DateTime Object ( [date] => 2021-10-22 00:13:56.834988 [timezone_type] => 3 [timezone] => UTC )
  • VC 3-004 Mark Boundy Talks Value Focus and Season 3

    I was struck by the similarity between the premise of my book, "Radical Value", and the ideas of Peter Drucker, who is famous for many things, including "the purpose of a business is to create a customer"...except that he went on to say some important things after that pithy gem. I wanted to share my thoughts on the rest of that quote, as well as some thoughts on famous business books of the past.. and today's business priorities and metrics. Here's a link to the article I quoted: https://www.forbes.com/2006/06/30/jack-trout-on-marketing-cx_jt_0703drucker.html?sh=3fdc64f3555c

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    DateTime Object ( [date] => 2021-10-22 00:13:57.111225 [timezone_type] => 3 [timezone] => UTC )
ValuClarity

ValuClarity

Customer-perceived value drives all commercial activity, from deciding to click a link, to accepting a requested sales appointment, all the way to the final buying... Read More