DateTime Object ( [date] => 2022-05-27 19:27:43.423877 [timezone_type] => 3 [timezone] => UTC )
  • VC 2-029 Per Sjofors and I talk about pricing well.

    Per Sjofors specializes in helping customers discover the optimal prices for their products and services. He uses a customer-perceived value methodology, unlike most consultants in the pricing optimization space -- who analyze historical sales data. This is a HUGE difference and a huge advantage for his clients. We talk about all of this ...and finish off with a discussion of how sales capability builds the value in the customer's mind, so sales is the key to actually realizing value-based pricing.

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    DateTime Object ( [date] => 2022-05-27 19:27:43.631765 [timezone_type] => 3 [timezone] => UTC )


Customer-perceived value drives all commercial activity, from deciding to click a link, to accepting a requested sales appointment, all the way to the final buying... Read More