DateTime Object ( [date] => 2020-12-04 20:37:28.501946 [timezone_type] => 3 [timezone] => UTC )
  • VC 001: Introductory Episode. Defining Value.

    Our First Episode! What the ValuClarity Podcast is all about, and why we're here. First order of business: define value...the same as customer-perceived value, because value doesn't come in any other flavors.

    Special thanks to Craig Theorin for the theme music: The Know Value Blues.

    DateTime Object ( [date] => 2020-12-04 20:37:28.781919 [timezone_type] => 3 [timezone] => UTC )


Customer-perceived value drives all commercial activity, from deciding to click a link, to accepting a requested sales appointment, all the way to the final buying... Read More