“After tragic stories of young women being harassed and cyber bullied, seeing how the media portrays women, and women being under-represented in media, it’s time to power up the voices and get more women energized through a caring and supportive network of people who know what it takes to achieve success. These women are not afraid to discuss their challenges or even failure along the way,” says Breakenridge.
How to Use Content to Create a Direct Line of Communication With Customers
Most business owners know the importance of curating, creating, and sharing standout content. And yet 70% of marketers lack a consistent or integrated content strategy.
Joe Pulizzi is the founder of Content Marketing Institute, a UBM company, the leading education and training organization for content marketing, which includes the largest in-person content marketing event in the world, Content Marketing World. Joe is the winner of the 2014 John Caldwell Lifetime Achievement Award from the Content Council. Plus he’s a speaker, podcaster, and the author of five books, including his latest, Killing Marketing coming out in September. If it wasn’t clear at this point: Joe is a serious content expert.
Follow along as Joe contemplates the wild ride of building a business, explains what’s wrong with marketing today, and offers his one-of-a-kind advice for revamping how you communicate with your customers.
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