DateTime Object ( [date] => 2021-11-27 09:06:48.121561 [timezone_type] => 3 [timezone] => UTC )
  • VC 3-022 Scott Jordan, Pocket Science, and Keeping an Eagle Eye on Your Customer Experience

    Scott Jordan started SCOTTeVEST for the purpose of simplifying a traveler's life through more and better pockets. This sounds almost amusingly simple, but like any simple-at-first idea, true expertise is a hard-won prize that takes a long time. SCOTTeVEST is the pre-eminent travel convenience garment company, and Scott has become a pocket scientist. But it isn't about pocket features: Scott personally reviews his customer interactions to take more lessons and continuously improve. It's simple, but remarkable at the same time. Thanks for sharing some powerful insights, Scott!

    Learn more about your ad choices. Visit

    DateTime Object ( [date] => 2021-11-27 09:06:48.335866 [timezone_type] => 3 [timezone] => UTC )


Customer-perceived value drives all commercial activity, from deciding to click a link, to accepting a requested sales appointment, all the way to the final buying... Read More