DateTime Object ( [date] => 2022-05-27 18:27:23.691387 [timezone_type] => 3 [timezone] => UTC )
  • BSP 170: Expect Success: The Science of the Over 50 Career Search by Bill Humbert

    On this episode of Best Seller TV, host Taryn Winter Brill sits down with Bill Humbert, author of Expect Success: The Science of the Over 50 Career Search. Humbert’s extensive career has led him to the realization that many job applicants are going about their job search the wrong way. His four decades of experience – twenty-six of those years coaching professionals on how to find their next career – gives him the credibility and expertise needed to help many figure out the ‘science’ behind it all. 

     

    Humbert says there are four types of ‘science’ that most are unaware exist during their job search. Those are: mathematics, computer science, psychology, and sociology. Mathematics is applied because there are algorithms at play as well as salary negotiations, computer science involves artificial intelligence (AI), psychology pertains to what both the candidate and the manager are thinking and feeling, and sociology takes care of determining if the candidate is a good fit, culturally, for the company.  

     

    Humbert reiterates that “HR is not your friend” and that candidates need to network their way in. He continues to say that only eight percent of jobs are filled through online postings, while seventy-five (or seventy-six) percent of jobs are filled by networking. He also reveals the trap that most job seekers fall into and that is the ‘marketing’ done by sites like Indeed or LinkedIn. That’ll make people “post and pray” they get a call for an interview when what they should do is use those sites to find the job, then go around them, network, find the managers, and talk to them. The book is a ‘101’ for anyone who may be a bit rusty writing resumes and feeling overwhelmed by the many changes taking place in the job search market.

    Learn more about your ad choices. Visit megaphone.fm/adchoices

    DateTime Object ( [date] => 2022-05-27 18:27:27.442743 [timezone_type] => 3 [timezone] => UTC )
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    On this episode of Best Seller TV, author Deanna Singh sits down with host Taryn Winter Brill to discuss her book “Actions Speak Louder: A Step-by-Step Guide to Becoming an Inclusive Workplace.” Singh is known as a Chief Change Agent which reflects her belief that everyone has the ability to – not just make change, but create positive change. Singh believes that her “purpose is to shift power to marginalized communities” and her books are a reflection of the work she does and the different ways in which she’s accomplished that. She adds, that the idea that if we’re doing things that allow for more people to show up, and do so fully, we can all create and build things to make the world a better place. 

     

    Singh also recalls that she wrote the book due in part to the massive response she received about wanting to build an inclusive workplace but did not feel like they knew how to accomplish that. The book is more than a roadmap, it’s a step-by-step guide to create and make a more inclusive workplace where everyone can show up as their whole, and true, selves. There was an old adage that when people came to work, they left their families, communities, and other components of their social identity behind. However, Singh argues, the shift that has taken place in today’s work environment is not brand new. She says that people should be able to show up for work as their true selves not having to wear a mask in order to conform to preconceived norms to be successful.

     

    To write this book, Singh brought together history, sociology, and theoretical parts – all blended into practical and actionable steps, ready to be immediately implemented to today’s changing landscape. There are also plenty of personal anecdotes that proved crucial to weaving the narrative and making it all come together. Singh also cautions that there has to be a genuine approach to becoming more inclusive, otherwise, no progress will be made. She adds, “DEI in the charity bucket is not sustainable.”

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  • On this episode of Best Seller TV, author Deanna Singh...
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    On this episode of Best Seller TV, author Jeremy Boerger sits down with host Taryn Winter Brill to discuss his book “Rethinking Information Technology Asset Management”. Boerger begins by identifying, in layman’s terms, what information technology asset management – or ITAM, is. He said ITAM is “a segment inside service management that deals with getting the most value out of your hardware, software, server, systems necessary for modern businesses to function.”   

     

    Asset management at its core is trying to fight a two-front fight – spending money on IT vs lowering costs. Nowadays, it’s hard to imagine any business existing without an IT infrastructure in place; however, that doesn’t mean businesses should spend money frivolously. Boerger argues that we spend money on cybersecurity tools, photo production tools and even telecommunications, but do we stop to ask what is our ROI? Is there a better way to spend our dollars? Perhaps on employees, salaries and stock returns?  

     

    This is where the ‘rethinking’ part comes into play. Boerger explains that according to a 2016 Gartner article, medium-to-large organizations can lower their software spending by about one-third. That can be accomplished with three things: 

     

    1. Recycling already purchased licenses instead of buying more
    2. Ensuring the software features being bought line up with the work that’s being done
    3. Having a system in place that measures how the work is being done so you don’t get penalized by software publishers conducting software audits

     

    However, there are other ‘flaws’ that plague the industry, such as having two main operating methodologies: transactional and accountancy. Boerger describes the first as “nothing happens without a receipt” and the latter as “comparing what’s on the left hand side of the ledger with what’s on the right side of the ledger.” In the book, he describes a third methodology to be used – epistemology. Boerger argues that asset management is an exercise in epistemology, which he defines as the study of learning. 

     

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  • On this episode of Best Seller TV, author Jeremy Boerger...
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    On this episode of Best Seller TV, Scott Miller, author of “Media Matters: How to Leverage the Media to Grow Your Business.”  

    sits down with host Taryn Winter Brill to discuss his new book. As someone who has been fully immersed in media for over two decades, Scott Miller wrote the book because along the way he discovered how people are always interested in media, but don’t necessarily know how it all works. He says, “There’s more content available today than in the history of mankind.” 

     

    The objective of the book is to unpack all of the necessary information so business owners can walk away with the necessary knowledge to make smart decisions with their marketing dollars. They will also come away with a clearer picture about the demographics they are trying to reach with their money. He adds that each book chapter is comprised of a particular part of the media with all its terminologies to familiarize readers with what it all means and how that impacts businesses.

     

    Miller is surprised by the number of businesses that don’t take the time to look at the Google analytics available to them. He claims this is one of the biggest mistakes businesses make. The other is thinking media is going to happen overnight. Media, he says, it’s about frequency and consistency. Media is also about content and having a sound content marketing strategy. Miller says, “Every business is a media company today.” He continues to say that every entity should be thinking about the type of content they create – whether it’s written, videos, or podcast. However, the content created needs to add value to your business (and customer). Value also adds trust and credibility and makes you a thought leader within your industry. 

     

    In the end, media is not a race, it’s more of a long-term process. And the sooner business leaders understand how to better reach their audience, the more their businesses will thrive.

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  • On this episode of Best Seller TV, Scott Miller, author of...
  • Array ( [id] => 9fcbfda6-a9ee-11ec-ba53-abf435cfd819 [createdAt] => 2022-03-22T10:44:48.934-04:00 [updatedAt] => 2022-03-22T10:56:45.670-04:00 [title] => BSP 171: Peace, Love, and Pasta by Scott Conant [pubdate] => 2022-03-22T10:48:08.000-04:00 [link] => https://c-suitenetwork.com/tv/video/scott-conant-peace-love-and-pasta/ [author] => C-Suite Radio [imageFile] => [explicit] => [episodeType] => full [seasonNumber] => 14 [episodeNumber] => 171 [subtitle] => [summary] =>

    On this episode of Best Seller TV, Scott Conant, author of Peace, Love, and Pasta: Simple and Elegant Recipes From a Chef’s Own Kitchen sits down with host Taryn Winter Brill to discuss his fourth book which is his most personal to date. He wrote the book as a direct result of the question he is asked most often by fans and people he encounters: “what do you cook at home?” The book is meant to show a variety of delicious ingredients, things his kids and wife love to eat, and also to show that not everything is about caviar or truffles. It also shows the evolution of his career.

    Conant recalls how the first twenty years of his career weren’t the easiest. At the time, he did not get paid for months on end, which gave him the opportunity to focus on his craft. Despite all the complexities and challenges of the time, those gave way to the simplicity he currently enjoys. He explains that “There’s a new appreciation for simplicity the older you get.” Simple relationships and the simplicity of life are the ultimate luxury, Conant muses.

    Despite the difficulties faced, Conant was not in the profession for the money. What was most important to him was being able to cook the type of food he wanted. This book is a balance of the ‘then’ as well as the ‘now’ – an evolution of sorts of over three decades as a chef. Conant wanted to achieve that balance – not just with the timeline, but with the types of recipes, he included in the book. He did not want the recipes to be fancy, but “craveable.” He adds, “It’s touching being part of someone’s dinner table at home.” Conant tested all the recipes from the book on his kids – especially his youngest daughter, who he describes as an “incredibly picky” eater. Both his daughters, he says, are tougher critics than the New York Times and he describes their opinions of his food as “humbling.” In this episode, he divulges one of his favorite recipes in the book, which happens to be one of his classic dishes, and what his ‘grand slam’ recipe is.

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  • On this episode of Best Seller TV, Scott Conant, author...
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    On this episode of Best Seller TV, host Taryn Winter Brill sits down with Bill Humbert, author of Expect Success: The Science of the Over 50 Career Search. Humbert’s extensive career has led him to the realization that many job applicants are going about their job search the wrong way. His four decades of experience – twenty-six of those years coaching professionals on how to find their next career – gives him the credibility and expertise needed to help many figure out the ‘science’ behind it all. 

     

    Humbert says there are four types of ‘science’ that most are unaware exist during their job search. Those are: mathematics, computer science, psychology, and sociology. Mathematics is applied because there are algorithms at play as well as salary negotiations, computer science involves artificial intelligence (AI), psychology pertains to what both the candidate and the manager are thinking and feeling, and sociology takes care of determining if the candidate is a good fit, culturally, for the company.  

     

    Humbert reiterates that “HR is not your friend” and that candidates need to network their way in. He continues to say that only eight percent of jobs are filled through online postings, while seventy-five (or seventy-six) percent of jobs are filled by networking. He also reveals the trap that most job seekers fall into and that is the ‘marketing’ done by sites like Indeed or LinkedIn. That’ll make people “post and pray” they get a call for an interview when what they should do is use those sites to find the job, then go around them, network, find the managers, and talk to them. The book is a ‘101’ for anyone who may be a bit rusty writing resumes and feeling overwhelmed by the many changes taking place in the job search market.

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  • On this episode of Best Seller TV, host Taryn Winter...
  • Array ( [id] => 7b3215c6-9ef8-11ec-8556-2f34ad316d6d [createdAt] => 2022-03-08T10:57:39.715-05:00 [updatedAt] => 2022-03-08T11:11:08.561-05:00 [title] => BSP 169: Abundance by Deepak Chopra [pubdate] => 2022-03-08T10:59:16.000-05:00 [link] => https://c-suitenetwork.com/tv/video/deepak-chopra-abundance/ [author] => C-Suite Radio [imageFile] => [explicit] => [episodeType] => full [seasonNumber] => 14 [episodeNumber] => 169 [subtitle] => [summary] =>

    Dr. Deepak Chopra, author of Abundance: The Inner Path to Wealth, sits down with host, Taryn Winter Brill to talk about his latest book which is about the seven levels of fulfillment, money being one of them. The “wealth” described involves material, emotional, spiritual, and relationship wealth and the combination of all areas is what creates a sense of well-being. Throughout the book, there is a constant connection between wealth and yoga. Chopra argues that yoga has four goals – money, pleasure, purpose, and freedom, all of which also relate to money. As a long-time yoga scholar, he says that if you connect with yourself, you have infinite creativity, abundance, and are capable of finding opportunities even in the midst of distress.

    Chopra says the book took root in a Bob Marley lyric at the beginning of the pandemic, “some people are so poor, all they have is money.” That resonated with him and made him examine all the wealthy people he knew and how many did not feel safe and secure in their current environment despite having plenty of financial wealth. Money is the biggest source of stress for most people because “they spend money they haven’t earned, to buy things that they don’t need, to impress people they don’t like.”

    Chopra explains how the key to wealth is being in your ‘dharma’ – which stands for meaning, purpose, and passion. He adds that people will know when they’re ‘on target’ when they get a PHD: Passion, Hunger, and Drive. During this interview, the best-selling author also delves into the formula for happiness, why “abundance is a state of awareness,” the two choices we make every single day, and whether our personalities are shaped by nature or nurture.

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  • Dr. Deepak Chopra, author of Abundance: The Inner Path to Wealth, sits...
  • Array ( [id] => 358a8946-958d-11ec-a9bf-f3d5bb1e11c7 [createdAt] => 2022-02-24T11:17:06.230-05:00 [updatedAt] => 2022-03-08T10:53:56.226-05:00 [title] => BSP 168: Easier: 60 Ways to Make Your Work Life Work for You by Chris Westfall [pubdate] => 2022-02-24T12:22:00.000-05:00 [link] => https://c-suitenetwork.com/tv/video/chris-westfall-easier/ [author] => C-Suite Radio [imageFile] => [explicit] => [episodeType] => full [seasonNumber] => 14 [episodeNumber] => 168 [subtitle] => [summary] =>

    Chris Westfall, author of Easier: 60 Ways to Make Your Work Life Work for You recalls that this book wasn’t one that he set out to write, but one that he felt he needed to write. Throughout his career as a coach and consultant, he wanted this book to reflect the evolution of what he was seeing in the workplace and what his clients were experiencing as well. The book is a reflection of his experience coaching others as well as being coached in today’s corporate world. He emphasizes the book is a dialogue between an incredibly frustrated client and a coach. The client is fed up with his current job and is looking to find the courage to quit, so he hires a coach to help with that situation. What the client doesn’t realize is that in five days, he will be fired. Being fired is what Westfall refers to as a “life after career death story.”

     

    Westfall wants others to see themselves in the story and see new possibilities, even after experiencing the ultimate (career) low. He wrote the book from a place of service and to make people realize that possibilities exist even when the road is paved with obstacles. Westfall’s focus was writing a book that felt organic to the current climate. In fact, he made a pact with himself that the only stories that would be included in the book would be those that fit the narrative organically. That, to him, is what being authentic is all about. He also wanted to dispel the myth that people don’t have to go at it alone, arguing that entrepreneurs tend to fall into that trap. In the end, “Anything of value involves other people.”


    Watch the episode: https://c-suitenetwork.com/tv/video/chris-westfall-easier/

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  • Chris Westfall, author of Easier: 60 Ways to Make Your Work...
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    Peter Margaritis, CSP, author of Off Scr!pt: Mastering the Art of Business Improv, tried his hand at improv in graduate school and, by his own accounts, he wasn’t “very funny.” However, he realized that improv can become a very powerful, and useful, leadership tool. Margaritis says that improv changed his life, his business, and his way of being. He hopes it helps others realize that improv isn’t about being funny, but it’s a great leadership tool to develop in today’s business landscape.

    In the book, Margaritis writes about the ‘seven foundations of improv’ which starts with a foundation of “respect, trust, and support.” He adds that as long as people trust those who they work with – and they trust you, you must continue to cultivate that trust. Also, leaders should be doing everything in their power to support their teams with the right skills and tools to succeed, but if any of the three elements is missing, everything crumbles.

    There is one key feature, or the glue “that holds it all together.” Those two words are “yes…and.” Margaritis says that “yes/and is about agreement but not always agreeing. It’s about empathy, collaboration, leaving your ego behind, and making it about your team.” Margaritis says people should learn to “listen to understand, not listen to respond” because “the business that we’re all in is the people business, first and foremost.” Without people we have no business.

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  • Peter Margaritis, CSP, author of Off Scr!pt: Mastering the Art of...
  • Array ( [id] => 58be54da-82d5-11ec-8bd1-1b04a0b62d68 [createdAt] => 2022-01-31T15:35:36.969-05:00 [updatedAt] => 2022-02-01T18:02:07.015-05:00 [title] => BSP 166: A Small If by Elijah Stacy [pubdate] => 2022-02-14T05:00:00.000-05:00 [link] => [author] => C-Suite Radio [imageFile] => [explicit] => [episodeType] => full [seasonNumber] => 14 [episodeNumber] => 165 [subtitle] => [summary] =>

    Elijah Stacy, author of A Small If: The Inspiring Story of a Story of a 17-Year-Old with a Fatal Disease and A Mission To Cure It began writing his book at the age of 16 to show people how they can overcome their adversity and develop better mindsets. Despite his Duchenne muscular dystrophy disease diagnosis, he maintains a positive mindset and he says that the “small If” from his book comes from something his doctor told him when he was faced with the prospect of spinal surgery to correct his scoliosis. He adds that when you’re in a wheelchair, people often think you can’t do something, which motivates him to prove them wrong. 

     

    Stacy says that writing the book made him learn so much about himself. This book will also help anyone dealing with adversity to become more resilient, more hopeful, inspired and motivated to live more fulfilling lives and push themselves towards greatness. The book includes 13 life lessons he has learned through his diagnosis including improving his self-image. Stacy says that one of the major lessons he learned was how it was possible to see himself as a smart, confident individual capable of doing great things and not as a disabled person. His tough mental attitude can be credited to his parents. He adds, “I just don’t see the logic in being pessimistic. I see the logic in being a realist but I also see the logic in being an optimist because optimism leads to things being innovative, being accomplished…which is super important.” 

     

    His optimism is contagious, despite being diagnosed with a fatal disease that has a life expectancy of 25 years. Stacy adds that “Every adversity is an opportunity to improve your character and be a stronger person.”

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  • Elijah Stacy, author of A Small If: The Inspiring Story of...
  • Array ( [id] => 25863684-43d6-11ec-b0d3-cf6a73b2d0bd [createdAt] => 2021-11-12T11:32:37.208-05:00 [updatedAt] => 2022-03-25T10:24:27.394-04:00 [title] => BSP 165: The Compliance Handbook: A Guide to Operationalizing Your Compliance Program By Thomas Fox [pubdate] => 2022-02-10T05:00:00.000-05:00 [link] => https://c-suitenetwork.com/tv/video/thomas-fox-the-compliance-handbook/ [author] => C-Suite Radio [imageFile] => [explicit] => [episodeType] => full [seasonNumber] => 14 [episodeNumber] => 165 [subtitle] => [summary] =>

    On this episode of Best Seller TV Tom Fox, author of The Compliance Handbook: A Guide to Operationalizing Your Compliance Program, Second Edition, addresses what best practices can be put in place for companies to run more efficiently and generate more profits. Fox, who began working in the compliance industry in 2007, was a lawyer by trade but felt compelled to switch careers because he saw an opportunity to help make a difference and help corporations be more efficient. Fox says the United Nations estimates that $3 trillion is lost annually to corruption. He saw the opportunity to help corporations build first-class best practice compliance programs by complying with the law and run the business side a lot smoother.

    He defines compliance as setting up systems, processes, and procedures that comply with law and/or regulation. With laws constantly changing, Fox wrote the second edition of the book to instruct readers on the latest compliance laws that might affect them on a regular basis. Since his first edition in 2018, there has been a 40 percent change in laws, especially after the SEC (Securities and Exchange Commission) and the Department of Justice made significant changes to the Foreign Corrupt Practices Act. The pandemic also helped exacerbate many more changes.

    Fox says the book is for a wide variety of readers, starting with compliance professionals, laying out a blueprint on how to build world-class compliance programs or enhance currently existing programs. The book is also for c-suite and senior executives to help educate them on the benefits of compliance and how to stay out of trouble. The compliance industry has evolved significantly in the last decade or so. Fox adds that right now, the industry is more data-driven and, “When you have data, you can actually improve business efficiency.” He continues to say that the backbone of compliance is internal controls, which are financial controls but are not often called that. If you look at them from a compliance perspective and tweak them enough to have both controls, you can make enough headroom in making a company run more efficiently, leading to greater profitability.

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  • On this episode of Best Seller TV Tom Fox, author of The Compliance...
  • Array ( [id] => 2f1ce7a2-43d5-11ec-9f19-5fe6a320fd5f [createdAt] => 2021-11-12T11:25:43.814-05:00 [updatedAt] => 2022-03-25T10:24:27.671-04:00 [title] => BSP 164: Leadership Starts Here by Steve Lishansky [pubdate] => 2022-02-08T05:00:00.000-05:00 [link] => https://c-suitenetwork.com/tv/video/steve-lishansky-leadership-starts-here/ [author] => C-Suite Radio [imageFile] => [explicit] => [episodeType] => full [seasonNumber] => 14 [episodeNumber] => 164 [subtitle] => [summary] =>

    On this episode of Best Seller TV, Steve Lishansky, author of Leadership Starts Here, sits down with host Taryn Winter Brill to discuss the topic of leadership. As someone who has spent almost three decades coaching others on what it takes to be a great leader, Lishansky says he’s often met with silence when he asks the following question: “where does leadership start?” He explains that “leadership starts with the decisions we make.” Another question he often asks that is met with silence is, “What is your decision-making process?”

    Lishansky states that it’s crucial that people understand the decision-making process from an early stage and that every leader needs to have a full grasp, control, and understanding of that process to use it effectively. He defines leadership as “creating a powerful future that’s compelling in the present and utilizes our greatest talents, capabilities, and resources to produce meaningful and valuable results.” Lishansky also cautions that if people are unable to define what leadership means to them, then it becomes difficult to develop.

    The book’s title is meant to be a starting point for the type of leadership you’re looking to achieve. Lishansky says that “where you start is a predisposition of where you end up.” While he also describes leadership as a “fundamental human capacity,” great leadership is what maintains a company’s velocity, acceleration, and elevation. Great leadership is what sustains success.

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  • On this episode of Best Seller TV, Steve Lishansky, author of Leadership...
  • Array ( [id] => 42ec2bc8-43d3-11ec-aa67-cb8397a63042 [createdAt] => 2021-11-12T11:11:58.042-05:00 [updatedAt] => 2022-03-25T10:24:28.224-04:00 [title] => BSP 163: Ripped Apart: Living Misdiagnosed by David Black and Carol Stern [pubdate] => 2022-02-04T05:00:00.000-05:00 [link] => https://c-suitenetwork.com/tv/video/david-black-and-carol-stern-ripped-apart/ [author] => C-Suite Radio [imageFile] => [explicit] => [episodeType] => full [seasonNumber] => 14 [episodeNumber] => 159 [subtitle] => [summary] =>

    The episode of Best Seller TV features David Black, author of Ripped Apart: Living Misdiagnosed. Gary and Carol Stern’s Epic Fight Against Malpractice in the American Healthcare System as well as Carol Stern, one of the book’s protagonists, and her story of perseverance.

    We all understand the U.S. healthcare system is a complicated, bureaucratic institution. While there are plenty of good stories to tell, this one isn’t. Ripped Apart: Living Misdiagnosed is a four-year journey where Black goes into excruciating detail telling the story of Gary and Carol Stern and the abject failure of the healthcare system. Gary Stern spent three years with his internal organs outside of his body – however, Black thinks of the book as a love story. A story of a dedicated wife who advocated for her husband, fought one of the largest industries and even the White House.

    Black states that the “healthcare system is incoherent” and “schizophrenic.” On the one hand, it’s meant to heal the sick, while on the other hand, it’s a highly bureaucratic entity and those two things don’t go together. He says one-way patients (and their loved ones) can better protect themselves from medical errors is to ask questions. “Keep asking questions until you get an answer you can understand,” he urges. Once patients do that, they will be better equipped to make better judgments about their own healthcare.

    This book is for everyone, or anyone, who has had to navigate the healthcare system and become an advocate to those who need one. Stern emphasizes that notoriety is not the ultimate goal for her, but she hopes that her story changes what patients go through that could lead to malpractice and for medical professionals to admit their mistakes sooner too and; hopefully, offer better treatment options.

    As a long-time writer for television, and other books, Black says there are only three types of stories in the world: writer against something larger (fate, God, nature), people and other people, and person up (or against) his/herself. This story touched all three categories, making it an incredibly descriptive project, rather than merely a superficial one. Stern advises people to push the envelope if they don’t feel they’re getting the right answer and listen to what the patient is saying as no one knows their bodies better.

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  • The episode of Best Seller TV features David Black, author of Ripped Apart:...
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    Dave Ferguson, author of Boss or Leader: Are You Leading for a Living or Living to Lead?, feels corporate America has always been full of ‘bosses,’ partly because society has elevated them as something we should all achieve as professionals. While there’s nothing wrong with being a boss, and there are plenty of good bosses, there’s a distinct difference between being a boss and being a leader. According to Ferguson, the main difference is that bosses value productivity, accomplishments, and tasks; whereas leaders value people. The latter believe that if the people feel valued, the results will come. The main focus of a boss is the productivity, or the bottom line, Ferguson says that, “When you work for someone like that, every day’s a Monday.” He argues that while most people go to work for a paycheck, being mentored by a leader opens things up – the vision gets bigger, we see ourselves doing bigger things, we’re not being micromanaged, and there’s freedom to ‘mess up.’

    Ferguson says the book is for everyone – from seasoned leaders to teens, and anyone looking to make a transition between the two roles. He adds, “If you value people, leadership should be your thing.” The book is an easy-to-read resource guide meant to make us ask difficult questions once we’re done reading it. Ferguson indicates that, “A leader’s main job is to develop more leaders, not producing results.” He also adds that people can become bossy when they have a lot of responsibility, don’t know how to handle it, and don’t allow themselves to be humbled by it. Ferguson cautions that while bosses value winning more, sometimes the people pay the price and that can lead to high turnover rates. He adds, “Not everyone wants to be driven, they want to be led.”

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  • Dave Ferguson, author of Boss or Leader: Are You Leading for...
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    We all have meetings; in fact, it seems that sometimes we have meetings just to have meetings. Jon Petz, author of Boring Meetings Suck: Get More Out Of Your Meetings, or Get Out Of More Meetings, wrote the book to empower both organizers and attendees on how to run meetings effectively without them become “soul-sucking” and tedious. As a resource book, Petz tackles the functionality of hybrid meetings – currently taking place all over the world. He says, “Hybrid is what everything is about now today. How do we have a truly functional, hybrid meeting?” Petz is an advocate of getting people engaged and gaining time back, but how can we get that accomplished? He says by getting people in and out of meetings quicker by running them efficiently and effectively, with clear outcomes. When everyone comes out with a clear understanding of what needs to be accomplished, that can be categorized as a productive meeting. This is one way where people can get their ‘real job’ done – not at night or on weekends.

    The book aims to put the power in the hands of meeting participants – those who don’t control or set up the meeting, with what he calls SRDs: Suckification Reduction Devices. Those are quick tips and nuggets designed to run meetings differently where people feel empowered to excuse themselves and go about their business without being disrespectful or disruptive. He says the biggest mistake meeting organizers make is that there’s no outcome statement, despite having an agenda. People often say they don’t know what they’re coming in to, what they’re hoping to accomplish and what they’re walking out with. Petz goes on to discuss the different types of meetings, but his favorite is “Two and out” meetings. He states that concept derives from the popular ESPN show, “Pardon The Interruption” (PTI) where participants have two minutes to explain their point, while another person keeps time. With ground rules set beforehand, everyone’s on an even playing field, this method teaches people to be succinct when they share data, keeps them focused on the task at hand, and away from tangents.

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  • We all have meetings; in fact, it seems that sometimes...
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    Human trafficking happens everywhere. Here in the United States, it is most prevalent in states like Texas, California, Florida, and New York. As Mitzi Perdue, author of How Can I Make A Difference? 52 Tips for Combating Human Trafficking, says, it happens in big cities “where the money is.” This problem has garnered the attention of leaders worldwide, even involving the United Nations as it’s a $150 billion industry. The United Nations estimates 40 million people around the world are enslaved and their goal is eliminate this problem by 2030. While that is an ambitious goal, Perdue wrote the book for the purpose of not only highlighting the gravity of the problem, but to let people know there is hope and that anyone can make a difference. She is a writer by trade, having published over two dozen books and multiple articles. For this book, she interviewed heads of anti-trafficking organizations and collected personal narratives from trafficking survivors. The book is a quick, easy read to capture the readers’ interest and fit shorter attention spans. There are 52 tips, one for each week of the year. Perdue says that we all have the ability to recognize the signs of human trafficking, she cautions people not to interfere directly as it’s a dangerous endeavor. She encourages everyone to dial 911 if there’s immediate danger or the Human Trafficking Hotline: 1-888-373-7888.

