On each episode of Talking Business Now, host Kelly Scanlon and her guests deliver the inside scoop on how America’s most successful entrepreneurs are transforming their industries—and even creating new ones. You'll also hear from the top business minds in the country, best-selling business authors and nationally recognized business gurus as they deliver practical tools, tips and advice for growing your business.
Storytelling Your Way to a Great Company Culture and More Customers
Mikki Williams, CSP, CPAE, joins C-Suite host Kelly Scanlon on this episode of Talking Business Now to discuss how your business can use the art of storytelling to gain a competitive advantage.
The owner of Mikki Williams Unltd., Williams is a Hall of Fame Professional speaker, TEDx speaker, executive speech coach and Vistage resource speaker and Master Chair. Meetings and Convention Magazine chose Williams as one of the best speakers in the country, along with Tony Robbins, Bill Gates, Rudy Giuliani, Lou Holtz, Zig Ziglar and Jay Leno. A global celebrity speaker, transformational storyteller and executive speech coach, Williams is the creator of Speakers School, Keynote Kamp and The Mikki Mouth Club.
C-Suite listeners will gain these business-building insights about storytelling from Mikki:
- How to use storytelling to invest employees, customers and stakeholders in your data
- Why it’s important to understand that you are in the “emotional transportation business” every time you give a speech or presentation
- How to use stories to create a great company culture and build morale
- How to use stories for company brand-building
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