Today, more companies are thinking about starting “benefit corporations” to strengthen their social corporate responsibility.
But what is “benefit corporation” (B-Corp)?
Join Dina Simon, CEO of Simon Says Lead, as she explains the reason behind forming a benefit corporation to support her daughter’s non-profit organization.
You’ll also learn about the initiatives her daughter – Mandi – is working on through Simon Says Give (a non-profit organization for children). To date the non-profit has served over 17,000 children.
Afterwards, she’ll talk about her book, “Make Unstoppable Simple”, and how it came about as a result of marketing strategies her team is developing for Simon Says Lead. Next, she’ll explain the two keys to marketing success for every business owners and marketers. Then, she’ll break down the key components of a leadership development program and how you can implement the same initiative in your organization.
Lastly, she’ll share her thoughts about women being in equal stature as men within an organization.
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