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  • Human trafficking happens everywhere. Here in the United States, it...
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    Ron Karr, author of The Velocity Mindset: How Leaders Eliminate Resistance, Gain Buy-in, and Achieve Better Results – Faster, encourages the reader to examine what “velocity” means to them. While the word that comes to mind for many is “speed,” he cautions that “If that’s all we have, then we get burned out.” Velocity is, as defined by physics, ‘speed with direction.’ In business terms, this relates to when people aren’t really grounded on the purpose they’re trying to achieve. As a result, they get involved in tasks that don’t make sense and are not purpose-driven. Karr warns that it’s critical to have a clear vision of what our purpose is in order to succeed.

    The book also examines the premise that anyone who sells or influences needs to be a leader. He adds, “People want to deal with people who are leading through a difficult decision. They don’t want to be sold to.” Karr points out that one of the biggest mistakes leaders make is they focus solely on speed and not necessarily in the direction. In the book, he introduces the concept of a “clean piece of paper,” which refers to people concentrating on what needs to happen in the future without clearing their own biases of things that happened in the past. Karr states, when people “allow the past to dictate what they think is possible, and not possible, all they do is recreate the past.” Those past experiences are what hold us back, he adds.

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  • Ron Karr, author of The Velocity Mindset: How Leaders Eliminate Resistance,...
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    People have a fascination with magic, often asking ‘how did you do that?’ That is one reason Jon Petz, author of Significance in Simple Moments, incorporates a magic trick or two into all his presentations. This key engagement tactic helps tell a story and illustrate a point. It also plays into the sales leadership concept he tries to convey, culminating in ROI – return on investment. Petz includes magic in his events and it’s what he calls, “the perfect trifecta.” He adds, there’s always the business strategy of it, there’s always the inspirational aspect, but we can laugh and have a good time at the same time. People are fascinated by the surprise element of magic, by the delight and the unexpected. That translated to business with two simple questions: ‘how did you do it?’ and ‘how can we get people to say that about what you do?’

    This is Petz’s fourth book that didn’t start out as a business book. It’s an unintentional journey into becoming a ‘customer service, business, and leadership’ category began as a passion project for him. This book takes strides in impacting people on how they look at what they do, why they do it, and how they do it. The book focuses on human connections and the importance of learning to recognize the many significant moments that happen all around us. Petz says the book pays close attention to the word, “just.” Often times people think they’re “just” something – an accountant, a worker, a manager; however, they fail to realize the impact they have on others.

    In business, leaders often seek out relationships to conquer in order to succeed. But, mutually beneficial long-term relationships are not something to be conquered. In fact, they are a cluster of simple moments that are significant to the people we serve. How can we identify those moments and deliver them as leaders? By being aware. We learn to recognize those key moments by taking a step back and look at specific situations from a different perspective, relieving ourselves from old habits and thoughts and processes. Despite the many realizations we may encounter along the way, Petz believes that significance is never personally achieved, it is gifted to you – which serves as the book’s mantra. Everyone wants to be the best at what they do, but the reality is that with title comes authority, not leadership or significance. He emphasizes to never belittle what we do as “just” something, because in the end, we are integral parts of the bigger picture and have the ability to create

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  • People have a fascination with magic, often asking ‘how did...
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    What does the airline industry have in common with the business world? Communication. This key element can have disastrous consequences in our everyday lives, but more so when you’re a pilot. Octavian Pantis and Captain Emil Dobrovolschi, authors of Dark Cockpit: How to Communicate, Lead, and Be in Control at All Times Like an Airline Captain, wrote the book to showcase the parallels of how communication can affect our respective professional industries. Pantis says the book is about leadership and being a better professional, regardless of what we do for a living. In his capacity as a professional airline pilot, Captain Dobrovolschi is very familiar with the term “dark cockpit.” In layman’s terms, it refers to the concept of the cockpit being dark, with only environmental lights on. Basically, everything is going as it should. Right now, Pantis adds, people are feeling overwhelmed and facing many uncertainties making it “easy to see the ‘lights’ going on in our lives.” He emphasizes the importance of having leaders communicate effectively with their own teams to help alleviate the warning lights going off around them. That sense of constant communication is an important element to run their teams productively without additional distractions.

    They equated pilots flying with different crews all the time; therefore, having to navigate different communication styles every single time while managing to perform successfully. It’s the same in business — and even though we don’t change co-workers every day, we still have to engage with everyone around us, including clients and vendors just as effectively. The book also focuses on fomenting the right attitude, how to make better decisions, and enhance our situational awareness. Captain Dobrovolschi says the most important skill pilots can develop is non-technical skills and strongly believes pilots are expert communicators. In fact, Pantis reiterates that a pilot’s main responsibility is to notice what is going on in the aircraft, to assess everything and take into account all the information from all possible sources. It’s what they call building their decision. In business, he adds, entrepreneurs tend to rush into things instead of taking their time to assess the situation. Instead, they should be more selective about rushing into a situation and spend more time analyzing it thoroughly because a bad decision can sometimes cost lives.

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  • What does the airline industry have in common with the...
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    John Lee Dumas, author of The Common Path to Uncommon Success: A Roadmap to Financial Freedom and Fulfillment is best known for building a successful podcast empire where he shares value with his more than 1.4 million listeners each month, wrote the book, because he wants to help everyone – not just his audience, achieve financial freedom. He said, “I want everybody who has a dream of finding their version of uncommon success. Everybody who has a dream of achieving financial freedom and fulfillment. This book will get you there.”

    Dumas says that so “many people out there live in their comfort zone,” including himself and that’s why he decided to write a book. However, he knew he had to have the right team in place to ensure the book was successful and help as many as possible. Deciding what to include was a thoughtful process that Dumas describes as painstaking process boiling down over 3,000 interviews into 17 core principles. The book is a roadmap to achieve success and financial freedom. Dumas adds, “The path to uncommon success is not a secret, it’s not complicated, it’s not hidden. It’s a common path but it takes hard flipping work.”

    After chasing success for over three decades, he kept coming up short. Whether it was law school, commercial real estate, or other ventures, it was an Einstein quote that launched his future. That’s when he decided to stop chasing success and become a person that adds value. Dumas has been able to build a successful empire but that didn’t come without 6 years of struggle. Throughout his journey he has learned plenty from his guests and from the process of building a business. He offers the following advice, “Listen to your audience’s biggest struggle. That will lead you to create the product, the service, the community….to offer them as a solution. When you create the best solution to their problem, you will always win.”

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  • John Lee Dumas, author of The Common Path to Uncommon Success:...
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    Gregg Greenberg, author of F*cking Argentina and 10 More Tales of Exasperation, is an accomplished playwright and screenplay writer, but this time ventured into writing a compilation of vignettes based on daily life events and the exasperation levels we all reach from time to time. Even the book’s title is immersed in surreal humor of a story he once read in the Wall Street Journal about Argentina defaulting on a loan.

    As someone who spent years as the lead anchor on Jim Cramer’s TheStreet.com, Greenberg’s financial background and his exasperation with the Argentina story is what catapulted him to write the short stories in the book. He recounts that during the last year, peoples’ fuses were shorter than normal due to the pandemic and lockdowns. His attempt at injecting humor throughout each story is a reminder that while we get mad at situations, none of those are world-ending.

    During the pandemic, many people found themselves exploring their creative sides being cooped up at home. In fact, Greenberg wants to encourage everyone, regardless of the industry they happen to be in, to dust off that novel, screenplay, or masterpiece from their drawer and have the courage to put it out to the universe. He adds, “You shouldn’t let your dreams and your creative side die.” With this book, Greenberg’s goal was to make exasperation a little louder. Mission accomplished.

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  • Gregg Greenberg, author of F*cking Argentina and 10 More Tales of...
  • Array ( [id] => 491f6e72-17fc-11ec-880f-ab072b7dd9cf [createdAt] => 2021-09-17T17:14:46.657-04:00 [updatedAt] => 2022-03-25T10:24:28.541-04:00 [title] => BSP 154: Radical Rebirth by Randy Gage [pubdate] => 2022-01-14T05:00:00.000-05:00 [link] => https://c-suitenetwork.com/tv/video/randy-gage-radical-rebirth/ [author] => C-Suite Radio [imageFile] => [explicit] => [episodeType] => full [seasonNumber] => 13 [episodeNumber] => 154 [subtitle] => [summary] =>

    Randy Gage, author of Radical Rebirth: Kill Off the Old You and Create a New Life tells the tale of his troubled youth, which led him to become a keen student of human behavior and psychology, resulting in him writing this, his 14th, book. He sees the book as the culmination of all his work for the last 20 or 30 years and is aimed at those looking for professional and personal rebirth to become the highest possible version of themselves. It also encourages readers to take a look in the mirror, question their own premises and ask difficult questions to experience that radical rebirth. Gage says he “prosecutes” the process of rebirthing and states that, “Your vision is created by your core foundational beliefs.” He highlights six main categories people form strong foundational beliefs to, stating that each foundational belief determines our vision, the vision determines our daily habits, and those habits determine the kind of life we’re going to create.

    It was a very personal situation that led to his radical rebirth. The story, not included in the book, is about him writing his suicide journal two decades ago. He says it took writing this book to discover that in that situation it’s not necessary to kill yourself, but kill off the parts of you that you don’t like. The book serves as a tool to reverse engineer the process of ridding our subconscious with the parts of ourselves we’re not happy with. He adds that the only “radical rebirth I’m doing these days is not because I have to kill this horrible part of myself that I don’t like but because I’m moving toward the me that I want to become.” Gage argues that people should experience multiple rebirths through their lifespan. If they don’t, they’re not fully living, but merely existing. He describes multiple rebirths as a “wonderful thing” and these breakthroughs are possible when we are really willing to confront ourselves and call us on our own stuff.

    To learn more about Randy, visit his website: https://www.randygage.com/

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  • Randy Gage, author of Radical Rebirth: Kill Off the Old You...
  • Array ( [id] => 7736bfb8-17ed-11ec-87ab-bb514d21cf77 [createdAt] => 2021-09-17T15:28:41.536-04:00 [updatedAt] => 2022-03-23T11:56:51.121-04:00 [title] => BSP 153: You Have a Book in You by Mark Victor Hansen [pubdate] => 2022-01-12T05:00:00.000-05:00 [link] => https://c-suitenetwork.com/tv/video/mark-victor-hansen-you-have-a-book-in-you/ [author] => C-Suite Radio [imageFile] => [explicit] => [episodeType] => full [seasonNumber] => 12 [episodeNumber] => 153 [subtitle] => [summary] =>

    Mark Victor Hansen, author of You Have a Book In You: Make Money With Your Story, is known for co-authoring the Chicken Soup for the Soul series, and has written a total of 309 books, including his most recent, You Have a Book In You: Make Money With Your Story. The purpose of this book is to serve as a reminder for anyone to “plug back into their genius.” Hansen believes that everyone has a story to tell. He says, “What writing does is it refines you, refines your spirit, your soul, and your heart. It defines who you are.” He stresses that writing is the outlet that allows people out of their own confinement.

    Hansen says throughout his travels around the world promoting Chicken Soup, people often asked him “Can I tell you my story? That sparked an idea about writing a book that featured several stories about several successful writers and what catapulted them into greatness, including Michael Crichton. He says, “Michael is a great writer because you get intrigued by the people.” He adds, “All of us are supposed to have peaking life experiences and writing a book does get you out of mediocrity, gets you out of your complacency.” Hansen has collaborated with many industry giants as well as many others in the age spectrum – from a 4-year old, to 98-year old Art Linkletter.

    It is essential that everyone writes their story – whatever that is, to leave it as a legacy, as ancestral wealth because “the world needs more intellect, more thinking, more spirit, and brightness and expand those opportunities for everybody.”

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  • Mark Victor Hansen, author of You Have a Book In You:...
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    Jeffrey Brandeis, author of Becoming a Rainmaker: A Guide for Accountants and CPAs wrote this book to bring a more specific approach to helping those in the accounting and CPA professions hone the sales skills needed to become rainmakers. He defined the term as someone who brings in revenue and in the CPA world, that person is referred to as a “rainmaker.” He adds, “To become a partner, you need to bring business through the door. If you’re not bringing revenue in, the chances of sharing the profits will be a lot slimmer.”

    Brandeis says that accounting professionals are trained to handle numbers, but one skillset that is not taught is sales. “There’s no college degree for sales,” he adds. The book serves as a guide to help build better and faster rapport, with prospects and potential clients to cut down the sales cycle some might not fully understand. He adds, “How people learn is how people buy” and the book teaches how to match presentation and learning styles in order to build that rapport three times faster and in one-third of the time.

    With businesses changing at a higher speed these days, Brandeis wants people to succeed, adding, “Even though times have changed, it’s actually brought opportunity that we probably would never have had if this hadn’t happened.” In simpler terms, success comes to those who embrace opportunity and the ever-changing landscape of business.

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  • Jeffrey Brandeis, author of Becoming a Rainmaker: A Guide for Accountants...
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    Shellye Archambeau, author of Unapologetically Ambitious: Take Risks, Break Barriers, and Create Success On Your Own Terms recalls how even as a high school student, her goal was to become a CEO. While she didn’t have a full understanding then about the implications of running a corporation, she set her goals and pursued them becoming one of the first African-American tech CEOs in Silicon Valley. Her book’s core message is to teach readers how to get what they want out of life – professionally and personally, by being intentional. The book shares strategies, approaches, tactics, and hacks on how to go about it, despite it being hard.

    Archambeau relates that when people say someone is “ambitious,” they don’t necessarily mean it as a compliment. She knew she wanted the word “ambitious” in the title; however, the “unapologetic” part was inspired by her friends. They noted that women tend to apologize for everything. She adds, “Everyone deserves the right to be ambitious and nobody should have to apologize for it.” Achambeau has a definition for ambition. She says it’s about being intentional – something she learned along the way simply by listening. It’s about paying close attention and watching other successful people and follow their path, take in all that knowledge and build it into your own plan. She adds, “There’s a lot of good advice that comes down if you actually listen to it.”

    Archambeau encourages people to find mentors because they don’t have to have a “formal role.” Mentors are people that can offer you advice, counsel, and perspective so you can make decisions and take risks. “It is not weakness to take help, it’s actually a strength.” She also imparts great advice for readers: “You have to be strategic about what you’re doing” and “Ambition alone won’t get your where you need to be.”

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  • Shellye Archambeau, author of Unapologetically Ambitious: Take Risks, Break Barriers, and Create...
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    Bill Humbert, author of Employee 5.0: Secrets to a Successful Job Search in the New World Order, relies on his extensive background in sales and recruiting to write this book, where he uncovers the parallels between the sales process and the job search process. He chose “Employee 5.0” as the title to ‘get in front of the pack.’ He says that the problem most employees have is that they treat their careers just like jellyfish – “floating in the currents of their current company.” Basically, they adopt the “whatever happens, happens” attitude and that leads to them being laid off eventually. Employee 5.0 is the person that takes charge of their career, they’re not floating around, and strive to get to the next step.

    Humbert was a recruiter for 39 years and a career transition coach for 25 years – and during that time, he’s seen his fair share of ‘floaters.’ He wrote the book to provide a more in-depth perspective of why we need to stop floating and take the reins of our careers. Long gone are the days where HR professionals sifted through thousands of pages of resumes. In this ‘new world order,’ HR departments use AI to screen candidates. However, the problem for applicants is that the resume doesn’t contain the same words that are used in the often poorly written job description; therefore, they never get chosen based on an algorithm.

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  • Bill Humbert, author of Employee 5.0: Secrets to a Successful Job...
  • Array ( [id] => 9739dffe-17eb-11ec-ab8a-cbe915bd24a2 [createdAt] => 2021-09-17T15:15:16.250-04:00 [updatedAt] => 2022-03-23T11:56:51.868-04:00 [title] => BSP 149: Ask! by Mark Victor Hanson & Crystan Dwyer Hansen [pubdate] => 2022-01-03T05:00:00.000-05:00 [link] => https://c-suitenetwork.com/tv/video/mark-victor-hansen-crystal-dwyer-hansen-ask/ [author] => C-Suite Radio [imageFile] => [explicit] => [episodeType] => full [seasonNumber] => 12 [episodeNumber] => 149 [subtitle] => [summary] =>

    Mark Victor Hansen and Crystal Dwyer Hansen, authors of Ask! The Bridge From Your Dreams To Your Destiny sit down with host, Taryn Winter Brill to discuss their book that is a guide to awaken the innate ability of every human being to ask questions. While kids are naturally inquisitive, Crystal says that “Over time, just through basic life rejections, people get shot down. That spirit of asking gets crushed out of them.” They say that asking is truly the only thing that has the ability to reveal what’s hidden in our lives and “that is powerful.”

    Learning the magic of asking can be achieved by three equally important channels: ask yourself, ask others, ask God. The book is chock-full of personal anecdotes and tidbits capable of re-instilling our natural curiosity to ask questions. The genesis of the book, which is extremely relevant, is to go back to a time in our lives where we were unafraid to ask for everything we wanted. “It’s important for each of us to become master askers,” the Hansens said. That’s the main reason they wanted to bring this particular message to the world. While everyone faces adversity, Mark Victor offers some sage advice, originated in his own hardship, including bankruptcy. He added, “I’ve always taken adversity and turn it into an advantage.” Out of this adversity, everyone can learn how to ask. During the interview, they also covered the six destinies everyone has, a personal anecdote about their young grandson that directly correlates to the book’s themes, and a reminder that “one question can pivot your entire career.”

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  • Mark Victor Hansen and Crystal Dwyer Hansen, authors of Ask! The...
  • Array ( [id] => a47c56ca-17ea-11ec-8f18-f7bcb714dd8d [createdAt] => 2021-09-17T15:08:28.998-04:00 [updatedAt] => 2022-03-23T11:56:51.996-04:00 [title] => BSP 148: Identity Leadership by Stedman Graham [pubdate] => 2021-12-31T05:00:00.000-05:00 [link] => https://c-suitenetwork.com/tv/video/stedman-graham-identity-leadership-2/ [author] => C-Suite Radio [imageFile] => [explicit] => [episodeType] => full [seasonNumber] => 12 [episodeNumber] => 148 [subtitle] => [summary] =>

    Stedman Graham, author of Identity Leadership: To Lead Others You Must Lead Yourself First, is an accomplished businessman and best-selling author of twelve books, the latest taking a closer look at the importance of understanding who we are as human beings first, before reaching out to help others. Graham wrote the book because he is passionate about self-development, self-empowerment and efficacy, and helping people find their own personal sense of identity.

    As someone who spent most of his life searching for an identity, Graham wants to create awareness about all of the external factors that affect our sense of self. He states that while most people focus on the external and feel defined by the color of their skin, money, title, or religion, “the power is really in the internal.” In order to thrive nowadays, it’s essential to understand the definition of “identity leadership.” He defines it as “self-leadership based on the philosophy that you can’t lead anybody else until you first lead yourself.” He adds, “Leadership starts with the premise of being the best possible person you can, so that you can create value and serve the world with that value.”

    Graham’s goal is to “teach people how to work on themselves, teach them to self-actualize their potential based on who they are.” He argues that one thing this pandemic has taught us is how we need to do things for ourselves, not rely on anyone else for our own socio-economic development. “This is a ‘you economy.’” In fact, identity leadership is perfectly suited for the current marketplace because it teaches us to redefine our own existence. He admits that defining yourself is an evolving process. Graham said, “It’s a process of consciousness. You have to be aware of what you don’t have.” It’s about evolving into better versions of ourselves.

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  • Stedman Graham, author of Identity Leadership: To Lead Others You Must...
  • Array ( [id] => 27bf61a4-17ea-11ec-b0c9-ffc25c106a92 [createdAt] => 2021-09-17T15:04:59.716-04:00 [updatedAt] => 2022-03-25T10:24:27.480-04:00 [title] => BSP 147: Be the Hero and Rescue Yourself by Kelly Fuhlman [pubdate] => 2021-12-29T05:00:00.000-05:00 [link] => https://c-suitenetwork.com/tv/video/kelly-fuhlman-be-the-hero-and-rescue-yourself-2/ [author] => C-Suite Radio [imageFile] => [explicit] => [episodeType] => full [seasonNumber] => 12 [episodeNumber] => 147 [subtitle] => [summary] =>

    Kelly Fuhlman, author of Be the Hero and Rescue Yourself: Creating the Inner Courage To Wear Your Own Cape, wrote the book to give people the opportunity to read and understand some of the lessons she learned throughout her life, while providing encouragement to journal their own ideas and solve their own problems. She says, “I have learned that people do better if they create their own strategy instead of someone handing it over to them.”

    The book is about heroes in her own life that have come to her rescue and opened doors and opportunities; however, at the end of the day, it’s up to each and every single person to put in the work and rescue themselves. Fuhlman wanted to create a disruption in the self-help book industry and drive home the notion that life isn’t about “10 easy steps” – it’s far more complex than that. After being laid off from the Disney Institute, she decided to write a book, start a podcast, and create opportunities for herself at a time where she felt the rug was being pulled from under her. These opportunities led to growth and learning, but the journey wasn’t a perfect one. In fact, one of the chapter titles in her book is called, “My crown is crooked (and so is yours)” to reinforce the point that there’s no one path to success. Everyone must choose their own way and not rely on anyone else to rescue them.

    Fuhlman wrote the book for anyone struggling to move forward, personally or professionally. This easy read aims to have great impact for readers as they reflect on the lessons learned and empowers them to write down their own thoughts, build their own plan, and move forward. “At the end of the day, it’s up to you,” she concludes.

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  • Kelly Fuhlman, author of Be the Hero and Rescue Yourself: Creating...
  • Array ( [id] => 84603ea0-17e6-11ec-87ce-23e21a41995b [createdAt] => 2021-09-17T14:38:57.141-04:00 [updatedAt] => 2022-03-23T11:56:51.330-04:00 [title] => BSP 146: Heartbeat Leadership with Dawn S. Kirk [pubdate] => 2021-12-27T01:00:00.000-05:00 [link] => https://c-suitenetwork.com/tv/video/dawn-s-kirk-heartbeat-leadership/ [author] => C-Suite Radio [imageFile] => [explicit] => [episodeType] => full [seasonNumber] => 12 [episodeNumber] => 146 [subtitle] => [summary] =>

    Dawn S. Kirk, author of Heartbeat Leadership: Empower Yourself, Engage Your Team and Impact Your Organization, decided to write her first solo book to empower those who often feel unheard in meetings. She wanted to ensure no one else felt like she did when they walked into a room because every person has something to offer and has value that can be added to any organization.

    Kirk’s 26-year career in corporate America launched her on a quest to better understand what it meant to be a leader and to become the best version of herself. She recounts some experiences in that realm not being as positive as they could’ve been and realized, “The goals I set for myself were greater than the obstacles I was going to face.” This is the impetus for the book – getting out that message of empowerment to as many people as possible. Kirk says the book is for those already in leadership positions to become better leaders and for those who are not feeling heard. She uses the subtitle, “Empower Yourself” so people know they have a choice to empower themselves in any situation. The book is also for those responsible for larger teams to help them fully engage everyone and tapping into their potential.

    She also argues that many organizations have a “heart problem,” where they’re focused on the bottom line more than they are focused on their people. While there’s nothing wrong with profitability, when that comes at the expense of the people, that’s when they have a heart problem. Kirk states, “At the end of the day, the heart of the business are the people that work for you. I truly believe people are your competitive advantage.”

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  • Dawn S. Kirk, author of Heartbeat Leadership: Empower Yourself, Engage Your...
  • Array ( [id] => cf106dee-17e1-11ec-a272-ebbd7f08d92e [createdAt] => 2021-09-17T14:05:14.963-04:00 [updatedAt] => 2022-03-22T12:44:23.874-04:00 [title] => BSP 145: Done Deal by Jeffrey Brandeis [pubdate] => 2021-12-24T05:00:00.000-05:00 [link] => https://c-suitenetwork.com/tv/video/jeffrey-brandeis-done-deal/ [author] => C-Suite Radio [imageFile] => [explicit] => [episodeType] => full [seasonNumber] => 12 [episodeNumber] => 145 [subtitle] => [summary] =>

    Jeffrey Brandeis, author of Done Deal!: The Step By Step Handbook to Sell Success, is a former accountant who transitioned into the sales realm, enjoyed being outside making things happen and selling to the same group of professionals he was once a part of. He made a conscious effort to gear the book content towards sales professionals and the 5-step process that every company should have. Brandeis insists that every company should have a documented sales process, no matter whether they’re selling a product or service. He also points out the biggest mistakes in sales by stating that salespeople are usually ahead of the buyers in the sales cycle. This misstep is what causes some to be bad forecasters. Another mistake is that they fail to recognize that the prospect may not be the only decision-maker they need to reach in order to close the sale.

    While there’s no sure-fire way to troubleshoot every problem, Brandeis says it’s on every sales person to try to uncover everything there is to uncover. Brandeis also encourages sales professionals to remain innovative and continue honing their skills. He argues that while the sales process itself doesn’t drastically change, the tools and technology used do. He states that there are some companies who haven’t fully trained employees on how to sell remotely and have failed to transition effectively, affecting the sales quotas and other metrics. “If you don’t keep your sales skills up, and constantly look for new techniques and new styles, then your techniques will get stale,” Brandeis says. He adds, “Sales is a perishable…like a banana.”

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  • Jeffrey Brandeis, author of Done Deal!: The Step By Step Handbook...
  • Array ( [id] => 196d4da4-17e1-11ec-b4ee-eb6de9985076 [createdAt] => 2021-09-17T14:00:10.224-04:00 [updatedAt] => 2022-03-25T10:24:26.997-04:00 [title] => BSP 144: Black, Blind, and In Charge by David A. Patterson [pubdate] => 2021-12-22T01:00:00.000-05:00 [link] => https://c-suitenetwork.com/tv/video/david-a-paterson-black-blind-in-charge/ [author] => C-Suite Radio [imageFile] => [explicit] => [episodeType] => full [seasonNumber] => 11 [episodeNumber] => 144 [subtitle] => [summary] =>

    David A. Paterson, author of Black, Blind, and In Charge, recounts memorable anecdotes from his time as the 55th Governor of the state of New York, after succeeding Eliot Spitzer, as well as after leaving office. He wrote the book to tell stories he thought were particularly important for everyone to understand the intricacies of serving as the governor of a state, especially with a legal disability.

    The book also touts some lessons he learned along the way, particularly how running for office is like being a small business owner. In the book, Paterson recalls his transition from Lieutenant Governor to Governor, after the resignation of Eliot Spitzer. Even before he was sworn in, the slowly became aware of the crisis that awaited him, including a $40 billion debt. Paterson says that one thing he would do differently, if given the chance, would be to clean house and carry on with people who were about his mission.

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  • David A. Paterson, author of Black, Blind, and In Charge, recounts...
  • Array ( [id] => b038aff4-17e0-11ec-8f18-43d2ddb11812 [createdAt] => 2021-09-17T13:57:13.721-04:00 [updatedAt] => 2022-03-23T11:56:52.207-04:00 [title] => BSP 143: Entrepreneur Secrets to a Grow, Get, Give Life by Mike Skrypnek [pubdate] => 2021-12-20T05:00:00.000-05:00 [link] => [author] => C-Suite Radio [imageFile] => [explicit] => [episodeType] => full [seasonNumber] => 11 [episodeNumber] => 143 [subtitle] => [summary] =>

    Mike Skrypnek, author of Entrepreneur Secrets to a Grow, Get, Give Life categorizes himself as a “mindset, transformational coach” teaching other entrepreneurs and business owners in mid-careers how to grow their business and gain more freedom to pursue their passions. In Skrypnek’s case, he wanted to make a bigger impact in life and started with one big goal – to give $1 million to charity every year; however, he wasn’t sure how to accomplish that. He wanted to live his passion seven days a week, not in the periphery, so he sought the advice of those who had done it prior. For Skrypnek, this book is a byproduct of a lifetime of experience that he felt would be beneficial for others so he wanted to get it out there.

