BSP 024: Creative Strategy Generation by Bob Caporale
Bob Caporale, author of Creative Strategy Generation discusses in his new book how to compose a strategy using a creative process. This book is meant to be a guide to creating original and successful business strategies enabling individuals to think differently and then applying that thinking to something that hasn’t been done before. Caporale stresses the importance of not using fill in the blank templates for strategy. It's about coming up with new ideas and making them your own.
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