DateTime Object ( [date] => 2021-09-22 17:03:26.017038 [timezone_type] => 3 [timezone] => UTC )
  • vc 3-002 Scott Newsome and leveraging technical innovation into market leadership.

    Scott Newsome is the CFO and a board member at Dexwet (, an Austrian company which has patented and developed an air filtration technology that 1) operates at both high and low airflow rates that are difficult/impossible for conventional media filters to handle, 2) has much lower maintenance requirements and costs than traditional media filters. Dexwet has concentrated on markets it can easily dominate, and Scott is making sure that his entire organization is engaged in engaging every part of his customers to maximize value delivery. There are lessons here for every company.

    Learn more about your ad choices. Visit

    DateTime Object ( [date] => 2021-09-22 17:03:26.299159 [timezone_type] => 3 [timezone] => UTC )


Customer-perceived value drives all commercial activity, from deciding to click a link, to accepting a requested sales appointment, all the way to the final buying... Read More