    Skrypnek felt it was important he write this book to get the message out because ‘give, grow, get’ means different things to different people. It can mean growing your business, your personal wealth, and getting the freedom entrepreneurs seek to give back as a result of that freedom. He used the word “impact” as his guide in order to build “a mountain of credibility” to give as many people as possible the opportunity to live their passion. Once people find that passion, he adds, “it changes everything.”

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  • Mike Skrypnek, author of Entrepreneur Secrets to a Grow, Get, Give...
  • Array ( [id] => 8ac7043a-17dd-11ec-832e-9b209f198743 [createdAt] => 2021-09-17T13:34:42.407-04:00 [updatedAt] => 2022-03-23T11:56:51.479-04:00 [title] => BSP 142: Seven Years of Skin by Marcus Anthony Ray [pubdate] => 2021-12-17T05:00:00.000-05:00 [link] => https://c-suitenetwork.com/tv/video/marcus-anthony-ray-seven-years-of-skin/ [author] => C-Suite Radio [imageFile] => [explicit] => [episodeType] => full [seasonNumber] => 11 [episodeNumber] => 142 [subtitle] => [summary] =>

    **LISTENER CONTENT WARNING: This podcast contains a discussion of sensitive topics some listeners may find offensive.**

    Marcus Anthony Ray, author of Seven Years of Skin, took his life experiences and put them into print in a tell-all book. It is a gripping, honest portrayal of what happens when someone gets everything they want seemingly without consequences. His journey as a male exotic dancer began in his 20s as a way to make money to save his parents’ house from foreclosure. Ray himself says that the “deep dark world of ‘anything goes’ sucks you in” and the book highlights his journey into this world and how he was able to crawl back out, which many others weren’t as lucky, and change paths, including becoming an award-winning motivational speaker.

    He says it was a difficult book to write but decided to publish it as a cautionary tale of when boundaries start moving too far without checks and balances. He is seeing similar patterns emerge in the world we live in and he wants to create awareness about the need for boundaries and accountability.

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  • **LISTENER CONTENT WARNING: This podcast contains a discussion of sensitive...
  • Array ( [id] => bdf805be-0128-11ec-886f-835bd44a4107 [createdAt] => 2021-08-19T16:05:03.869-04:00 [updatedAt] => 2022-03-22T12:44:21.353-04:00 [title] => BSP 141: The AI Powered Enterprise by Seth Earley [pubdate] => 2021-12-15T05:00:00.000-05:00 [link] => https://c-suitenetwork.com/tv/video/seth-earley-the-ai-powered-enterprise/ [author] => C-Suite Radio [imageFile] => [explicit] => [episodeType] => full [seasonNumber] => 11 [episodeNumber] => 142 [subtitle] => [summary] =>

    Seth Earley, author of The AI-Powered Enterprise: Harness the Power of Ontologies to Make Your Business Smarter, Faster, and More Profitable, wrote the book for business leaders and managers who need to understand what has to be done in order to be successful. Earley also adds that the book is for the type of business audience who will use AI to make practical decisions, such as how you need to apply day-to-day business decisions and what you’ll need as a foundation, which is good data and a structure for the information.


    Earley goes on to define ontology as “a knowledge framework, a way of organizing all of the information in the organization.” He urges readers to think about what an organization does on a day-to-day basis and put them into big buckets. “The big buckets are the foundation of the ontology. You create the big buckets of all this information and then you create the relationships between these big buckets and that actually captures knowledge about your services, about your offerings, your solutions and it helps your customers get to exactly the information that they need or your employees.” The book teaches executives to learn how to separate what’s possible from what’s practical, evaluate the claims of a vendor to eliminate the hype, and how to select the right problem to solve.

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  • Seth Earley, author of The AI-Powered Enterprise: Harness the Power...
  • Array ( [id] => 06e2decc-0131-11ec-bd5b-ebd4c8ca32d0 [createdAt] => 2021-08-19T17:04:22.176-04:00 [updatedAt] => 2022-03-25T10:24:26.241-04:00 [title] => BSP 140: Do It! Speaking by David Newman [pubdate] => 2021-12-13T05:00:00.000-05:00 [link] => https://c-suitenetwork.com/tv/video/david-newman-do-it-speaking/ [author] => C-Suite Radio [imageFile] => [explicit] => [episodeType] => full [seasonNumber] => 10 [episodeNumber] => 141 [subtitle] => [summary] =>

    David Newman, author of Do It! Speaking: 77 Instant Action Ideas to Market, Monetize, and Maximize Your Expertise, wrote the book because speaking is the ultimate marketing strategy, the ultimate leadership brand builder, and the ultimate sales tool. The book takes a deeper dive on how to use speaking to build your c-suite leadership, platform or build your sales stamina to increase revenue.


    Newman says that one of the most powerful words in marketing is “decide” – decide who you are and who you’re not; decide who you’re for and who you’re not for. Experts today who win more business, he adds, “are the experts that win attention. One of the best ways to get attention is having an executive speaking strategy.” Newman also has the following advice for those wanting to build their speaking presence, “Figure out where are your folks already meeting so that you can fish where the fish are.”

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  • David Newman, author of Do It! Speaking: 77 Instant Action...
  • Array ( [id] => 6d65eb8c-012f-11ec-b4a8-ebfc7e096742 [createdAt] => 2021-08-19T16:52:55.163-04:00 [updatedAt] => 2022-03-25T10:24:29.297-04:00 [title] => BSP 139: Success is Easy by Debbie Allen [pubdate] => 2021-12-10T05:00:00.000-05:00 [link] => https://c-suitenetwork.com/tv/video/debbie-allen-success-is-easy/ [author] => C-Suite Radio [imageFile] => [explicit] => [episodeType] => full [seasonNumber] => 10 [episodeNumber] => 139 [subtitle] => [summary] =>

    Debbie Allen, author of Success is Easy: Shameless, No Nonsense Strategies to Win in Business, wrote the book to help change mindsets on a broader scale about how people accept failure and how they accept success. Allen is a firm believer that success is constantly around us, but that we need to grasp it and choose what we do with all the information we acquire. Her main motivation to write the book was to encourage people never to accept failure and change mindsets to continue to develop relationships and skills that help you grow to the next level. As a very successful entrepreneur, Allen wants to share her success with those who are still searching and provide the connections to help others get ahead because entrepreneurship “is a lonely planet.” She also suggests how using the words “shameless” and “no nonsense” in the title is a reflection of who she is – shameless is just another word for “scrappy entrepreneur” and no nonsense is how she gives it to everyone in her circle.

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  • Debbie Allen, author of Success is Easy: Shameless, No Nonsense...
  • Array ( [id] => 2227de60-012e-11ec-81b6-ffbfaa27d578 [createdAt] => 2021-08-19T16:43:39.437-04:00 [updatedAt] => 2022-03-25T10:24:27.284-04:00 [title] => BSP 138: Mastermind Group by Dr. Greg Reid and Jeffrey Klubeck [pubdate] => 2021-12-08T05:00:00.000-05:00 [link] => https://c-suitenetwork.com/tv/video/dr-greg-reid-jeffrey-klubeck-mastermind-group/ [author] => C-Suite Radio [imageFile] => [explicit] => [episodeType] => full [seasonNumber] => 10 [episodeNumber] => 139 [subtitle] => [summary] =>

    Dr. Greg Reid and Jeffrey Klubeck, authors of Mastermind Group: An Exclusive Invitation, wrote the book with the purpose of restoring the original concept of what a “mastermind” is and felt many have deviated from that concept, created by Napoleon Hill. Klubeck believes “there’s so much value in the power of a mastermind,” but that many equate counsel with opinion and that couldn’t be further from the truth. An opinion, Reid states, is “based on lack of knowledge, ignorance or inexperience.” A council is based on having the mentorship of those people who have paved the way to success. The concept of the book is to create a mastermind alliance where people can not just get that great counsel from their peers, but also ignore people’s opinions. It’s about creating a spirit of collaboration, vulnerability, community, and empowerment that harnesses the minds of those who have achieved a level of success others are striving for.

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  • Dr. Greg Reid and Jeffrey Klubeck, authors of Mastermind Group: An...
  • Array ( [id] => fc1f58f8-0126-11ec-8724-1fe58681cd0e [createdAt] => 2021-08-19T15:52:29.137-04:00 [updatedAt] => 2022-03-19T14:09:35.651-04:00 [title] => BSP 137: AI for Sales by Chad Burmeister [pubdate] => 2021-12-06T05:00:00.000-05:00 [link] => https://c-suitenetwork.com/tv/video/chad-burmeister-ai-for-sales/ [author] => C-Suite Radio [imageFile] => [explicit] => [episodeType] => full [seasonNumber] => 10 [episodeNumber] => 137 [subtitle] => [summary] =>

    Chad Burmeister, author of AI for Sales: How Artificial Intelligence is Changing Sales has dedicated his life to innovating the sales industry and getting it to the next level. He is bringing best practices and incorporating the use of AI tools for sales professionals. AI creates many improvements to the sales process that everyone in the industry should be aware of; for example, it can help analyze big data so sales professionals can focus on their best prospects and how to better sell to them.

    Burmeister says his goal is to bring technology to market to ensure companies and sales leaders understand how to leverage it. He believes how much you sell is how much frequency you do and how good you are at it. He adds that he preaches “revenue equals frequency times competency” to entry-level sales professionals and asks them, “get the ‘f’ up,” – meaning the frequency. With AI automating many human tasks, it’s understandable sales professionals are feeling apprehensive about the technology. In order to stay industry relevant, Burmeister says, “make sure that your day job isn’t just pushing blast emails” because even with automation, computers will never have enough input to make the right decisions.

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  • Chad Burmeister, author of AI for Sales: How Artificial Intelligence is Changing...
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    John Hewitt, author of iCompete: How My Extraordinary Strategy for Winning Can Be Yours, wrote the book to highlight his five-decade journey in the tax industry and underline the mistakes he made so they can serve as inspiration for others to avoid those same pitfalls. Hewitt says what he loves about taxes is “helping people save money and give them peace of mind,” as there are multiple gray areas of the law and numerous loopholes to help people keep some of their hard-earned money.


    Throughout his lengthy career, Hewitt has been driven by two main things: 1) people that believe and support him, and 2) the naysayers that say he can’t do something. His drive to win has been a constant for fifty years and he says the difference between himself and his competitors is that he proactively asks his franchisees how to continue to improve the company and the brand. His competitors preach to franchisees instead of listening to them. He adds, “To be the best at your business, you have to have the best system. To have the best system, you have to be improving.”

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  • John Hewitt, author of iCompete: How My Extraordinary Strategy for...
  • Array ( [id] => 0aeb23f0-0062-11ec-a1c6-cb5dd69886fd [createdAt] => 2021-08-18T16:22:43.124-04:00 [updatedAt] => 2022-03-25T10:24:26.598-04:00 [title] => BSP 135: Radical Value by Mark Boundy [pubdate] => 2021-12-01T05:00:00.000-05:00 [link] => https://c-suitenetwork.com/tv/video/mark-boundy-radical-value/ [author] => C-Suite Radio [imageFile] => [explicit] => [episodeType] => full [seasonNumber] => 10 [episodeNumber] => 135 [subtitle] => [summary] =>

    Mark Boundy, author of Radical Value: Elevate Your Company and Career by Unleashing the Power Within Customer Centricity has had a long, successful career in sales and has seen the industry go through a number of changes but, at times, the sales professionals have been stuck in certain patterns that don’t put the customer front and center. He says that people are buying the same way they used to in the past, the main difference being how they inform themselves before making purchasing decisions. Boundy states that, “Customers don’t come to your website to learn about you. They come to your website to see themselves reflected.”

    He wrote the book because he wanted to share the importance of and how to sell at true value price, as throughout his career, has possessed a specialty of selling at a higher price, yet many of his peers were not doing the same. The book is written for professionals who want to radically think how they sell, as many sales methodologies only spend ten percent of the time on customer value, when it should be a much bigger number.

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  • Mark Boundy, author of Radical Value: Elevate Your Company and Career...
  • Array ( [id] => 89f9f7b8-0060-11ec-bfdc-835bc82289b3 [createdAt] => 2021-08-18T16:11:57.286-04:00 [updatedAt] => 2022-03-23T11:56:51.414-04:00 [title] => BSP 134: Metahuman by Deepak Chopra [pubdate] => 2021-11-29T05:00:00.000-05:00 [link] => https://c-suitenetwork.com/tv/video/deepak-chopra-metahuman-unleashing-your-infinite-potential/ [author] => C-Suite Radio [imageFile] => [explicit] => [episodeType] => full [seasonNumber] => 9 [episodeNumber] => 135 [subtitle] => [summary] =>

    Dr. Deepak Chopra, author of Metahuman: Unleashing Your Infinite Potential, his 89thbook, felt compelled to write this book because we live in chaotic times and he wants to create a world that is more peaceful, more healthier, and joyful. This is his latest contribution to that effort. He defines ‘metahuman’ as the need for people to stop being robots by observing their behavior and themselves without judging themselves in order to access the highest intelligence leading to insight, intuition, inspiration, creativity, higher vision, and transcendence. Chopra says that the world is currently at a crossroads – we are either facing extinction or we can take the next evolutionary leap from humans to metahumans. We have the tools to make it happen, and the choice is ours to make.


    Even after his 89th book, Chopra’s life has continued to evolve in three major ways. He adds, “Slowly, I have become independent of good/bad opinions of the world. I am immune to both criticism and flattery. I have decided to have clarity of experience without being bound to the experience, and I have stopped looking for external validation or rewards.” Those, he says, have brought him “deep peace.” This book has 31 steps that encourage readers to progressively shift from doing, to thinking, to feeling, to being – in fact, to be “grounded in being,” not in imagining or thinking.

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  • Dr. Deepak Chopra, author of Metahuman: Unleashing Your Infinite Potential,...
  • Array ( [id] => 2175982e-005f-11ec-9a31-ff14c54ab735 [createdAt] => 2021-08-18T16:01:52.442-04:00 [updatedAt] => 2022-03-25T10:24:27.198-04:00 [title] => BSP 133: Breaking Through the Status Quo by Nelson Griswold [pubdate] => 2021-11-26T05:00:00.000-05:00 [link] => https://c-suitenetwork.com/tv/video/nelson-griswold-breaking-through-the-status-quo/ [author] => C-Suite Radio [imageFile] => [explicit] => [episodeType] => full [seasonNumber] => 9 [episodeNumber] => 134 [subtitle] => [summary] =>

    Nelson Griswold, author of Breaking Through the Status Quo: How Innovative Companies are Changing the Benefits Game to Help Their Employees and Boost Their Bottom Line tackles a very timely topic: healthcare costs. Griswold argues that “healthcare has become the second or third largest P&L line item, for every company in America.” He states that the problem lies with insurance companies telling CEOs, CFOs and other decision-makers they have no control over the cost of insurance. This is the biggest mistake companies are making – they have adopted that mentality for so long but the tide is slowly turning with the rise of Next Gen Benefits Advisors. These advisors are the allies that companies need in order to help them gain anywhere between twenty and sixty percent back into their bottom lines and lower their costs of healthcare. Griswold says that a “benefits revolution” is going on right now and these Next Gen advisors are saying “no more.” This book is mainly for c-suite leaders who have been told by insurance companies they have no control over healthcare costs, something Griswold refers to as “healthcare’s big lie.”

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  • Nelson Griswold, author of Breaking Through the Status Quo: How Innovative...
  • Array ( [id] => a6bf74e8-005d-11ec-91f5-8faeeda5afcd [createdAt] => 2021-08-18T15:51:17.079-04:00 [updatedAt] => 2022-03-23T11:56:52.080-04:00 [title] => BSP 132: The Billion Dollar Branding Blueprint by Bernt Ullmann [pubdate] => 2021-11-24T05:00:00.000-05:00 [link] => https://c-suitenetwork.com/tv/video/bernt-ullmann-cba-the-billion-dollar-branding-blueprint/ [author] => C-Suite Radio [imageFile] => [explicit] => [episodeType] => full [seasonNumber] => 9 [episodeNumber] => 133 [subtitle] => [summary] =>

    Branding involves creating a name, symbol, or design that consumers can easily identify a specific company or celebrity with. Bernt Ullmann, CBA, author of The Billion Dollar Branding Blueprint: 7 Steps to Building a Brand and Accelerating Your Wealth, explains the importance of having a memorable brand because, “In order to kind of evoke an emotion, in order to get a transaction, you need to connect with the consumer.” Ullmann has based his career as a CBA, which stands for Chief Brand (or Business) Accelerator, asserting his belief in the importance of having a brand.


    Ullmann says he loves to create brands because it helps create something that’s lasting. He adds, “If you don’t have a brand, if you don’t have some type of distinguishing mark – something that sets you apart from your competitors, you are left to compete with only one thing, namely price.” Today’s society is more experiential than ever before, and while people still want to spend money on certain brands, they prefer to do so on experiences.


    Ullmann’s book focuses on proven techniques and practical applications that took years of experience to cultivate and then put in writing as a step-by-step process. Ullmann says if he has the ‘opportunity to help someone and make their journey better or easier, that will be my true pleasure.’

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  • Branding involves creating a name, symbol, or design that consumers...
  • Array ( [id] => dd4da810-005b-11ec-b2f0-0fcde40f6e06 [createdAt] => 2021-08-18T15:38:29.607-04:00 [updatedAt] => 2022-03-22T12:44:27.394-04:00 [title] => BSP 131: A CEO's Journey by Dr. Gary McGrath [pubdate] => 2021-11-22T05:00:00.000-05:00 [link] => https://c-suitenetwork.com/tv/video/dr-gary-mcgrath-a-ceos-journey/ [author] => C-Suite Radio [imageFile] => [explicit] => [episodeType] => full [seasonNumber] => 9 [episodeNumber] => 132 [subtitle] => [summary] =>

    Dr. Gary McGrath, author of A CEO’s Journey: The 7 Steps of Intentional Leadership – Making Bosses Into Great Leaders wrote this book to help CEOs that are struggling with being good bosses and might be in need of someone to coach them through some of the rough patches of being a c-suite leader. He says that it is very easy for CEOs to feel like they are in a vacuum with few resources to help them be better leaders.


    The book dives into the fundamental parts of leadership and what is required to be an effective leader this day and age. Herein are the seven steps of leadership, broken down into three sections – steps 1-3 involve self-development, step 4 is the crossover between self and the team, and steps 5-7 involve team development. These steps allow those in leadership positions know where their leadership capabilities are. McGrath argues that leadership is based on someone’s authentic ability to tell people what they stand for – their own mission statement of sorts. He adds, “If you’re not clear about that, people aren’t going to follow you.”

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  • Dr. Gary McGrath, author of A CEO’s Journey: The 7...
  • Array ( [id] => 965fbae2-0056-11ec-9b4c-7b95a772b94e [createdAt] => 2021-08-18T15:00:43.125-04:00 [updatedAt] => 2022-03-23T11:56:51.807-04:00 [title] => BSP 130: Do It! Marketing by David Newman [pubdate] => 2021-11-19T05:00:00.000-05:00 [link] => [author] => C-Suite Radio [imageFile] => [explicit] => [episodeType] => full [seasonNumber] => 8 [episodeNumber] => 131 [subtitle] => [summary] =>

    David Newman, author of Do It! Marketing: 77 Instant-Action Ideas to Boost Sales, Maximize Profits and Crush Your Competition, writes a book where “nothing is assumed” and where anyone – whether a beginner or a seasoned professional, can “flip open the table of contents” and get whatever they need or want. Newman says the book is about sales-driven marketing with seventy-seven specific strategies that ring up the cash register. He says, “It’s not marketing for the sake of marketing. It’s marketing that drives sales.”


    One of the mantras of the book, Newman says, is to offer value and invite engagement through thought leadership management, which he defines as holding clients’ interests above your own. He adds that marketers shouldn’t focus on pitching and peddling but in helping and serving instead, as the age of mass marketing is over. All efforts to reach customers need to be laser-focused, personalized, and intentional with the goal of building relationships. Newman states, “There’s no such thing as a generic solution to a specific problem.”

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  • David Newman, author of Do It! Marketing: 77 Instant-Action Ideas...
  • Array ( [id] => d3b8a0ae-0054-11ec-82df-8fe26c47d156 [createdAt] => 2021-08-18T14:48:07.044-04:00 [updatedAt] => 2022-03-22T12:44:25.987-04:00 [title] => BSP 129: 140 Simple Messages to Guide Emerging Leaders by Eddie Turner Jr. [pubdate] => 2021-11-17T05:00:00.000-05:00 [link] => [author] => C-Suite Radio [imageFile] => [explicit] => [episodeType] => full [seasonNumber] => 8 [episodeNumber] => 130 [subtitle] => [summary] =>

    Eddie Turner, Jr., author of 140 Simple Messages to Guide Emerging Leaders, wrote a book that is applicable to everyone – those early in their careers as well as those well into their career. The ‘one hundred and forty’ refers to the number of characters that Twitter allowed early on, as he realized that everyone reads a tweet, but not everyone reads a scholarly book. His goal is to give readers the “cliff notes” that will guide emerging leaders on the road to success. Turner says that everyone has a different perception of what an emerging leader is. Some of the people he talked to think of millennials as emerging leaders, while others believe a company’s high performer is also one. However, he argues, there are others who don’t fit either category, such as young people, those re-entering the workforce or those who are changing careers.


    Turner is a believer that leadership begins in our youth and that “readers become leaders.” Leaders who read always stay abreast of the most current knowledge in their industry; whereas other leaders prefer to remain within their own inner leadings. Turner also points out that “you don’t need a title to be a leader” as leadership and influence are not one in the same. Leadership, he says, “is an art and a science that must be practiced.” It’s not something we fully ever master.

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  • Eddie Turner, Jr., author of 140 Simple Messages to Guide...
  • Array ( [id] => 29872f3e-0053-11ec-ba52-a38806c3ca2d [createdAt] => 2021-08-18T14:36:12.020-04:00 [updatedAt] => 2022-03-25T10:24:27.587-04:00 [title] => BSP 128: Workplace Wisdom for 9 to Thrive by Nina Sunday [pubdate] => 2021-11-15T05:00:00.000-05:00 [link] => https://c-suitenetwork.com/tv/video/nina-sunday-workplace-wisdom-for-9-to-thrive/ [author] => C-Suite Radio [imageFile] => [explicit] => [episodeType] => full [seasonNumber] => 8 [episodeNumber] => 129 [subtitle] => [summary] =>

    Nina Sunday, author of Workplace Wisdom for 9 to Thrive: Proven Tactics and Hacks To Get Ahead in Today’s Workplace talks about future-proofing one’s employability by improving our human skills. A “tsunami of automation” is already upon us and that brings opportunities, dangers, and pitfalls. Sunday says that in order to prevent AI and automation to fully take over, we need to up our human skills, which include collaboration, creating interpersonal relationships, and demonstrating empathy. She says, “If you can up your human skills, you’ll be the last one to lose your job.”


    Sunday’s book is aimed at young professionals entering the workforce as it is often unwritten ground rules and assumptions that create confusion and miscommunication among team members. Therefore, it is imperative that younger employees understand the niceties of professionalism, giving them all of the necessary tools to be poised and confident. One other “workplace wisdom” Sunday offers is making sure employees become interdisciplinary, not specialists. The more skills they acquire, the better opportunities they have for career advancement.

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  • Nina Sunday, author of Workplace Wisdom for 9 to Thrive:...
  • Array ( [id] => e9e33da6-0051-11ec-a947-6b643a86988e [createdAt] => 2021-08-18T14:27:15.746-04:00 [updatedAt] => 2022-03-22T12:44:28.715-04:00 [title] => BSP 127: The Lean CMO by Dwight Holcomb [pubdate] => 2021-11-12T05:00:00.000-05:00 [link] => https://c-suitenetwork.com/tv/video/dwight-holcomb-the-lean-cmo/ [author] => C-Suite Radio [imageFile] => [explicit] => [episodeType] => full [seasonNumber] => 8 [episodeNumber] => 128 [subtitle] => [summary] =>

    Author Dwight Holcomb wrote the book, The Lean CMO, with the purpose of teaching CMOs how to capture the right audience that will pursue your message because they see what you’re offering them as it’s tailored to their specific needs. He states that this is the “new model” of doing business as opposed to the “old” way where CMOs put too much emphasis on metrics with no real return as a result of their ad spend. He refers to that as “finding the ideal customer profile.”


    Holcomb says that a common mistake marketers make is the need they feel to be everything for every client, when instead, they should hyperfocus on certain things they do right. He adds that CEOs and other executive leaders don’t always have the bandwidth to execute on all the items they need to do, but more often than not, the ideas are there. There’s just no bandwidth to implement them. He stresses that executives use a team of functional specialists to perform a number of tasks – whether it’s public relations, content writing, or social media, allowing them to focus on high-level strategy. This is what he calls, “the lean CMO blueprint.”

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  • Author Dwight Holcomb wrote the book, The Lean CMO, with...
  • Array ( [id] => 96097976-0050-11ec-9156-17dc3843a239 [createdAt] => 2021-08-18T14:17:45.583-04:00 [updatedAt] => 2022-03-23T11:56:51.713-04:00 [title] => BSP 126: Humor That Works by Andrew Tarvin [pubdate] => 2021-11-10T05:00:00.000-05:00 [link] => https://c-suitenetwork.com/tv/video/andrew-tarvin-humor-that-works/ [author] => C-Suite Radio [imageFile] => [explicit] => [episodeType] => full [seasonNumber] => 8 [episodeNumber] => 127 [subtitle] => [summary] =>

    Andrew Tarvin, author of Humor That Works: The Missing Skill for Success and Happiness at Work, talks about how people need to learn how to incorporate humor into their professional lives in order to be more productive and achieve better results. Tarvin wanted to write a book that was actionable, that people could read and immediately start implementing humor into their workplace. He says that people “learn skills to be effective at our jobs, but never learn the skills to actually enjoy our jobs.” The most important thing Tarvin feels is understanding your humor M.A.P. – Medium, Audience and Purpose. Tarvin stresses that in the workplace it’s less about being a comedian, it’s about being effective. Humor enhances positivity and, with 83 percent of Americans feeling stressed out at work, the book is about how to use humor to execute faster, communicate better and connect – or lead – further. After all, “It’s less about doing what you love than loving what you do.”

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  • Andrew Tarvin, author of Humor That Works: The Missing Skill...
  • Array ( [id] => 82f44f42-004f-11ec-9076-63932c4c1c82 [createdAt] => 2021-08-18T14:10:04.066-04:00 [updatedAt] => 2022-03-23T11:56:51.268-04:00 [title] => BSP 125: Business Cards and Shoe Leather by Larry Vaughn [pubdate] => 2021-11-08T05:00:00.000-05:00 [link] => https://c-suitenetwork.com/tv/video/larry-vaughn-business-cards-and-shoe-leather/ [author] => C-Suite Radio [imageFile] => [explicit] => [episodeType] => full [seasonNumber] => 8 [episodeNumber] => 126 [subtitle] => [summary] =>

    Larry Vaughn, author of Business Cards and Shoe Leather: How Dyslexia Help Me Found One of the World’s Premier Business Cooperatives, wrote a personal book about being dyslexic and thriving as an author, speaker, and businessman in spite of struggling with the disorder from a very young age. Vaughn started out selling print and because of his dyslexia, resorted to perfecting the art of storytelling. In order to be a good salesman, he says, all you need is “business cards and shoe leather. If you have good business cards and a good pair of shoes, you just hit the street and start selling.” With this book, Vaughn decided to share his own personal struggles to encourage other professionals with the same disability to take this perceived weakness and turn it into a strength. He adds, “Once you realize that, good things will come.”

