Welcome to Change Your Mindset (formerly known as Improv Is No Joke) where it is all about believing that strong communication skills are the best way in delivering your technical accounting knowledge and growing your business. The way of building stronger communication skills is by embracing the principles of applied improvisation. Your host is Peter Margaritis, CPA a.k.a. The Accidental Accountant, will interview financial professionals and business leaders to find their secret in building stronger relationships with their clients, customers, associates, and peers, all the while, growing their businesses.
S2E15 – Sean Kenny | How PrepLink Plans to Transform Public Accounting
Sean Kenny is the Co-Founder of PrepLink, a platform that allows accounting firms to work with freelance CPAs remotely, flexibly, and on demand. He is on a mission to transform the landscape of public accounting, and as you’ll hear in this episode, he is extremely passionate about this mission (and, personally, I think PrepLink is going to evolve into something very special).
Before founding PrepLink, Sean worked as a CPA for several firms in their tax departments, and the idea was born out his frustration with the lifestyle of public accounting – a frustration many of us understand all too well.
Sean realized that by providing a tool that allows accountants the option of finding remote, flexible work, he could tap into the abundance of talented and experienced CPAs willing to take on freelance assignments and open that up to firms who can benefit from a large pool of reliable on-demand experts.
“I want to offer a small firm all the resources of a large national accounting firm.” So when a small firm needs help with a specific subject matter they don’t know much about or a big project that needs more hands, they know they can find someone perfect for the job and bring them on.
PrepLink isn’t just outsourcing, though. It’s a new network for public accounting, allowing firms and professionals to establish and build relationships within the CPA community.
Sean shares an example of how he plans to use PrepLink to help him navigate the complexities of Nexus for an online business operating in multiple states:
“Right now, I have a business. I have clients all over the country. I’m actually going to have to use PrepLink to bring on people to help me understand my requirements as an internet business with all these accounting firms that I’m dealing with across the country. I need help there.”
But it’s just not the accounting entrepreneurs like Sean who will benefit from this. It’s tax managers or auto managers have this nagging feeling that there’s to be a better way of doing things. “I’m screaming from the mountaintops,” Sean says, “if you offer flexibility, the amount of people willing to work with you will outstrip the amount of work that you have.”
Sean also stresses that you don’t have to use PrepLink. “You can do it yourself. I hope this message gets across. Just offer flexibility and offer optionality, and you’ll get people. You’ll get amazing people.”
- Learn more at preplink.io
- Connect with Sean: LinkedIn | Twitter
- Connect with PrepLink: LinkedIn | Facebook | Instagram | Twitter
Change Your Mindset is produced by Podcast Masters
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