BSP 030: The 11 Laws of Likability by Michelle Tillis Lederman
Michelle Tillis Lederman, author of The 11 Laws of Likability sits down with host Taryn Winter Brill to discuss why likability is everything and why people want to do business with someone they like over somebody who has a better product or even a cheaper price. Lederman points out that you must be true to yourself and authentic as you cannot make others like you but you can enable them to see what is likable about you.
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