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  • Larry Vaughn, author of Business Cards and Shoe Leather: How...
  • Array ( [id] => 5ea436a2-0040-11ec-bc8d-5f56f6e88250 [createdAt] => 2021-08-18T12:21:40.695-04:00 [updatedAt] => 2022-03-25T10:24:29.012-04:00 [title] => BSP 124: Organization Culture Killers by T.A. Laser [pubdate] => 2021-11-05T05:00:00.000-04:00 [link] => https://c-suitenetwork.com/tv/video/t-a-laser-organization-culture-killers/ [author] => C-Suite Radio [imageFile] => [explicit] => [episodeType] => full [seasonNumber] => 8 [episodeNumber] => 125 [subtitle] => [summary] =>

    T.A. Laser, author of Organization Culture Killers: How Leaders Build Cultures of Success, capitalized on her experience in senior leadership to write this, her first, book. Laser says her book is geared towards future leaders, including millennials, because they don’t know the pitfalls to avoid when it comes to leadership. She adds there’s a big disconnect as companies aren’t doing a good job of building leaders. Laser says that the biggest mistakes companies are making is not defining their expectations or building strong foundations capable of withstanding a culture of success. While no one incident or individual can kill a culture, not aligning the expectations for success can definitely kill the ability to succeed. She emphasizes, “Your culture delivers your success.”

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  • T.A. Laser, author of Organization Culture Killers: How Leaders Build...
  • Array ( [id] => 0aaa9b7a-003d-11ec-93bd-0fe551c6aa0c [createdAt] => 2021-08-18T11:57:51.312-04:00 [updatedAt] => 2022-03-25T10:24:26.484-04:00 [title] => BSP 123: How to Kickstart Your Digital Marketing by Makarand Utpat [pubdate] => 2021-11-03T05:00:00.000-04:00 [link] => https://c-suitenetwork.com/tv/video/makarand-utpat-how-to-kickstart-your-digital-marketing/ [author] => C-Suite Radio [imageFile] => [explicit] => [episodeType] => full [seasonNumber] => 8 [episodeNumber] => 123 [subtitle] => [summary] =>

    Makarand Utpat, author of How to Kickstart Your Digital Marketing: The Ultimate Guide to Build Your Brand, Dominate Social Media, Publish Compelling Content, Drive Traffic and Close More Deals talks about the building blocks for successful digital marketing. Utpat says people need to focus on the ‘what’ and the ‘how’ by building, engaging and converting. He adds that when building a website, you have to look at smart marketing for the front end and smart retention on the back end, including having a good call to action. The content on your website has to be designed to match the conversations that are going on in the minds of the consumers. Utpat also says, “Your brand is equivalent to your story.”

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  • Makarand Utpat, author of How to Kickstart Your Digital Marketing: The...
  • Array ( [id] => d1e9170a-003a-11ec-bad7-57984c7cea0e [createdAt] => 2021-08-18T11:41:57.107-04:00 [updatedAt] => 2022-03-22T12:44:24.413-04:00 [title] => BSP 122: iX Leadership by Dr. Rachel MK Headley [pubdate] => 2021-11-01T05:00:00.000-04:00 [link] => https://c-suitenetwork.com/tv/video/dr-rachel-mk-headley-ix-leadership/ [author] => C-Suite Radio [imageFile] => [explicit] => [episodeType] => full [seasonNumber] => 8 [episodeNumber] => 122 [subtitle] => [summary] =>

    Dr. Rachel MK Headley, author of iX Leadership: Create High-Five Cultures and Guide Transformations wrote a book that tackles both leadership and culture from a completely different perspective. Headley incorporates elements of her scientific background as a former Operational Science Officer at NASA, and applies it to leadership types that can be found in any industry. She takes an in-depth look at the different ways employees think and react to change and how to lead them all towards the same goals. That type of leadership is what helps mold the culture for each organization. Headley says that the tricky thing about culture is that people think it’s about “ping-pong and beers in the fridge.” She adds, “It’s more about designing a space that the people you want to work for you can feel comfortable.” The book is a problem solving manual that happens to be labeled ‘leadership’ and Headley says, “At the end of the day, you have to figure out what kind of culture you want to work for and what kind of culture you want to work in.” It’s not a one-size-fits-all approach for anyone.

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  • Dr. Rachel MK Headley, author of iX Leadership: Create High-Five Cultures...
  • Array ( [id] => 95b73326-0039-11ec-b7b9-1ba59f854fdc [createdAt] => 2021-08-18T11:33:06.617-04:00 [updatedAt] => 2022-03-23T11:56:51.614-04:00 [title] => BSP 121: Follow These Leaders by Jill Griffin [pubdate] => 2021-10-29T05:00:00.000-04:00 [link] => https://c-suitenetwork.com/tv/video/jill-griffin-follow-these-leaders/ [author] => C-Suite Radio [imageFile] => [explicit] => [episodeType] => full [seasonNumber] => 8 [episodeNumber] => 122 [subtitle] => [summary] =>

    Jill Griffin, author of Follow These Leaders: Wisdom and Mentorship from the Voices of Success decided to write a book that details personal stories of triumph from her vast network of contacts. Griffin’s book is a compilation of advice from colleagues, acquaintances, and even a few strangers detailing the best piece of career, or life, advice they’ve ever been given, who gave it to them, and how that advice enhanced their lives. Griffin says, “You don’t have to be late in your career to give advice,” as people tend to associate experience with good advice. She says the pearls of wisdom shared in this book are “invaluable” and hopes to open up readers to seek advice from mentors in various levels of expertise and experiences.

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  • Jill Griffin, author of Follow These Leaders: Wisdom and Mentorship...
  • Array ( [id] => 35570148-ff9c-11eb-a26b-83ba4a9d6c2a [createdAt] => 2021-08-17T16:46:33.942-04:00 [updatedAt] => 2022-03-25T10:24:27.879-04:00 [title] => BSP 120: The transHuman Code by David Fergusson [pubdate] => 2021-10-27T05:00:00.000-04:00 [link] => https://c-suitenetwork.com/tv/video/david-fergusson-the-transhuman-code/ [author] => C-Suite Radio [imageFile] => [explicit] => [episodeType] => full [seasonNumber] => 8 [episodeNumber] => 121 [subtitle] => [summary] =>

    Technology is at the forefront of everything we do and it affects every aspect of our lives, personally and professionally. David Fergusson, author of The transHuman Code: How To Program Your Future says the book acts as an invitation for anyone who wants to take control of how they will use technology in their own future. Fergusson says he co-wrote the book, along with Carlos Moreira, because they feel there’s a need for individuals and organizations alike to understand what the future will be like and how humans will interact with all of the changes that will come. He adds that the book examines some of the challenges and opportunities that lie ahead and encourages people to ask questions about not just the future of technology, but how we interface with it.

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  • Technology is at the forefront of everything we do and...
  • Array ( [id] => 8064415c-ff9a-11eb-9625-d7f01b506761 [createdAt] => 2021-08-17T16:34:20.864-04:00 [updatedAt] => 2022-03-23T11:56:51.194-04:00 [title] => BSP 119: Positive People Make Things Happen! by Brian Hazelgren [pubdate] => 2021-10-25T05:00:00.000-04:00 [link] => https://c-suitenetwork.com/tv/video/brian-hazelgren-positive-people-make-things-happen/ [author] => C-Suite Radio [imageFile] => [explicit] => [episodeType] => full [seasonNumber] => 8 [episodeNumber] => 120 [subtitle] => [summary] =>

    Positivity is in scarce supply these days due to a number of factors – from social media, to lack of sleep, a poor diet and exercise regime and even electronics. All of these constantly bombard us with ‘fake’ messaging and short-term stopgaps that keep our own positivity from reaching its full potential. Brian Hazelgren, author of Positive People Make Things Happen! wrote a book that focuses on enhancing our individual positivity, not by fixing everything, but by putting us in a position to elevate our PQ – or Positivity Quotient. Hazelgren believes happiness is a choice and he wrote the book after going through some personal issues. He started by writing positive affirmations, which was the genesis for the book. His goal is to give people a ‘training system’ so that each individual can find their own level of positivity within them, that they may not be aware they possess.


    Hazelgren also discusses the negative impact social media can have on positivity as many use those same platforms to mask the challenges they’re facing. However, he also points out that everyone can change their negative attitudes at any time by applying some of the book’s ten tenets, among them: trying to see the good in every situation and attempting to find even one positive aspect within a bad situation.

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  • Positivity is in scarce supply these days due to a...
  • Array ( [id] => 532e3a8e-ff96-11eb-8dda-43716aa19e2f [createdAt] => 2021-08-17T16:04:27.023-04:00 [updatedAt] => 2022-03-25T10:24:28.747-04:00 [title] => BSP 118: Living on Purpose by Brandon Steiner [pubdate] => 2021-10-22T05:00:00.000-04:00 [link] => https://c-suitenetwork.com/tv/video/brandon-steiner-living-on-purpose/ [author] => C-Suite Radio [imageFile] => [explicit] => [episodeType] => full [seasonNumber] => 7 [episodeNumber] => 119 [subtitle] => [summary] =>

    Brandon Steiner, author of Living on Purpose: Stories About Faith, Fortune and Fitness That Can Lead You to An Extraordinary Life, is best known for his sports memorabilia and collectibles business, Steiner Sports. However, he wrote this book to encourage readers to do good and look past the “money grab” – which he labels as financial success, and also learn to focus on their faith, fortune and fitness, all of which often take a backseat. Steiner says the book is mainly for people in their forties (or thirties) because people aren’t prepared for the next stage of their lives. He says to think of being in your forties as ‘halftime’ when you go to the locker room and assess what’s working and what’s not in order to make the necessary adjustments as you enter the next phase of your life. Steiner emboldens readers to resolve their disappointments, which he deems as “kryptonite.” He adds, “Resolving your disappointments sets your mind free for the big dreams and opportunities.”

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  • Brandon Steiner, author of Living on Purpose: Stories About Faith,...
  • Array ( [id] => ce5d42ce-ff94-11eb-849d-47fd9afcdf5f [createdAt] => 2021-08-17T15:53:34.687-04:00 [updatedAt] => 2022-03-22T12:44:23.366-04:00 [title] => BSP 117: Speak with Impact by Allison Shapira [pubdate] => 2021-10-20T05:00:00.000-04:00 [link] => https://c-suitenetwork.com/tv/video/allison-shapira-speak-with-impact/ [author] => C-Suite Radio [imageFile] => [explicit] => [episodeType] => full [seasonNumber] => 7 [episodeNumber] => 118 [subtitle] => [summary] =>

    Allison Shapira, author of Speak with Impact: How to Command and Influence Others, says she wanted to write a book that took her public speaking methodology to a wider audience. Shapira noticed many books in the marketplace that talked about public speaking, but few walked readers through the process of writing, practicing, and delivering a speech in a short amount of time. She says the book is aimed at busy professionals who don’t feel they have the time to fully prepare to speak publicly. However, public speaking doesn’t have to be in front of a large audience. Shapira defines it as, ‘any time you speak to one or more people’ in order to achieve a goal. She works with multiple c-suite executives as well as leadership teams and emerging leaders to perfect their communication skills and take them to the next level. So whether it’s an interview, a conference call, or a presentation, we are always engaging in a form of public speaking.

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  • Allison Shapira, author of Speak with Impact: How to Command...
  • Array ( [id] => 1db22766-ff92-11eb-87c7-4b91b14b9f19 [createdAt] => 2021-08-17T15:34:19.303-04:00 [updatedAt] => 2022-03-25T10:24:27.100-04:00 [title] => BSP 116: Mindful Performance by Theresa Rose [pubdate] => 2021-10-18T05:00:00.000-04:00 [link] => https://c-suitenetwork.com/tv/video/theresa-rose-mindful-performance/ [author] => C-Suite Radio [imageFile] => [explicit] => [episodeType] => full [seasonNumber] => 7 [episodeNumber] => 116 [subtitle] => [summary] =>

    Theresa Rose, author of Mindful Performance: How to Powerfully Impact Profitability, Productivity, and Purpose, wrote the book to help people navigate the landscape of their work life, home life, and the increased stress they’re experiencing. In this fast-paced world, people are feeling overwhelmed, overworked, and over-medicated and they’re searching for something that simplifies their lives. Rose argues that the use of technology has had a snowball effect in people losing their center. This fueled her to write a book with the goal of helping people find their cores again and move into a greater state of power and performance. The book tells readers how to achieve mindfulness, which Rose defines as “being fully present right now, paying attention to what’s happening inside and outside and being able to make intentional choices and take purposeful action with power and focus.”

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  • Theresa Rose, author of Mindful Performance: How to Powerfully Impact...
  • Array ( [id] => 710ba97e-ff91-11eb-94dd-cf1e9cdcb580 [createdAt] => 2021-08-17T15:29:29.639-04:00 [updatedAt] => 2022-03-23T11:56:50.970-04:00 [title] => BSP 115: Eat Their Lunch by Anthony Iannarino [pubdate] => 2021-10-15T05:00:00.000-04:00 [link] => https://c-suitenetwork.com/tv/video/anthony-iannarino-eat-their-lunch/ [author] => C-Suite Radio [imageFile] => [explicit] => [episodeType] => full [seasonNumber] => 7 [episodeNumber] => 116 [subtitle] => [summary] =>

    Anthony Iannarino, author of Eat Their Lunch: Winning Customers Away From Your Competitors, wrote the book to teach others how to create greater value, become more strategic, and how to make people think better, and make better decisions about running their business. Iannarino felt that, while there are plenty of books about sales, no one had taken the time to list the steps on how to gain customers by taking them away from your competition. He says that while it seems cutthroat, it’s actually not. Instead, he sees it more as a takeaway because you still have to win their hearts and minds. Iannarino says that the first step in playing the game is having mindshare, someone to engage and share new ideas with, and someone to show others where the gaps are. Make it worth their time because “time is the single-most finite non-renewable resource any of us have.”

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  • Anthony Iannarino, author of Eat Their Lunch: Winning Customers Away...
  • Array ( [id] => f437b034-ff8e-11eb-9c8f-7ff8a8870959 [createdAt] => 2021-08-17T15:11:41.227-04:00 [updatedAt] => 2022-03-22T12:44:30.003-04:00 [title] => BSP 114: Cracking the Curiosity Code by Dr. Diane Hamilton, Ph.D. [pubdate] => 2021-10-13T05:00:00.000-04:00 [link] => [author] => C-Suite Radio [imageFile] => [explicit] => [episodeType] => full [seasonNumber] => 7 [episodeNumber] => 114 [subtitle] => [summary] =>

    Author Diane Hamilton, Ph.D., sits down with host Taryn Winter Brill to discuss her latest book, Cracking the Curiosity Code: The Key to Unlocking Human Potential.  With this book, Hamilton accomplished something that, she says, hasn’t been done before: conducting research about the things that hold people back from being curious. She argues that there’s plenty of research out there about curiosity as a whole, but not about what prevents people from being curious. The book uses extensive research to create a “curiosity code index,” an assessment to find out what is holding the individual back.

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  • Author Diane Hamilton, Ph.D., sits down with host Taryn Winter...
  • Array ( [id] => 76a34b0c-ff8d-11eb-a27c-63aa2bcb7730 [createdAt] => 2021-08-17T15:01:01.026-04:00 [updatedAt] => 2022-03-23T11:56:51.046-04:00 [title] => BSP 113: The Hero Factor by Jeffrey Hayzlett [pubdate] => 2021-10-11T05:00:00.000-04:00 [link] => https://c-suitenetwork.com/tv/video/jeffrey-hayzlett-the-hero-factor/ [author] => C-Suite Radio [imageFile] => [explicit] => [episodeType] => full [seasonNumber] => [episodeNumber] => [subtitle] => [summary] =>

    Jeffrey Hayzlett, author of The Hero Factor: How Great Leaders Transform Organizations and Create Winning Cultures, looks to highlight all of the good things businesses are doing to create a culture that’s based on great mission and vision statements and deeply ingrained values while helping the world be a better place and still increasing their profit margins. He says this, his fourth book, is the most important book he’s written as he believes America, and the world, are at a crossroads – economically and with leadership. The book hopes to change the negative perception many people have of businesses and bring back the focus to company values rather than just operational excellence.


    The book is for everyone in the organization, not just for CEOs. While CEOs need to be cognizant, as the company leaders, you want everyone to have the same values, know how the company is run and where they are going. Hayzlett adds, “If you’re leading your organization beyond where they want to go and leading them to greatness, then you’re without question a hero and, without question, a leader.”

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  • Jeffrey Hayzlett, author of The Hero Factor: How Great Leaders...
  • Array ( [id] => 6d924e4e-ff7b-11eb-9715-97eb13eeddaf [createdAt] => 2021-08-17T12:51:54.880-04:00 [updatedAt] => 2022-03-25T10:24:29.473-04:00 [title] => BSP 112: Twist by Julie Cottineau [pubdate] => 2021-10-08T05:00:00.000-04:00 [link] => [author] => C-Suite Radio [imageFile] => [explicit] => [episodeType] => full [seasonNumber] => 6 [episodeNumber] => 113 [subtitle] => [summary] =>

    Julie Cottineau, author of Twist: How Fresh Perspectives Build Breakthrough
Brands, wrote the book with the purpose of teaching business owners and
executives how to give their brands a fresh look and sound, while standing out in
a crowded marketplace. Cottineau says she wanted the book to be about
branding advice anyone can use to build their business instead of branding
theories. She states that clients tell her their main problem involves marketing, but
she tells them marketing isn’t the problem – it’s not having the right brand story
and not standing out. As a result, Cottineau’s first question to clients is “what is
your story?” and adds the most important component of their story is who do
they want their brand to appeal to. Who is their target audience? Too broad a
message, she says, ends up diluting the brand and fails to connect entirely.
Cottineau also talks about “brand blinders,” which she defines as doing the
same thing every competitor is doing. She argues that many c-suite executives
spend a lot of time thinking about the categories they are in and the
competition and not enough time thinking about adding the ‘twist’ that will
make them stand out. What’s unique about this book, Cottineau says, is “we’re
not teaching you what you should know, we’re actually helping you do it.”

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  • Julie Cottineau, author of Twist: How Fresh Perspectives Build Breakthrough
Brands,...
  • Array ( [id] => 158d8040-ff78-11eb-bf63-5f3c93123e74 [createdAt] => 2021-08-17T12:27:58.731-04:00 [updatedAt] => 2022-03-25T10:24:26.848-04:00 [title] => BSP 111: Leading at 90 Below by "Antarctic" Mike Pierce [pubdate] => 2021-10-06T05:00:00.000-04:00 [link] => https://c-suitenetwork.com/tv/video/antarctic-mike-leading-at-90-below-zero/ [author] => C-Suite Radio [imageFile] => [explicit] => [episodeType] => full [seasonNumber] => 6 [episodeNumber] => 112 [subtitle] => [summary] =>

    Mike Pierce, or “Antarctic Mike” is the author of Leading at 90 Below Zero: Extreme Condition…Extraordinary Results, a book about running a marathon in the coldest continent in the world and applying the lessons learned to the business world. His trip to Antarctica was inspired by a book he read about the Imperial Trans-Antarctic Expedition in 1914 – where the expedition ship got trapped in pack ice. The crew escaped and survived for years before returning home as a result of Ernest Shackleford’s ability to make difficult decisions to benefit all the crew members. Pierce’s running a marathon in Antarctica replicates what the world’s best companies do – they’re willing to do the things that no one in the industry is doing. Companies that excel are capable of solving problems that no one else is solving, add value when someone else isn’t capitalizing on that opportunity, and do the things the competition can’t or won’t do. The book alludes to the things leaders can do to help people on their team be more engaged. In order for this to happen, leaders need to get to know their employees’ mettle, make a connection with the role each employee plays within the company, the things they do every day, and what’s most important to them.

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  • Mike Pierce, or “Antarctic Mike” is the author of Leading at...
  • Array ( [id] => f0de16e0-ff74-11eb-9749-37f1788f3a73 [createdAt] => 2021-08-17T12:05:28.692-04:00 [updatedAt] => 2022-03-22T12:44:29.290-04:00 [title] => BSP 110: What Anyone Can Do by Leo Bottary [pubdate] => 2021-10-04T05:00:00.000-04:00 [link] => https://c-suitenetwork.com/tv/video/leo-bottary-what-anyone-can-do/ [author] => C-Suite Radio [imageFile] => [explicit] => [episodeType] => full [seasonNumber] => 6 [episodeNumber] => 111 [subtitle] => [summary] =>

    Host Taryn Winter Brill sits down with author Leo Bottary to discuss his book, What Anyone Can Do: How Surrounding Yourself with the Right People Will Drive Change, Opportunity, and Personal Growth. In this book, Bottary looks at all the people we surround ourselves and how those people are instrumental in helping us along the way. Bottary says that, “The more positive people we can surround ourselves with and the more that we tap into that incredible power that’s all around us, the more effective we’re going to be as individuals.” But, success is more than just surrounding ourselves with the right people. He states, “You have to be clear about what it is that you want” and what needs to happen in order to make things possible. One thing that’s changing in the age of social media, Bottary argues, is that people aren’t paying attention to the number of followers or friends; instead, they’re looking to consciously engage people with deeper conversations, in smaller numbers.

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  • Host Taryn Winter Brill sits down with author Leo Bottary...
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    Chris Westfall, author of Leadership Language: Using Authentic Communication to Drive Results, wrote the book to help people achieve a better understanding of how leadership works. Westfall says that leadership is about being an original and understanding what it all means internally because he considers it an “inside job.” The book is about conversational strategies that can create a real impact for leaders. He states that, “What leaders do better than everyone else is share a perspective that’s compelling.” They take authenticity and passion and turn it into actionable results on how they connect with others. Westfall points out that leadership isn’t just about experience or age, it’s about the service you provide to others, as well as desire and resourcefulness.

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  • Chris Westfall, author of Leadership Language: Using Authentic Communication to...
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    Mark Hunter, author of High-Profit Prospecting: Powerful Strategies to Find the Best Leads and Drive Breakthrough Sales Results, defines prospecting as “finding the right customer.” The book focuses on the top part of the sales pipeline by teaching readers to disqualify prospects quickly in order to spend quality time with fewer prospects that can actually lead to a successful closing. He says sales is a series of conversations that allow the salesperson to better understand their customers’ needs and how you can help them solve a problem. Hunter defines being a salesman as helping “others see and achieve what they did not think was possible” and adds there’s no one-size-fits-all way to begin the prospecting process. Everyone has a different set of customers, marketplace and items that makes the entire process unique. Hunter urges everyone to find a solution and strategy that works for them and that they feel comfortable with.

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  • Mark Hunter, author of High-Profit Prospecting: Powerful Strategies to Find the...
  • Array ( [id] => a01b3504-ff6e-11eb-acfe-df0128f3f1df [createdAt] => 2021-08-17T11:20:16.206-04:00 [updatedAt] => 2022-03-23T11:56:51.935-04:00 [title] => BSP 107: The Facts of the Matter By David Parish [pubdate] => 2021-09-27T05:00:00.000-04:00 [link] => https://c-suitenetwork.com/tv/video/david-parish-the-facts-of-the-matter/ [author] => C-Suite Radio [imageFile] => [explicit] => [episodeType] => full [seasonNumber] => 6 [episodeNumber] => 108 [subtitle] => [summary] =>

    David Parish, author of The Facts of the Matter: Looking Past Today’s Rhetoric on the Environment and Responsible Development refers to the void he feels currently exists in regards to climate change and responsible development. Parish says there is a disconnect which can be resolved by having a real conversation about the causes of climate change and what are we doing about it. He wants to avoid the “bumper sticker rhetoric” as the message can get hijacked by both activists and big businesses intent on influencing the issue with a rally cry rather than by actual data and concrete answers. Parish advises people to be critical thinkers, push back and ask questions because conversations should be starting points, not end points.

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  • David Parish, author of The Facts of the Matter: Looking Past...
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    Joshua Spodek, author of Leadership Step by Step: Becoming the Person Others Follow, talks about how people aren’t born leaders but instead develop leadership skills throughout life as a result of the obstacles life throws at them. He states that every great leader has learned leadership, but “no one’s born leading.”

    Spodek also says he treats leadership as a performance-based field and that people have to practice being good, effective leaders — much like one has to practice playing the piano or sports in order to get better. As an adjunct professor at New York University, Spodek says that academia teaches people about leadership, but no one teaches you how to become a leader.

    As a result, Spodek decided to tackle that niche and teach people how to become leaders. He does so by applying the ASEEP leaning method: Active, Social, Emotional, Expressive, Performance builder. He teaches “getting it” and how people can lead themselves into certain situations and be successful at being leaders.

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  • Joshua Spodek, author of Leadership Step by Step: Becoming the Person...
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    Sebastian Jespersen and Stan Rapp, authors of Release the Power of Entangled Marketing: Moving Beyond Engagement discuss the term ‘entangled marketing’ and how it can change the way brands interact with their customers. Entangled marketing is a new business model that leads to an enduring, mutually rewarding relationship with customers in the internet era. “Entanglement” is used as a metaphor for what is happening right now – the way one thing blends with another, making things tightly intertwined. Jespersen says that once brands start entangling with customers, trust becomes an essential part of the relationship; and like any other relationship, it can get messy if broken.

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  • Sebastian Jespersen and Stan Rapp, authors of Release the Power...
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    Richard Marker, author of Saying Yes Wisely: Insights for the Thoughtful Philanthropist, targets philanthropists of all levels — from the very rich to the occasional donor. The book explains how ‘saying yes wisely’ means that you’ve thought about why you’re giving and why giving is a priority for you. Marker states that while many people are charitable, many don’t know the intricacies of philanthropy such as best practices, core competencies, ethics and laws — all leading to making good, responsible decisions. The book aims to fill that gap and also argues how philanthropy can’t take the place of government, given the current administration’s change in policy.

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  • Richard Marker, author of Saying Yes Wisely: Insights for the...
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    Tony Chatman, author of The Force Multiplier wrote the book as a way to address a gap in leadership in a more practical, and less theoretical, way that would be applicable to everyone — from first-time leaders to executives. Chatman argues that if first-time leaders have a solid foundation about what it means to be a leader, they can avoid a number of pitfalls when they become executives. He also defines a ‘force multiplier’ as someone who brings out the best in others simply because of their presence. This, Chatman says, is “what makes a leader indispensable.”

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  • Tony Chatman, author of The Force Multiplier wrote the book...
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    Joel Block, author of Stop Hustling Gigs and Start Building a Business: 101+ Tricks of the Trade to Help Entrepreneurs and Self-Employed People Build a Money-Making Machine talks about giving people the tools and know how to put things in motion successfully. Block states that the trick to being successful is having a business that can do multiple things that are derivative of each other, and do them well. He adds that the reason a business isn’t successful is because they’re “always scrambling” and going from gig to gig, lacking stability.

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  • Joel Block, author of Stop Hustling Gigs and Start Building...
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    Jo Hausman, author of Go For It! A Woman’s Guide to Perseverance shares her personal memoir, which also has a business twist to it. Hausman first started this book as a chronicling of her late husband’s death due to a terminal illness but it turned into a book on how she found herself and her inner energy to keep going and how writing this book really changed her life. She talked about how she has accomplished things since his passing that were things she thought they would accomplish together but she was able to do it on her own. Hausman wants to be able to help people and get them through the hard times with lessons she has learned throughout her experiences.

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  • Jo Hausman, author of Go For It! A Woman’s Guide...
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    Phil M. Jones, author of Exactly What to Say: The Magic Words For Influence and Impact focuses on the importance of word choices and highlights that the difference between a good job and a great job is having the right words at the right time. Jones says that the book is applicable for verbal conversations as well as digital conversations. He stresses that questions help build relationships but people need to know how to ask the right questions to optimize the end result. He also mentions how people can have a “Columbo moment,” which means asking a key question that provides a key piece of information that helps move the conversation forward.

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  • Phil M. Jones, author of Exactly What to Say: The...
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    Doug Andrew, author of Entitlement Abolition: How to Lead Your Family from Me to We decided to write his book to reflect some of the lessons he learned as a child and, in turn, taught his own children, about responsibility and accountability. Andrew spent many years as a financial advisor to many who were financially successful but faced a dilemma when planning to divide their wealth among family members, especially their children. Andrew noticed a tear in the family fabric because of the money children inherited and decided to write a book stressing the “together we’re better” philosophy. In his book, he makes the case about giving children a “hand up, not a hand out” in order to build a strong foundation and teach them about resilience.

