BSP 015: Zombie Loyalists by Peter Shankman
What does it take for a company to build loyalists – better yet, zombie loyalists? Peter Shankman, author of “Zombie Loyalists” shares with Taryn Winter Brill on Best Seller Podcast who a zombie loyalist is, what companies are creating great zombie loyalists, and what your company can do to build your own fan base of rabid zombies.
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