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AB 103: Super Bowl LI: Understanding The Big Money Behind The Nation’s Big Game
It’s game time!
As we approach Super Bowl LI, how will one brand grab the attention of viewers over another?
Well, they’ll certainly be spending big money as a single advertising slot is expected to cost brands an average of 5 million dollars and most of the larger brands will spend much more. I sat down with David Meltzer, CEO of Sports 1 Marketing, to discuss the business of the Super Bowl, how he helps his clients stand out, and who he believes will be the true winner of the game.
• It’s Matt Ryan’s chance to shine. Win or loose this is the moment that will define his brand.
• There are three ways sponsors will participate in the game: branding, hospitality, and engagement.
• For the big stars – it’s no longer about endorsement deals but about creating a personal brand.
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