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  • Doug Andrew, author of Entitlement Abolition: How to Lead Your...
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    Jill Griffin, author of Women Make Great Leaders: Real World Lessons To Accelerate Your Climb offers twenty-four lessons for women to become great leaders, stand their ground, and learn how to say no. Griffin argues that many women seek to be people pleasers and have a hard time saying no. She encourages women to find male champions who are “two or three rings” above them because that’s how you get on the corporate radar and emphasizes that women shouldn’t ask, they should just do. Griffin says that “women have been making strides” in becoming great leaders and that a pipeline must be built in order to get more women moving into the c-suite and corporate boards.

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  • Jill Griffin, author of Women Make Great Leaders: Real World...
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    Brian Hazelgren, author of Healthy Habits of Highly Productive Employees: Thriving in Health, Wealth and Self talks about how an employee’s health has a direct correlation with their level of productivity. As the owner of a health and wellness company and a former 4-sport athlete, Hazelgren is aware of the impact one’s health has on the rest of our lives, including job performance. He saw the need to create a wellness program — not just to boost morale, but to give employees a bonding experience. This program is something employees have to buy into, but the ability to stay focused and create a balance in life are essential to a successful workplace environment.

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  • Brian Hazelgren, author of Healthy Habits of Highly Productive Employees:...
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    Deirdre Breakenridge, author of Answers for Modern Communicators: A Guide to Effective Business Communications, delves into how the definition of the modern-day communicator has changed. It used to mean that only people who were trained were the communicators, but nowadays; with the changes in media and social media, anyone can be a citizen journalist and act as a communicator. Breakenridge says that communication is at the heart of every business as it helps build relationships with customers. But as more channels or platforms emerge, attention spans across the board are fragmented with the average span being eight seconds for highly digitized individuals. She argues people don’t have to be everywhere, just where your customers need and want you to be in order to be an effective communicator.

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  • Deirdre Breakenridge, author of Answers for Modern Communicators: A Guide...
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    Cathy Dolan-Schweitzer, the author of Health Well Done, talks about the fast pace of the healthcare industry and what needs to happen in order to make it a better system overall. Dolan stresses that, in healthcare, things need to be “well done” not just done as there needs to be intention behind it. She argues that it’s no longer a matter of quantity, it’s a matter of quality and making the industry accountable for patient care. Dolan says healthcare has evolved to become more personal, hoping to build environments that are more patient-centric but also making sure the medical professionals are taken care of who, in turn, will take care of their patients.

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  • Cathy Dolan-Schweitzer, the author of Health Well Done, talks about...
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    Terri Levine, author of Turbocharge: How to Transform Your Business as a Heart-repreneur, emphasizes the power of transformation and how it’s time for businesses to take on this approach in order to increase productivity and profitability. Levine insists that in order for a business to succeed, companies have to put ‘heart in business — treat employees and vendors with respect and create value for customers.’ She argues that when “businesses become value and revenue-based, profits soar.” Levine says her goal is to focus on the present, on things that are working, rather than the past and the negative. She calls that “positive being,” as opposed to positive thinking.

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  • Terri Levine, author of Turbocharge: How to Transform Your Business...
  • Array ( [id] => b5f94a92-d844-11eb-834c-c3949758fa79 [createdAt] => 2021-06-28T15:11:58.678-04:00 [updatedAt] => 2021-06-28T15:20:24.290-04:00 [title] => BSP 093: The LinkedIn Professor: “Class is Now in Session.” by Tajuana Ross [pubdate] => 2021-07-20T02:00:00.000-04:00 [link] => [author] => C-Suite Radio [imageFile] => [explicit] => [episodeType] => full [seasonNumber] => [episodeNumber] => [subtitle] => [summary] =>

    Tajuana Ross, author of The LinkedIn Professor: “Class is Now in Session.” Your 21 LinkedIn Questions Answered, wrote the book to answer people’s questions about LinkedIn as a platform and its uses as a branding tool. She adds that many people don’t understand the full capabilities of the platform because they don’t know those capabilities exist. Ross says one way to increase one’s digital footprint is by “showing up” to the platform – which means writing content regularly and getting out a message that provides credibility and projects authority. She cautions users to be selective with who they accept into their network because, “Your net worth equals your network” and adds there has to be a process on how to connect with people, which includes making sure you’re in that person’s profile, then you can personalize the invite.

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  • Tajuana Ross, author of The LinkedIn Professor: “Class is Now...
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    Sylvie di Giusto, author of The Image of Leadership: How leaders package themselves to stand out for the right reasons, talks about the way leaders package themselves and how people perceive them in return. When leaders package themselves, it refers to one’s visual appearance and what that says about a person and about what they have to offer. di Giusto says many people are unaware of how they are portraying themselves initially and she helps them find the “ABCD” of their initial imprint: Appearance, Behavior, Communication and Digital. She argues that the emergence of social media has changed some of the rules of the game, whereas the “A” used to be the most important guideline people used to create a first impression. Social media has made “D” the most important ‘first impression.’

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  • Sylvie di Giusto, author of The Image of Leadership: How...
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    Stu Heinecke, author of How to Get a Meeting with Anyone: The Untapped Selling Power of Contact Marketing, is in a unique position as both a marketer and a WSJ cartoonist. He talks about creating “contact campaigns” with personalized cartoons and many other clever means to grab someone’s attention and secure meetings with critically-important accounts and prospects. Heinecke says, “the goal of Contact Marketing is not just to break through to someone, but to leave them thinking, ‘I love the way this person thinks.’” Do that, he says, and you and your team can land a meetings with virtually anyone.

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  • Stu Heinecke, author of How to Get a Meeting with...
  • Array ( [id] => 3dfae6ee-d831-11eb-abc2-73707bf0db74 [createdAt] => 2021-06-28T12:52:36.928-04:00 [updatedAt] => 2021-06-28T14:31:20.905-04:00 [title] => BSP 090: Reach! Dream, Stretch, Achieve, Influence by Stacey Alcorn [pubdate] => 2021-06-29T02:00:00.000-04:00 [link] => https://c-suitenetwork.com/tv/video/stacey-alcorn-reach-dream-stretch-achieve/ [author] => C-Suite Radio [imageFile] => [explicit] => [episodeType] => full [seasonNumber] => 6 [episodeNumber] => 90 [subtitle] => [summary] =>

    Stacey Alcorn, author of Reach! Dream, Stretch, Achieve, Influence encourages readers to reach for the lofty goals that may seem unreachable. The word “Reach!” has two meanings: going after the big goals and building a massive army of advocates to help you reach those big dreams. Alcorn has interviewed a series of c-level executives, like Richard Branson, other celebrities and celebrity athletes to gauge the path they took in order to achieve their goals. She argues that those who achieve a higher level of success are those that don’t buy into their own beliefs – those who are open to change and not set in their ways.

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  • Stacey Alcorn, author of Reach! Dream, Stretch, Achieve, Influence encourages...
  • Array ( [id] => 96fb150c-b1b2-11eb-8caa-7bde2bd866f5 [createdAt] => 2021-05-10T13:10:16.010-04:00 [updatedAt] => 2021-06-28T12:53:31.617-04:00 [title] => BSP 089: Attention Pays by Neen James [pubdate] => 2021-06-22T01:00:00.000-04:00 [link] => https://c-suitenetwork.com/tv/video/neen-james-attention-pays/ [author] => C-Suite Radio [imageFile] => [explicit] => [episodeType] => full [seasonNumber] => 6 [episodeNumber] => 89 [subtitle] => [summary] =>

    Neen James, author of Attention Pays, is aiming to make ‘attention’ a positive word, as she feels it gets a bad rap all around. James says that “attention is like currency. The more you invest, the more you get in return.” She argues that in order to attract and retain top talent, businesses need to pay attention to their employees or teams. But, with people being distracted by their devices and trying to be everything to everyone, attention takes a back seat. James adds that “attention is the evolution of productivity” because “when you gift someone with your undivided attention, your relationship increases.”

    Watch the Episode: https://c-suitenetwork.com/tv/video/neen-james-attention-pays/

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  • Neen James, author of Attention Pays, is aiming to make...
  • Array ( [id] => 8313d23a-b1ae-11eb-96f3-738695af01b9 [createdAt] => 2021-05-10T12:41:04.632-04:00 [updatedAt] => 2021-05-10T13:11:20.730-04:00 [title] => BSP 088: The Young Polished Professional by Nancy Lynn [pubdate] => 2021-06-15T01:00:00.000-04:00 [link] => https://c-suitenetwork.com/tv/video/nancy-lynn-the-young-polished-professional/ [author] => C-Suite Radio [imageFile] => [explicit] => [episodeType] => full [seasonNumber] => 6 [episodeNumber] => 88 [subtitle] => [summary] =>

    Nancy Lynn, author of The Young Polished Professional: Exude Confidence, Credibility, and Composure, wrote the book with the purpose of teaching young professionals the skills needed to make a successful transition from college to the business world. Lynn says that “life is all about transitions” and the book serves as a tool that young professionals entering the workforce can use to create a great first impression, get that job offer, and get a promotion. She points out that young people need to learn to be present, how to act in different situations and remember to pause before starting their next thought.

    Watch the Episode: https://c-suitenetwork.com/tv/video/nancy-lynn-the-young-polished-professional/

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  • Nancy Lynn, author of The Young Polished Professional: Exude Confidence,...
  • Array ( [id] => 175743da-b1a7-11eb-978e-4bb691a477d4 [createdAt] => 2021-05-10T11:47:57.399-04:00 [updatedAt] => 2021-05-10T13:06:27.783-04:00 [title] => BSP 087: The Four Commitments of a Winning Team by Mark Eaton [pubdate] => 2021-06-08T01:00:00.000-04:00 [link] => https://c-suitenetwork.com/tv/video/mark-eaton-the-four-commitments-of-a-winning-team/ [author] => C-Suite Radio [imageFile] => [explicit] => [episodeType] => full [seasonNumber] => 6 [episodeNumber] => 87 [subtitle] => [summary] =>

    Mark Eaton, author of The Four Commitments of a Winning Team, talks about the four core principles that can transform an underperforming team into a contender. Eaton found that the lessons learned during his 12-year NBA career easily translate to the business world and that each core principle can be put in place immediately. Knowing these four principles gives everyone in the organization a better understanding of what teamwork really is and how each team member’s role within the team can be defined. He says one common mistake employees make is thinking they need to do everything at their job; when instead, everyone should focus on the things they do best. Eaton encourages people to ask managers to define their jobs and to provide feedback about their performance, as feedback lets you know where you stand.

    Watch the episode: https://c-suitenetwork.com/tv/video/mark-eaton-the-four-commitments-of-a-winning-team/

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  • Mark Eaton, author of The Four Commitments of a Winning...
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    Kristiane Cates, author of The Golden Thread: A Memoir talks about her own personal story about the death of her son and the aftermath of that experience. Cates believes that every person has a thread woven into their life; the thread representing hope and everything has a reason for being – even in the worst of situations. Through her personal story, Kristiane wants to encourage people going through a hard time to find their purpose, despite any hardship or tragedy they’re going through. What she wants people to take away from her book is that how we deal with our personal lives affects our professional lives and vice versa.

    Watch the Episode: https://c-suitenetwork.com/tv/video/kristiane-cates-golden-thread/

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  • Kristiane Cates, author of The Golden Thread: A Memoir talks...
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    Kathleen Thomas, author of The Hardworking Woman’s Guide to Money, wrote the book because as a certified financial advisor, she wanted to address all of the questions she was frequently asked by her clients, but to a wider audience. Thomas wanted to focus on giving financial advice to women as she felt women had the least resources to turn to and remain underrepresented in the financial industry. She argues that women learn differently than men; whereas men grab on to a data point and look for more ‘yes/no’ points, women want context for why it matters to them and why they need to think about it. The book also offers tips on how to find a good financial advisor that is right for your needs and tries to take away the cumbersomeness of the entire financial process.

    Watch the Episode: https://c-suitenetwork.com/tv/video/kathleen-thomas-the-hardworking-womans-guide-to-money/

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  • Kathleen Thomas, author of The Hardworking Woman’s Guide to Money,...
  • Array ( [id] => 186d60ac-b1a1-11eb-b59d-3f42894fee10 [createdAt] => 2021-05-10T11:05:02.240-04:00 [updatedAt] => 2021-05-10T11:10:18.445-04:00 [title] => BSP 084: The Power of Two by Jamie Crosbie [pubdate] => 2021-05-18T01:00:00.000-04:00 [link] => https://c-suitenetwork.com/tv/video/jamie-crosbie-power-2/ [author] => C-Suite Radio [imageFile] => [explicit] => [episodeType] => full [seasonNumber] => 6 [episodeNumber] => 84 [subtitle] => [summary] =>

    Jamie Crosbie, author of The Power of 2: Exponential Sales Leadership believes that the exponential power in the sales process involves the sales leader being fully engaged with the rest of the team. That ‘exponential’ power can change the trajectory of the team’s success and help create a culture of excellence. Crosbie says the book is for anyone who is looking to transform the culture of sales leadership by improving the methodology sales leaders engage with. She believes that when a leader is one with their team, the client reaps the benefits by getting two trusted advisors, which only increases the commitment to excellence.

    Watch the Episode: https://c-suitenetwork.com/tv/video/jamie-crosbie-power-2/

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  • Jamie Crosbie, author of The Power of 2: Exponential Sales...
  • Array ( [id] => 5b32785c-b19f-11eb-91bf-57d5c26d70f6 [createdAt] => 2021-05-10T10:52:35.272-04:00 [updatedAt] => 2021-05-10T11:07:26.363-04:00 [title] => BSP 083: The Future of Men: Masculinity by Jack Myers [pubdate] => 2021-05-11T01:00:00.000-04:00 [link] => https://c-suitenetwork.com/tv/video/jack-myers-future-men/ [author] => C-Suite Radio [imageFile] => [explicit] => [episodeType] => full [seasonNumber] => 6 [episodeNumber] => 83 [subtitle] => [summary] =>

    Jack Myers, author of The Future of Men: Masculinity in the 21st Century, Men on Trial, talks about the challenges men are facing as a result of bad behavior by men in positions of power. Myers says that young men are “confused, conflicted, and confronted by the shift” because, as members of Gen Z, they consider themselves to be feminists. Having been raised in homes where women are equal, they still see distorted images in the media relating to women. Readers can take away how the next generation of men can learn to become better fathers, husbands, friends, and colleagues as the book presents solutions about giving men “better role models.”

    Watch the video: https://c-suitenetwork.com/tv/video/jack-myers-future-men/

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  • Jack Myers, author of The Future of Men: Masculinity in...
  • Array ( [id] => 65b93dd2-8e7d-11eb-9754-ab4b8e454ac8 [createdAt] => 2021-03-26T17:51:19.335-04:00 [updatedAt] => 2021-03-26T17:54:27.909-04:00 [title] => BSP 082: The Seven Laws of Guaranteed Growth: BITSING: The World’s First Business Management Model that Guarantees Success with Frans de Groot [pubdate] => 2021-04-19T01:00:00.000-04:00 [link] => https://c-suitenetwork.com/tv/video/frans-de-groot-seven-laws-guaranteed-growth/ [author] => C-Suite Radio [imageFile] => [explicit] => [episodeType] => full [seasonNumber] => 6 [episodeNumber] => 82 [subtitle] => [summary] =>

    Frans de Groot, author of The Seven Laws of Guaranteed Growth: BITSING: The World’s First Business Management Model that Guarantees Success, talks about a management model he created that seamlessly helps people reach their goals – personally or professionally. The book is about profitability, growth, and for anyone looking to increase their bottom line results. de Groot is a strong believer in the power of communications and how it is capable of making or breaking things. He reveals his ‘secret sauce’ by defining “BITSING” and the big companies who have used his methodology to increase their profits and margins.

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  • Frans de Groot, author of The Seven Laws of Guaranteed...
  • Array ( [id] => a5d10d8a-8e75-11eb-89aa-0fbf16cc6d21 [createdAt] => 2021-03-26T16:55:50.889-04:00 [updatedAt] => 2021-03-26T17:05:25.811-04:00 [title] => BSP 081: The Crucible’s Gift: 5 Lessons from Authentic Leaders who Thrive in Adversity by Dr. James Kelley [pubdate] => 2021-04-12T01:00:00.000-04:00 [link] => https://c-suitenetwork.com/tv/video/dr-james-kelley-the-crucibles-gift/ [author] => C-Suite Radio [imageFile] => [explicit] => [episodeType] => full [seasonNumber] => 6 [episodeNumber] => 81 [subtitle] => [summary] =>

    Dr. James Kelley, author of The Crucible’s Gift: 5 Lessons from Authentic Leaders who Thrive in Adversity, defines ‘crucible’ as micromoments — “small moments that create meaning,” positive or negative. Kelley says each crucible is an opportunity to learn about who we are because knowing who we are as people helps us get out of our own way and thrive. Knowing who people are is crucial because, he says, “I don’t care what you do. I care who you are because who you are defines what you do.” Kelley wrote the book for aspiring managers who want to move to the next level and for leaders at the top who aren’t as self-aware as they should be or aware of their weaknesses.

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  • Dr. James Kelley, author of The Crucible’s Gift: 5 Lessons...
  • Array ( [id] => 0c00fe14-8e74-11eb-a56f-3b618482e2e2 [createdAt] => 2021-03-26T16:44:23.338-04:00 [updatedAt] => 2021-03-26T16:56:29.715-04:00 [title] => BSP 080: Volatile State: Iran in the Nuclear Age by Dr. David Oualaalou [pubdate] => 2021-04-05T01:00:00.000-04:00 [link] => https://c-suitenetwork.com/tv/video/dr-david-oualaalou-volatile-state-iran-nuclear-age/ [author] => C-Suite Radio [imageFile] => [explicit] => [episodeType] => full [seasonNumber] => 6 [episodeNumber] => 97 [subtitle] => [summary] =>

    Dr. David Oualaalou, author of Volatile State: Iran in the Nuclear Age, wrote the book to help business leaders understand the current geopolitical climate in Iran after the lifting of sanctions. He adds that the business community needs to understand the landscape in the region before they can engage in any economic ventures. Despite the current administration’s stance on the nuclear deal with Iran, Oualaalou warns that we need to be careful with the rhetoric used as “words tend to turn to policy when it comes to international relations.”

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  • Dr. David Oualaalou, author of Volatile State: Iran in the...
  • Array ( [id] => 5d6e03de-8e72-11eb-888d-876c9b223ea7 [createdAt] => 2021-03-26T16:32:20.965-04:00 [updatedAt] => 2021-03-26T16:38:32.436-04:00 [title] => BSP 079: The Essential Sales Guide for Entrepreneurs and Business Owners [pubdate] => 2021-03-29T01:00:00.000-04:00 [link] => https://c-suitenetwork.com/tv/video/beverly-flaxington-essential-sales-guide-entrepreneurs-business-owners/ [author] => C-Suite Radio [imageFile] => [explicit] => [episodeType] => full [seasonNumber] => 6 [episodeNumber] => 79 [subtitle] => [summary] =>

    Beverly Flaxington, author of The Essential Sales Guide for Entrepreneurs and Business Owners, wrote the book because of her interest, from a human behavior perspective, on what holds people back, why some succeed, and why some don’t. Flaxington says the book reflects on a common theme: the misconception that the sales process is always about talking when, in fact, it’s about listening and understanding people. Listening, she says, is paramount in order to know what you need to say because if you’re not listening, you don’t know what you should be talking about with potential customers.

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  • Beverly Flaxington, author of The Essential Sales Guide for Entrepreneurs...
  • Array ( [id] => 57348f62-76ec-11eb-b198-d3090b5d8351 [createdAt] => 2021-02-24T17:05:01.214-05:00 [updatedAt] => 2021-02-24T17:30:14.049-05:00 [title] => BSP 078: Peernovation by Leo Bottary [pubdate] => 2021-03-15T01:00:00.000-04:00 [link] => https://c-suitenetwork.com/tv/video/leo-bottary-peernovation/ [author] => C-Suite Radio [imageFile] => [explicit] => [episodeType] => full [seasonNumber] => 6 [episodeNumber] => 78 [subtitle] => [summary] =>

    Leo Bottary, author of Peernovation: What Peer Advisory Groups Can Teach Us About Building High Performing Teams, discovered the concept of group learning during graduate school. While in a room with mid-to-senior level executives, he realized everyone had amassed a wealth of knowledge that was there for the taking. That scenario became a catapult for the power of collective learning, writing several books about the importance of peers, and even starting a podcast.

    Peers, he says, are important to assess and develop high-performing teams within any organization and he discusses the 5 factors that are common to that type of team. Bottary says that “the five factors are a framework, not a prescription” and advises that every leader should know their organizations better and identify what will work well within their culture. As a sports fan, Bottary cites an example of knowing what works for the organization by mentioning the famed head coach of the University of Connecticut’s women’s basketball team, Geno Auriemma. As one of the most successful sports programs in the country, men’s or women’s, Coach Auriemma credits the team’s success with finding those players who are great teammates, not just talented, and creating a culture of accountability.

    The same principle should apply to corporations everywhere. Every organization needs to determine what the “it” factor is and what creates success. Bottary encourages leaders struggling to find the “it” factor to use their biggest asset: current team members. Once they ask their teams, Bottary says, leaders experience one of the biggest learning moments as a result.

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  • Leo Bottary, author of Peernovation: What Peer Advisory Groups Can Teach...
  • Array ( [id] => c90fbc22-76e9-11eb-972b-17f13448df02 [createdAt] => 2021-02-24T16:46:43.744-05:00 [updatedAt] => 2021-02-24T16:51:37.877-05:00 [title] => BSP 077: Mentor to Millions by Kevin Harrington [pubdate] => 2021-03-08T01:00:00.000-05:00 [link] => https://c-suitenetwork.com/tv/video/kevin-harrington-mentor-to-millions/ [author] => C-Suite Radio [imageFile] => [explicit] => [episodeType] => full [seasonNumber] => [episodeNumber] => 77 [subtitle] => [summary] =>

    Kevin Harrington, author of Mentor to Millions: Secrets of Success in Business Relationships and Beyond, is most commonly known as one of the original “sharks” on the TV show, “Shark Tank,” as well as the inventor of the ‘infomercial.’ He has also spent four decades as a ‘serial entrepreneur’ and by writing this book, his focus is helping other entrepreneurs find success through mentorship.

    Harrington says that having a mentor – whether in business or in life, can help create exponential effects for the business, which can also add millions of dollars in revenue. As a young entrepreneur, his first mentor was his father Charlie and that continued throughout his formative years. In the ’80s, he came up with a $50 million a year business: the infomercial. By deciding to fill six hours of dead air, he showcased the “As Seen on TV” products, and while successful, it left him strapped for money. He took every money of profit and put it back into inventory. When banks denied him a line of credit, that’s when he decided it was time for a mentor, specifically in the financial industry. Having no skillset in that area, he searched for someone who did – eventually granting him a $3 million line of credit.

    Harrington describes mentorship as “free advice,” but it’s more than just advice. He adds, “If you’re going to get a mentor, make sure you’re the mentor’s best student.” It’s not just free, one-way advice. He encourages people to start looking for mentors online, in entrepreneurial groups, and other platforms. However, he says the best place to start is by inquiring within your inner circle. Harrington advises, “The first thing you do is “raise your hand.” However, it goes beyond saying ‘I need a mentor.’ Once you start making inquiries, you must act upon it. Build a symbiotic relationship and take that knowledge and put it into practice.

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  • Kevin Harrington, author of Mentor to Millions: Secrets of Success in...
  • Array ( [id] => 44ce82f0-6a54-11eb-92d5-533e83c78636 [createdAt] => 2021-02-08T16:26:12.891-05:00 [updatedAt] => 2021-03-01T00:00:02.414-05:00 [title] => BSP 076: SalesCred by C. Lee Smith [pubdate] => 2021-03-01T01:00:00.000-05:00 [link] => [author] => C-Suite Radio [imageFile] => [explicit] => [episodeType] => full [seasonNumber] => 6 [episodeNumber] => 76 [subtitle] => [summary] =>

    C. Lee Smith, author of SalesCred: How Buyers Qualify Sellers, has been in sales for 35 years and has a passion for helping customers solve their pain points. He strongly believes that salespeople can create a positive outcome on prospects’ lives by helping them solve a problem and achieve their goals. Smith wrote the book for people with short attention spans as he understands that salespeople and managers are busy people. Their company time should be spent closing deals, so the book sums up 140 points – something anyone can tweet, and then ask introspective questions. His goal was to get readers to get through it quickly so it can create an immediate impact, improve their behavior and credibility in order to improve their sales.

    Only 1 in 4 people in North America view salespeople as credible. While Smith laments that sales professionals are often judged by their worst practitioners, he insists salespeople should have a high degree of credibility to potentially attract higher-level clients, gain access to key decision-makers, and sell from a position of strength. He adds, “Credibility is a pre-requisite of trust. You cannot be a trusted advisor, and achieve trust unless you have credibility.” However, having credibility doesn’t mean people trust you. These are two separate things that people often put together as one when they should be separate. Smith also discussed the most common mistakes salespeople make, such as failing to update their LinkedIn profiles, and offers one key best practice for those looking to increase their credibility, “Act like you’ve been there before.”

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  • C. Lee Smith, author of SalesCred: How Buyers Qualify Sellers, has...
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    Evan Sanchez, author of Sell Like A Champ: Mindsets, Toolsets, and Skillsets for Peak Performance in Sales talks about the transformation from becoming a professional athlete to a corporate athlete. Sanchez believes that applying the pro athlete mentality into the sales process allows people to transfer their skills into another arena. Life is about pivoting into the next level of performance and Sanchez says you have to elevate your thinking in order to elevate your business. He adds that you have to “stack different mentalities in order to start adopting different mindsets.” In the book, Sanchez details the differences between selling like a champ, being a contender, and selling like a chump.

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  • Evan Sanchez, author of Sell Like A Champ: Mindsets, Toolsets,...
  • Array ( [id] => d031b38e-6280-11eb-8c86-0f080c52f1a7 [createdAt] => 2021-01-29T17:24:55.299-05:00 [updatedAt] => 2021-02-08T16:14:22.026-05:00 [title] => BSP 074: Answers for Modern Communicators: A Guide to Effective Business Communications by Deirdre Breakenridge [pubdate] => 2021-02-15T01:00:00.000-05:00 [link] => https://c-suitenetwork.com/tv/video/deirdre-breakenridge-answers-modern-communicators/ [author] => C-Suite Radio [imageFile] => [explicit] => [episodeType] => full [seasonNumber] => 6 [episodeNumber] => 74 [subtitle] => [summary] =>

    Deirdre Breakenridge, author of Answers for Modern Communicators: A Guide to Effective Business Communications, delves into how the definition of the modern day communicator has changed. It used to mean that only people who were trained were the communicators, but nowadays; with the changes in media and social media, anyone can be a citizen journalist and act as a communicator. Breakenridge says that communications is at the heart of every business as it helps build relationships with customers. But as more channels or platforms emerge, attention spans across the board are fragmented with the average span being eight seconds for highly digitized individuals. She argues people don’t have to be everywhere, just where your customers need and want you to be in order to be an effective communicator.

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  • Deirdre Breakenridge, author of Answers for Modern Communicators: A Guide...
  • Array ( [id] => eccca582-627e-11eb-8c86-5b2f172bfb44 [createdAt] => 2021-01-29T17:11:24.299-05:00 [updatedAt] => 2021-02-08T16:08:43.758-05:00 [title] => BSP 072: Self Leadership by Andrew Bryant [pubdate] => 2021-02-08T16:08:33.000-05:00 [link] => https://c-suitenetwork.com/tv/video/andrew-bryant-self-leadership/ [author] => C-Suite Radio [imageFile] => [explicit] => [episodeType] => full [seasonNumber] => 6 [episodeNumber] => 72 [subtitle] => [summary] =>

    Andrew Bryant, author of Self Leadership: 12 Powerful Mindsets and Methods to Win in Life and Business defines self-leadership as “the practice of intentionally influencing your thinking, feelings, and actions towards your objectives.” His book is for anyone who wants to develop self-leadership, but is quick to add that its function is not to create more followers, but more leaders instead. He says self-leadership is leading yourself, inspiring others, and creating a culture where people can be their best selves. Bryant states that self-leadership doesn’t mean selfishness. Instead, he says people should know what they need first, in order to help others.

