DateTime Object ( [date] => 2022-05-28 05:27:45.713385 [timezone_type] => 3 [timezone] => UTC )
  • VC 3-023 Adrian Walker and Customer-focused differentiation at BoatAffair.

    Adrian Walker and his wife Natalya founded Boataffair to fill a gap in the boat rental/charter market. Boataffair provides a highly personalized rental/charter experience between regular mass boat rentals and super yacht charters. Boataffair differentiates their customer experience by paying attention to all of the details. When that's your business model, you need to develop skills in listening and getting feedback to constantly improve. Adrian provides some great guidance for others to follow.

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    DateTime Object ( [date] => 2022-05-28 05:27:45.921665 [timezone_type] => 3 [timezone] => UTC )


Customer-perceived value drives all commercial activity, from deciding to click a link, to accepting a requested sales appointment, all the way to the final buying... Read More