VC 3-022 Scott Jordan, Pocket Science, and Keeping an Eagle Eye on Your Customer Experience
Scott Jordan started SCOTTeVEST for the purpose of simplifying a traveler's life through more and better pockets. This sounds almost amusingly simple, but like any simple-at-first idea, true expertise is a hard-won prize that takes a long time. SCOTTeVEST is the pre-eminent travel convenience garment company, and Scott has become a pocket scientist. But it isn't about pocket features: Scott personally reviews his customer interactions to take more lessons and continuously improve. It's simple, but remarkable at the same time. Thanks for sharing some powerful insights, Scott!
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