On each episode of Talking Business Now, host Kelly Scanlon and her guests deliver the inside scoop on how America’s most successful entrepreneurs are transforming their industries—and even creating new ones. You'll also hear from the top business minds in the country, best-selling business authors and nationally recognized business gurus as they deliver practical tools, tips and advice for growing your business.
The Family Story Behind the Commercial Success of Elf on the Shelf
A special holiday treat for C-Suite members . . . a replay of one of my favorite interviews. Tune into this popular Elf on the Shelf episode with co-founder Chanda Bell. In this 2013 interview, Chanda gives C-Suite members the behind-the-scenes scoop on how she, her twin sister Christa Pitts, and her mother Carol Aebersold transformed a beloved family tradition into a best-selling and enduring holiday brand.
The company, Creatively Classic Activities and Books, was founded in 2005. Thirteen years later, more than 13 million of the ever-popular Elf Scouts can be found around the world. Elf on the Shelf has been listed USA Today’s #1 Best-Seller list for five consecutive years, and there are now nine countries with “Santa-approved” Scout Elf Adoption Centers. In addition, the company’s products include books, Christmas pets, the Claus Couture collection, holiday videos and others.
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