“After tragic stories of young women being harassed and cyber bullied, seeing how the media portrays women, and women being under-represented in media, it’s time to power up the voices and get more women energized through a caring and supportive network of people who know what it takes to achieve success. These women are not afraid to discuss their challenges or even failure along the way,” says Breakenridge.
The User-Generated Content Revolution with Analisa Goodin
Today we are focusing on advertising, digital marketing, and content. In this day and age–more than ever before–content is king! Social media and digital marketing have raised the bar on quality content creation, and the future of advertising now lives on an ever-growing online ecosystem. To help us better understand where the future of content creation and digital marketing lies, we’re speaking with Analisa Goodin.
Analisa Goodin is the CEO & Founder of Catch&Release, a technology-driven platform for sourcing and safely licensing authentic content found on the Internet. After a decade working with global brands in the advertising agency world, Analisa identified a specific pain point: the ability to find relevant, compelling content that could be quickly and safely licensed for commercial projects. Fueled by the ubiquity of the internet and social media, user-generated content (UGC) was something advertisers and brands began considering as viable creative content. That is why she founded Catch&Release in 2014.
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