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  • Andrew Bryant, author of Self Leadership: 12 Powerful Mindsets and...
  • Array ( [id] => 33e79a48-6280-11eb-aa7b-d3ea2f1cd6a6 [createdAt] => 2021-01-29T17:20:33.081-05:00 [updatedAt] => 2021-02-08T16:13:56.392-05:00 [title] => BSP 073: Humanification: Go Digital, Stay Human by Christian Kromme [pubdate] => 2021-02-08T01:00:00.000-05:00 [link] => https://c-suitenetwork.com/tv/video/humanification-go-digital-stay-human/ [author] => C-Suite Radio [imageFile] => [explicit] => [episodeType] => full [seasonNumber] => 6 [episodeNumber] => 73 [subtitle] => [summary] =>

    Christian Kromme, author of Humanification: Go Digital, Stay Human. How Technology will Advance Humanity Towards a More Meaningful Future, wrote the book to try to make the pairing between technology and business more human. He argues that people have adapted to technology but technology has yet to fully adapt to us. Kromme also compares biology and technology by saying that people only change when they feel pain; and like human cells find solutions to problems when they work cohesively, technology can achieve the same results. The book also mentions seven technology ‘waves’ – all of which have had a significant impact on our lives. Kromme declares and that everyone should embrace technology, as he believes it’s a “force for good.”

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  • Christian Kromme, author of Humanification: Go Digital, Stay Human. How...
  • Array ( [id] => 1139c3d6-f9f8-11ea-9f02-eb10d2901d3a [createdAt] => 2020-09-18T17:44:02.426-04:00 [updatedAt] => 2020-09-18T17:47:06.617-04:00 [title] => BSP 071: Future Proofing Cubed by Lisa Levy [pubdate] => 2020-10-05T01:00:00.000-04:00 [link] => [author] => C-Suite Radio [imageFile] => [explicit] => [episodeType] => full [seasonNumber] => 6 [episodeNumber] => 71 [subtitle] => [summary] =>

    Lisa Levy, author of Future Proofing Cubed: The Definitive Guide to Improving Productivity, Refining Processes, and Bolstering Profitability discusses her first book being a direct result of a decade of building a consulting practice and a distinct opportunity to take the message of adaptive transformation and their overall story to a much larger audience. The book also serves as a way to help leaders learn actionable tips and tricks they can easily apply to their business in order to have a bigger impact on their clients.

    Levy talks about “adaptive transformation framework” and the book serves to showcase that – which she defines as a “set of best practices” they bring to companies that make those best practices consumable to a larger number of people. This approach allows for more cross-functionality and to ‘de-silo’ the silos that many companies fall into. With the book, Levy tries to reach the middle market in order to take it to a place where they can be impactful enough so they don’t have to fight the silos. It also offers them an opportunity to learn things, as they are still in the entrepreneurial phase and are able to adapt and thrive faster. She also stresses the importance of having a diverse team that can share multiple perspectives across the board.


    Watch the complete episode on C-Suite TV: https://c-suitenetwork.com/tv/video/lisa-levy-future-proofing-cubed/


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  • Lisa Levy, author of Future Proofing Cubed: The Definitive Guide to...
  • Array ( [id] => c0ff4276-f9f0-11ea-985b-a7758ecf2cd0 [createdAt] => 2020-09-18T16:51:41.349-04:00 [updatedAt] => 2020-09-18T17:17:24.315-04:00 [title] => BSP 070: Revenue Growth Engine by Darrell Amy [pubdate] => 2020-09-28T01:00:00.000-04:00 [link] => https://c-suitenetwork.com/tv/video/10892/ [author] => C-Suite Radio [imageFile] => [explicit] => [episodeType] => full [seasonNumber] => 5 [episodeNumber] => 70 [subtitle] => [summary] =>

    Darrell Amy, author of Revenue Growth Engine: How to Align Sales & Marketing to Accelerate Growth discusses his first book as a result of 25 years working with different types of companies and organizations – from Fortune 500 to small-to-mid sized business. He says that most of these businesses have one thing in common, which is to grow revenue, but most are struggling.

    Often sales and marketing act separately with marketing thinking that sales needs to get them more leads and sales thinking marketing is out of touch. Amy also realized that the key issue, the solution, doesn’t begin with sales or marketing, it begins with zooming out and looking at the end goal that everyone wants – revenue growth. In the book, he highlights two key aspects: 1) the client experience; which begins with the experience the prospect has from the time they encounter you to the time they become a client; and 2) what the experience is from when they become a client through the entire relationship with the organization.

    Amy says that most sales and marketing books present only pieces of the picture. His goal with this book was to create something that would zoom out and look at the bigger picture in order to achieve the ultimate goal because people don’t just buy products, they buy outcomes.


    Watch the complete episode here: https://c-suitenetwork.com/tv/video/10892/


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  • Darrell Amy, author of Revenue Growth Engine: How to Align Sales...
  • Array ( [id] => 364b5612-f9ee-11ea-9d38-57884bed2b16 [createdAt] => 2020-09-18T16:33:29.652-04:00 [updatedAt] => 2020-09-18T17:18:12.433-04:00 [title] => BSP 069: The Barefoot Spirit (Audiobook) Michael Houlihan & Bonnie Harvey [pubdate] => 2020-09-21T01:00:00.000-04:00 [link] => [author] => C-Suite Radio [imageFile] => [explicit] => [episodeType] => full [seasonNumber] => 5 [episodeNumber] => 69 [subtitle] => [summary] =>

    Michael Houlihan and Bonnie Harvey, authors of The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand, turned their best-selling book into an audiobook to take the message where the people are. As nationally recognized speakers, both Houlihan and Harvey noticed the number of people with earbuds on kept increasing. They found people weren’t listening to music, but podcasts and audiobooks, and that sparked the idea. The book is about lessons they learned the hard way – it’s about learning about business by actually doing it. What makes this audiobook unique is that the audience is part of the action, they have including big names as characters such as Ed Asner, and they are the first business book to employ the audio theater platform. As Houlihan explains it, “The best way to convey a business principle is through story and the best way to convey a story is thought business theater.” He adds, “If you really want to engage people, the mobile generation, you have to entertain them.”


    Watch the episode on C-Suite TV https://c-suitenetwork.com/tv/video/michael-houlihan-bonnie-harvey-the-barefoot-spirit-audiobook/

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  • Michael Houlihan and Bonnie Harvey, authors of The Barefoot Spirit: How...
  • Array ( [id] => 32f33190-621f-11ea-b6dc-2fb789df0789 [createdAt] => 2020-03-09T12:01:12.635-04:00 [updatedAt] => 2020-09-18T16:15:37.896-04:00 [title] => BSP 068: Motivate This by Steve Rizzo [pubdate] => 2020-08-03T01:00:00.000-04:00 [link] => [author] => C-Suite Radio [imageFile] => [explicit] => [episodeType] => full [seasonNumber] => 4 [episodeNumber] => 68 [subtitle] => [summary] =>

    Steve Rizzo, author of Motivate This!: How to Start Each Day with an Unstoppable Attitude to Succeed, Regardless of Your Circumstances, talks about how it’s easy to be motivated when things are going your way, but it’s when it’s difficult that people need to find the strength to get motivated. Rizzo, a former stand-up comedian for more than twenty years, wrote the book to encourage people from all walks of life to find their “humor being,” make conscious choices to enjoy themselves, find laughter, and use the power of thoughts to connect to a higher part of yourself. Rizzo says, “You have to become aware. Can’t fix something you don’t know is wrong.”

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  • Steve Rizzo, author of Motivate This!: How to Start Each...
  • Array ( [id] => 1440424c-621f-11ea-b6dc-9f208fe7439d [createdAt] => 2020-03-09T12:00:21.130-04:00 [updatedAt] => 2020-09-18T16:18:57.241-04:00 [title] => BSP 067: Master the Art of Connecting by Lou Diamond [pubdate] => 2020-07-27T01:00:00.000-04:00 [link] => [author] => C-Suite Radio [imageFile] => [explicit] => [episodeType] => full [seasonNumber] => 4 [episodeNumber] => 67 [subtitle] => [summary] =>

    Lou Diamond, author of Master the Art of Connecting, talks about the difference between networking and connecting. He defines a network as the people you know, your contacts; whereas connecting means your main focus is working with someone you intend to have a longer, more meaningful relationship with. Increasing your network, he adds, means meeting more people, but everyone should strive to make more meaningful connections instead. Diamond, who has always had a talent of connecting with people, left a lucrative Wall Street career to become a business coach in order to help c-suite executives and companies understand what they want to do, where they want to take their business, and how to achieve that. He also cautions that in order to make a connection, people have to put the work in and adds, “If you really help people understand the power of connecting, you’re changing the world.”

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  • Lou Diamond, author of Master the Art of Connecting, talks...
  • Array ( [id] => 746ea89e-621e-11ea-af5a-dbb01120c829 [createdAt] => 2020-03-09T11:55:52.998-04:00 [updatedAt] => 2020-09-18T16:29:18.595-04:00 [title] => BSP 066: Lead. Share. Empower By Lea Woodford [pubdate] => 2020-07-20T01:00:00.000-04:00 [link] => [author] => C-Suite Radio [imageFile] => [explicit] => [episodeType] => full [seasonNumber] => 4 [episodeNumber] => 66 [subtitle] => [summary] =>

    Lea Woodford, author of Lead. Share. Empower: My Strategies for Success in Life and Business, wrote this book as a series of personal anecdotes — from divorce, to cancer and personal tragedies, and how she dealt with each of these obstacles. The book is a direct result of the encouragement Woodford received from her daughter; who urged her to use her contacts, experience, and influence to empower other women. Woodford says the book is for anyone in a dark place, going through a hard time or looking to make a transition in life. Writing became a cathartic process for Woodford and she hopes to inspire others that may feel “stuck” in life to make the best out of their situation and emerge with a positive outlook. She summed it up by saying, “Your attitude determines your altitude.”

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  • Lea Woodford, author of Lead. Share. Empower: My Strategies for...
  • Array ( [id] => 55b2d862-621e-11ea-8ea5-1bf143064cee [createdAt] => 2020-03-09T11:55:01.434-04:00 [updatedAt] => 2020-09-18T16:27:50.760-04:00 [title] => BSP 065: Fed Up by Danielle DiMartino Booth [pubdate] => 2020-07-13T01:00:00.000-04:00 [link] => [author] => C-Suite Radio [imageFile] => [explicit] => [episodeType] => full [seasonNumber] => 4 [episodeNumber] => 65 [subtitle] => [summary] =>

    Danielle DiMartino Booth, author of Fed Up: An Insider’s Take on Why the Federal Reserve is Bad for America, talks about how the Federal Reserve should be “upended” and rebuilt from the inside out so it can benefit more people, not just Wall Street. The book is a candid tale from an insider’s perspective on how the Fed impacts everything Americans do, and aims to connect the dots, in layman’s terms, so that every generation — from millennials to baby boomers, understands the intricacies of the financial industry. DiMartino says that the financial crisis didn’t generate enough lessons for the government or Wall Street, but that, “the time has come to question orthodoxy.” DiMartino hopes the new administration can fill two current open seats at the Fed Board that will hopefully, reintroduce dissent.

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  • Danielle DiMartino Booth, author of Fed Up: An Insider’s Take...
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    Connie Pheiff, author of Marketing Masters: Ready, Set, Grow Your Market, talks about creative marketing, merging old-school marketing with digital strategy and “friend-raising.” Pheiff’s background is in the non-profit sector and the most common challenge they face is how to market without spending a lot of dollars, but still increase the bottom line. She says the solution is creative marketing, which she defines as “getting out, stepping out and getting to know your audience.” It’s about knowing what will make peoples’ lives easier, solve their pain points and putting “service before sales.” Once your audience sees you’re there for them, they’ll turn around and give you what you want. Pheiff encourages making connections with people before you go asking them for money, which is what she refers to as “friend-raising.” She says, “Find out where your audience hangs out and go there.”

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  • Connie Pheiff, author of Marketing Masters: Ready, Set, Grow Your...
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    Stacey Hanke, author of Influence Redefined: Be The Leader You Were Meant to be, Monday to Monday, talks about how “true influence has to be Monday to Monday” in order for the process to remain consistent. Hanke also defines influence two ways: making sure the body language and messaging is congruent and creating a memorable experience by having people take action long after the initial interaction. She points out most people believe they’re more influential than they really are for two reasons: 1) feedback is flawed, and 2) the dissonance between how we feel vs actual facts. Hanke says “nice job” isn’t real feedback and encourages executives to record their speaking engagements so they can see and hear themselves through the eyes and ears of their audience. If they’re not constantly practicing and polishing themselves, they are sabotaging their own reality.

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  • Stacey Hanke, author of Influence Redefined: Be The Leader You...
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    Scott Love, author of Why They Follow: How to Lead with Positive Influence, talks about the concept of leadership and how companies can increase retention by focusing on building loyalty between a boss and their employees. He says that people often turn down better, high paying opportunities because they have a positive relationship with their boss, one level up. How can managers develop that type of loyalty? By leading, not on authority, but on personal leadership. Managers who take the time to tell employees why their work matters, give them feedback and tell them how their work makes a difference, achieve that loyalty. Love says that “followable leaders get more engagement out of employees.” If your employees don’t think you’re “followable,” they’ll only give the minimum effort. Managers must also remember that it’s always about the team and the goal. It’s “about accomplishing the mission by harnessing and guiding the intrinsic motivations of those employees and the accomplishment of the collective goal,” Love says.

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  • Scott Love, author of Why They Follow: How to Lead...
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    Colin Shaw, author of The Intuitive Customer: 7 Imperatives for Moving Your Customer Experience to the Next Level, talks about the mistake many organizations make when trying to take the customer experience to the next level. Shaw says that organizations plateau because they tend to focus mostly on the rational aspects of customer service, casting aside the emotional and irrational parts of the overall experience. He says that companies assume “Customers buy rationally, but what we do is we buy emotionally and justify it with logic.” Taking the customer service experience to the next level involves behavioral economics — understanding how customers are feeling and thinking about the emotions organizations want to evoke in customers. A key aspect, he says, becomes which emotion the organization wants to evoke in their customers and making sure those emotions, in return, drive value.

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  • Colin Shaw, author of The Intuitive Customer: 7 Imperatives for...
  • Array ( [id] => 77924014-5fe7-11ea-ae05-fb768f35137f [createdAt] => 2020-03-06T15:17:13.621-05:00 [updatedAt] => 2020-03-09T09:49:05.545-04:00 [title] => BSP 060: The No. 1 Best Seller by Lee Bartlett [pubdate] => 2020-06-08T01:00:00.000-04:00 [link] => [author] => C-Suite Radio [imageFile] => [explicit] => [episodeType] => full [seasonNumber] => 4 [episodeNumber] => 60 [subtitle] => [summary] =>

    Lee Bartlett, author of The No. 1 Best Seller: A Unique Insight into the Mind, Strategy and Processes of a Top Salesman, talks about sales excellence and specific things top salespeople do differently that helps them excel. Bartlett says that the book’s focus isn’t on sales techniques, but on what he calls the “glue” — or how a sales person takes those techniques and combines them with mindset and strategy, allowing them to consistently move to the top of the sales organization.


    Barlett believes that one way to stand out in an often crowded sales field is to make it personal and warns about a common mistake salespeople make — failing to understand that the sales process is not about them, but about the customer. Sales professionals must be interested in the needs and expectations of the buyers; otherwise, they might not be in the best position to succeed and create more revenue.

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  • Lee Bartlett, author of The No. 1 Best Seller: A...
  • Array ( [id] => 4f9842e8-5fe7-11ea-8b97-1f6cac02b80a [createdAt] => 2020-03-06T15:16:06.551-05:00 [updatedAt] => 2020-03-09T09:50:14.168-04:00 [title] => BSP 059: Leaders Ready Now by Matthew Paese [pubdate] => 2020-06-01T01:00:00.000-04:00 [link] => [author] => C-Suite Radio [imageFile] => [explicit] => [episodeType] => full [seasonNumber] => 4 [episodeNumber] => 59 [subtitle] => [summary] =>

    Matthew Paese, author of Leaders Ready Now: Accelerating Growth in a Faster World, talks about how leadership isn’t a specific set of skills that can be found in one place. Leadership is about individuals who fit with your culture and supply the organization with what it needs, not about who is the loudest or has more pizzazz. Paese encourages c-suite leaders to look for leaders in non-traditional places, adding that finding the right people requires objectivity and settling on a definition on what “potential” means – as he considers it an “amorphous concept worldwide.” Since everyone has a different definition, organizations need to sort out the most critical qualities to look for early on in someone’s career, but cautions against focusing on just performance. He says, “Good performance won’t predict good, future leadership.”

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  • Matthew Paese, author of Leaders Ready Now: Accelerating Growth in...
  • Array ( [id] => e26340f6-5fe6-11ea-a6ff-2ffe8d817c7a [createdAt] => 2020-03-06T15:13:03.338-05:00 [updatedAt] => 2020-03-06T15:58:27.812-05:00 [title] => BSP 058: Earn Your Seat on a Corporate Board by Jill Griffin [pubdate] => 2020-05-25T01:00:00.000-04:00 [link] => [author] => C-Suite Radio [imageFile] => [explicit] => [episodeType] => full [seasonNumber] => 4 [episodeNumber] => 58 [subtitle] => [summary] =>

    Jill Griffin, author of Earn Your Seat on a Corporate Board – 7 Actions to Build Your Career, Elevate Your Leadership and Expand Your Influence, talks about how to get on corporate boards, testing one’s readiness and the importance of having more women serve on corporate boards. Griffin says that being on a corporate board may give someone an ‘elite status’ — as they have to be appointed. They must also test their readiness before joining as it requires approximately 250 hours a year to serve. She compares being on a board to “getting an MBA every year” because she feels “I’m surrounded by people smarter than I am.”


    Her book gives guided steps on how to actively prepare if you’re thinking about joining a corporate board. Griffin stresses that people need to do their research to see which boards have (or may have) openings that are relevant to one’s industry. She also talks about what women need to do get themselves on corporate boards; and believes the problem is the pipeline at the top. Since the pipeline doesn’t include many women, Griffin’s advice to women is: go in early, stay late and network because that’s where the most opportunities take place. The more networking they do, the better their chances to be seen and, eventually, appointed to corporate boards.

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  • Jill Griffin, author of Earn Your Seat on a Corporate...
  • Array ( [id] => 1b810f0a-5fe5-11ea-8d9b-6b163b369e36 [createdAt] => 2020-03-06T15:00:20.165-05:00 [updatedAt] => 2020-03-06T16:07:40.098-05:00 [title] => BSP 057: Capture Clients and Close Deals by Steve Napolitan [pubdate] => 2020-05-18T01:00:00.000-04:00 [link] => [author] => C-Suite Radio [imageFile] => [explicit] => [episodeType] => full [seasonNumber] => 4 [episodeNumber] => 57 [subtitle] => [summary] =>

    Steve Napolitan, author of Capture Clients and Close Deals: A Simple Way to Gain Clients without Convincing or Chasing, talks about the process of making a human connection with clients, rather than just trying to make a sale or push them into a product or service they may or may not want. He argues that the sales process is very simple — find your perfect client, ask them what they want and then give it to them.


    Steve is someone with a background in film, not in marketing, but learned the ropes quickly when he realized he could make a human connection with potential clients by asking the right questions, rather than just pitch them and sell them something. He says that executives are looking for solutions to their problems, but if what you’re doing is pitching them, they may or may not buy what you’re selling them. However, if you build a relationship and reach out to them at a deeper level, they’ll eventually trust you to solve their problem.

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  • Steve Napolitan, author of Capture Clients and Close Deals: A...
  • Array ( [id] => c2f9f64e-5fe4-11ea-aace-6393a628b2c3 [createdAt] => 2020-03-06T14:57:51.642-05:00 [updatedAt] => 2020-03-09T09:49:36.909-04:00 [title] => BSP 056: The New Game of Selling by Mitch Axelrod [pubdate] => 2020-05-11T01:00:00.000-04:00 [link] => [author] => C-Suite Radio [imageFile] => [explicit] => [episodeType] => full [seasonNumber] => 4 [episodeNumber] => 56 [subtitle] => [summary] =>

    Mitch Axelrod, author of The New Game of Selling: Attract, Convert, and Keep More Customers and Multiply Profits, talks about the old game versus the new game of sales. Being in business for more than 30 years, Mitch talks about the old sales strategies being all about manipulation, convincing, and closing the sale. The new approach is about doing what’s right for the customer and the company. He says, “If the customer isn’t right, it’s better to break and move on.”


    Another key difference between old and new is that the old game was always a pitch; whereas the new game is more of a conversation and it can be summed up in one sentence: it’s not just business, it’s personal. Axelrod says that in order to create a good relationship with customers, companies need to stop being systemic and silo themselves behind rules and procedures. If those get in the way of the customer, you’re putting roadblocks ahead of customers, potentially damaging that relationship. He adds, “If when given the choice to follow your rules or obey policies and procedures or love and serve customers, love and serve your customers 100% of the time.”

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  • Mitch Axelrod, author of The New Game of Selling: Attract,...
  • Array ( [id] => 343d1a8a-5fe4-11ea-873d-93972da23d59 [createdAt] => 2020-03-06T14:53:52.166-05:00 [updatedAt] => 2020-03-06T15:13:17.956-05:00 [title] => BSP 055: Opening Doors by Angela Preston [pubdate] => 2020-05-04T01:00:00.000-04:00 [link] => [author] => C-Suite Radio [imageFile] => [explicit] => [episodeType] => full [seasonNumber] => 4 [episodeNumber] => 55 [subtitle] => [summary] =>

    Angela Preston is the author of Opening Doors, a book about opportunity and the chance for a new beginning behind every door. Preston based the book on personal experiences growing up in Liverpool, in the U.K., and “never settling for circumstances.” She attributes her success in the financial industry, and now as a motivational speaker, to not having room for failure. To her, there’s no such thing as failure, it’s all about learning what not to do the next time. Preston also views success as becoming interested in people, understanding what makes them tick and using that interest as her main motivator. She advises professionals to always have a plan on how they will improve on something — a visible and tangible plan that keeps goals attainable.

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  • Angela Preston is the author of Opening Doors, a book...
  • Array ( [id] => 9ee49bec-5fe4-11ea-a9e9-0323db7504ee [createdAt] => 2020-03-06T14:56:51.102-05:00 [updatedAt] => 2020-03-06T15:08:27.060-05:00 [title] => BSP 054: Chasing Relevance by Dan Negroni [pubdate] => 2020-04-27T01:00:00.000-04:00 [link] => [author] => C-Suite Radio [imageFile] => [explicit] => [episodeType] => full [seasonNumber] => 4 [episodeNumber] => 54 [subtitle] => [summary] =>

    Dan Negroni, author of Chasing Relevance: 6 Steps to Understand, Engage, and Maximize the Next Generation of Leaders in the Workplace, wants to close the gap that currently exists between millennials and other generations, particularly in the workplace. He argues that the first step in closing the gap is by referring to millennials as the “next generation of leaders” and for each generation to rid themselves of preconceived notions of each other. Currently, millennials make up 40% of the workforce and in ten years, they’ll make up 75% of the workforce. In the end, Negroni says, millennials and older generations are looking for the same things: capability, authenticity, and feedback.

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  • Dan Negroni, author of Chasing Relevance: 6 Steps to Understand,...
  • Array ( [id] => 094b3478-5fd6-11ea-879a-c3ce0d8a78eb [createdAt] => 2020-03-06T13:12:27.163-05:00 [updatedAt] => 2020-03-06T13:18:46.438-05:00 [title] => BSP 053: Show Me by Randall-Jones [pubdate] => 2020-04-20T01:00:00.000-04:00 [link] => [author] => C-Suite Radio [imageFile] => [explicit] => [episodeType] => full [seasonNumber] => 4 [episodeNumber] => 53 [subtitle] => [summary] =>

    Randall Jones’s book, Show Me: Celebrities, Business Tycoons, Rock Stars, Journalists, Humanitarians, Attack Bunnies, and More, is a collection of interviews and real-life stories from a wide variety of people – from famous musicians like Pat Benatar, to Erin Brockovich, to soap star, Kassie DePaiva. Jones, a columnist for the Naples Daily News, wanted to know what made people successful, how they became successful and if they had any tips that anyone, regardless of industry, could apply to their daily lives. He tells the story of how he was able to interview famous people by being patient and polite. He wanted the interviews to focus on the ‘lesser’ known stories of their daily lives. The most important lesson he learned compiling all these stories was “when you fall, just get up,” but you’ll have to read the book to know about the “attack bunnies.”

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  • Randall Jones’s book, Show Me: Celebrities, Business Tycoons, Rock Stars,...
  • Array ( [id] => eac1c392-5fd4-11ea-a936-0b5ec9d11285 [createdAt] => 2020-03-06T13:04:26.438-05:00 [updatedAt] => 2020-03-06T13:19:59.840-05:00 [title] => BSP 052: The Thoughtful Leader by Mindy Gibbins-Klein [pubdate] => 2020-04-13T01:00:00.000-04:00 [link] => [author] => C-Suite Radio [imageFile] => [explicit] => [episodeType] => full [seasonNumber] => 4 [episodeNumber] => 52 [subtitle] => [summary] =>

    Mindy Gibbins-Klein is the author of The Thoughtful Leader: How to use your head and your heart to inspire others and says the book’s main message is that ‘thought leadership’ isn’t really ‘thoughtful’ unless the content being created is of value to readers. She defines thoughtful leadership as “the type of leadership that’s disruptive in content, stuff that makes heads turn.” Thoughtful leadership is something business leaders should aspire to, but also be aware that it requires coming up with ideas that will resonate with the market. Gibbins-Klein says her book is for anyone who wants to be a leader in their industry, or on their own, and that putting the time and effort up front will save you time later on.

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  • Mindy Gibbins-Klein is the author of The Thoughtful Leader: How...
  • Array ( [id] => d1df9a22-5fc3-11ea-b3fe-936e8609f988 [createdAt] => 2020-03-06T11:02:03.235-05:00 [updatedAt] => 2020-03-30T13:38:19.422-04:00 [title] => BSP 051: Moving Mountains by Julie Miles Lewis [pubdate] => 2020-04-06T01:00:00.000-04:00 [link] => [author] => C-Suite Radio [imageFile] => [explicit] => [episodeType] => full [seasonNumber] => 4 [episodeNumber] => 51 [subtitle] => [summary] =>

    Author of Moving Mountains: Discover the Mountain in You, Julie Miles Lewis wants business leaders or people transitioning from one career to the next to change their perspective and find the ‘mountain within.’ By that, she means seeing obstacles, not as obstacles, but as opportunities to “reach higher perspectives and a new outlook on life.” Lewis recognizes that for people in transition this can be a difficult task, but states that gaining a new perspective is “a great way to get moving when you feel stuck.” She defines resilience as “the ability to bounce back from any setback” and the best way to overcome obstacles is by three core concepts: meditation, coming to your senses and affirmation.

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  • Author of Moving Mountains: Discover the Mountain in You, Julie Miles Lewis...
  • Array ( [id] => 8fdd687a-5fc3-11ea-9a08-f7b4f3cb52b1 [createdAt] => 2020-03-06T11:00:12.498-05:00 [updatedAt] => 2020-03-06T11:54:30.526-05:00 [title] => BSP 050: Nice Guys Finish First by Doug Sandler [pubdate] => 2020-03-30T01:00:00.000-04:00 [link] => [author] => C-Suite Radio [imageFile] => [explicit] => [episodeType] => full [seasonNumber] => 4 [episodeNumber] => 50 [subtitle] => [summary] =>

    Doug Sandler, author of Nice Guys Finish First: Winning Customers for Life by Winning Relationships That Last, defines ‘nice’ as “genuine, trustworthy, upstanding with the answers you give, give to clients as much as you give in return. Basically, doing the right thing when nobody’s watching.” He also talks about how people need to go back to the basics of customer and employee service. With the anonymity of social media, people can forget how to engage directly with customers and employees. Sandler urges companies to revisit that personal, one-on-one engagement and remember the simpler things, such as returning phone calls and emails, being on time and overpromising and under delivering.


