title] => VC 001: Introductory Episode. Defining Value. [pubdate] => 2020-01-19T16:00:00.000-08:00 [link] => [author] => Mark Boundy [imageFile] => https://megaphone.imgix.net/podcasts/25198dc0-3769-11ea-a7cc-83ad8e11a4cc/image/uploads_2F1579099422155-c8ktbpupe9-3fbcebca68592ba30a361b442d5df61d_2FPodcast%2B1%2Bquote.png?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 1 [subtitle] => [summary] =>

    Our First Episode! What the ValuClarity Podcast is all about, and why we're here. First order of business: define value...the same as customer-perceived value, because value doesn't come in any other flavors.

    Special thanks to Craig Theorin for the theme music: The Know Value Blues.

    [audioFile] => https://megaphone-prod.s3.amazonaws.com/podcasts/d9d4b47c-3301-11ea-9589-73d79959f0d0/episodes/25198dc0-3769-11ea-a7cc-83ad8e11a4cc/stripped_260b6549c9afaaf86cea3552f78d2e70.mp3 [downloadUrl] => https://traffic.megaphone.fm/CSN5499306625.mp3 [size] => 6235533 [duration] => 259.81 [uid] => CSN5499306625 [originalUrl] => [bitrate] => 192 [samplerate] => 44100 [channelMode] => stereo [vbr] => [audioFileProcessing] => [podcastId] => d9d4b47c-3301-11ea-9589-73d79959f0d0 [preCount] => 0 [postCount] => 1 [insertionPoints] => Array ( ) [id3File] => https://megaphone-prod.s3.amazonaws.com/podcasts/d9d4b47c-3301-11ea-9589-73d79959f0d0/episodes/25198dc0-3769-11ea-a7cc-83ad8e11a4cc/id3/207fbdcfbda00d7bec1b78a20232926a.mp3 [id3FileProcessing] => [id3FileSize] => 335109 [parentId] => [guid] => [pubdateTimezone] => UTC [originalFilename] => Podcast 1. Define Value.mp3 [preOffset] => 0.0 [postOffset] => 0.0 [spotifyIdentifier] => [expectedAdhash] => [audioFileUpdatedAt] => [draft] => [externalId] => [cleanTitle] => Introductory Episode. Defining Value. [customFields] => [podcastTitle] => ValuClarity [networkId] => 350149ba-8137-11e8-b024-4351158a124b [podcastAuthor] => Mark Boundy [podcastItunesCategories] => Array ( [0] => Entrepreneurship [1] => Marketing [2] => Business ) [advertisingTags] => Array ( ) )
  • Our First Episode! What the ValuClarity Podcast is all about,...
ValuClarity

ValuClarity

Customer-perceived value drives all commercial activity, from deciding to click a link, to accepting a requested sales appointment, all the way to the final buying... Read More
Share This