David Avrin is the author of three books including the acclaimed: It’s Not Who You Know, It’s Who Knows You, Visibility Marketing and his newest book: Why Customers Leave (and How to Win Them Back.
A former CEO group leader with Vistage International and marketing firm owner, David’s business and marketing insights have been featured on hundreds of broadcast media outlets and thousands of online and print publications around the world. Learn more and watch a preview at www.davidavrin.com.
Always in search of speaking opportunities nationally and globally.
Specialties: Keynote Speaking and Consulting on Customer Experience and Marketing
Reviving An Iconinc Brand – Stuckey’s CEO, Stephanie Stuckey
If you remember Dippity Do, Lite Brite, the sting of Bactine spray on a scraped knee, cigarette machines in restaurants, Sunday drives and road trips with he family, you’re going to enjoy this candid conversation with Stephanie Stuckey, the legacy namesake of the familiar Stuckey’s highway stop.
So, how do you revive an icon, nostalgic brand after a year of neglect?
In this episode of the Customer Experience Advantage Podcast, Stephanie Stuckey talks about growing up with an icon name synonymous with the company founded by her grandfathers, watching the company be run by outsiders and eventually falling into neglect. Purchased back just one year ago, Stephanie is on a crusade to refine the value proposition, refresh the brand, and re-establish the Stuckey’s name as relevant for a new generation.
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