    Sandler also argues that what drives the c-suite is the “bottom line;” therefore, going back to basics makes customers feel like they’re being listened to, employees feel engaged and that one-on-one engagement eventually increases the bottom line. Even on social media, Sandler says, the key to having a good relationship with your customers and be the ‘nice guy’ is engagement.

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  • Doug Sandler, author of Nice Guys Finish First: Winning Customers...
  • Array ( [id] => 3339ca50-5fc3-11ea-9a71-031a94222e20 [createdAt] => 2020-03-06T10:57:37.073-05:00 [updatedAt] => 2020-03-06T11:27:40.197-05:00 [title] => BSP 049: Pattern for Excellence by Brigham Dickinson [pubdate] => 2020-03-23T01:00:00.000-04:00 [link] => [author] => C-Suite Radio [imageFile] => [explicit] => [episodeType] => full [seasonNumber] => 4 [episodeNumber] => 49 [subtitle] => [summary] =>

    Brigham Dickinson, author of Pattern for Excellence: Engage Your Team to WOW More Customers, talks about what the ‘pattern of excellence’ is all about: being the best, taking your job seriously and showing people how to provide a great service to someone else. Dickinson recalls that writing the book came as “an accident,” after losing his marketing software business in the downturn economy of 2008. He became a student of the industry and began keeping a journal about all the things he learned, gathering enough valuable insight to write a book applicable to anyone who wants to be a perfectionist. The goal, Dickinson says, is to “take every moment you have and go above and beyond” in order to find fulfillment in your work while serving others.

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  • Brigham Dickinson, author of Pattern for Excellence: Engage Your Team...
  • Array ( [id] => 95a8c3b8-5fbd-11ea-aae0-0f716ffc6dc2 [createdAt] => 2020-03-06T10:17:25.238-05:00 [updatedAt] => 2020-03-06T11:03:47.575-05:00 [title] => BSP 048: Be Bad First: Get Good at Things Fast to Stay Ready for the Future by Erika Andersen [pubdate] => 2020-03-16T01:00:00.000-04:00 [link] => [author] => C-Suite Radio [imageFile] => [explicit] => [episodeType] => full [seasonNumber] => 4 [episodeNumber] => 48 [subtitle] => [summary] =>

    Erika Andersen is the author of Be Bad First: Get Good at Things Fast to Stay Ready for the Future and talks about the key skill everyone should acquire: learn things quickly. She says, “In order to succeed at something, you’ll be bad at it first.” Andersen argues that people are normally bad at learning new things because learning new skills requires them to put themselves in a vulnerable position. She states the way to overcome this is by saying, ‘I’m going to be bad at this, I’m new at this,’ and give you some leeway because no one is perfect at a skill they haven’t mastered. In regards to the c-suite, Andersen says that leaders need to “set the tone” — if leaders do something that’s outside their comfort zone, the employees will follow their lead and feel emboldened to step out of their comfort zone.

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  • Erika Andersen is the author of Be Bad First: Get...
  • Array ( [id] => 00c011b0-5e60-11ea-bdb9-5f00e8e3b5a1 [createdAt] => 2020-03-04T16:35:01.052-05:00 [updatedAt] => 2020-03-04T17:49:48.469-05:00 [title] => BSP 047: Media Secrets: A Media Training Crash Course by Jess Todtfeld [pubdate] => 2020-03-09T01:00:00.000-04:00 [link] => [author] => C-Suite Radio [imageFile] => [explicit] => [episodeType] => full [seasonNumber] => 4 [episodeNumber] => 47 [subtitle] => [summary] =>

    Jess Todtfeld, author of Media Secrets: A Media Training Crash Course, talks about the importance of having c-suite leaders properly media trained – not just for television, but for print, internet,and digital as well. In today’s media world where anyone can do a Facebook Live interview, the digital footprint is almost instantaneous and not having the right media skills, Todtfeld says, is a mistake. However, the biggest mistake c-suite executives make is winging it – being overconfident when talking about their company or product because they’ve done it before. Todtfeld argues that “winging it as a strategy is clunky and then they stumble.” The solution to this mistake is “thinking about the answers you wish you’d say, then work on those.” This practiced approach helps smooth out any bumps and keeps interviews authentic.

    Todtfeld offers a few techniques to produce quotable soundbites: provide clear calls to action from your audience and leading with value. He also believes every question is a jumping off-point and an opportunity to garner a reaction from the audience. He encourages executives to find out what works for them in order to be authentic and to remember there’s no “one-size-fits-all” approach to being interviewed.

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  • Jess Todtfeld, author of Media Secrets: A Media Training Crash...
  • Array ( [id] => ec365320-58d4-11ea-b24e-e70152607a99 [createdAt] => 2020-02-26T15:16:50.738-05:00 [updatedAt] => 2020-03-05T12:11:08.085-05:00 [title] => BSP 046: Marketers, Tear Down These Walls!: Liberating the Post-Modern Consumer by Michael Solomon [pubdate] => 2020-03-02T01:00:00.000-05:00 [link] => https://c-suitenetwork.com/tv/video/michael-solomon-marketers-tear-down-these-walls/ [author] => C-Suite Radio [imageFile] => https://megaphone.imgix.net/podcasts/ec365320-58d4-11ea-b24e-e70152607a99/image/uploads_2F1583428257686-xu3904yppl-4a13e3659e0bd984d07bb727d74f29b2_2FBSPod-Marketers-Tear-Down.png?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 4 [episodeNumber] => 46 [subtitle] => [summary] =>

    Michael Solomon, author of, Marketers, Tear Down These Walls!: Liberating the Post-Modern Consumer, wrote the book because he is fascinated by the everyday activities of people when looking at how people are defining themselves as, who they are, how they interact with others – all relating to the consumption, and choices, they make. He says that the categories that marketers used to define and label consumers have become antiquated and obsolete. He adds, “You really can’t understand people without understanding the marketplace and who they interact with the marketplace.”

    The book focuses on marketing and consumer behavior and expresses the idea that we are living in a very different marketing world. Consumers are no longer being ‘boxed in’ key categories or “walls.” For example, one wall that has been torn down is “male vs female.” While it continues to exist, it is now obsolete from a societal perspective, Solomon says.  As these walls continue to blend and mold to society’s standards, the fundamental way to understand people’s behaviors and how they make decisions is shifting, too. This is called the “post-modern consumer,” which Solomon defines are “consumers who no longer think in strict categories.”

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  • Michael Solomon, author of, Marketers, Tear Down These Walls!: Liberating the...
  • Array ( [id] => 6a4468de-5735-11ea-98c9-6fe24607d259 [createdAt] => 2020-02-24T13:42:31.584-05:00 [updatedAt] => 2020-02-24T16:18:41.613-05:00 [title] => BSP 045: Knockout Presentations: How to Deliver Your Message with Power, Punch and Pizzazz with Diane DiResta [pubdate] => 2020-02-24T13:40:00.000-05:00 [link] => [author] => C-Suite Radio [imageFile] => [explicit] => [episodeType] => full [seasonNumber] => 4 [episodeNumber] => 45 [subtitle] => [summary] =>

    Diane DiResta, author of Knockout Presentations: How to Deliver Your Message with Power, Punch and Pizzazz lives by the “gifted speakers are born, but effective speakers are made” adage. DiResta believes that adding “speaker” to a business executive’s repertoire gives them a competitive advantage and a much needed skill in today’s business world. From entry-level to the c-suite, everyone should develop their speaking skills and one way to achieve that is by trying different techniques until we find the one that suits our personality and we’re comfortable with.

     

    DiResta also talks about the biggest mistakes speakers make is coming across as nothing more than a talking head and lacking authenticity; which she stresses, is the key element in order to successfully build a relationship with the audience. Being someone you’re not creates an additional level of stress and people won’t be able to connect with the message. She stresses that, “Progress, not perfection” is what humanizes you and the audience can relate to that.

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  • Diane DiResta, author of Knockout Presentations: How to Deliver Your...
  • Array ( [id] => 845fdf08-beb7-11e9-af22-0738d046cc67 [createdAt] => 2019-08-14T13:18:22.044-04:00 [updatedAt] => 2019-08-14T13:23:39.266-04:00 [title] => BSP 044: 501 Ways to Roll Out The Red Carpet for Your Customers by Donna Cutting [pubdate] => 2020-02-17T01:00:00.000-05:00 [link] => [author] => C-Suite Radio [imageFile] => [explicit] => [episodeType] => full [seasonNumber] => 3 [episodeNumber] => 44 [subtitle] => [summary] =>

    Donna Cutting’s book, 501 Ways to Roll Out the Red Carpet For Your Customer: Easy to Implement Ideas to Inspire Loyalty, Get New Customers and Make Lasting Impressions, tackles the world of customer service and rolling out the red carpet for all customers. Cutting states that employees need to be armed with all the proper tools in order to provide excellent customer service. When employees don’t have all the tools, there’s a disconnect with the service they ought to provide, but don’t. She says there are four main things to think about:

    1. Consistency – Every customer receives the same level of service from every team member at every opportunity, every single time

    2. Technical piece – Involves asking the question, ‘Am I delivering the product or service I’m promising?’

    3. How do you deliver – How are employees delivering customer service? Are they making the customer feel like they’re important?

    4. ‘Wow’ factor – The unexpected moment of surprise and delight that makes people want to talk about you in a positive way.

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  • Donna Cutting’s book, 501 Ways to Roll Out the Red...
  • Array ( [id] => 3a797a70-beb7-11e9-99f0-57ca10d77280 [createdAt] => 2019-08-14T13:16:18.054-04:00 [updatedAt] => 2019-08-14T13:22:50.157-04:00 [title] => BSP 043: Keep Stepping by Joy Marsden [pubdate] => 2020-02-10T01:00:00.000-05:00 [link] => [author] => C-Suite Radio [imageFile] => [explicit] => [episodeType] => full [seasonNumber] => 3 [episodeNumber] => 43 [subtitle] => [summary] =>

    Joy Marsden, author of Keep Stepping! Essential Ways to Lead Yourself and Others Through Challenge and Change, talks about why people need to constantly move forward after challenges in order to achieve their goals. She states how a person’s initial response to a crisis is to stop or stand still but stresses that “If you want to achieve, you have to move.” In order to achieve more, one must shred behaviors — which she defines as taking stock of things we need to let go in order to move forward.

    Marsden says that successful companies share one important trait: they stretch boundaries. By stretching boundaries, they become agents of change and continue to move forward, no matter the obstacles ahead.

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  • Joy Marsden, author of Keep Stepping! Essential Ways to Lead...
  • Array ( [id] => 9b1a4216-beb6-11e9-9948-8704f2a37786 [createdAt] => 2019-08-14T13:11:50.676-04:00 [updatedAt] => 2019-08-14T13:22:13.578-04:00 [title] => BSP 042: So, What's the Bottom Line? by Yitzchok Saftlas [pubdate] => 2020-02-03T01:00:00.000-05:00 [link] => [author] => C-Suite Radio [imageFile] => [explicit] => [episodeType] => full [seasonNumber] => 3 [episodeNumber] => 42 [subtitle] => [summary] =>

    Yitzchok Saftlas, author of So, What’s the Bottomline?: 76 Proven Marketing Tips and Techniques for Building your Business and Personal Brand, takes an approach to marketing showcased in short, easy-to-read chapters that are conversational and include action steps at the end of every chapter. The book gives a human approach to some of the most common business challenges companies face on a regular basis.

     Saftlas states that anyone who is successful has perseverance, good marketing and strategic direction, right from the offset, in order to reach the prize. As we’re all constantly bombarded from all directions with a plethora of information, Saftlas says the most important things to remember are: be realistic with yourself and make sure your business’s messaging is crystal clear and spot-on in order to capture your audience’s attention.

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  • Yitzchok Saftlas, author of So, What’s the Bottomline?: 76 Proven...
  • Array ( [id] => 365c27cc-beb6-11e9-932d-43ae749a2011 [createdAt] => 2019-08-14T13:09:01.606-04:00 [updatedAt] => 2019-08-14T13:21:15.173-04:00 [title] => BSP 041: Leadership Sales Coaching by Jason Forrest [pubdate] => 2020-01-27T01:00:00.000-05:00 [link] => [author] => C-Suite Radio [imageFile] => [explicit] => [episodeType] => full [seasonNumber] => 3 [episodeNumber] => 41 [subtitle] => [summary] =>

    Jason Forrest, author of Leadership Sales Coaching: Transforming from Manager to Coach, compares sales professionals to athletes in the sense that they want to be coached like an athlete, rather than managed like an employee. He also highlights the difference between being a manager and being a coach, stating that a manager makes peoples’ lives easier, while coaches make people better. Forrest is also a big believer in unleashing profits through people. The book, field-tested and shown to reduce turnovers and increase sales, is aimed at those wanting to become the best sales coaches possible, interested in pushing less new ideas onto their staff and more pulling the greatness from within them.

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  • Jason Forrest, author of Leadership Sales Coaching: Transforming from Manager...
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    In his book, Be Your Customer’s Hero: Real World Tips and Techniques for the Service Front Lines, Adam Toporek wanted to take a conversational approach to customer service that could be digested as a reference book, aimed at front line employees. Toporek states that front line employees – those who work directly with customers, whether via phone, email, or face-to-face, tend to skew younger and don’t have time for fluff, but still want to learn to be more effective when working directly with customers.

    Toporek helps clarify the distinction between customer service and customer experience. Customer service is just part of the one-on-one interaction with a customer; whereas customer experience refers to the entire journey a customer has with an organization, including marketing pieces or emails from the organization. Toporek’s book aims to motivate front line employees, making them more confident in using the necessary tools and techniques to provide excellent customer service.

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  • In his book, Be Your Customer’s Hero: Real World Tips...
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    Charlotte Jacobs sits down with host Camilla Webster to discuss her book Jonas Salk: A Life and why she chose to take on this American hero in medicine. Jacobs brings to light what influenced the choices Salk made throughout his life as he went through his journey to save lives. Most known for creating the polio vaccine, Salk also co-developed the first influenza vaccine, started the Salk Institute and did pioneering work on AIDS. Kevin Kimberlin, who had a major impact at the end of Jonas Salk’s life and started the Immune Response Corporation with him, joined Jacobs.

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  • Charlotte Jacobs sits down with host Camilla Webster to discuss...
  • Array ( [id] => 1844f322-bab5-11e9-a44c-9376cbd3818f [createdAt] => 2019-08-09T10:50:57.028-04:00 [updatedAt] => 2019-08-09T17:36:30.524-04:00 [title] => BSP 038: WE-Commerce by Billie Howard [pubdate] => 2020-01-06T01:00:00.000-05:00 [link] => [author] => C-Suite Radio [imageFile] => [explicit] => [episodeType] => full [seasonNumber] => 3 [episodeNumber] => 38 [subtitle] => [summary] =>

    Billee Howard’s book, WE-Commerce: How to Create, Collaborate and Succeed in the Sharing Economy, highlights a world in which culture and commerce collide in ways that are considered unprecedented and an economy driven by entrepreneurialism and creativity. Howard talks about how the sharing economy ushered a variety of micro-economies that enable people to come together and experience luxuries they’ve never experienced before. She makes the argument that millennials, and Gen Z behind them, aren’t interested in owning possessions, but in sharing, borrowing, and using technology to come together and help make the world a better place.

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  • Billee Howard’s book, WE-Commerce: How to Create, Collaborate and Succeed...
  • Array ( [id] => 66cfb880-b95a-11e9-b5f9-8bcbd13846a3 [createdAt] => 2019-08-07T17:29:13.429-04:00 [updatedAt] => 2019-08-09T17:36:11.588-04:00 [title] => BSP 037: The CMOs Periodic Table by Drew Neisser [pubdate] => 2019-12-30T01:00:00.000-05:00 [link] => [author] => C-Suite Radio [imageFile] => [explicit] => [episodeType] => full [seasonNumber] => 3 [episodeNumber] => 37 [subtitle] => [summary] =>

    Drew Neisser, author of The CMOs Periodic Table: A Renegade’s Guide to Marketing, takes an interesting approach to marketing by merging science and the periodic table with principles of marketing. He also stresses how no marketing solution is one element, but many. Neisser also lists the three most essential traits for a marketing renegade to possess:

    • Non-linear thinker

    • Allow serendipity to happen

    • Understand the power of “and”

    Neisser also describes how the most successful CMO is Courageous, Artistic, Thoughtful, Scientific or CATS. Courageous refers to the notion of doing something outside the box in order to move forward or get ahead. Artistic, (or Artful), refers to the important of ‘artisticness’ and being curious about one’s environment. Thoughtful refers to thinking more about the world and your customers rather than yourself or the brand. Scientific is applying the scientific method to marketing – understand the conditions of satisfaction, set a hypothesis and test your way to success.

    Neisser wants readers to walk away with these takeaways: there isn’t a one-size fits all or theory that fits all marketing, you need to adjust and keep adjusting (much like the scientific method) and never forget the basics.

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  • Drew Neisser, author of The CMOs Periodic Table: A Renegade’s...
  • Array ( [id] => 0a9a2d64-b894-11e9-9f48-8fa1e3a3e226 [createdAt] => 2019-08-06T17:49:18.384-04:00 [updatedAt] => 2019-08-09T17:35:57.484-04:00 [title] => BSP 036: Fearless Leadership by Carey Lohrenz [pubdate] => 2019-12-23T01:00:00.000-05:00 [link] => [author] => C-Suite Radio [imageFile] => [explicit] => [episodeType] => full [seasonNumber] => 3 [episodeNumber] => 36 [subtitle] => [summary] =>

    Carey Lohrenz, author of Fearless Leadership: High-Performance Lessons from the Flight Deck, was one of the first women to fly fighter jets on and off aircraft carriers for the U.S. Navy. Her book was inspired by her experiences on the flight deck, working with a team full of high performers in volatile conditions where situations are ever-changing and how all of these factors helped to shape how people think about leadership and to identify what worked and what didn’t.

    Lohrenz talked about the “secret sauce” that defines fearless leadership and how it can be applied to Fortune 100 company executives. She talks about what fearless leadership looks like on an individual level and how executives can instill those same values on their teams. Lohrenz also adds the biggest difference between those who are successful and those able to take it to the next level, is their ability to work through their fears.

     She urges everyone to constantly push their limits – to do one thing every day that scares you because that’s how you grow.

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  • Carey Lohrenz, author of Fearless Leadership: High-Performance Lessons from the...
  • Array ( [id] => 3c97e01e-b7c6-11e9-a671-0316dbb2b770 [createdAt] => 2019-08-05T17:16:05.924-04:00 [updatedAt] => 2019-08-09T17:35:47.016-04:00 [title] => BSP 035: Body Language to Win More Negotiations by Greg Williams [pubdate] => 2019-12-16T01:00:00.000-05:00 [link] => [author] => C-Suite Radio [imageFile] => [explicit] => [episodeType] => full [seasonNumber] => 3 [episodeNumber] => 35 [subtitle] => [summary] =>

    Greg Williams, author of Body Language: Secrets to Win More Negotiations, talks about the importance of being able to read body language correctly and how people can understand what occurs when someone uses their body in certain ways through a number of situations, especially during the negotiation process. Williams’ tag line is, “We are always negotiating” and learning the nuances of a negotiation will help people gain insight on what the opposing negotiator’s body language might be saying.

    Williams says there are several types of personalities: easy, difficult, hard, and open and people should conduct subtle tests to know which personality they will be negotiating with. He adds there are seven universal micro-expressions that can help gain additional insight: fear, anger, disgust, surprise, contempt, sadness and happiness. Williams wants people to always remember, “That which you do today, influence tomorrow’s outcomes.”

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  • Greg Williams, author of Body Language: Secrets to Win More...
  • Array ( [id] => 8c7d7054-b7c5-11e9-b0e5-e7e5ca5f550c [createdAt] => 2019-08-05T17:11:10.452-04:00 [updatedAt] => 2019-08-05T17:29:59.698-04:00 [title] => BSP 034: 42 Rules for Engaging Members Through Gamification by Willis Turner [pubdate] => 2019-12-09T01:00:00.000-05:00 [link] => [author] => C-Suite Radio [imageFile] => [explicit] => [episodeType] => full [seasonNumber] => 2 [episodeNumber] => 34 [subtitle] => [summary] =>

    Willis Turner, author of 42 Rules for Engaging Members Through Gamification, discusses how companies can apply gamification principles into their everyday business dealings whether internally with their employees or externally with their customers. Turner argues that companies can install a “silver, gold, diamond” status that hotels and other leisure businesses have to their internal culture. Every time an employee or a customer “levels up”, he says, they are being “gamified”.

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  • Willis Turner, author of 42 Rules for Engaging Members Through...
  • Array ( [id] => 6cb11b64-b7c4-11e9-bae3-9b91409e798d [createdAt] => 2019-08-05T17:03:07.628-04:00 [updatedAt] => 2019-08-05T17:23:32.268-04:00 [title] => BSP 033: How to Look People in the Eye Digitally by Ted Rubin [pubdate] => 2019-12-02T01:00:00.000-05:00 [link] => [author] => C-Suite Radio [imageFile] => [explicit] => [episodeType] => full [seasonNumber] => 2 [episodeNumber] => 33 [subtitle] => [summary] =>

    Ted Rubin, author of How to Look People in the Eye Digitally, believes in looking people in the eye, even in today’s digital world, as clients and customers want a connection that adds value to their business. Looking someone in the eye conveys that you’re paying attention and that you’re “in the moment.” Rubin states that in today’s heavily connected world, the line between business and personal has disappeared — and that regardless of one’s level of connectivity, at this stage, people might not want to, but they have to engage via social media. He shares his thoughts with Taryn Winter Brill on Best Seller TV on C-Suite TV.

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  • Ted Rubin, author of How to Look People in the...
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    In her book Own It: Redefining Responsibility – Stories of Power, Freedom & Purpose, Meridith Elliott Powell talks about the need for both leaders and employees to take responsibility, not only in their work life, but in their personal life as well. She decided to write the book after discovering how powerful taking ownership of your own life and career can be. Powell feels that, “If people could learn how to take responsibility and the skill of it they can do or accomplish anything they wanted” and when both leaders and employees take responsibility she states you have “a serious recipe for success.”

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  • In her book Own It: Redefining Responsibility – Stories of...
  • Array ( [id] => cde4bc82-b545-11e9-9187-0783398cb459 [createdAt] => 2019-08-02T12:51:42.303-04:00 [updatedAt] => 2019-08-02T13:22:10.976-04:00 [title] => BSP 031: Big Social Mobile by David Giannetto [pubdate] => 2019-11-18T01:00:00.000-05:00 [link] => [author] => C-Suite Radio [imageFile] => [explicit] => [episodeType] => full [seasonNumber] => 2 [episodeNumber] => 31 [subtitle] => [summary] =>

    In his book Big Social Mobile, author David Giannetto explains to Best Seller TV host Taryn Winter Brill the three initiatives that companies are spending money on right now, but ironically, are still struggling with trying to get it right. The three initiatives are: big data, social media, and mobile technology. Companies are investing significantly in these three initiatives more than ever, but have yet to see a definite ROI, despite the investment.

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  • In his book Big Social Mobile, author David Giannetto explains...
  • Array ( [id] => 5fa471f4-b545-11e9-8ab7-a3a06f356ac6 [createdAt] => 2019-08-02T12:48:37.334-04:00 [updatedAt] => 2019-08-02T13:16:07.877-04:00 [title] => BSP 030: The 11 Laws of Likability by Michelle Tillis Lederman [pubdate] => 2019-11-11T01:00:00.000-05:00 [link] => [author] => C-Suite Radio [imageFile] => [explicit] => [episodeType] => full [seasonNumber] => 2 [episodeNumber] => 30 [subtitle] => [summary] =>

    Michelle Tillis Lederman, author of The 11 Laws of Likability sits down with host Taryn Winter Brill to discuss why likability is everything and why people want to do business with someone they like over somebody who has a better product or even a cheaper price. Lederman points out that you must be true to yourself and authentic as you cannot make others like you but you can enable them to see what is likable about you.

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  • Michelle Tillis Lederman, author of The 11 Laws of Likability...
  • Array ( [id] => 146b93ac-b545-11e9-b499-af4286a88a4b [createdAt] => 2019-08-02T12:46:31.134-04:00 [updatedAt] => 2019-08-02T13:16:32.326-04:00 [title] => BSP 029: Coming Alive by Ruth Ross [pubdate] => 2019-11-04T01:00:00.000-05:00 [link] => [author] => C-Suite Radio [imageFile] => [explicit] => [episodeType] => full [seasonNumber] => 2 [episodeNumber] => 29 [subtitle] => [summary] =>

    In her book, Coming Alive: The Journey to Reengage Your Life and Career, Ruth Ross talks about her personal decision to leave her corporate job in Human Resources after a thirty-year career as she was able to self-diagnose her disengagement in the workplace. She cites a Gallup poll putting employee disengagement at 87% globally – 68.5% in the U.S. alone, but what is engagement? Ross also states the different levels of disengagement, caused by a number of factors, such as frustration. However, this problem is not exclusive to employees. Managers can also become disengaged and they’ll have a hard time turning things around with their employees when the problem is prevalent at the top. Companies can turn it around, but they need to acknowledge the problem first. Bosses need to understand where their employees are on the spectrum and talking to their employees goes a long way in turning things around. Ross’ adage is, “if you’re a dead battery, you can’t charge others.”

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  • In her book, Coming Alive: The Journey to Reengage Your...
  • Array ( [id] => 06fb23e6-b544-11e9-8246-374c6bd09c6a [createdAt] => 2019-08-02T12:38:59.087-04:00 [updatedAt] => 2019-08-02T13:16:20.748-04:00 [title] => BSP 028: Grit to Great by Linda Kaplin Thaler [pubdate] => 2019-10-28T01:00:00.000-04:00 [link] => [author] => C-Suite Radio [imageFile] => [explicit] => [episodeType] => full [seasonNumber] => 2 [episodeNumber] => 28 [subtitle] => [summary] =>

    Linda Kaplan-Thaler, co-author with Robin Koval, of Grit to Great: How Perseverance Passion and Pluck Take You From Ordinary to Extraordinary, explains what ‘grit’ is and why is it important to have it.  Today’s greats weren’t born great – Michael Jordan didn’t make his basketball team in high school; Steven Spielberg didn’t get into film school. Passion and tenacity are the reasons they made it big and it’s never too late to reinvent yourself and find your ‘grit.’

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  • Linda Kaplan-Thaler, co-author with Robin Koval, of Grit to Great:...
  • Array ( [id] => 52827f20-b310-11e9-911a-d74566814bf5 [createdAt] => 2019-07-30T17:23:49.663-04:00 [updatedAt] => 2019-08-02T13:11:33.779-04:00 [title] => BSP 027: Screen to Screen Selling by Doug Devitre [pubdate] => 2019-10-21T01:00:00.000-04:00 [link] => [author] => C-Suite Radio [imageFile] => [explicit] => [episodeType] => full [seasonNumber] => 2 [episodeNumber] => 27 [subtitle] => [summary] =>

    From iPhones and iPads, to laptops and watches, almost everyone has a screen they use on a regular basis; so sales professionals are adapting their techniques to fit the technology.  Times have changed and so have sales techniques, and screen-to-screen selling has become a sign of the times. Executives need to be able to make quick decisions, especially with dynamic changes in the marketplace. Sales managers are also trying to coach sales professionals into increasing meetings and client contacts and whereas geographical constraints used to be a big obstacle, because of technology, this is less of an issue today. Doug Devitre, author of Screen to Screen Selling: How To Increase Sales, Productivity and Customer Experience With The Latest Technology says the book is a checklist that isn’t just measurable, but actionable. Readers can take a look at a specific part they need and create the most results in the least amount of time.

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  • From iPhones and iPads, to laptops and watches, almost everyone...
  • Array ( [id] => d6d3c8f6-b301-11e9-9297-97ebf11d67a5 [createdAt] => 2019-07-30T15:40:09.187-04:00 [updatedAt] => 2019-08-02T13:10:42.295-04:00 [title] => BSP 026: Think Big, Act Bigger by Jeffrey Hayzlett [pubdate] => 2019-10-14T01:00:00.000-04:00 [link] => [author] => C-Suite Radio [imageFile] => [explicit] => [episodeType] => full [seasonNumber] => 2 [episodeNumber] => 26 [subtitle] => [summary] =>

    In Think Big, Act Bigger: The Rewards of Being Relentless, best-selling author Jeffrey Hayzlett talks about a myriad of topics that can apply to everyone, regardless of business industry. Hayzlett believes that in order to act big, you need to be a bigger, bolder version of yourself, be comfortable with who you are, ignore the naysayers and surpass the self-imposed obstacles. The book offers a series of interviews, real-life anecdotes and insights from leading c-suite executives aimed at inspiring entrepreneurs to be bold, fearless and even a little pigheaded. What does this mean? Hayzlett says it means business leaders being pushed out of their comfort zones, pushed to the brink. Once that has been achieved, leaders are capable of accomplish things they weren’t even aware they could. It’s not enough to dream big, you have to act big!

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  • In Think Big, Act Bigger: The Rewards of Being Relentless,...
  • Array ( [id] => f1875c5e-b2ec-11e9-8877-4f428cc455d6 [createdAt] => 2019-07-30T13:10:34.556-04:00 [updatedAt] => 2019-08-02T13:09:37.437-04:00 [title] => BSP 025: The Daily Edge by David Horsager [pubdate] => 2019-10-07T01:00:00.000-04:00 [link] => [author] => C-Suite Radio [imageFile] => https://megaphone.imgix.net/podcasts/f1875c5e-b2ec-11e9-8877-4f428cc455d6/image/uploads_2F1564521282807-l0d4i7sokm-4949bcac13e842d5e17405996dab533d_2FBSPod-The-Daily-Edge.png?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 2 [episodeNumber] => 25 [subtitle] => [summary] =>

    David Horsager, author of The Daily Edge: Simple Strategies to Increase Efficiency and Making an Impact Every Day delves deeper at what it means to be efficient. While we all have academic knowledge of what being efficient is all about, he encourages his readers to ask “how” at least three times. Horsager identified two critical problems with other productivity books: they pushed productivity at the expense of people and were too long, leaving readers searching long and hard for actual, useful tips. With this book, Horsager puts together a series of simple, actionable tenets to help people be efficient.

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  • David Horsager, author of The Daily Edge: Simple Strategies to...
  • Array ( [id] => 3d210ef0-b2e1-11e9-b4a3-c72d903c0737 [createdAt] => 2019-07-30T11:46:47.430-04:00 [updatedAt] => 2019-08-02T13:08:39.888-04:00 [title] => BSP 024: Creative Strategy Generation by Bob Caporale [pubdate] => 2019-09-30T01:00:00.000-04:00 [link] => [author] => C-Suite Radio [imageFile] => [explicit] => [episodeType] => full [seasonNumber] => 2 [episodeNumber] => 24 [subtitle] => [summary] =>

    Bob Caporale, author of Creative Strategy Generation discusses in his new book how to compose a strategy using a creative process. This book is meant to be a guide to creating original and successful business strategies enabling individuals to think differently and then applying that thinking to something that hasn’t been done before. Caporale stresses the importance of not using fill in the blank templates for strategy. It's about coming up with new ideas and making them your own.

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  • Bob Caporale, author of Creative Strategy Generation discusses in his...
  • Array ( [id] => 1c60d7ce-afd8-11e9-8e0b-fbf7a42a3615 [createdAt] => 2019-07-26T15:03:53.524-04:00 [updatedAt] => 2019-07-30T17:21:02.351-04:00 [title] => BSP 023: Ingaging Leadership by Evan Hackel [pubdate] => 2019-09-23T01:00:00.000-04:00 [link] => [author] => C-Suite Radio [imageFile] => https://megaphone.imgix.net/podcasts/1c60d7ce-afd8-11e9-8e0b-fbf7a42a3615/image/uploads_2F1564521638776-c7e4grp3cb5-ccf095158d2d87e3c9b5c160dfc70c44_2FBSPod-Ingagin-Leadership.png?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 2 [episodeNumber] => 23 [subtitle] => [summary] =>

    Evan Hackel is the author of Ingaging Leadership, A New Approach to Leading that Builds Excellence and Organizational Success, and the book is about how you involve people, inspire people and how to get the best out of the organization. He argues that sometimes people are engaged but not involved (the “I” of ingaged stands for involvement). Hackel believes in involving employees in the decision-making process by having managers listen and allow everyone to contribute ideas when the company is looking to incorporate changes. It’s human nature to fight change, but if employees are fully engaged in the process, they tend to embrace the changes and move the company forward at a much faster pace. Hackel also describes three main types of communication: evasive, conclusive, openness and honesty. Managers must recognize that employees are at different stages at different times; however, managers should not get caught being evasive as it erodes their leadership. Conclusive communication helps drive discussion, but the most important one is an open and honest conversation. It’s a game-changer because it incorporates an idea instead of rejecting it, helping a company become a community where everyone is involved in the process.

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  • Evan Hackel is the author of Ingaging Leadership, A New...
  • Array ( [id] => d7c1744a-ad55-11e9-bf3f-a7dfbdf1998d [createdAt] => 2019-07-23T10:26:21.497-04:00 [updatedAt] => 2019-07-30T17:19:15.301-04:00 [title] => BSP 022: Stop the Leadership Malpractice by Wally Hauck [pubdate] => 2019-09-16T01:00:00.000-04:00 [link] => [author] => C-Suite Radio [imageFile] => https://megaphone.imgix.net/podcasts/d7c1744a-ad55-11e9-bf3f-a7dfbdf1998d/image/uploads_2F1564521540036-xkdbvsz3rib-13af630c58728f8d6d78f75ae1b8224b_2FBSPod-Stop-Malpractice.png?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 2 [episodeNumber] => 22 [subtitle] => [summary] =>

    In his book, Stop the Leadership Malpractice: How to Replace the Typical Performance Appraisal best-selling author Wally Hauck talks about why the typical performance appraisal needs to be replaced. He discusses how the current system takes away from the ability to take advantage of a company’s most important asset, its people. These appraisals also erode the ability to trust the organization, which in turn, reduces creativity and innovations.

    Hauck says that “more than 50% of HR managers say appraisals aren’t working” yet companies still perform these evaluations that put both bosses and employees in uncomfortable positions. Instead, Hauck believes the entire process needs to be overhauled and cites the following examples on how to do just that:

    o Shift the process from one of judgment to a partnership

    o Eliminate the “grading” system

    o Take the “pay conversation” out of the equation

    o Ask questions that enable both parties to look at the quality of the interaction as it changes the dynamic and structure of the appraisal

    It is clear the “old way” of doing things is going out the window.

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  • In his book, Stop the Leadership Malpractice: How to Replace...
  • Array ( [id] => 53e73100-ad55-11e9-8878-4791d5d57f3b [createdAt] => 2019-07-23T10:22:40.282-04:00 [updatedAt] => 2019-07-30T17:08:44.906-04:00 [title] => BSP 021: Think it. Do it. Change it. by Ilja Grzeskowitz [pubdate] => 2019-09-09T01:00:00.000-04:00 [link] => [author] => C-Suite Radio [imageFile] => https://megaphone.imgix.net/podcasts/53e73100-ad55-11e9-8878-4791d5d57f3b/image/uploads_2F1564520278906-hqq4g7o9sy-4a5a1b7b419b0e9917eb417740be7ed3_2FBSPod-Think-It-Do-It.png?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 2 [episodeNumber] => 21 [subtitle] => [summary] =>

    Ilja Grzeskowitz, author of Think it. Do it. Change it.: How to Dream Big, Act Bold and Get the Results You Want sits down to talk about his new book which details a step by step process he uses with his clients to make change happen. He feels you need to fire the negative people from your life and that the fear of change can be your best friend. Think it. Do it. Change it. arms you with all the tools you need to make any kind of change happen including the New York quick check “it’s three questions that when you ask yourself these three questions over a period of time great things start to happen”. Referred to as change expert number one in Germany, Grzeskowitz feels dealing with change will be the most important skill everyone will need to master in the upcoming years.

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  • Ilja Grzeskowitz, author of Think it. Do it. Change it.:...
  • Array ( [id] => e4d81996-ad54-11e9-a4f6-f73598d29725 [createdAt] => 2019-07-23T10:19:33.957-04:00 [updatedAt] => 2019-07-30T17:22:01.115-04:00 [title] => BSP 020: Digital Wisdom by Shelly Palmer [pubdate] => 2019-09-02T01:00:00.000-04:00 [link] => [author] => C-Suite Radio [imageFile] => [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 20 [subtitle] => [summary] =>

    What is your strategic approach to living and working in a digital world?  Shelly Palmer, the author of Digital Wisdom, joins Taryn Winter Brill on Best Seller Podcast on C-Suite Radio to discuss understanding the difference between a popularity contest and quality contest and how your online presence should match your offline presence.

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  • What is your strategic approach to living and working in...
  • Array ( [id] => 9126d952-aa6d-11e9-a512-bb004038519b [createdAt] => 2019-07-19T17:38:37.475-04:00 [updatedAt] => 2019-07-30T17:08:10.031-04:00 [title] => BSP 019: From Business Cards to Business Relationships by Allison Graham [pubdate] => 2019-08-26T01:00:00.000-04:00 [link] => [author] => C-Suite Radio [imageFile] => https://megaphone.imgix.net/podcasts/9126d952-aa6d-11e9-a512-bb004038519b/image/uploads_2F1564520882303-ppgs8n7fmtq-9731060f0a501b4b6edbdacc736f9669_2FBSPod-From-Business-Cards.png?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 19 [subtitle] => [summary] =>

    Allison Graham talks of her book From Business Cards to Business Relationships, which is a start-to-finish guide that demystifies the networking process and teaches how to truly benefit from getting connected. In the book is an easy-to-follow road map readers can utilize to take their business networking game to the next level. 

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  • Allison Graham talks of her book From Business Cards to...
  • Array ( [id] => 24e6978c-aa6d-11e9-a8a9-cfaa6a1d60a5 [createdAt] => 2019-07-19T17:35:35.855-04:00 [updatedAt] => 2019-07-30T16:54:44.450-04:00 [title] => BSP 018: Winning With Customers by Keith Pigues [pubdate] => 2019-08-19T01:00:00.000-04:00 [link] => [author] => C-Suite Radio [imageFile] => https://megaphone.imgix.net/podcasts/24e6978c-aa6d-11e9-a8a9-cfaa6a1d60a5/image/uploads_2F1564520070626-7bhcxnkcwh-9c9677b2f744dc8c0ea62bd4047b7a60_2FBSPod-Winning-Your-Customers.png?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 18 [subtitle] => [summary] =>

    D. Keith Pigues, author of Winning with Customers, asks do your customers make more money doing business with you? Companies need to understand what their value proposition is and what things they can do differently for their customers that competitors can’t.

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  • D. Keith Pigues, author of Winning with Customers, asks do...
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    Peter Friedman, the author of The CMO’s Social Media Handbook, shares how senior leaders can utilize social media as a place in which to foster an environment where customers can talk to each other and engage the brand to transform marketing for their brands.

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  • Peter Friedman, the author of The CMO’s Social Media Handbook,...
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    Dov Baron, the author of Fiercely Loyal, approaches the concept that millennials are now the future of business, and shares strategies for retaining such talent. Baron argues that millennials need a mission, vision, and purpose on Best Seller Podcast on C-Suite Radio.

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  • Dov Baron, the author of Fiercely Loyal, approaches the concept...
  • Array ( [id] => b4484e8e-a289-11e9-93d2-0b3ad8f096dd [createdAt] => 2019-07-09T16:39:53.021-04:00 [updatedAt] => 2019-07-30T17:07:25.365-04:00 [title] => BSP 015: Zombie Loyalists by Peter Shankman [pubdate] => 2019-07-29T01:00:00.000-04:00 [link] => [author] => C-Suite Radio [imageFile] => https://megaphone.imgix.net/podcasts/b4484e8e-a289-11e9-93d2-0b3ad8f096dd/image/uploads_2F1564518973192-r9dl1jyfqqg-6f0f43da0325f538df6938551db74ab9_2FBSPod-Zomnbie-Loyalists.png?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 15 [subtitle] => [summary] =>

    What does it take for a company to build loyalists – better yet, zombie loyalists? Peter Shankman, author of “Zombie Loyalists” shares with Taryn Winter Brill on Best Seller Podcast who a zombie loyalist is, what companies are creating great zombie loyalists, and what your company can do to build your own fan base of rabid zombies.

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  • What does it take for a company to build loyalists...
  • Array ( [id] => 2cac6f3c-a289-11e9-bb6b-bb3082ca1862 [createdAt] => 2019-07-09T16:36:05.507-04:00 [updatedAt] => 2019-07-30T16:32:12.356-04:00 [title] => BSP 014: Amaze Every Customer Every Time by Shep Hyken [pubdate] => 2019-07-22T01:00:00.000-04:00 [link] => [author] => C-Suite Radio [imageFile] => https://megaphone.imgix.net/podcasts/2cac6f3c-a289-11e9-bb6b-bb3082ca1862/image/uploads_2F1564518722714-6v4sl15oupm-a85f11797d44dcdd1d05fcdf6fd141ba_2FBSPod-Amaze-Every-Customer.png?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 14 [subtitle] => [summary] =>

    This episode features Shep Hyken, author of Amaze Every Customer Every Time as he explores the demanding and important world of customer service, and how stellar service can elevate a company from good to great using Ace Hardware as the model of great.

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  • This episode features Shep Hyken, author of Amaze Every Customer...
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    Steven Haines’ discusses his book The Product Manager’s Desk Reference which is a “how-to” reference where business people can go to practice the art of product management and also examines the role of the “knowledge worker”.

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  • Steven Haines’ discusses his book The Product Manager’s Desk Reference...
  • Array ( [id] => 0ed3a3b0-a287-11e9-8ee9-fbe5fce3be5a [createdAt] => 2019-07-09T16:20:56.439-04:00 [updatedAt] => 2020-03-04T15:29:08.655-05:00 [title] => BSP 012: The Barefoot Spirit by Michael Houlihan and Bonnie Harvey [pubdate] => 2019-07-08T01:00:00.000-04:00 [link] => [author] => C-Suite Radio [imageFile] => https://megaphone.imgix.net/podcasts/0ed3a3b0-a287-11e9-8ee9-fbe5fce3be5a/image/uploads_2F1564517715379-nfg9ko4sn-3b6bb1da60fc64afa2466f8192435540_2FBSPod-The-Barefoot-Spirit.png?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 12 [subtitle] => [summary] =>

    Best-selling authors Michael Houlihan and Bonnie Harvey share their insight and expertise into why c-suite leaders must always keep an entrepreneurial mindset, and instill that entrepreneurial spirit company-wide are unique.

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  • Best-selling authors Michael Houlihan and Bonnie Harvey share their insight...
  • Array ( [id] => f4ef088a-7d9d-11e9-824d-bb3b3aba1b8b [createdAt] => 2019-05-23T17:01:38.403-04:00 [updatedAt] => 2019-07-30T16:10:36.976-04:00 [title] => BSP 011: Amp Up Your Sales by Andy Paul [pubdate] => 2019-07-01T01:00:00.000-04:00 [link] => [author] => C-Suite Radio [imageFile] => https://megaphone.imgix.net/podcasts/f4ef088a-7d9d-11e9-824d-bb3b3aba1b8b/image/uploads_2F1564517283965-2ehdwe8806f-42fbd29b737018614c4af5095552a99c_2FBSPod-Amp-Up-Your-Sales.png?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 11 [subtitle] => [summary] =>

    Andy Paul, the author of Amp Up Your Sales, gives the audience an inside look at how salespeople can become the trusted sales professional telling why it is important to focus on the “how” of selling and helping the customer make fast and favorable decisions.

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  • Andy Paul, the author of Amp Up Your Sales, gives...
  • Array ( [id] => 856569d6-75c4-11e9-8ee5-afe9532e9ec1 [createdAt] => 2019-05-13T17:17:32.338-04:00 [updatedAt] => 2019-07-30T17:06:47.948-04:00 [title] => BSP 010: 7 Tenets of Taxi Terry by Scott McKain [pubdate] => 2019-06-24T01:00:00.000-04:00 [link] => [author] => C-Suite Radio [imageFile] => https://megaphone.imgix.net/podcasts/856569d6-75c4-11e9-8ee5-afe9532e9ec1/image/uploads_2F1557847659520-636iyxcyxal-3823ea069f3e591a20eb8c6f5092359e_2FBSPod-7-Tenets-of-Taxi-Terry.png?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 10 [subtitle] => [summary] =>

    Scott McKain sits down to talk about his book, 7 Tenets of Taxi Terry, and how one cab driver/entrepreneur’s approach, passion, and commitment to customer service can and should be applied to all businesses, companies, and organizations no matter the size.

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  • Scott McKain sits down to talk about his book, 7...
  • Array ( [id] => db9c237c-75c3-11e9-9001-4786529773d4 [createdAt] => 2019-05-13T17:12:47.489-04:00 [updatedAt] => 2019-05-14T11:45:19.713-04:00 [title] => BSP 009: The Image of Leadership by Sylvie di Giusto [pubdate] => 2019-06-18T01:00:00.000-04:00 [link] => [author] => C-Suite Radio [imageFile] => https://megaphone.imgix.net/podcasts/db9c237c-75c3-11e9-9001-4786529773d4/image/uploads_2F1557848614784-4mwadgt3vtw-bf27d9ab9d994992fa4778cb185306b9_2FBSPod-The-Image-Leadership.png?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 9 [subtitle] => [summary] =>

    Sylvie di Giusto sits down to discuss her new book “The Image of Leadership”. In this book, she explains how people have 7 seconds to make a professional imprint and how the combination of her “ABCD’s” can reveal a person’s story.

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  • Sylvie di Giusto sits down to discuss her new book...
  • Array ( [id] => 1841355c-75c3-11e9-93e7-7bfbc9c2f394 [createdAt] => 2019-05-13T17:07:19.737-04:00 [updatedAt] => 2019-05-14T10:22:35.071-04:00 [title] => BSP 008: Igniting Customer Connections by Andy Frawley [pubdate] => 2019-06-10T01:00:00.000-04:00 [link] => [author] => C-Suite Radio [imageFile] => https://megaphone.imgix.net/podcasts/1841355c-75c3-11e9-93e7-7bfbc9c2f394/image/uploads_2F1557843729690-pvb98fkoox-3e2219868f77ee5f2ec349fb4b92eb44_2FBSPod-Igniting-Customers.png?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 8 [subtitle] => [summary] =>

    This episode of Best Seller TV features Epsilon President and best-selling author Andy Frawley, whose book talks about the explosion of digital channels and how they create numerous opportunities for brands to engage with customers on an emotional level.

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  • This episode of Best Seller TV features Epsilon President and...
  • Array ( [id] => 3394c16c-75c2-11e9-88a1-d70ea4892fe8 [createdAt] => 2019-05-13T17:00:56.084-04:00 [updatedAt] => 2019-05-14T10:12:25.177-04:00 [title] => BSP 007: The Discomfort Zone by Marcia Reynolds [pubdate] => 2019-06-03T01:00:00.000-04:00 [link] => [author] => C-Suite Radio [imageFile] => https://megaphone.imgix.net/podcasts/3394c16c-75c2-11e9-88a1-d70ea4892fe8/image/uploads_2F1557843128274-ji7r5dbbu2l-daf0c012df070fd547d8811ac262f04e_2FBSPod-The-Discomfort-Zone.png?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 7 [subtitle] => [summary] =>

    Best-selling author Marcia Reynolds talks about her book, The Discomfort Zone: How Leaders Turn Difficult Conversations Into Breakthroughs. In it, she discusses how leaders can create moments through conversations that encourage others to be open to learning, rather than become defensive and closed down. These ‘discomfort zone’ conversations encourage others to think through problems, approach opportunities more strategically, and grow both professionally and personally.

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  • Best-selling author Marcia Reynolds talks about her book, The Discomfort...
  • Array ( [id] => 865600b2-75bf-11e9-b386-871104fd29b8 [createdAt] => 2019-05-13T16:41:46.437-04:00 [updatedAt] => 2019-05-28T11:53:47.875-04:00 [title] => BSP 006: Innovate! by Dirk Beveridge [pubdate] => 2019-05-27T01:00:00.000-04:00 [link] => [author] => C-Suite Radio [imageFile] => https://megaphone.imgix.net/podcasts/865600b2-75bf-11e9-b386-871104fd29b8/image/uploads_2F1559058816043-gcnot9xrbya-d9fe3a0bce9eaed47d5f33fdcce1a12a_2FBSPod-Innovate_21.png?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 6 [subtitle] => [summary] =>

    We live in an age of disruptive times. With everything moving faster, businesses must keep up. Dirk Beveridge, author of Innovate!, answers the biggest question the C-Suite has: How are we going to remain relevant in the future? He shares how innovation is the key, both professionally and personally. Learn how the spirit of innovation is key to company growth, driving change, and moving forward in the future of business.

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  • We live in an age of disruptive times. With everything...
  • Array ( [id] => df527a84-75be-11e9-aa3d-d37269fa23f7 [createdAt] => 2019-05-13T16:37:06.231-04:00 [updatedAt] => 2019-07-30T17:06:26.566-04:00 [title] => BSP 005: Display of Power by Daymond John [pubdate] => 2019-05-20T01:00:00.000-04:00 [link] => [author] => C-Suite Radio [imageFile] => https://megaphone.imgix.net/podcasts/df527a84-75be-11e9-aa3d-d37269fa23f7/image/uploads_2F1557841863393-yart3039mcc-90c4ef0cc1f19e0251cc3fc8f5f1701d_2FBSPod-Display-of-Power.png?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 5 [subtitle] => [summary] =>

    ABC Shark Tank tycoon and author Daymond John explores the themes and insights of his bestselling business book Display of Power. He shares the key early steps for entrepreneurial success that helped John become a FUBU fashion mogul. John also explores the common resource that kept him from quitting when times we tough, and a sneak peek at his new book, The Power of Broke.

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  • ABC Shark Tank tycoon and author Daymond John explores the...
  • Array ( [id] => 2c92a55c-703e-11e9-b9d8-4fee03aa8184 [createdAt] => 2019-05-06T16:33:14.948-04:00 [updatedAt] => 2019-05-14T11:29:04.439-04:00 [title] => BSP 004: Make Unstoppable Simple by Dina Simon [pubdate] => 2019-05-13T01:00:00.000-04:00 [link] => [author] => C-Suite Radio [imageFile] => https://megaphone.imgix.net/podcasts/2c92a55c-703e-11e9-b9d8-4fee03aa8184/image/uploads_2F1557847734296-vbj4ukg6cxe-4d0886df9fa9ef08acf3f1fdf4512525_2FBSPod-Making-Unstoppbale.png?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 4 [subtitle] => [summary] =>

    Dina Simon author of Make Unstoppable Simple: Creative Problem Solving in Life and Leadership talks about defining unstoppable and making unstoppable simple – both in our personal and professional lives. 

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  • Dina Simon author of Make Unstoppable Simple: Creative Problem Solving...
  • Array ( [id] => af438778-7039-11e9-847c-d736e73e1f75 [createdAt] => 2019-05-06T16:01:06.722-04:00 [updatedAt] => 2019-05-14T09:52:43.790-04:00 [title] => BSP 003: Lead, Sell or Get Out of the Way by Ron Karr [pubdate] => 2019-05-06T03:00:00.000-04:00 [link] => [author] => C-Suite Radio [imageFile] => https://megaphone.imgix.net/podcasts/af438778-7039-11e9-847c-d736e73e1f75/image/uploads_2F1557172848609-fwwduq7em5m-c2b8c2a3ca57e9f2eae5a6342be53002_2FBSPod-Lead-Sell.png?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 3 [subtitle] => [summary] =>

    Ron Karr, author of Lead, Sell or Get Out of The Way which outlines a repeatable process based on the powerful idea that great sellers lead relationships in the same way that great leaders sell ideas. 

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  • Ron Karr, author of Lead, Sell or Get Out of...
  • Array ( [id] => bfcf32be-7038-11e9-b953-ff33c55133f1 [createdAt] => 2019-05-06T15:54:24.972-04:00 [updatedAt] => 2019-05-14T09:51:44.865-04:00 [title] => BSP 002: The Anticipatory Organization by Daniel Burrus [pubdate] => 2019-05-06T02:00:00.000-04:00 [link] => [author] => C-Suite Radio [imageFile] => https://megaphone.imgix.net/podcasts/bfcf32be-7038-11e9-b953-ff33c55133f1/image/uploads_2F1557172444095-zv14hlnmesp-f11fd0271209cef6eeebdee2fb5b39e8_2FBSPod-The-Anticipatory-Organization.png?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 2 [subtitle] => [summary] =>

    Daniel Burrus, author of The Anticipatory Organization: Turn Disruption and Change Into Opportunity and Advantage, talks about being a futurist in an unpredictable world full of uncertainty. Burrus says that uncertainty doesn’t empower us because it involves high risk, which keeps us from moving forward; on the other hand, strategy-based uncertainty gives people the confidence to make bold moves and innovate. He says anyone can be a futurist by learning to be anticipatory in a reactionary world and by separating trends into two categories: hard trends and soft trends. The main thing Burrus wants to do is teach people how to “actively shape the future instead of passively receive it.”

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  • Daniel Burrus, author of The Anticipatory Organization: Turn Disruption and...
  • Array ( [id] => b9e7d2fa-6d1a-11e9-a7e8-df52dc2ede22 [createdAt] => 2019-05-02T16:41:56.694-04:00 [updatedAt] => 2019-05-14T09:51:32.132-04:00 [title] => BSP 001: Exponential Influence by Adrian Ott [pubdate] => 2019-05-06T01:00:00.000-04:00 [link] => [author] => C-Suite Radio [imageFile] => https://megaphone.imgix.net/podcasts/b9e7d2fa-6d1a-11e9-a7e8-df52dc2ede22/image/uploads_2F1557171456156-27q0paaae0v-70b207820964901731b7d314c6e19a35_2FExponential-Influence.png?ixlib=rails-2.1.2 [explicit] => [episodeType] => full [seasonNumber] => 1 [episodeNumber] => 1 [subtitle] => [summary] =>

    Adrian Ott talks about her book Exponential Influence: Designing Digital Habits That Engage Distracted Customers where she discusses how digital habits are created and how they can help companies build an eco-system for a competitive advantage.

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  • Adrian Ott talks about her book Exponential Influence: Designing Digital...
  • Array ( [id] => c744c6a4-6b55-11e9-9f65-df6022779ee5 [createdAt] => 2019-04-30T10:39:37.087-04:00 [updatedAt] => 2020-03-11T12:12:27.241-04:00 [title] => BSP 000: What to Expect on Best Seller Podcast [pubdate] => 2019-04-30T10:39:00.000-04:00 [link] => [author] => C-Suite Radio [imageFile] => https://megaphone.imgix.net/podcasts/c744c6a4-6b55-11e9-9f65-df6022779ee5/image/uploads_2F1556635209229-j88jad3ys9-ee8e607fcb6e3b01c39934a1fa7e8a5e_2FCSR-Best-Seller-Podcast.png?ixlib=rails-2.1.2 [explicit] => [episodeType] => trailer [seasonNumber] => [episodeNumber] => [subtitle] => [summary] =>

    With so many new business books and titles published each year, where do C-Suite business leaders begin to find which ones are worth the read? Best Seller Podcast sits down with the authors of the world's leading business books to get it straight from the source as to what makes their books stand out from the crowd. Learn how the business books featured here can help business owners and executives and why you should go out to buy them today.

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  • With so many new business books and titles published each...
Best Seller Podcast

Best Seller Podcast

With so many new business books and titles published each year, where do C-Suite business leaders begin to find which ones are worth the read?... Read More